Item 3.G-February 14, 2014
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/hr/compensation-and-evaluation for complete instructions.
Incumbent(s) Name
OR New/Vacant:
Vacant
Chad Hartley
Jack Kustenmeyer
CURRENT POSITION INFORMATION
Pos #(s):
Range /
Current Title:
Class.:
11385
3
Associate Athletics Director, Communications
2
Assistant Athletics Director, Media Svcs (to R3)
11384; V1
Assistant Director, Athletics Media Svcs
17443; V-12176
Department: Intercollegiate Athletics
JCC
86899
77766
76739
College/Division: Office of President
Account #(s): 1202-107-1402
Action Proposed: (check all that apply)
( ) New position:
Proposed Range:
Proposed Title:
( ) Title Change, Proposed Title:
( ) Proposed Reassignment from Range
to Range
( ) Revised PDQ only (no change in range or title)
(X) Line of Progression (show titles below)
Pos #:
Range:
JCC:
EEO:
Associate Athletics Director, Communications
11385
3
86899
3C
Assistant Athletics Director, Media Services
2
77766
3C
Assistant Director, Athletics Media Services
11384; 17443(V);
1
76739
3C
12176(V)
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
__________________
Immediate Supervisor’s Signature Doug Knuth, Spec Asst to Pres/Director, Athletics Date
____________________________________________________________
Director/Chair/Dean
Marc Johnson, President
__________________
Date
Approved for Salary Placement Committee review.
____________________________________________________________
__________________
Pres / Vice Pres / Vice Prov Signature Stacy Burton, Vice Provost, Faculty Affairs Date
Action Approved by the Provost/President (Completed by Faculty HR):
Effective Date:
2/1/2014
Approved Title: See Above
Employee signs on “final” stamped approved PDQ and sends to HR for personnel file.
Employee Signature:_______________________________________________ __________________
Date
Printed Name: ____________________________________________________
Rev: 10/1/2012
Position Description - Media Services/Communications Line of Progression
Page 2
1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Communications staff is responsible for the Intercollegiate Athletics Department’s (ICA) publicity
and external communications efforts through the department’s media services and video efforts as
well as its official website. The positions act as a liaison between the coaches, student-athletes,
sports programs and ICA with the local, regional and national media, fans/general public, conference
personnel and National Conference Athletics Association (NCAA) officials to pitch stories and handle
information requests from around the country. The incumbents work to present ICA and the University
of Nevada, Reno in a positive light.
Range 1 – Assistant Director, Athletics Media Services
The Assistant Director, Athletics Media Services, under supervision, handles the day-to-day media
services responsibilities for selected sports, including writing, producing and editing media guides and
game programs, writing weekly and event news releases, updating the department web site,
compiling statistics, and maintaining historical archives. The Assistant Director reports to the Assistant
Athletics Director, Communications.
Range 2 – Assistant Athletics Director, Media Services (in addition to R1 above)
The Assistant Athletics Director, Media Services, monitors work of the entry level Media Services staff
and provides oversight of daily operations. The position coordinates the press box/press row
operations and statistical crews for each of the assigned sports. The Assistant Athletics Director
reports to the Assistant Athletics Director, Communications.
Range 3 – Associate Athletics Director, Communications (in addition to R2 above)
The Associate Athletics Director, Communications, delegates and supervises work of ICA
Communications staff (media services, video and digital coordination). The position serves as the
intermediary between the media and ICA and acts as the Department’s spokesperson when
necessary. The individual serves as the contact for selected sports and supervises Communications
staff in the day-to-day media services responsibilities for all of the University’s varsity sports. The
position reports to the Special Assistant to the President/Director, Athletics.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
Range 1:
50% - Publications and Sports Management
 Write, produce and edit media guides, game programs and press releases and maintain
website for assigned intercollegiate sports
20% - Media Contacts/Services
 Pitch stories and handle information requests for information from media, conference
personnel and NCAA officials and fans/general public
20% - Game-Day Operations and Travel
 Coordinate and supervise press box/press row operations for home events and travel with
teams as liaison with local, regional and national media
Position Description - Media Services/Communications Line of Progression

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Ensure compliance with NCAA, Conference, and university rules and regulations (subject to
disciplinary or corrective action as set forth in the provisions of the NCAA enforcement
procedures)
5% - Statistical and Historical Archive Maintenance
 Compile statistics and maintain historical archives for sports
5% - Events
 When practical under the circumstances, intercollegiate staff is encouraged to voluntarily
attend all athletic events to promote audience participation and support for the University of
Nevada’s team efforts
Range 2 (in addition to above R1):
40% - Publications and Sports Management
 Same as above
 Proof read entry level work
15% - Media Contacts/Services
 Same as above
15% - Game-Day Operations and Travel
 Oversee and/or provide coordination and supervision of press box/press row operations for
home events and travel with teams as liaison with local, regional and national media
5% - Statistical and Historical Archive Maintenance
 Compile statistics and maintain historical archives for sports.
