2013-14 ARTSVEST™ APPLICATION FORM FOR ONTARIO MUNICIPALITIES
Applications must be received by 5pm on Monday, April 2nd, 2013
Business for the Arts is positioned to bring $250,000 in matching funds to
five Ontario municipalities with cultural planning initiatives through our
flagship artsVest program.
The artsVest Ontario program will stimulate private sector investment in the
arts, provide training for local arts and culture organizations and build
partnerships between the public, private and cultural sectors in your
community. Apply today!
Table of Contents
Program Description, Criteria & How to Apply -------------Application Form ------------------------------------------------Application Checklist --------------------------------------------
1-4
5-6
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What is artsVest?
artsVest is a matching incentive and training program run by Business for the Arts
that works at a local level to stimulate business sponsorship in arts and culture
while activating municipal cultural plans and creative economies, one community
at a time. Thanks to the support of Canadian Heritage, Ontario Trillium
Foundation and the Government of Ontario, Business for the Arts is positioned to
bring the artsVest program to another five communities across Ontario in 2013-14.
How does artsVest work?
Business for the Arts will bring a matching incentive fund to successful municipal
applicants who have demonstrated a commitment to fostering arts and culture in
their municipalities by way of a municipal cultural plan. The matching funds range
from $25,000 for small municipalities (pop. of 60,000 or less) to $50,000 for midsized municipalities (pop. of 60,000 to 200,000) and $75,000 for large
municipalities (pop. of 200,000 or more).
The matching funds flow entirely to the local cultural organizations participating in
the program and are used as incentives for local businesses to sponsor the arts,
artsVest is run by Business for the Arts with the support of the Government of Ontario, the Ontario Trillium Foundation and
Canadian Heritage.
174 Avenue Rd., Toronto, Ontario, M5R 2J1
T: 416.869.3016
F: 416.869.0435
W: businessforthearts.org
Copyright © 2011 Business for the Arts. All rights reserved. ™ Trade-mark of Council for Business and the Arts in Canada
2
knowing that their contribution will be doubled. Cultural organizations are each
eligible for matching funds up to $10,000. In-depth sponsorship training is also
delivered to cultural organizations, both live and through new sponsorship web
tutorials, with a particular focus on the local economy. Community build events
are held throughout the program year to ensure that lasting networks and
partnerships are formed across the public, private and cultural sectors.
Program Results
Since 2005, artsVest Ontario has seen a total of $2.2 million private sector dollars
invested in the arts and culture community, with an initial matching investment of
$1.1 million in 21 municipalities. artsVest’s impact to date includes partnerships
between 684 businesses and 228 cultural organizations in Ontario - 437 of these
businesses had never sponsored arts and culture before.
Program Priorities
 To activate municipal cultural planning initiatives
 To use sponsorship training to build capacity within local arts
organizations that will help them secure private sector investment and
develop diverse and sustainable revenue streams
 To use matching funds as an incentive for new and innovative business
sponsorship of the arts
 To build partnerships between the public, private and cultural sectors
that focus on the impact and future of private sector support of the arts
at a local level
How can artsVest impact your municipality?
The artsVest program helps spark funding partnerships between the arts and
business community, while leveraging the efforts of municipal leadership to
activate their municipal cultural plans. As a result, the whole community is
bolstered by the increased investment in the creative economy.
Cultural
organizations have increased capacity and have acquired the skills and confidence
to seek out private funding, while local businesses better appreciate the value of
investing in the arts as well as the economic benefit, including new markets,
employee engagement, etc. Business for the Arts has a proven track record to
demonstrate that if your municipality is selected to participate, artsVest will have
a strong and lasting impact on its cultural economy.
artsVest is run by Business for the Arts with the support of the Government of Ontario, the Ontario Trillium Foundation and
Canadian Heritage.
174 Avenue Rd., Toronto, Ontario, M5R 2J1
T: 416.869.3016
F: 416.869.0435
W: businessforthearts.org
Copyright © 2011 Business for the Arts. All rights reserved. ™ Trade-mark of Council for Business and the Arts in Canada
3
Eligibility for Ontario Municipalities
Ontario municipalities which are in the process of developing or implementing
municipal cultural planning processes are eligible to apply and must provide
supporting documentation illustrating local support of the program.
*Please note, municipalities which have participated in artsVest Ontario
between 2002 and 2009 are now eligible to re-apply for the program.
How to Apply
To apply for artsVest Ontario 2013-14, please read the Program Criteria carefully
and then complete the Application Form on pages 5 and 6. Necessary attachments
include letters of support from the Mayor, head of the Arts Council and Chamber of
Commerce president or equivalent; lists of local businesses and cultural
organizations; a copy of your municipal cultural plan or an outline of where you
are in the planning process. Please see page 7 for the complete application
checklist. Your application must be received by 5pm on April 2nd, 2013.
