DRAFT Speech by Minister of State, Paul Keogh TD at the launch of the 2011 Census of Population in Government Buildings on Thursday 10th March 2011 at 13.00 It gives me great pleasure to welcome you here today to the launch of the field campaign for Census 2011. The census is an important milestone for the country. It is a time to stand back and take stock. In the census on the 10th April, each and every one of us will be given the opportunity to record important information about our lives and circumstances in Ireland today, information which is essential to helping us to understand where we are as a country. The provision of this information is critical as we face the challenges ahead. As we all know, this is a very important time for Ireland. As a society we are faced now with making crucial decisions about our future and it is imperative that we have accurate and objective information on which to base those decisions. The census is the most comprehensive and valuable of these information sources. It is critical therefore that everyone in the State on Census Night is included in preparing this accurate and up-todate picture of Ireland. This is why the CSO’s motto for Census 2011 “Make your Mark” is so apt. The census is an opportunity for all of us to contribute to a common store of knowledge about who we are so that our needs for the future can be addressed. When you complete your census form on Sunday April 10th, you will be making your mark about the future shape of this country. The census is unique. It is the largest operation of its type that takes place in the State. It includes everyone, it is about everyone and the results can be used by everyone! Certainly it provides data which is indispensible for Government, for policy makers, for organisations and for individuals. For Government to function effectively it is essential that we have a detailed, accurate and up to date picture of the Irish people: men and women, children and the elderly, the employed and unemployed, those not in the labour force, urban and rural, our education and skills, the languages we speak, our health, and how we travel to work and school. These are things we need to know in order to make informed decisions in various policy areas. One of the greatest benefits of the census is that the results are available for everyone to use, from small start-up businesses to multi-nationals, local authorities to transport providers, media, students, commentators, local communities and so on. The list goes on because the census is a resource which is available to all and which we can all use, whatever our specific needs for information may be. The census is a major undertaking for the Central Statistics Office who carry it out in a totally independent and confidential manner. I would like to emphasise that the information collected in the census is for statistical purposes only, this is guaranteed by law and is fully understood and respected throughout the public service. As custodians of the data the CSO takes its legal responsibility to protect the data that individuals provide on their census forms very seriously and have an unblemished record in this regard. It is very important that every household in the country takes part on the 10 th April. This includes everyone in the State on Census night, no matter where they are from. And there is plenty of help available to those who need it. In addition to the Irish and English versions of the form, translations are available in 21 other languages to help those who are not proficient in our two official languages. A large print version of the form is available, along with Braille and audio versions to assist those with sight difficulties, and a practical Step by Step Guide to filling in the census form, developed in association with the National Adult Literacy Agency, is available to give guidance on each individual question. And of course census enumerators will be happy to assist people with their questions and queries when they call to deliver and collect the census form. In the coming weeks, Census Enumerators will call at every doorstep of every home in Ireland to deliver in the region of 1.8 million census forms. They will brave the elements as well as household pets, to ensure that the census form reaches every home in Ireland. This is no small task and I would like to take this opportunity to pay tribute in advance to the dedication and professionalism of all those involved who will be working hard to make sure that the census is a success. I ask that the people of Ireland join in the spirit of inclusiveness which the census represents and to make their mark, by completing the census form wherever they are in Ireland on the census night 10th April. Thank you very much for your attention!