Business Development Idea Template
Stage 1
Business Development Track
This template is for schools that are developing an existing school business
IMPORTANT: HOW TO COMPLETE AND SUBMIT YOUR BUSINESS DEVELOPMENT IDEA
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This template should be completed by students with the support of teachers.
Please use the format provided as this is aligned to our marking scheme.
There are 8 questions. Please answer ALL questions. You may use extra pages. However,
please try and keep your submission to 5 pages maximum.
The numbers in brackets e.g. (10) indicates the highest number of points that can be
awarded for that question.
Follow our top tips to score high points and increase your chances of winning a prize
You can also earn bonus points by including supporting documents in the Appendix of this
document!
When you are ready to submit your completed business development idea template to us,
please follow these instructions:- Log in to your account at: www.schoolenterprisechallenge.org/login
- Go to the ‘Progress Report’ on the right hand side.
- Click on 1) ‘Submit Your Business Idea!’
- Choose your file and upload your completed Template. Click SUBMIT!
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Any Questions
Contact the School Enterprise Challenge team at:E-mail: info@schoolenterprisechallenge.org
Blog: http://schoolenterprisechallenge.wordpress.com
Website: www.schoolenterprisechallenge.org
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Business Development Idea Template 2015
Section A: Your Details
School name
Country
Lead teacher
Business Name
Business Activity
No. of students in the school
No. of students involved in coming up
with the business idea
DLF PUBLIC SCHOOL
INDIA
MR. VISHAL DHINGRA
MONEY PLANT
ART AND CRAFT, SCULPTURES, FOODIES AND PLANTING.
2600 APPROX.
80
Section B: Your School
1.
Tell us about your school. For example, What age are the students? Location? Environment? There are
no marks for this question; however, your answers to this question help us to understand your school
business better.
DLF PUBLIC SCHOOL “THE LEARNING ACADEMY” running under the aegis of ‘Darbari Lal Foundation’ is
situated in Sahibabad, Uttar Pradesh, India. The school is presently nurturing about 2600 students aged
between 3years to 17 years.
DLF public school strives to give every pupil the balanced learning by blending Indian cultural values with
the finest modern curriculum with every year growing to a still greater level. The school endeavours to
better itself with each step to reach excellence by : “ Looking Inward to Excel Outward.”
MISSION: To embark each learner on a journey of self-discovery and self-learning there by creating
committed, socially responsible, global citizens who are nurtured in safe, child centred, empowering
environment rooted in Indian culture.
VISION: our defining aim is: Preparing, caring, courageous and concerned citizens- OF THE WORLD, FOR
THE WORLD.
Section C: Your existing school business
2.
Briefly describe your existing school business. Please tell us the products/services you are currently
selling. (2) This answer is really helpful for School Enterprise Challenge judges who may not be familiar
with your business.
Presently we are running the school business named as “MONEY PLANT” which is engaged in
producing, marketing and selling the aesthetically appealing, unique and environment friendly artisan
products such as clay decorates, designer candles, hand-made jewellery, decorative plants, food items
and sculptures.
The reason behind the name “MONEY PLANT” is characteristics of the plant:
The each branch of such evergreen plant itself grows as a new plant; in a same way we wish that every
student from our school business will grow as an entrepreneur.
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Business Development Idea Template 2015
School children with the guidance of teachers are involved in the research , marketing, selling,
accounting and production done jointly by the artisan community and school children.
financial
We have chosen this because of the following reasons:
 Environment friendly, uniquely designed and aesthetically appealing products are the choice of
many people.
 This concept promotes tradition, heritage and rich culture of the country.
 It reduces carbon foot prints.
3.
Give 3 examples of what has worked well for your business so far? (3). This answer is really helpful for
School Enterprise Challenge judges who may not be familiar with your business.
The success of our business is the outcome of the following actions:
1. The strong and well thought designed organisational structure which is duly divided in various
departments with the clearly defined relationships of authority and responsibility.
Our enterprise is divided in to following departments by allotting the different heads on the basis
of skills to each department:
a) Research and Development
b) Finance and Accounting
c) Marketing
d) Production and Warehouse
e) Sales and Publicity
2. Cost effective raw material such as using recyclable raw material and low production cost by utilising the
resources from within the school like training the school students for the life skills by empowering them
through the direct involvement in the production as well as distribution process.
3. Providing the eco-friendly, unique and aesthetically appealed products to consumers.
Section D: Your Resources
TOP TIP!
