1
Updated July, 2015
Vikanda Pornsakulvanich, Ph. D.
ผู้ช่วยศาสตราจารย์ ดร. วิกานดา พรสกุลวานิช
Email: dr.vikanda@gmail.com
Website: http://drvikanda.wordpress.com/
Experience
Full-time Instructor, Communication Administration Department, Faculty of Journalism and
Mass Communication, Thammasat University, Thailand (2014-present)
Undergraduate Level
2014-present Communication Management and Public Opinion
2014-present Public Communication Campaign
2015-present Communication and Development
2014-2015
Advertising and Society (BJM.)
Graduate Level
2014-present Corporate Communication Management
2015-present Relationship Management
2015-present International Communication
Part-time Instructor, Faculty of Journalism and Mass Communication, Thammasat University,
Thailand (2013-2014)
2013-2014
2013-2014
2014
Communication Management and Public Opinion
Public Communication Campaign
Advertising and Society (BJM.)
Deputy Chairperson, Marketing Department, Martin de Tours School of Management and
Economics, Assumption University (2012-2013)
Acting Deputy Chairperson, Marketing Department, Martin de Tours School of Management
and Economics, Assumption University (2010-2012)
 Cooperate and manage the administrative works in the marketing department.
 Provide advice to marketing students regarding their study plan and activities.
 Review exams submitted by marketing instructors for students’ mid-term and final exams.
University Editorial Board, Assumption University (Member 2009-2013)
 Set up the formats and requirements for textbook or book printed by Assumption University.
 Review the textbook or book proposed for printing to ensure the quality and originality of
academic works.
Institutional Review Board (IRB) for Assurance of Protection for Human Subjects, Assumption
University (Member and Secretary 2009-2013)
 Consider, review, and approve the research projects to ensure the protection of human
subjects participated in the research works.
AU Journal of Management Editorial Board, Assumption University (Member 2010-2013)
 Provide the advice regarding the manuscripts submitted for publication in the Journal.
2
Updated July, 2015
Research Support Committee, Assumption University (Member June, 2009- May, 2012)
 Consider the submission of research proposals and research papers applying for Assumption
University grants.
 Review the research proposals and select the reviewers to evaluate the proposal.
 Monitor the approved projects and grants.
Research Board Committee, Martin de Tours School of Management and Economics,
Assumption University (Member 2009-2012)
 Cooperate and provide research advice for the School’s researchers.
 Arrange the research forums and trainings to provide research insights and share research
knowledge.
Full-time Instructor, Marketing Department, Martin de Tours School of Management and
Economics, Assumption University, Thailand (1998-2013)
Undergraduate Level
2007-2013
Integrated Media Planning
2008-2009
Internet Advertising
2007-2008
International Marketing Communication
2006-2007
Integrated Marketing Communication
1998-2001
Advertising Research
Graduate Level
2007-2014
Seminar in Marketing Communication (Ph.D.)
2007-2013
Advertising and Promotional Strategies (Master)
2005-2006
Integrated Marketing Communication (Master)
Teaching and Research Assistant, Kent State University, USA
2001-2005
2001-2005
Foundation to Communication
Research Assistant
Education
Ph.D. in Communication Studies, Kent State University, Ohio, USA (2005)

Specialization: Media uses and effects, New media technologies, Social media, Marketing
communication
M.A. in Communication, The University of Dayton, Ohio, USA (1997)

Specialization: Mass communication, New media, Mediated communication
B.A. in Political Science, Thammasat University, Bangkok, Thailand (1994)