Evaluation Process and Criteria
Applications are juried based on the presence and strength of cultural planning
processes; the number, capacity and size of local non-profit cultural organizations;
the strength of support from local municipal leadership and the strength of support
from Chamber of Commerce/BIA and business community.
Contribution of Your Municipality Throughout the artsVest Program
artVest is a partnership between Business for the Arts and participating
municipalities. Your application to the program means agreement to the following
responsibilities and, if selected, an obligation to play a supporting role during the
artsVest process, as outlined below.
artsVest municipalities must designate a senior staff member or equivalent to act
as the community liaison for Business for the Arts and assist with the rollout of the
program, including support in executing the following points:
 Help circulate information about the program and events to local cultural,
municipal and business communities
 Offer continued support from the Mayor & public leadership, including
artsVest is run by Business for the Arts with the support of the Government of Ontario, the Ontario Trillium Foundation and
Canadian Heritage.
174 Avenue Rd., Toronto, Ontario, M5R 2J1
T: 416.869.3016
F: 416.869.0435
W: businessforthearts.org
Copyright © 2011 Business for the Arts. All rights reserved. ™ Trade-mark of Council for Business and the Arts in Canada
4
speaking at the launch and wrap celebration
 Engage and inform media on local artsVest events and milestones
 Supply AV/technical equipment for the artsVest launch, training workshop
&
wrap
celebration
 Provide venue & catering for artsVest launch, workshops & wrap
celebration. This includes the City Hall or equivalent for the launch
event, and a local cultural organization for the celebration
 Provide suggestions for local jurors to review artsVest applications
The support of the business community is vital for the success of the artsVest
program.
The Chamber of Commerce/BIA (or equivalent) in the chosen
communities must support the initiative through the following:
 Liaise with Business for the Arts to assist in finding the most appropriate
business guests and panellists for the artsVest launch and workshop
 Attend and speak at the artsVest launch
 Encourage membership to attend artsVest launch and circulate invitation
and general information about artsVest to membership
 Host a business breakfast / mini-trade show which will allow artsVest
participants to showcase their sponsorship offerings to Chamber of
Commerce
members
How will artsVest rollout in your community if selected?
The five selected municipalities will be announced by the end of April 2013 and
the program will run in these five communities from June 2013 to June 2014.
Please see below for a program timeline.
artsVest Program Timeline
April 2013: 2012 artsVest Ontario municipalities are announced. Business for the
Arts works with municipal leadership to plan the launch and roll-out of artsVest in
artsVest is run by Business for the Arts with the support of the Government of Ontario, the Ontario Trillium Foundation and
Canadian Heritage.
174 Avenue Rd., Toronto, Ontario, M5R 2J1
T: 416.869.3016
F: 416.869.0435
W: businessforthearts.org
Copyright © 2011 Business for the Arts. All rights reserved. ™ Trade-mark of Council for Business and the Arts in Canada
5
the community.
June 2013: The artsVest program is launched in each community with speaking
engagements by the Mayor, with municipal, business and arts leaders in
attendance. Business for the Arts leads workshops for local arts organizations,
covering the artsVest application process and best practices in approaching
potential business partners.
July - August 2013: Cultural organizations apply for artsVest matching funds by
submitting an application, including their partnership proposal and a list of
businesses they intend to approach. If the application is successful, a preapproved amount is reserved for them from the matching funds pot, which they
must match in sponsorship from the local business community. Our artsVest
Ontario Program Manager is on hand to lend advice and support throughout the
year, in addition to online resources at www.artsVest.com.
September 2013 – March 2014: Cultural organizations have roughly six months to
go into the community to secure business partnerships. They must complete &
submit sponsorship confirmation forms signed by their business partner(s). Upon
approval, a cheque is issued directly to the cultural organization for the matching
funds.
May – June 2014: Celebrations are planned to recognize the new partnerships
that have been formed between the business and arts communities and to
announce the local results of the artsVest program. Speaking invitations are
extended to the Mayor and municipal leadership, as well as representation from
the BIA and/or Chamber of Commerce and local arts council.
artsVest is run by Business for the Arts with the support of the Government of Ontario, the Ontario Trillium Foundation and
Canadian Heritage.
174 Avenue Rd., Toronto, Ontario, M5R 2J1
T: 416.869.3016
F: 416.869.0435
W: businessforthearts.org
Copyright © 2011 Business for the Arts. All rights reserved. ™ Trade-mark of Council for Business and the Arts in Canada
6
2013-14 ARTSVEST APPLICATION FORM FOR ONTARIO MUNICIPALITIES
Municipalities must meet the criteria described in the artsVest program description
and submit two copies of their application and supporting documents to
Business for the Arts by Monday, April 2nd, 2013.
Please email
artsVest@businessforthearts.org or contact Laura Adlers, Program Director at
416-869-3016 x223 with any questions.
