THIS UNIT IS ASSESSED USING A STANDARD THAT
EXPIRED AT THE END OF 2012
AS 90474 Version 2
2.1 Design
Pakuranga College Arts Department
Level 2 DESIGN
2.1 AS90474
Research and document methods and ideas in the context of a drawing study in design.
6 credits
2.2 AS90375
Internal
Generate and develop ideas using drawing processes and procedures in design practice.
6 credits
Internal
2.3
Produce a body of work within design to show understanding of art-making methods and ideas.
12 credits
External
This course will give you the opportunity to:
 Research information and ideas relating to a topic.
 Apply your research in the context of a drawing study in Design.
 The drawing studies involved in this unit will include research, analysis,
recording, and concept visualisation through thumbnail sketches, evaluative
notes, refinements and solutions. The use of drawing materials, tools, techniques
and processes appropriate to the purposes of the tasks will be investigated,
including hand manipulated and computer, digital and static photographic
processes.
 Emphasis will be placed on thinking laterally around a problem and on developing
a systematic approach to the development of ideas. (Design process).
Pakuranga College Arts Department
Level 2 Design
THIS UNIT IS ASSESSED USING A STANDARD THAT
EXPIRED AT THE END OF 2012
AS 90474 Version 2
2.1 Design
Pakuranga College Visual Arts Department
Subject Reference: Visual Arts 2.1
Internal Assessment
Occupations in Action
Achievement Standard 90474 version 2
Research information, methods and ideas in the context of a drawing
study in design.
Credits: 6
Pakuranga College Arts Department
Level 2 Design
THIS UNIT IS ASSESSED USING A STANDARD THAT
EXPIRED AT THE END OF 2012
AS 90474 Version 2
2.1 Design
Occupations in Action
Task 1 -
Research and Collect Information on images, letterforms and the
work of contemporary designers
Task 2 -
Research Methods and Ideas in creating a pictorial portrait
Task 3 -
Explore Methods and Ideas through Drawing
Task 4 -
Apply Research of Methods and Ideas to Design
TASK 1:
Research and Collect Information on Images, Letterforms and the
work contemporary designers.
Find and make analytical comment on two design solutions using images and letterforms you think
are innovative and creative.
 The first piece of research is to be from one of the following books:
A History of Graphic Design 3rd Edition Philip B Meggs
Badges Button Pin Gavin Lucas
David Carson 2ndsight L Blackwell. ISBN 1 85669 104 7
Design & Designers Max Hailston
Designers’ Handbook of Logo’s and Symbols ISBN 1 883915 06 6 (1998).
I am Plastic The Designer Toy Explosion Paul Budnitz
Marks II’ Jay Vignon, a graphic vision. ISBN 4 7661 0606 7 (1991).
Paper Engineering Natalie Avella
Paul Rand Phaidon
Print’s best Logo’s and symbols ISBN 1 883915 02 3 (RC Publications) 1999
The end of print L. Blackwell. ISBN 1 85669 070 9
The Graphic Edge R. Poyner. ISBN 187 3968 698
The Packaging & Design Templates Sourcebook Rotovision
Typography Now Two R. Poyner. ISBN 1 86154 023 X

The second research is to be from magazines / around the environment (bus stop, notice
boards, supermarket / shopping complexes) and websites.
Your critical comments should cover the following:

The designer’s exploration of an issue, subject or problem

The relevance and appropriateness of the result

The innovation and imaginativeness of the solution

Identify key aspects/effects that you could apply in your own design work.
Pakuranga College Arts Department
Level 2 Design
THIS UNIT IS ASSESSED USING A STANDARD THAT
EXPIRED AT THE END OF 2012
AS 90474 Version 2
2.1 Design
Submission check list:
 At least 3 x A4 pages of critical comment.
TASK 2:
Research Methods and Ideas in creating a graphic portrait.
You will have approximately 10 hours for this task, plus homework.
This task requires you to create a pictorial portrait of one of the following occupations:
 A dancer
 A singer

 A fortune teller
 An artist

 A musician
 Fashion

designer
 An acrobat
 Barrister
 A clown
 Body Builder
 A magician
 Ice Hockey
 A rock climber
player
 A chef