Specialization: International Affairs
Skills

Computer Skills: Microsoft office, Apple iWork, SPSS, AMOS, SAS, Photoshop

Language Skills: Fluent in Thai and English
3
Updated July, 2015
Referrals
Prof. James D. Robinson, Ph.D. The University of Dayton, Ohio, USA
Prof. Paul M. Haridakis, Ph.D. Kent State University, Ohio, USA
Asst. Prof. Nuchada Dumrongsiri, Ph.D. Thammasat University, Thailand
Selected Publications
1. Pornsakulvanich, V., & Dumrongsiri, N. (2013). Internal and external influences on social
networking sites usage in Thailand. Computers in Human Behavior, 29(6), 2788-2795.
2. Pornsakulvanich, V., & Dumrongsiri, N. (2012). Personality Traits and Demographic Profile
Predicting Social Networking Sites Usage in Thailand. Proceedings at the Asian Conference on
Media and Mass Communication, pp. 50-60.
3. Pornsakulvanich, V., Dumrongsiri, N., Sajampun, P., Sornsri, S., John, S, P., Sriyabhand, T.,
Nantapanich, C., Chantarawandi, C., Wongweeranonchai, P.,& Jiradilok, S. (2012). An analysis of
personality traits and learning styles as predictors of academic performance. ABAC Journal,
32(3), 1-19.
4. Dumrongsiri, N., & Pornsakulvanich, V. (2012). Media and social influences on the use of social
networking sites in Thailand. Journal of Communication Arts, 30(2), 84-100.
5. Pornsakulvanich, V. (2010). Internet communication motives: The scale development. Journal of
Communication Arts, 28(4), 169-182.
6. Dumrongsiri, N., & Pornsakulvanich, V. (2010). Internet use for social support among people
living with HIV/AIDS: How did individual differences predict support frequency and satisfaction?
Journal of Communication Arts, 28(3), 57-76.
7. Pornsakulvanich, V., & Dumrongsiri, N. (2010). Attitude and social influence predicting the
intention to blog in Thailand. NIDA Development Journal, 50, 71-87.
8. Dumrongsiri, N., & Pornsakulvanich, V. (2010). Social networking sites in Thailand: Motives and
predictors of university students’ behaviors. International Journal of Innovation and Learning, 8(4),
427-444.
9. Pornsakulvanich, V., & Dumrongsiri, N. (2009). Cultures and perceived values influencing
mobile phone use and satisfaction. University of Thai Chamber of Commerce Journal, 29, 1-20.
10. Dumrongsiri, N., & Pornsakulvanich, V. (2009, June). Exploring bloggers’ motivation and
behavior in Thailand. Proceedings at the annual conference of the Technology Innovation
Industrial Management, pp. 49-61.
11. Pornsakulvanich, V. (2008). Internet addiction, individual differences, and well-being among
Thai students in a private university. Association of Private Higher Education Institutions of
Thailand Journal, 18(2), 1-17.
12. Pornsakulvanich, V., Haridakis, P. M., & Rubin, A. M. (2008). The influence of dispositions and
Internet motivation on online communication satisfaction and relationship closeness. Computers
in Human Behavior, 24(5), 2292-2310.
13. Pornsakulvanich, V. (2008). Fright reactions to media coverage: Developmental differences
among children. Journal of Communication Arts, 26(1), 90-96.
4
Updated July, 2015
14. Pornsakulvanich, V. (2007). Television portrayals of ethnic minorities in the United States: The
analysis of individual differences, media use, and group identity and vitality. ABAC Journal, 27(3),
22-28. See Article.
15. Pornsakulvanich, V., & Dumrongsiri, N. (2007, October). Motives and attitudes toward SMS
marketing among Thai consumers. Proceedings at the annual meeting of the International
Conference on Operations and Quantitative Management, pp. 901-907.
16. Pornsakulvanich, V. (2007). Internet motives and use among Thai youths. University of Thai
Chamber of Commerce Journal, 27, 29-41.
17. Pornsakulvanich, V. (2006). An analysis of the spiral of silence theory on people’s willingness to
express their political opinions. Huachiew Chalermprakiat University Journal, 19, 90-96.
18. Pornsakulvanich, V. (2006). Testing a uses and gratifications model of online relationships.
Proquest/UMI.
19. Rubin, A. M., Haridakis, P. M., Hullman, G. A., Sun, S., Chikomboro, P. M., & Pornsakulvanich,
V. (2003). Television exposure not predictive of terrorism fear. Newspaper Research Journal, 24,
128-145.
Selected Paper Presentation
1. Pornsakulvanich, V., & Dumrongsiri, N. (2012, November). Personality Traits and Demographic
Profile Predicting Social Networking Sites Usage in Thailand. Paper presented at Asian
Conference on Media and Mass Communication, Osaka, Japan.
2. Pornsakulvanich, V. (2011, July). Internet Use for Interpersonal Communication: The Influence
of Individual Differences on Social and Psychological Well-being. Paper presented at the annual
meeting of the International Association for Media and Communication Research, Istanbul,
Turkey.
3. Dumrongsiri, N., & Pornsakulvanich, V. (2011, July). An analysis of social influences on the use
of social networking sites in Thailand. Paper presented at the annual meeting of the International
Association for Media and Communication Research, Istanbul, Turkey.
4. Pornsakulvanich, V. (2010, July). Internet Communication Motives and Internet Affinity: The
Study in Thailand. Paper presented at the annual meeting of the International Association for
Media and Communication Research, Braga, Portugal.
5. Dumrongsiri, N., & Pornsakulvanich, V. (2010, July). Internal and external influences on the use
of social networking sites. Paper presented at the annual meeting of the International Association
for Media and Communication Research, Braga, Portugal.
6. Dumrongsiri, N., & Pornsakulvanich, V. (2010, April) Internet use for social support: Why do
people seek help online? Paper presented at the annual meeting of the Eastern Communication
Association, Baltimore, U.S.A.
7. Pornsakulvanich, V., & Dumrongsiri, N. (2009, September). Attitude and social influence
predicting bloggers’ behaviors in Thailand. Paper presented at the annual conference of the
International Association for Intercultural Communication Studies, Kumamoto, Japan.
8. Dumrongsiri, N., & Pornsakulvanich, V. (2009, June). Exploring bloggers’ motivation and
behavior in Thailand. Paper presented at the annual conference of the Technology Innovation &
Industrial Management, Bangkok, Thailand.
5
Updated July, 2015
9. Pornsakulvanich, V., & Dumrongsiri, N. (2008, July). Cultural influences on mobile phone use
and satisfaction. Paper presented at the annual meeting of the International Association for Media
and Communication Research, Stockholm, Sweden.
10. Pornsakulvanich, V., & Dumrongsiri, N. (2008, July). Internet addiction among Thai’s college
students: The effects on academic performance and social relationships. Paper presented at the
annual meeting of the International Association for Media and Communication Research,
Stockholm, Sweden.
11. Dumrongsiri, N., & Pornsakulvanich, V. (2008, May). SMS motives predicting SMS use and
attitudes toward SMS advertising: The evidence from Thailand. Paper presented at the annual
meeting of the International Communication Association, Montreal, Canada.
12. Pornsakulvanich, V., & Haridakis, P. (2007, November). The influence of dispositions and
Internet-use motivation on online communication satisfaction and relationship closeness. Paper
presented at the annual meeting of the National Communication Association, Chicago, U.S.A.
13. Pornsakulvanich, V. (2007, July). Internet use, individual differences, and online relationships.
Paper presented at the annual meeting of the International Association for Media and
Communication Research, Paris, France.
Research Grants
1. Pornsakulvanich, V. and Team (April, 2011 – May, 2012). An analysis of personality traits and
learning styles as predictors of academic performance. Research granted by Assumption
University, Thailand.
2. Dumrongsiri, N., & Pornsakulvanich, V. (August, 2010 – July, 2011). Internal and external
influences on the use of social networking sites. Research granted by Assumption University,
Thailand.
3. Pornsakulvanich, V. (March, 2009 – March, 2011). Internet use for interpersonal communication:
The influence of individual differences on social and psychological well-being. Research granted
by the Thailand Research Fund (TRF) and Commission on Higher Education (CHE).
4. Dumrongsiri, N., & Pornsakulvanich, V. (June, 2008 – May, 2009). Internet use for social
support: Why do people seek help online? Research granted by Assumption University,
Thailand.
5. Pornsakulvanich, V., & Dumrongsiri, N. (Jan, 2006 - Jan, 2007). Cultural influences on mobile
phone use and communication satisfaction between Thais and non-Thais. Research granted by
the Research Institute of Assumption University, Thailand.
Research Awards
2012 National Research Award, Awarded by National Institute of Development Administration
(NIDA)
 Research Topic: An analysis of media and social influences on the use of social networking
sites in Thailand."
 Research was published in Journal of Communication Arts, 30(2), 84-100.
2011 National Research Award, Awarded by National Institute of Development Administration
(NIDA)
 Research topic: Internet use for social support among people living with HIV/AIDS: How did
individual differences predict support frequency and satisfaction?
 Research was published in Journal of Communication Arts, 28(3), 57-76.
6
Updated July, 2015
2010 AU Award for Excellence: Research Award, St. Thomas Aquinas Award (Third Class),
Awarded by Assumption University.
Academic Contributions
International Journal Reviewer




