“Finally Revealed!
Now You Can Discover The
Amazing Secrets
Of Having A 5 Star Smile!”
How You Can Have A Whiter
Brighter, More Attractive, Confident
5 Star Smile With Pain Free,
Anxiety Free Amazingly
Comfortable Dental Care!
In This Confidential Free Report You Will Discover:
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How You Can Have A Whiter, More Confident, Attractive Smile Quickly,
Easily, Anxiety-Free And Pain-Free ! Guaranteed!”
The Harsh Reality About Dentistry That Most Dentists Don’t Want You To
Know!
The Truth About Your Smile And How To Get More Respect, Impress
Others, And Look More Attractive
What to do if you have teeth that are Missing, Crooked, Oddly Shaped,
Small holes, Chipped, Too Small, Too Big, Inappropriate tooth size
How you can easily take care of stained teeth and have a whiter smile in just
1 visit!
The Questions You Need To Ask To Guarantee You Don’t Get Ripped Off
By A Dentist!
The #1 Common Misconception About Choosing A Dentist And The
Solution!
And Much More!
By Dr. Gregory G. Zirakian
East Longmeadow Family Dental Center
200 N. Main St., Suite 101, E. Longmeadow, MA (413) 525-7819
www.eastlongmeadowdental.com
“How You Can Have A Whiter, More Confident, Attractive
Smile Quickly, Easily, Anxiety-Free And Pain-Free !
Guaranteed!”
“I Never Thought A Perfect Smile Could Change My Life...
Dr. Zirakian does wonderful work. He worked miracles with my teeth,
which I thought would be impossible.”
– Judie P, East Longmeadow, MA
Dear Friend,
The above quote and before and after pictures are from just one of over 500 of my patients who have
told me they now feel more attractive and confident, because of their whiter, brighter, more beautiful smile!
Many now tell me how others just love their smile, and how they get compliments all the time now!
Please read this entire letter to find out hear what some of my happy patients have to say, and to find out how
you can get a whiter, britghter more confident smile in just a few days!
More Self-Confidence
“All my life I was self-conscious about my smile because of congenitally missing teeth. Dr. Zirakian showed me
how porcelain veneers look so natural; now everybody asks me why I keep smiling and why did I wait so long!”
Jean Provencher, Springfield
No Pain Smiles
“My father said it takes less muscle to smile than frown. I go to Dr. Zirakian as my dentist because he uses
painless ways to get the white teeth I was not born with!”Carol Smith, West Springfield
Skilled, Courteous and Friendly
“I have been a patient of Dr. Zirakian since he established his practice in East Longmeadow. During this long
period of association, my experiences have been most exciting. He is very skilled, courteous, concerned and friendly
dentist. He has solved some serious dental problems for my spouse and myself. We feel fortunate to be in a position to
take advantage of his dental services!”
Edward Quigley, Holyoke
Exceptional Service
“We were given knowledge of the work that was being done. We watched a video of everything that Dr.
Zirakian would be doing to us and we received check-up phone calls. They made sure we were ok!”
Suzanne Szczepanek.,Springfield
Remarkable Change
“There has been remarkable change in my ability to smile in public again after years of hiding stained and worn
teeth. Dr. Zirakian offers T.V. and videos on dental information which is always available to all visiting patients!”
Joseph Gaudreau, Springfield
The Truth About Your Smile
If you are like most people, your appearance is very important to you, and it should be, because it’s been proven
that more attractive people are perceived as being more intelligent, get dates easier, get special treatment from bosses
and co-workers, and also get better seating at restaurants.
It’s Unfair, But True.
See, we all want to be attractive, but we can dress up, get the hair and make up done just right. Yet one of the
first things people notice, the one thing that makes a lasting impression is your smile!
Without a great smile you just don’t look your best! I guarantee it!
Many people are unaware of how much of an impact their smile makes when being introduced to people, the
level of respect they are given, or even how it can affect either positively or negatively their relationship with their
spouse or significant other.
For example, Tom was lifelong sufferer of a hideous looking smile. Whever he would laugh, smile, or even talk
close up, he would always cover his teeth. And after years of drinking coffee, they were not only crooked, but terribly
stained too!