Lollies
 An architect
Designer
Game designer
Actor / Actress
A character of
your choice
(with
consultation
with your
teacher
Research
1.
2.
Research images from books, the internet, magazines, photographs to be able to record
information in your visual diary until you find something that offers a range of ideas for graphic
images.
You will choose at least 2 possibilities from the list and investigate them further through drawing
and collating information from various sources.
You must be certain that your final selection, which you will use in response to the brief, has been
well researched for its visual potential.
Research different types of letterforms, looking for appropriate fonts and styles to integrate with
your image. You could print these from the computer, or carefully hand-draw them.
Application
Brief:
Combine the initial letter of the name of a person with an image of your
chosen occupation. The combined image must work as a logo, i.e. a strong
graphic image that communicates its intent well. Use black and white and
one other colour if preferred.
In your Visual Arts Diary complete the following:
 Sketch a minimum of 30 ideas. Parts of the pencilled rectangular shape can be
removed if necessary in the development of your ideas.
 Approximately 15 of the rectangles should deal to aspects of the image alone,
while the remainder should consider a variety of ways of combining the image
with upper and lower case letterforms. (You may extend beyond the rectangle if
necessary).
 Use your research to inform your work.
 Consider the success of the positive / negative relationships of your design.
 Consider the effectiveness of your image as a visual communication device.
Pakuranga College Arts Department
Level 2 Design
THIS UNIT IS ASSESSED USING A STANDARD THAT
EXPIRED AT THE END OF 2012
AS 90474 Version 2
2.1 Design

Your best solution needs to be executed on a larger scale (approximately 20cm x
15cm) on a separate page.
Submission check list:
1. At least 2 X A4 pages of research of your selected personality.
2. At least 2 X A4 pages of research into letterforms.
3. At least 6 X A4 pages of ideas developing your graphic portrait.
4. Your best solution executed on a full A4 page.
Pakuranga College Arts Department
Level 2 Design
THIS UNIT IS ASSESSED USING A STANDARD THAT
EXPIRED AT THE END OF 2012
AS 90474 Version 2
2.1 Design
TASK 3:
Explore Methods and Ideas through Drawing
You will have 10 class hours plus homework time for this task.
This task requires you to create a graphic work that communicates using imagery.
You will not have the advantage of using text to help you communicate your idea.
Research
In your Visual Arts Diary, collect at least 4 images of existing designs that communicate an action
(sing, chop, dance, swing). Look at button designs and evaluate how the elements of design
contribute to the effectiveness of the image.
Application
Brief:
Create a action portrait which functions as a symbolic image that will
convey information without the use of text. You must base your image on
your selected occupation. The image will be used on a button that would be
given out to audience attending an event that features your personality. You
must use black, white and one other colour.
You will create a pictorial portrait that reflects one of the following occupations:
 A dancer
 A rock climber
 A fortune teller
 A chef
 A musician
 An architect
 An acrobat
 A character of your choice
(with consultation with your
 A clown
teacher)
 A magician
Brainstorm ideas that could be used for a graphic portrait based on your chosen occupation. Consider
including an instrument / equipment that could enhance the characteristic of your design. You can
introduce elements of humour into your design or be serious in your approach. Consider both aspects
in your generation of ideas. Use thumbnail sketches to visualise your ideas.
Select 2 ideas from your research, which have potential for further development. Develop your ideas
(using Design processes and methods) onto 2 pages of your Visual Arts Diary, working with shapes
and colours that are appropriate (at least 8 thumbnail concepts showing experimentation and
refinements of ideas).
Submission check list:
1. At least 2 X A4 pages of research on button designs.
2. At least 2 x A4 pages brainstorming your ideas.
3. At least 2 x A4 pages of ideas showing process, through thumbnail sketches.
4. At least 1 x A4 pages containing finished images.
Pakuranga College Arts Department
Level 2 Design
THIS UNIT IS ASSESSED USING A STANDARD THAT
EXPIRED AT THE END OF 2012
AS 90474 Version 2
2.1 Design
TASK 4:
Apply Research of Methods and Ideas to Design
You will have approximately 15 class hours plus homework for this task.
In this task you will create an image based on your chosen occupation – combining image and text.
You can consider using Mies van der Rohe’s idea, ‘Less is More’, by suggesting its character, rather
than directly depicting it. You could do this by:
o Simplifying the physical characteristics of your chosen personality into flat negative and positive
shapes that appears in just black and white
o Cropping the original design that you simplified (in 1)
o Crop the design in ‘1’ drastically, until it is almost not recognizable
You must respond towards the feel and characteristic that you intend to build into your chosen
occupation. Words relating to your chosen occupation and your response to it will be used to
enhance the meaning you want to communicate.
You need to use the full name of the person or his/her initials together with suitable image/images.
As part of this task you will be learning how to use PhotoShop.
Research
i) In your A4 visual diary research and gather imagery, (hand-drawn, photographic,
textures etc), and list words on all aspects of your chosen character that are
appropriate to this task. (You may use imagery and ideas from any of your
previous research tasks).
ii) Research different types of letterforms, looking for appropriate fonts and styles to
integrate with your image. You could print these from the computer, or carefully
hand-draw them.
iii) Look at the work of contemporary designers to select 4 different examples that
image and text can be combined. Make your selection based on the elements
and ideas that you can apply in your own work. Include these examples in your
diary.
iv) Brainstorm possible approaches for your image with text.
v) Include all notes on PhotoShop use in your diary for future references . You will
cover the following areas in your tutorials:
 File management, Image size and Resolution.
 Selecting.
 Using layers.
 Scanning.
 Type.
 Saving.
 Printing.
Pakuranga College Arts Department
Level 2 Design
THIS UNIT IS ASSESSED USING A STANDARD THAT
EXPIRED AT THE END OF 2012
AS 90474 Version 2
2.1 Design
Application
Brief:
You are to create an A4 image with text that combines the visual
characteristics with your personal response to your selected occupation.
The final design will be part of a magazine layout for an article about the
person that you chose. You need to base your ideas on the research that
you have done (from previous tasks) to help create your design solution.
Appropriate imagery, (from your research), will be scanned into the
computer and you will develop your ideas using PhotoShop techniques.
Instructions:
1. You will need to choose appropriate typefaces that best express the personality of
your selected character.
2. You need to consider the typeface style, letter spacing, and use of uppercase and
lowercase characters. Use thumbnail sketches to visualise your ideas.
3. Pay attention to the actual size and placement of your name in the rectangle. The
size of the rectangle is 12 cm X 8 cm.
4. You should use only black and white. Use colour ONLY if it is an important
integral of your concept.
Submission check list:
 At least 2 x A4 diary pages on researching imagery and text.
 At least 4 x A4 pages commenting on examples of contemporary design.
 At least 2 x A4 pages brainstorm of approaches for image and text that you could
use in your design works.
 At least 2 x A4 pages of at least 8 computer generated compositional ideas.
 I x A4 final image
Pakuranga College Arts Department
Level 2 Design
AS 90474 Version 2
2.1 Design 2009
Assessment Schedule: VisArts/2/1 – G4: Occupation
Evidence
Task 1:

