Cattle Care Outreach:
Conducting a State BQA Award Contest
Audio Press Release Template to Promote State BQA
Award Winner
Cattle [Farmer(s) or Rancher(s)] Receives [State] Animal Welfare Award
SUGGESTED LEAD:
Two [An] exceptional [cattle farmer(s) or rancher(s)] were [was] named the [Year]
[State] Beef Quality Assurance (BQA) award winner(s) for their [his/her] focus on animal
care practices. [Name, farm name and location of winners] were [was] honored at
[awards ceremony name and location].
SUGGESTED QUESTIONS AND TALKING POINTS:
Q: Provide examples of how BQA practices are implemented on the operation(s).
A: [Insert two to three examples of winner(s) commitment to BQA – specifically to
proper animal care.]
Q: How do (does) these (this) winner(s) show their commitment to educating
consumers and other producers on the importance of BQA?
A: [Provide examples of how winners are committed to BQA.]
Q: Why did [insert nominating organization] nominate [name] for this award?
A: [Provide reasoning why the organization nominated this individual.]
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