Tom never realized how bad it was until he and his wife got pictures developed from their most recent vacation.
When looking at the pictures his wife told him, “You know Tom, you better do something with those teeth. I gotta be
honest, they’re a real turn-off.”
Tom was so humiliated that he came in, and after just one visit, his teeth were fixed and his wife and family
were in awe! Most people think that in order to have a great change in the way their teeth and appearance look, they
need a lot of painful work done. But that’s not true at all. In fact, it’s never been easier and more comfortable to get a
more attractive smile than ever before, and I’ll tell you about it in just a minute.
But first, If you are reading this letter, I’m guessing you are experiencing one of these problems or situations:
1. Stained or discoloring in your smile
2. Chipped or missing teeth
3. Crooked smile
4. Black fillings
5. Or you really like your smile, but you know it can be even more beautiful
If you fit in any of these categories, I guarantee I can help you!
The Harsh Reality About Dentistry That Most Dentists Don’t Want You To Know!
Hi! My name is Dr. Zirakian, and I want to congratulate you on taking the steps to find out how you and others
can have a whiter, brighter, more attractive and more confident smile!
I have created this booklet to educate people, like yourself, who want to improve their smile and don’t know
what questions to ask, what procedures are available to them, and don’t know that with the advancements in technology
(if a dentist stays up to speed with their training), that YOU can turn any smile into a 5 Star Smile in just a few short
visits.
The greatest thing about all of this, is it can be done in a pain free, anxiety free environment, where you don’t
feel a pinch of pain, and can enjoy the experience!
See, I truly believe there is nothing more vulnerable than to walk into a place to purchase something and not
know what to ask, request, or demand for that matter.
For example, if you’ve ever brought your car in to get your oil changed, and that is all you wanted, but the
mechanic tells you 10 other things that are wrong with your car. Now, he may be telling you the truth, but the problem is
that you don’t know if he’s telling the truth or not.
The same is when you walk onto a car lot to buy a new car. The car salesman is sizing you up to find out how
much you know, because they are going to be negotiating a price with you in a minute. If you know what you are talking
about, you will be able to buy the same car for a lot less than the person who walks in and doesn’t have a clue.
In my own opinion, there is nothing more unethical than to sell to people what they don’t need or want! Or at
prices that are jacked up, just because the consumer isn’t educated and doesn’t know what he or she is talking about.
That’s why I’ve created this booklet, so you can get pretty clear on what you need or want before you ever even
step foot in a dental office.
Are Dentists Like Mechanics Or Car Salesman?
Now, you may be thinking, “Dr. Zirakian, I didn’t know dentists are like mechanics or car salespeople!”
Well, most aren’t and just like any profession or trade, the majority of dentists are ethical and fair, but even if
they are ethical and fair, it doesn’t mean they can give the same quality of service. That they have had the same training!
Or have stayed up to speed with their education.
All Dentists Are NOT The Same
See, the American Dental Association, did a research study where they sent in a prospective patient to 12
different dental offices to get price quotes. The prospect was given 12 totally different treatment plans, and 12 different
price quotes. Some of the quotes were different by over $5000 dollars.
So, I think it IS important to know what procedures you want to have done, and what your options are. For
example, Betsy White is a local resident who came in and wanted 6 veneers put in, that would have cost her more than
$4000.00 easily, but all she needed was to have her teeth whitened to get the same results. This saved her thousands of
dollars, and I hope this report can do the same for you!
Following are a lot of the common problems people have with their teeth and then there are a few different ways
you can get it taken care of. There will be a couple that do not apply to you. Just skip over them, and go to the ones that
do. By looking over these before and after pictures and the procedures, you’ll be a lot more knowledgeable and
confident when going into a dental office, asking questions, and scheduling an appointment.
Discoloration of the Teeth
Teeth discoloration can be caused by staining, aging, or chemical damage to teeth. Some of the more common causes of
teeth discoloration are medications, coffee, tea or cigarettes. People who drink significant amounts of cola soft drinks can
experience similar staining.
Aside from staining, there are other factors that can affect the color of an individual's teeth. Genetics can play a role. Some
people have naturally brighter enamel than others. Disease can also be a factor and certain medications can cause a discoloration of
the teeth. If you suspect that there is an underlying medical cause for your teeth discoloration, be sure to inform your cosmetic
dentist.
