Danné Montague-King Phone: 011 262-6120 Email: bronwen@dannemk.co.za Media Release DANNÉ Montague-King™ introduces…………… eye tone “ you won’t believe your eyes With so many eye crèmes on the market I saw no real need to create something that was basically like every other company’s product. This included the so-called peptide craze and the alleged “better than BOTOX®” crèmes. So I had to really think about what a person would want for their eyes that would provide an immediate visible difference and also provide a long term therapeutic effect. After much trial and error and bouncing ideas off my esteemed colleague, Dr. Peter Pugliese, four years later we arrived with the following conclusion and we believe we have finally succeeded. -Danné Montague King ” The new eye tone is a synergistic approach to total eye care targeting dark circles, fine lines, red, puffy and sapless ‘bags’. In concordance with the DANNÉ Montague-King™ Remove, Rebuild Protect and Maintain concept, the primary focus of eye tone is to re-educate the skin around the eyes to function as it did at a younger age. DANNÉ Montague-King™ works at a cellular level to effectively evoke visible yet beneficial changes in the skin and deliver timeless results. The outstanding combination of ingredients in DANNÉ Montague-King™ eye tone yields the following benefits: Rebuilds the fragile skin around the eye area Promotes normal cellular proliferation Revises wrinkles and fine lines Hydrates, smoothes and softens the epidermis Reduces dark circles and puffiness Helps protect eyes from future sun damage. Key Ingredients Ascorbyl glucoside is a stabilised form of vitamin C that assists in order to regulate melanin and encourage collagen production. Beta glucan to stimulate and re-educate traumatised tissue. Acetyl hexapetide-3 (argireline) has been touted as the topical alternative to Botox®. This synthetic peptide temporarily blocks the release of neurotransmitters that cause muscle contractions. Used at a 10% concentration, Acetyl Hexapeptide 3 has been shown to reduce the depth of wrinkles up to 30% after 30 days of trial use. (Source: International Journal of Cosmetic Science, Vol. 24, No 5, p.303, October 2002). Currently, doctors are beginning to recommend use of Acetyl Hexapeptide 3 skin serums in conjunction with paralytic injections to prolong those results. Hyaluronic acid hydrates tissue and promotes cellular function. Rutin assists in decreasing capillary fragility to rebuild the delicate tissue. Squalane helps to reduce swelling. Seabuckthorn oil - a highly nutrient rich oil known for its healing properties to help revise fragile capillaries often contributing to the dark circles under the eyes. Asiatic acid has been shown to stimulate the fibroblast cell to produce collagen. Titanium dioxide is a physical UVA/UVB reflector that provides the skin with sun protection. Vitamin C, vitamin K, vitamin B and countless antioxidants. Who should use eye tone? eye tone is highly recommended for men and women of all ages. It is particularly beneficial for aging, fine lines, wrinkles and sun damage. A total skin revision system eye tone used in conjunction with direct delivery vitamin c serum and beta gel makes a powerful rejuvenating formula. Recommended Retail Price: Size 15ml RRP $#### eye tone is available through all DANNÉ Montague-King™ clinics throughout (county name) For your nearest stockist contact DANNÉ a on: ######## For further information go to www.dannemking.com Botox® is a registered trademark of the Allergan Company.