UNIVERSITY OF ARKANSAS AT LITTLE ROCK
COLLEGE OF BUSINESS ADMINISTRATION
Advertising/Public Relations Major Degree Requirements
2004-2005
CORE CURRICULUM REQUIREMENTS
CREDIT
HOURS
WRITTEN LITERACY - 6 HOURS
____ RHET 1311 Composition I and
____ RHET 1312 Composition II
3
3
WORLD HISTORY - 6 HOURS
____ HIST 1311 History of Civilization I and
____ HIST 1312 History of Civilization II
3
3
MATH - 3 HOURS
____ MATH 1302 College Algebra
3
ORAL LITERACY - 3 HOURS
____ SPCH 1300 Speech Communication
3
PRE-BUSINESS COURSES (Minor)
____ MATH 1342 Business Calculus
____ ACCT 2310 Principles of Accounting I
____ ACCT 2330 Principles of Accounting II
____ ECON 2310 Business Statistics I
____ ECON 2312 Quantitative Methods
____ ECON 2322 Principles of Microeconomics
____ ECON 2323 Principles of Macroeconomics
____ MGMT 1310 Fundamentals of Information Technology
____ MKTG 2380 Legal Environment of Business
CREDIT
HOURS
3
3
3
3
3
3
3
3
3
TOTAL HOURS
27
PROFESSIONAL BUSINESS STUDIES CORE (Minor)
U.S. TRADITIONS - 3 HOURS
____ HIST 2311 U.S. History to 1877 or
____ HIST 2312 U.S. History from 1877 or
____ POLS 1310 American National Government
WORLD HUMANITIES - 3 HOURS
____ ENGL 2337 World Literature or
____ ENGL 2338 World Literature Themes or
____ PHIL 2320 Ethics and Society
ARTS - 6 HOURS
____ FNAR 2300 & 2301 Introduction to Fine Arts I & II OR
____ ARHA 2200 Introduction to Visual Arts and
____ MUHL 2200 Introduction to Music and
____ DRTH 2200 Introduction to Theater and Dance
LAB SCIENCE
____ ASTR 1301/1101 Introduction to Astronomy or
____ BIOL 1400 Evolutionary & Environmental Biology or
____ BIOL 1401 Science of Biology or
____ CHEM 1409 Chemistry and Society or
____ ERSC 1302/1102 Physical Geology or
____ ERSC 1303/1103 Historical Geology or
____ ANTH 1415 Physical Anthropology
INDIVIDUALS, CULTURES & SOCIETIES - 6 HOURS
____ ANTH 2316 Cultural Anthropology or
____ CRJU 2300 Introduction to Criminal Justice or
____ GEOG 2312 Cultural Geography or
____ GNST 2300 Introduction to Gender Studies or
____ JOUR/RTVF 2330 Mass Media and Society or
____ PSYC 2300 Psychology & the Human Experience* or
____ RELS 2305 Religious World Views or
____ SOCI 2300 Introduction to Sociology* or
____ POLS 2301 Introduction to Political Science
TOTAL HOURS
3
3
____ RHET 3316 Writing for Work
____ FINC 3310 Business Finance
____ MGMT 3300 Organizational Behavior & Management
____ MGMT 3305 Management Information Systems
____ MGMT 3304 Production/Operations Management
____ MGMT 4380 Business Strategy and Policy
____ MKTG 3350 Principles of Marketing
3
3
3
3
3
3
3
TOTAL HOURS
21
3
8
MAJOR REQUIREMENTS
____ ARST 3340 Graphic Design I
____ JOUR 2350 Techniques of Writing for the Mass Media
____ RTVF 2300 Audio and Video Practicum
____ ADVT 3300 Principles of Advertising
____ ADVT 3310 Advertising Campaign I
____ ADVT 4310 Public Relations
____ ADVT 4320 Advertising Campaign II
____ MKTG 3385 Consumer Analysis & Behavior
____ MKTG 4310 Marketing Research
____ MKTG 4320 International Marketing
TOTAL HOURS
6
3
3
3
3
3
3
3
3
3
3
30
ELECTIVES
____ Unrestricted Electives
2
TOTAL HOURS
2
TOTAL HOURS REQUIRED FOR DEGREE =
124
44
***Please check current catalog for prerequisite courses***
*The Department of Marketing and Advertising recommends students take PSYC 2300 and SOCI 2300 as part of the Core Curriculum
Requirements under Individuals, Cultures and Societies.
Admission to the College of Business: Have completed MATH 1302-College Algebra, RHET 1312-Composition II, and have a minimum of 2.25 GPA
on the most recently completed 15 hours at UALR (this GPA will be calculated on all hours attempted during the semester(s) in which the 15-hour
requirement is met).
Graduation Requirements: (1) A minimum overall GPA of 2.0 and (2) A minimum 2.0 GPA in Pre-Business Courses, Professional Business Studies
Core, and in the Major Requirements.
THIS SHEET IS FOR INFORMATION PURPOSES ONLY
YOU MUST DECLARE A BUSINESS MAJOR TO RECEIVE AN OFFICIAL DEGREE PLAN.