Solution: Teeth Whitening
Whitening of the teeth is performed for patients who desire a brighter smile. Tooth whitening can be performed to reduce
discoloration and staining, or simply to provide the patient with whiter, brighter teeth. This is very easy and you can see immediate
results with this procedure!
Before Whitening
After Whitening
Price Range for whitening: $199 - $225
Problem: Crooked, Oddly Shaped, Small holes, or Chipped Teeth Too Small, Too Big, Inappropriate tooth size
Solution: Dental Veneers
One of the easiest ways to treat teeth that are too small, too big, or have uneven surfaces is by placing veneers over the
tooth or teeth. It is very common for people to have imperfect teeth, either oddly shaped teeth, chipped teeth, crooked teeth, teeth
with small holes in them, or an inappropriate sized tooth or teeth that have an odd appearance. Veneers, porcelain or plastic, are
placed over the front teeth to change color shape of the teeth. Veneers solve such irregularities and create a durable and pleasing
smile.
Before Veneers
After Veneers
Price Range for veneers: $ 400 - $850 per tooth
Solution #2: Dental Bonding
By using dental composite resin bonding your dentist can restore chipped or broken teeth, fill in gaps and reshape or recolor
your smile
Bonding is a composite resin filling placed in the back teeth as well as the front teeth. Composites are the solution for
restoring decayed teeth, making cosmetic improvements and even changing the color of your teeth or the reshaping of teeth.
Bonding will lighten any stains you may have, close up minor gaps and can be used to correct crooked teeth. Basically, bonding will
cover any natural flaws applying a thin coating of a plastic material on the front surface of your teeth. The traditional silver fillings
last about seven years, these composites should last about seven to eleven years.
Before Bonding
Cost Range of Bonding: $200 - $300 per tooth
After Bonding
Solution #3: Contouring & Reshaping
For individuals who have chipped, cracked or irregularly shaped teeth, dental contouring and reshaping can be just the
ticket for a more beautiful smile.
Tooth reshaping, or contouring, is one of few instant treatments now available in cosmetic dentistry. Dental reshaping and
contouring is a procedure to correct crooked teeth, chipped teeth, cracked teeth or even overlapping teeth in just one session.
If you want your teeth to appear less crowded, lack chips and fractures, have decreased overlaps or to be without pits or
grooves in the enamel, this procedure should be discussed with your cosmetic dentist. With a little dental contouring, you can make
a huge difference in the way you feel about your smile. Good cosmetic dentistry can give you a smile that is the envy of others. The
good news is that tooth contouring by a cosmetic dentist does require that you have normal, healthy teeth.
Tooth reshaping, or tooth sculpting, is a safe and conservative way to improve your smile. Teeth may become weaker if
large amounts of enamel are removed, tooth reshaping should be limited to minor changes or combined with veneers or bonding for
the best smile.
Before Reshaping
After Reshaping
Cost Range For Contouring And Reshaping: $50 - 200 per tooth
Missing Teeth
If you're missing one tooth or all of your teeth, implants may be the perfect thing for you. If you have a small dental bridge
or partial dentures, implants will be a welcome alternative. Implants are an alternative to a fixed bridge. What is great about implants
is that they will last a lifetime, but the crown on top of it will last ten to fifteen years.
Solution#1: Dental Implants!
While nothing could ever replace or be better than your real teeth, I am hear to tell you that you’ll no longer need to worry
about all the common problems you are currently experiencing.
There IS a way that you can have stronger teeth, a better bite, and more in your smile with dental implants. A dental
implant is an artificial root that is surgically anchored into jaw. In 3 to 9 months after the implant attaches to the bone, they are
exposed and a dental connector (abutment) is used to give support for crowns, bridges, and dentures.
The greatest thing about implants, if used in dentures, is that it allows you to have more confidence and prevents the fear of
your dentures pulling up when you chew, or falling out of place when talking with others.
Long-term success depends on meticulous dental hygiene, which includes brushing, flossing, and regular dental checkups,
which is a must.