To help you score high marks in question 4, we strongly recommend carrying out an Advanced Resource
Assessment. You can find an Advanced Resource Assessment Template in Weekly Guide 2 and in the
‘Resources’ section of your school profile!
4.
What resources at your school could you use to develop your business? Consider your school’s physical
resources, skills and location. (6)
In order to develop the school business we use natural as well as physical resources which are
available at free of cost or at minimal cost.
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Special skills of the students (cooking, art and craft skills, analytical and technical skills) will be
utilised to the fullest extent.
Physical resources such as spare space available at school premises, technology and electricity
etc. without incurring any additional cost.
Utilising the students as the man power for production and distribution process.
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Business Development Idea Template 2015
Section E: Brainstorming
5.
What business ideas did you think of when brainstorming how to grow or diversify your business?
Please tell us your 5 best ideas. E.g. ‘We are already growing and selling tomatoes and this year we will
start to sell tomato soup. (2)
Presently we are engaged in producing and selling products like clay decorates, hand-made jewellery,
designer candles, designer envelops, sculptures (Buddha and Candle stand), planting, gooseberry
candy and other food items etc..
1.
2.
3.
4.
This year we are further extending and diversifying our business by:
Now we are planning to diversifying our business by:
We are also in the process of producing vermicompost in the school which will be used in our planting
business and for sale as well as help in equipping the students with the new skill.
Extension of foodies section by introducing new products such as delicious cookies, tasty pickles and
other food items.
Extension of art and craft products by introducing uniquely paper and wooden jewellery, eco-friendly
paper bags etc.
We are also increasing our outreach by collaborating with the two KASTURBA GANDHI BALIKA
VIDYALAYAS (KGBV) managed by the government UTTAR PRADESH STATE by providing them the
opportunity to sell the vermicelli produced by the children of those schools.
Section F: Your Business Development Idea
TOP TIP!
To help you choose the best business idea and to score high marks in this section, we strongly recommend
carrying out a revision of your Feasibility Study. You can find a Feasibility Study Template in Weekly Guide 3
and in the ‘Resources’ section of your school profile!
6.
Which of your ideas did you choose as your Final Business Development Idea and why? (6). Please give
3 reasons why you chose this idea. Remember to use the results of your Feasibility Study in your answer.
After thorough Feasibility study and business environment scanning we have decided to extend our
existing business MONEY PLANT by implementing the following business ideas as our final business
plans:
 Introduction of the new project of vermicompost within the school premises.
 Extension of and craft products by introducing uniquely paper and wooden jewellery, ecofriendly paper bags etc.
 Extension of foodies business by introducing new product like tasty pickles etc.
Reason 1: Easy availability of resources like raw material for the vermicompost, pickles and paper
bags and free physical resource of our school and the skills of our students.
Reason 2: Low start-up cost for such products like cost effective and recyclable raw materials, free
skills of manpower, higher profitability and consumer demands for the above products.
Reason 3: Equipping the students with new skills by exposing them to real business environment
and experiential learning and also it helps in fulfilling the social responsibility of the
business as well because of collaborating and bringing the products of KGBVs in to main
stream and providing them the opportunity to grow as well.
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Business Development Idea Template 2015
7.
How does your Final Business Development idea meet the People, Profit, Planet criteria? (6).
Our business represents people, profit and planet on account of following:
PEOPLE:
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DLF School Children will take the ownership of running business thus providing them first- hand
experience of entrepreneurship. This will hold them in good stead once they start their
professional careers. This streak of entrepreneurship will generate employment opportunities
for future generations.
By providing the opportunities to the KGBVs students to grow with this venture will also help the
under privileged children to grow to their full potential and become them economically
empowered in the future.
PROFIT:
There is an increased and overwhelming response of our uniquely designed, aesthetically
appealing as well environment friendly products amongst the rich, middle and upper middle
class people which turned out to be extremely profitable and successful feature for the
business.
PLANET:
The business will be using the environmental friendly and natural resources as raw
materials that are available in abundance which will help in maintaining the environment clean
and safe and also fulfils the concept of sustainable development.
Section G: Financing your growth and development
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Business Development Idea Template 2015
8.
How are you planning to finance your business? Please tell us in as much detail as possible how you
are going to raise the money needed to develop your school business. E.g. Will you use the profits from
your current business? (10)
The business will be financed thorough following modes:
The working capital requirement will be very low and which will be financed
 By ploughing back the profits of our existing business.
 Credit from suppliers.
 By utilising the reward money won by our school from the SCHOOL ENTERPRISE
CHALLENGE under the project “TEACH A MAN TO FISH”.
