MPF Fellow & Host Site PR Expectations

advertisement
PR Expectations of Fellows
Title- AmeriCorps Massachusetts Promise Fellow
Make sure that you include your title “AmeriCorps Massachusetts Promise Fellow’ in everything
you do- this includes:
 Your email signature
 Newsletters
 Events you plan and/or host
 Business card (*All host sites are required to purchase business cards for Fellows)
 Articles
 During speeches, presentations, etc
*We understand that your host site may provide you with a second title that is descriptive of
your role-this has been approved by MPF and we just ask that you use both titles in all of the
venues listed above
Unacceptable titles include:
 AmeriCorps Fellow
 Promise Fellow
 Northeastern Intern
 Youth Coordinator
Include the full title!
Logo
Include the Massachusetts Promise Fellowship logo as appropriate, including but not limited to:
 At a Fellow hosted event
 On PR materials related to major events/programs you plan at your host site
 In newsletters
Message
Be consistent! If you are going to talk about the Fellowship, here are some talking points:
 The Massachusetts Promise Fellowship is a statewide, full-time AmeriCorps program
 40 Fellows devote over 1700 hours to serve across the state at partnering non-profit,
government, and faith based organizations
 Fellows focus on delivering the 5 promises to young people in grades 4-12 in the
out-of-school time setting; caring adult, safe place, healthy start, effective
education, and an opportunity to serve
 See Program Summary below for a detailed summary
Member Gear



Fellows are provided with a t-shirt and polo-shirt and are required to wear either one at
least once per week.
Fellows are also provided with a sweatshirt that they are asked to wear to service
events.
Fellows are provided with an MPF branded nametag that they are asked to wear every
day.
MPF Host Site Sign
 Host sites will receive a host site sign at Supervisor Orientation in July and this sign is to
be posted in a prominent location at the service site.
PR- We Want to See It!
If you are in an article, on tv, on a website, etc- we want to see it!




The Massachusetts Promise Fellowship asks to review any and all promotional pieces
that the Fellow produces during the year specific to their project as well as pieces
written specifically about the Fellow (including newsletter articles written about the
Fellow, interviews, press releases, event pieces, etc.) to ensure that the Massachusetts
Promise Fellowship and AmeriCorps are accurately represented. Expectations include:
o Presenting a consistent message and using common language to describe the
Massachusetts Promise Fellowship
o Attaching the Massachusetts Promise Fellowship logo to all promotional materials
produced by the Fellow Posting a sign designating your organization as a
Massachusetts Promise Fellowship site
Fellows will be provided with opportunities to share these updates each month in your
monthly report
All program photos can be uploaded to MPF’s Dropbox account (username:
[email protected], password-fellow)
Fellows are encouraged to submit photos to MPF that include them wearing their gear
and serving young people
Program Summary for PR Pieces
The Massachusetts Promise Fellowship (MPF) believes that all young people in the
Commonwealth have a right to the resources that they need to be successful in life, including a
caring adult, a safe place, a healthy start, an effective education, and an opportunity to
serve. MPF delivers these 5 promises to youth by training 40 emerging leaders who commit
one year of AmeriCorps service to support and provide these needed resources to youth
throughout the Commonwealth.
Each year, non-profits, city agencies, and schools from across the state identify out-of-school
time initiatives that will meet important needs in their communities. MPF selects corps member
projects that are both compelling, clearly meet an identified need, and provide members with a
high level of project ownership. 40 corps members are recruited and placed at these
organizations to carry out out-of-school time initiatives that serve young people in grades 4-12
and focus on mentoring, academic enrichment, college and career readiness, social and
emotional learning, and service-learning. All members work towards the goal of utilizing out-ofschool time programming as a vehicle to increase youth academic engagement. Member
activities include designing and implementing mentoring programs for elementary-aged youth,
leading after-school tutoring programs, facilitating college exploration groups, implementing
city-wide leadership councils, training youth to design community-service learning projects and
carry them out in their communities, and recruiting volunteers to support these programs. MPF
serves 800 youth annually through these corps-members led out-of-school time initiatives and
hundreds more through ongoing events and workshops.
Download