Municipality/Region: ________________________
Population size: ________________________
Contact Name: ________________________ (must be authorized to represent the
municipality)
Title: ___________________________
Address:
Postal Code: ___________________
City: ________________
Province: Ontario
Email: _________________________
Tel: ____________________________
Number of local businesses: ____________
**please attach a comprehensive list of local businesses with contact information
Number of local arts & culture organizations: ____________
**please attach a comprehensive list of eligible local arts & culture organizations
with contact information – see page 7 for eligibility criteria
Municipal Cultural Plan? (yes/no/in progress): ___________
**please include a copy of your cultural plan; or an outline of where you are in the
planning process
artsVest is run by Business for the Arts with the support of the Government of Ontario, the Ontario Trillium Foundation and
Canadian Heritage.
174 Avenue Rd., Toronto, Ontario, M5R 2J1
T: 416.869.3016
F: 416.869.0435
W: businessforthearts.org
Copyright © 2011 Business for the Arts. All rights reserved. ™ Trade-mark of Council for Business and the Arts in Canada
7
Please check below to acknowledge that by submitting this application, the
municipality agrees to the following:
 Designate a senior staff member or equivalent to act as the community
liaison for Business for the Arts and to help with the roll-out of the
program including support in executing the following points:
o Help circulate information about the program and events to local cultural,
municipal and business communities
o Offer continued support from the Mayor & public leadership, including
speaking at the launch and wrap celebration
o Engage and inform media on local artsVest events and milestones
o Supply AV/technical equipment for the artsVest launch, training workshop &
wrap celebration
o Provide venue & catering for artsVest launch, workshop & wrap celebration.
This includes the City Hall or equivalent for the launch event, and a local
cultural organization for the celebration
o Provide suggestions for local jurors to review submissions
Please check below to acknowledge that by submitting this application, the
Chamber of Commerce/BIA agrees to the following:
 Liaise with Business for the Arts to assist in finding the most appropriate
business guests and panellists for the artsVest launch and workshops
 Attend and speak at the artsVest launch
 Encourage membership to attend artsVest launch and circulate invitation
and general information about artsVest to membership
 Host a business breakfast which will allow artsVest participants to showcase
their sponsorship offerings to Chamber of Commerce members
artsVest is run by Business for the Arts with the support of the Government of Ontario, the Ontario Trillium Foundation and
Canadian Heritage.
174 Avenue Rd., Toronto, Ontario, M5R 2J1
T: 416.869.3016
F: 416.869.0435
W: businessforthearts.org
Copyright © 2011 Business for the Arts. All rights reserved. ™ Trade-mark of Council for Business and the Arts in Canada
8
Signatories:
Please include letters of support from the following signatories
Mayor: ________________________;
Tel: ______________________; email: __________________________
Director of Arts Council (or equivalent): _______________________; Title:
____________________
Tel: ______________________; email: __________________________
President of Chamber of Commerce/BIA: _________________;
Title: ________________________
Tel: ______________________; email: __________________________
Please submit 6 hard copies of your artsVest application by mail to:
Business for the Arts - re: artsVest Ontario Municipal Application
174 Avenue Road, Toronto, ON M5R 2J1
Applications must be received by 5pm on Tuesday, April 2nd, 2013
artsVest is run by Business for the Arts with the support of the Government of Ontario, the Ontario Trillium Foundation and
Canadian Heritage.
174 Avenue Rd., Toronto, Ontario, M5R 2J1
T: 416.869.3016
F: 416.869.0435
W: businessforthearts.org
Copyright © 2011 Business for the Arts. All rights reserved. ™ Trade-mark of Council for Business and the Arts in Canada
9
Application Checklist
Each application to artsVest Ontario must include the following supporting
documentation:
 A letter of support from the Mayor
 A letter of support from President of Chamber of Commerce OR BIA OR
Equivalent
 A letter of support from Director of the Arts Council OR Culture
Department OR Equivalent
 A copy of municipal cultural plan or outline of progress achieved towards
developing a municipal cultural plan and future plans in this regard
 A comprehensive list of local businesses with contact information
 A comprehensive list of eligible local arts & culture organizations with
contact information – see below for eligibility criteria:
o Must be an incorporated, not-for-profit and/or registered charitable arts and
culture organization for a minimum of two years
o Must be either a performing or literary arts organization, museum, gallery,
historic society, festival, library or heritage institution, that operates
primarily under an arts and culture mandate
o Must be a stand-alone arts or culture organization (cannot fall under the
umbrella of a non-arts/culture organization – i.e. City, Tourism Alliance, etc)
Please email artsVest@businessforthearts.org or contact
Laura Adlers, Program Director at 416-869-3016 x223 with any questions
Visit www.artsVest.com for more information and program history, results and
impact
artsVest is run by Business for the Arts with the support of the Government of Ontario, the Ontario Trillium Foundation and
Canadian Heritage.
174 Avenue Rd., Toronto, Ontario, M5R 2J1
T: 416.869.3016
F: 416.869.0435
W: businessforthearts.org
Copyright © 2011 Business for the Arts. All rights reserved. ™ Trade-mark of Council for Business and the Arts in Canada