MEDIA CONTACT
Ashley Harris
Roger Christian and Company
(210) 829-1953 or (210) 748-8282
aharris@rc-co.com
FOR IMMEDIATE RELEASE
LOCAL AGENCY WINS SECOND TELLY AWARD
FOR WORK WITH BLUE BELL ICE CREAM
(SAN ANTONIO) -- San Antonio-based Roger Christian & Company (RCCO) received
a Bronze Telly Award in the Food and Beverage category for Blue Bell Ice Cream’s 30-second
commercial “First Taste.”
The Telly Awards honor the best in local and regional cable,
television commercials and non-broadcast video. This is the second Telly Award for Blue Bell
and RCCO, who received a Bronze Telly Award in 2009 for its commercial “Downsizing.”
“First Taste was designed to be used primarily in newer Blue Bell markets,” explains
Christian. “We wanted to convey to consumers who had never tried Blue Bell, that their first
taste would make a lasting life long impression.”
The 30-second spot encourages viewers to indulge in a series of nostalgic memories,
including “the first time you soloed on two wheels,” “your first love,” and of course that first
taste of Blue Bell Ice Cream.
“We are very proud of "First Taste," which happens to be our second Telly awardwinning commercial this year,” said Blue Bell Creameries Advertising Manager, Jim Hayhurst.
“Roger Christian and Company along with Los Angeles film producer Jerry Cotts did a
tremendous job making the beautiful scenes portrayed on the storyboard come to life.”
Blue Bell also prepared a Spanish-language version of the commercial, using different
actors to play the parts of the little boy sitting on the front porch and the elderly gentleman at the
end of the spot. These final scenes were also shot in a different location, on the tiled front steps
of a terracotta-hued stucco house in a residential neighborhood in San Antonio.
-more-
This is the second Telly Award for the Roger Christian and Blue Bell Creameries
collaboration.
The 30-second spot “Downsizing” also won a Telly Award in the 2008
competition.
Receiving more than 13,000 entries annually from all 50 states and countries around the
world, the Telly Awards showcases the best work of the most respected advertising agencies,
production companies, television stations, cable operators, interactive agencies, corporate video
departments and web content. 2008 Telly Winners include National Geographic, Harpo Studios,
PBS, Sports Illustrated, Warner Bros. and NASA Television.
Located in San Antonio, Texas, Roger Christian & Company (RCCO) is a 30 year-old,
award-winning advertising, marketing and public relations firm that prides itself on developing
unique solutions to a client's branding needs. Serving national, regional and local businesses, a
sampling of RCCO clients include Armed Forces Entertainment, Blue Bell, Coca-Cola,
Burleson's Honey, Auto Value/Bumper to Bumper, and the US Air Force Club Services.
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Editor’s Note: Jim Hayhurst, Marketing Brand Manager
for Blue Bell Creameries is available for interviews by
calling 979-830-2180.