Following are the reasons for the low working capital requirement:
 Cost effective raw material such as clay, herbs and plants etc.
 Free of cost spare space and other facilities provided by the school.
 Free manpower as we utilise the one hour/ week time slot provided by the Central Board of
Secondary Education.
Appendix (OPTIONAL Bonus Points)
If you have any additional information which supports your business idea, please add it in this space. E.g. a
completed Advanced Resource Assessment, Feasibility Study, reports or photos (4 Photos Max). (5
Bonus Points)
ADVANCED RESOURCE ASSESSMENT TEMPLATE
Does your school have any natural
resources?
Water
Land or farmland
Anything else e.g. beach, palm-trees,
orchard
Does your school have any physical
resources?
Rubbish that can be recycled
Machinery or equipment
e.g. a paper recycling machine
Buildings e.g. school hall
Electricity or a generator
Internet
Computers
Printer
Anything else e.g. sewing machine,
motorbike
Is the location of your school….
Yes No
If yes, give details
Yes
Yes
Yes
Spare space
Gooseberry-trees
Yes No
If yes, give details
Yes
Yes
Waste news papers
Baking and Cooking Equipments
Yes
Yes
Yes
Yes
Yes
School building and rooms
Electricity and a generator
Internet connection
Computer lab
Printer
Yes No
If yes, give details
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Business Development Idea Template 2015
Near a big town or city
Yes
National Capital Region
Near a Tourist Attraction e.g. Safari No
Park
Near industry e.g. a textile mill
No
In an area with fertile land
No
Anything else e.g. near a market
Yes
Near market area
Are there students in your Team
Yes No
If yes, give details
with…..?
Arts, Crafts or Tailoring Skills
Yes
Arts, crafts, cooking, planting
Computer, Internet or Media skills
Yes
Computer, internet and media
Farming or Cooking skills
Yes
Cooking skills
Maths and accounting skills
Yes
Maths and accounting skills
Sports skills
Yes
Sports skills
Music or Dance skills
Yes
Indian and western music and dance skills
Language or Teaching skills
Yes
English, Hindi and French language and teaching skills
Anything else
Are there students in your team
Yes No
If yes, give details
who know how to….?
Undertake Market Research
Yes
There is a market research and product development
team of students.
Keep good accounting records
Yes
We have a separate team of students headed by a
teacher for maintenance of business records and
accounting.
Write a Business Plan
Yes
Such team is capable of preparing business plan.
Calculate our Net and Gross Profit
Yes
Such team is capable of computing profit.
Write a Financial Plan
Yes
Such team is capable of preparing financial plan.
Are there students in your team
Yes No
If yes, give details
who feel they are….?
Good at meeting new people
Yes
We have a marketing team of students headed by a
(networking)
teacher for sales.
Good at listening to other people
Yes
Such team love to listen other people.
(teamwork)
Good at finding solutions to problems Yes
Such team is problem solving.
(resilience)
An organized person who always
Yes
All are well organized and self motivated.
finishes their school work (time
management)
Good at talking to new people
Yes
They love to talk to new people.
(communication)
Good at understanding other peoples’ Yes
They have empathy with others.
problems (empathy)
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Business Development Idea Template 2015
COLUMN A
List of School Resources
Land and Building
COLUMN B
Do we use this
resource in our
business? (Y/N)
Y
Electricity and Generator
Y
Computers and Internet
Y
Yes
TEMPLATE A:
PRODUCT FEASIBILITY STUDY If you are going to
sell a product: COOKIES
COLUMN C
If no, could we use this
resource to develop our
business? (Y/N)
No
If no, how can you
overcome it?
1. Would most consumers consider the product attractive or useful?
YES
2. Is the product easy to store and transport?
YES
3. Does the product have a long lifespan (i.e. it won’t go off, wear out or go out of fashion)? NO
4. Is the product safe for customers to use or consume?
YES
5. Is the product easy to make?
YES
6. Do you have access to the necessary materials?
YES
7. Will the product be in demand all year round?
YES
8. Is the product easily packaged and transportable?
YES
9. Will you be able to sell this product at a price that will cover the costs of making it and still generate a profit?
No because of higher amount of depreciation of professional oven in initial years.
10. Does this product have a low start-up cost? NO Start up cost is very high for professional oven.
11. Does making/selling the product have educational value for the students? YES
12. Overall - does this seem like a good business idea? NO as professional oven cost is very high.
CONGRATULATIONS on coming up with a Business Development Idea! You have completed Stage 1!
Submit NOW!
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Business Development Idea Template 2015