5% - Events
 When practical under the circumstances, intercollegiate staff is encouraged to voluntarily
attend all athletic events to promote audience participation and support for the University of
Nevada’s team efforts.
20% - Supervision and Operations*
 Oversee the media services staff and day-to-day operations
 Supervise assistant directors of media services, photography temporary letters of
appointment, and graduate and student interns
 Serve as a member of the athletics department management team
Range 3 (in addition to above R2):
45% - Publications and Sports Management
 Delegate work and manage staff writing, producing and editing of media guides, game
programs and press releases and maintenance of website for assigned intercollegiate sports
25% - Media Contacts/Services
 Delegate and manage staff who write, produce and edit media guides, game programs and
press releases and maintain website for assigned intercollegiate sports
 Provide oversight and guidance of media services staff to pitch stories and respond to
information requests from media, conference personnel and NCAA officials and fans/general
public
 Manage press box/press row operations for home events and travel with teams as liaison with
local, regional and national media
 Review and monitor compilation of statistics and maintenance of historical archives for sports
Position Description - Media Services/Communications Line of Progression
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5% - Events
 When practical under the circumstances, intercollegiate staff is encouraged to voluntarily
attend all athletic events to promote audience participation and support for the University of
Nevada’s team efforts
20% - Supervision and Operations*
 Provide daily oversight of the communications operations, including budget administration,
staff and student intern supervision, employee evaluation, and other administrative duties
 Conduct regular staff meetings
 Supervise and manage media services, digital, and video staff
10% - Department Public Relations*
 Work with Athletics Director and senior administrators to develop public relations strategy and
write press releases promoting the events, efforts and successes of the athletics department
 Serve as a member of the department’s senior management team
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom:
Information released from the ICA Communications Office through information requests, media
guides, game programs, and press releases is the main way that many people learn about the
athletics department so it is imperative that these individuals produce quality work with and without
supervision.
Range 1 – Assistant Director, Athletics Media Services
The individual is under the supervision of the Assistant Athletics Director, Communications but may
be the sole media services representative at events. The position distributes information and makes
routine decisions without supervision. The supervisor is consulted on creation of new information or
media documents for final approval before distribution.
Range 2 – Assistant Athletics Director, Media Services
The individual is under the supervision of the Assistant Athletics Director, Communications, but is
responsible for the day-to-day management of the Media Services Department and will often be the
sole media services representative at events. The position distributes information and makes routine
decisions without supervision. The supervisor is consulted for final approval on major media
publication plans.
Range 3 – Associate Athletics Director, Communications
The Associate Athletics Director works closely with the administration, coaches and staff members to
present the University and ICA as a professional and successful organization to the media,
conference and National Council of Athletics Association (NCAA) officials, selection committees,
donors, fans, community members and other constituents. The individual must provide sound public
relations advice and strategy to all members of the athletics department. The position works with
minimal supervision by the Director, Athletics. The supervisor has final confirmation of major media
news releases and programs promoting the ICA.
Impact:
Professional, well-written publications and regularly updated website material produced by the media
services office go hand in hand with presenting ICA and University in the best light possible.
Position Description - Media Services/Communications Line of Progression
Page 5
Contacts with the media, placement of positive stories and press releases and handling of sensitive
situations also help to reinforce the goal of the successful promotion of the University.
Range 1 – Assistant Director, Athletics Media Services
Failure to follow ICA media and publication procedures and policies could result in a negative
response from the public within and outside the state of Nevada with regard to the University athletics
programs.
Range 2 – Assistant Athletics Director, Media Services
Failure to follow ICA media and publication procedures and policies could result in a negative
response from the public within and outside the state of Nevada with regard to the University athletics
programs.