At least 3 x A4 pages of critical
comment.
Task 2:

At least 2 X A4 pages of research of
your selected personality.

At least 2 X A4 page of research into
letterforms.

At least 6 X A4 pages of ideas
developing your graphic portrait.

Your best solution executed on a full
A4 page.
Task 3:

At least 2 X A4 page of research.

At least 2 x A4 pages brainstorming
your ideas.

At least 2 x A4 pages of ideas
showing process, through thumbnail
sketches.

1 x A4 page of intended outcome
Task 4:

Approximately 6 x A4 diary pages on
researching imagery and text and
notes on Photoshop.

At least 2 x A4 pages of at least 8
computer generated compositional
ideas.
Achievement
Achievement with merit
Achievement with Excellence
The students work shows evidence of:
The student’s work shows evidence of:
The student’s work shows evidence of:
Research and document methods and
ideas relating to art and artworks and
apply them in the context of a drawing
study.
Research and document relevant methods
and ideas relating to art and artworks and
apply them in the context of a drawing
study.
Research, document and analyse relevant
methods and ideas relating to art and
artworks and apply them in the context of a
drawing study.
Use drawing and design materials,
tools, techniques and processes
appropriate to purpose in that context.
Select, and use with control, drawing and
design materials, tools, techniques and
processes appropriate to purpose in that
context.
Purposefully investigate and use drawing
and design materials, tools, techniques
and processes to show understanding of
conventions in that context.
Pakuranga College Arts Department
Level 2 Design