Before Dental Implant
After Dental Implant
Cost range for Dental Connector (abutment): $475
Cost range for Dental Implant Crown: $1200
(Note: Surgical fee is done by an oral surgeon)
Solution #2: Dental Bridge
A dental bridge is a false tooth that is fused between two crowns to fill in the area left by a missing tooth. The two crowns
holding it in place that are attached onto your teeth on each side of the false tooth. This is known as a fixed bridge. This procedure is
used to replace one or more missing teeth. Fixed bridges cannot be taken out of your mouth as you might do with removable partial
dentures.
In areas of your mouth that are under less stress, such as your front teeth, a cantilever bridge may be used. Cantilever
bridges are used when there are teeth on only one side of the open space. Bridges can reduce your risk of gum disease, help correct
some bite issues and even improve your speech. Bridges require your commitment to serious oral hygiene, but will last as many ten
years or more
If you have missing teeth and have good oral hygiene practices, you should discuss this procedure with your cosmetic
dentist. If spaces are left unfilled, they may cause the surrounding teeth to drift out of position. Additionally, spaces from missing
teeth can cause your other teeth and your gums to become far more susceptible to tooth decay and gum disease.
Before Bridge
After Bridge
Cost Range Of A Dental Bridge: $975 per tooth
I’m assuming after looking over this booklet you’ll have questions. Before you call any dental office, I want to bring to
your attention a couple common misconceptions consumers have when choosing a dentist, and a couple recommendations!
Misconception #1 : The dentist that offers the lowest price is the dentist you should choose.
Maybe – but not always. Here are a few points to consider.
Point #1: The price you see offered may not be for the services you want performed. Before you select a practice, decide what you
want to accomplish.
Usually, if a dentist is much lower in price than other dentists it may indicate that they run you through procedures faster, and spend
less time with you.
This may not be good, because the focus is not on quality.
Also, price is usually an indication of quality. More efficient Dentistry may cost more. Better trained dentists who want to
give you more time and quality of service cost more. Reliable service and products cost more. You don't buy the cheapest car,
clothes, or foods. Don't let price alone be the deciding factor when choosing a dentist.
Point #2: The price you see advertised may not be the price you pay.
Many people have learned that the low price they saw advertised was not the amount they were charged.
And if you've hired a dentist, you too may have been the victim of false or misleading advertising. You probably learned the hard
way that some companies offer a cheap price – and then pressure you into paying a lot more once they get you in the office. Some of
them may not even mean to do it, but it just happens.
You'll find other practices – professionals like me who work hard to earn your trust and respect.
As a way of improving our profession, I've dedicated my practice to educating the public. The only way you can make an intelligent
decision is to have all the facts you need. This is why I give away this booklet.
If you're thinking about having your teeth examined, whitened, or you are looking for other cosmetic or general procedures, I offer
these three recommendations:
Recommendation #1: Make a commitment to yourself to get your teeth and gums examined every 6 months. The longer you
wait, the worse it will be(and costly!). Regular check ups will extend the life of your teeth and help maintain their look and feel!
Also, 4 out of 5 people are walking around with the worst silent killer of teeth and it’s called periodontitis- aka gum
disease.
If your gums are bleeding when brushing or eating hard food, you have bad breath, pain or sores in your mouth, gums are
pulled back which make your teeth appear longer, or you see pus between gums and teeth, you must get in right away!
Recommendation #2: Ask questions. The way you learn about a practice is to ask specific questions and listen carefully to the
answers. Here are the questions I suggest you ask:
 Do you have any testimonials from current patients who are satisfied and enjoy their experience with their dentist? If you
are looking to have aesthetic or cosmetic work done, you will want to see before and after pictures of actual patients from
that office like the ones in this booklet
 The second question you’d like to ask is “Is there any warranty or guarantee given?” For example, if you bought a washer
and dryer, you will be offered a certain warranty that will guarantee that washer and dryer will work for a certain time
period, and if it doesn’t, they’ll replace it. Well, in our office almost every procedure has a 5-year warranty so if a filling
fell out, or a crown fell off, we’d replace it for no extra charge.
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The third question you’d like to know, is what is the doctor doing to stay current and keep his/her skills up to speed,
especially if you are doing a specialized procedure. See, there are so many dentists out there, and some are better than
others at different procedures. So, you want to make sure the dentist you choose to do your procedure is very experienced at
it.