New Media & Society (Reviewer, 2007-present)
Asian Pacific Management Review (Reviewer, 2008-present)
Journal of Computer-Mediated Communication (Reviewer, 2008-present)
Computers in Human Behavior (Reviewer, 2008-present)
Research Advisor
Ph.D. program in Business Administration, Assumption University (2007-2013)
MSc. in Management, Assumption University (2006-2008)
Guest Speaker
Faculty of Journalism and Mass Communication
เทคนิคการแสวงหาทุนวิจยั และการตีพิมพ์บทความวิจยั (Technique for obtaining research grants and publishing
research (Guest speaker, May 14, 2015)
Master of Communication Management, Faculty of Journalism and Mass Communication,
Thammasat University
 การบริ หารการตลาดสื่อสารมวลชน (Marketing Management for mass media business) (Guest speaker,

June 23 and 29, 2013)
การบริหารธุรกิจสื่อใหม่ (New media management for mass media business) (Guest speaker,
August 24, 2013)

การบริหารการผลิตงานสื่อสารมวลชน เรื่องการบริหารสื่อออนไลน์ (Guest speaker, December 20 and 22,
2013)

การบริหารการตลาดสื่อสารมวลชน (Marketing Management for mass media business) (Guest speaker,
September 13, 2014)
Martin de Tours School of Management and Economics, Assumption University
 Research training (Guest speaker, 2009-2013)
 Research forum (Keynote speaker, September, 2011)
 New Lecturer Training (Guest speaker, 2011-2012)
 Ph.D. workshop (Guest speaker, 2010-2012)
Business Intelligence and Research, Assumption University
 Consumer Behavior (Guest speaker, 2009-2013)