William McDougall One of the most rational and interesting of the early psychologists Anti-mechanistic, but extremely tough minded One of the most important Englishmen (other than statisticians & industrial psychologists) in 20th century psychology Difficult career in England: e.g., lectured at Oxford, but had to exclude experimental psychology. Lecturer in mental psychology Came to US in 1920, died in 1938. Succeeded Munsterberg as chair at Harvard.. Then to Duke Task of Human Psychology: to account for the complexity of higher behavior, higher processes, personality, etc., in terms of tissue needs which we share with animals McDougall was an M.D. Thorough physiological training Worked in Sherrington’s lab (Sherrington: concept of homeostasis) as a physiologist Also worked in Goettingen with Mueller; did work in vision (pioneering work in brilliance) Also had contact with non-experimentalists in England – testers, interest in individual differences. McDougall was probably first “field psychologist” --i.e., first psychologist to be taken on a field trip by anthropologists (Myers & Rivers in 1901) Expedition to Tierra del Fuego – southernmost tip of Chile and Argentina. McDougall went along as a tester Wrote many books. Most successful: Introduction to Social Psychology (1908) Went through 20 editions in 17 years In substance, the first book in Social Psychology Major currents in 1920’s: Functionalism Watsonianism Gestalt Hormic psychology (Horme= instinct, urge…. Greek origin) Tremendous emphasis on MOTIVATION. This doesn’t mean that McDougall ignores learning, perception, etc; he was as aware of these as Watson. Emphasis in psychology shifting away from perception to motivation McDougall was sympathetic to Freud (in fact, his book on the Group Mind (1920) was even quoted by Freud, who was not known as a great quoter)