 Finally, the last question that many of our patients ask, and I think is very important is, “What does the dentist do to
insure that you are going to have an anxiety free and pain free experience?”
For example, many of our patients come in very nervous and scared, but find out that we have nitrous oxide, know as laughing
gas, and we can now use lasers to detect cavities where x-rays couldn’t.
It’s amazing how many of our patients leave our office telling us how it didn’t hurt a bit.
“My experience has been a very positive and “painless” experience. For the first time in my life I even go back every six
months for my biannual cleaning. In the past I only went to the dentist when a tooth hurt because I had such a fear of the
dentist. I no longer have that fear!” Tom Crogan, Hampden, MA
By asking these questions and spending the small amount of time necessary to make an intelligent choice of a dentist, you will help
create a doctor-patient relationship founded on mutual trust and respect
Recommendation #3: Once you're satisfied that you're working with an honest, competent professional, set up an appointment.
By following these recommendations, you'll gain all the information you need to make an informed, intelligent decision. If
you want the lowest price service, many practices in the phone book can help you.
But if you want great service by a well-qualified dentist, who can service your Dental needs completely and thoroughly –
creating healthier, whiter teeth, preventing and treating your gum disease, and making your dental experience an enjoyable one–
then I invite you to call me.
I'll be happy to answer your questions – or have you come in and give you a Free 10 Point Cosmetic Consultation and
Recommended Action Plan – without obligation of any kind. To reach me, call Melissa at 413-525-7819
Here's one last point: I know that many consumers are skeptical about dentists. I'm skeptical as well. So in addition to dedicating my
practice to consumer education, I do one more thing as well.
I guarantee my work for 5 years. That's right. I fully guarantee every procedure we do.
My Personal Guarantees!
I guarantee that if a filling chips, or even say I do something and a year later I see that the filling isn’t right, well
I’m going to replace it. If it’s not right, I did it and I’m going to replace it at no charge.
And then crowns, porcelain veneers, and onlays, I guarantee 5 years. As long as you come in for your cleanings
and treatments as recommended.
I stand behind what I do, and put my money where your mouth is.
FREE 10 POINT MILLION DOLLAR SMILE EVALUATION
Because we are currently expanding our practice I would like to offer you this:
 10 Point Perfect Smile Cosmetic Consultation
 Special Guest Tour of the office
 INTRA-ORAL VIDEO EXAM-you’ll love this, because you can see everything on a color screen
T.V.
 Healthy teeth check up
 Referral Rewards Membership. You’ll qualify to be in our very unique club, where we reward our
patients for supporting our practice!
 Teeth Cracking Prevention!
 Gum disease check- (End the bleeding and swelling for good)
 Oral Cancer Screening – an unknown danger that is overlooked!
You see, I am confident that once you experience our quick, easy, anxiety free and pain-free dentistry, you will
select our office for your cosmetic needs.
By selecting our office for your cosmetic needs, what have you got to lose?
ABSOLUTELY NOTHING…Unless you choose to ignore this letter and you just might be missing an
opportunity of a lifetime …to have the smile you truly deserve!
If you like our service (like over 1000 of your neighbors already do) then I want to provide you with high
quality, affordable cosmetic dental care for years to come. I am confident that if any other dentist used the same high
technology I use and attends the same advanced education courses, then he/she will agree with our recommended
treatment!
Thanks very much for reading this report. I hope you found this to be helpful. If you have questions or
comments -- or if you'd like to schedule a Free 10 Point Cosmetic Consultation which is usually priced at $99, but for
our new patient drive it’s FREE, please call Melissa right now and set up your appointment at 413 525-7819.
Sincerely,
Dr. Gregory G. Zirakian, D.M.D.
P.S. Time is Running Out! THE FREE COSMETIC CONSULTATION OFFER IS FOR A LIMITED TIME ONLY. This
offer expires in 30 days so call immediately to reserve your spot, Melissa 413 525-7819
PPS. The only way you can get a Whiter Brighter, More Confident, More Attractive Smile With Pain Free Dentistry is by
calling and finding out what your options are. Please call today while this is fresh on your mind, and be amazed at how quickly we
can have you loving your smile!