Range 3 - Associate Athletic Director, Communications
Poor performance reflects negatively on the program, department and university and may result in a
decrease of gifts and ticket sales. Failure to teach and supervise entry level positions to provide
accurate and successful media services would affect the ability of ICA to promote the athletics
programs.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
Range 1:
 Various collegiate sports
 Workings of a collegiate athletics department
 Statistical programs and compilation of statistics
Range 2 (including R1 above):
 Same as above
 NCAA rules and general knowledge of applicable sport regulations
 Athletic Conference and NCAA policies and regulations
Range 3 (including R2 above):
 Administration of collegiate sports programs
 Internal processes and policies of a collegiate athletics department
 Public relations strategies
 Program promotion and management
Skills:
Range 1:
 Excellent graphic design, website maintenance, and computer skills, including graphic design
software (i.e., desktop publishing (Quark XPress, Photoshop, etc.) and statistical software
(Stat Crew)
 Strong journalistic writing and editing skills
 Good interpersonal skills
 Organizational skills
Position Description - Media Services/Communications Line of Progression
Page 6
Range 2 (including R1 above):
 Same as above
 Strong verbal and written communication
Range 3 (including R2 above):
 Effective verbal and written communication skills to include public speaking, journalistic skills
(writing and editing), and media familiarity
 Superior interpersonal and public relations skills
 Supervision
 Excellent computer skills, including working knowledge of graphic design, statistical programs
(i.e., Stat Crew, etc.) and website maintenance (i.e., desktop publishing – Quark Xpress,
Photoshop, etc.)
 Promotional and media services programs
Ability to:
Range 1:
 Design attractive graphics and publications
 Write, edit and produce quality, accurate media guides, programs, statistics and news
releases for various sports in addition to maintaining updated information on the department
website
 Comply with NCAA, conference, and university regulations
 Develop and maintain working relationships with members of the media, coaches, staff, gameday personnel and other constituents and handle daily information requests
 Stay organized and meet deadlines
 Maintain accurate historical archives for sports programs
 Travel weekends and nights as part of normal job duties
Range 2 (in addition to R1 above):
 Oversee and manage staff and interns
 Balance the responsibilities of handling multiple sports in season
 Maintain good relationships with coaches and administrators
Range 3 (in addition to R2 above):
 Supervise and manage a staff of assistants while at the same time handling administrative
duties and the day-to-day responsibilities of selected sports
 Handle daily information requests and maintain accurate historical archives in addition to
supervising his/her staff in these duties
 Meet deadlines and balance the responsibilities of handling multiple sports, supervising a staff
and organizing other department duties
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
Range 1 and 2:
Coaches and student-athletes
Reason for Contact
To obtain updated biographical information, quotes and other
information for press releases, publications and web site and set
up interviews
Position Description - Media Services/Communications Line of Progression
ICA Department staff and
University media services
representatives
Range 3 (plus R1+2 above):
Department staff and University
media services representatives
Administrators within the athletic
department and the university in
general
Coaches and student-athletes
Department staff and university
media services representatives
External
Range 1 and 2:
Vendors, i.e., printing company
and web site provider
Local, regional, and national
media members
Other media services offices,
conference officials and NCAA
personnel
Range 3 (plus R1+2 above):
Other athletics administrators
within the conference and on the
national level
Donors, fans, season-ticket
holders and the general public
NCAA
Page 7
To publicize and promote the activities of the athletics department
and the university
To participate in providing public relations strategy and support in
order to publicize and promote the activities of ICA and the
University
To communicate strategies, problem solve and manage day to day
operations
To obtain updated biographical information, quotes and other
information for press releases, publications and web site and set
up interviews
To propose and prepare public relations strategy and support in
order to publicize and promote the activities of the athletics
department and the university
Reason for Contact
To facilitate the production of materials in different mediums
To send out press releases, media guides, photos/logos and
statistics, pitch stories, set up interviews and handle information
requests
To exchange statistics, press releases, schedules, etc.
To share and coordinate information which will enhance and
benefit both institutions
To answer questions and provide information about the athletics
department
To carry out responsibilities of the SWA
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Range 1:
Bachelor’s Degree from a regionally accredited institution with emphasis or major in
journalism, public relations, communications or related field
Range 2:
Bachelor’s Degree from a regionally accredited institution with emphasis or major in
journalism, public relations, communications or related field
Range 3:
Bachelor’s Degree from a regionally accredited institution with emphasis or major in
journalism, public relations, communications or related field
Position Description - Media Services/Communications Line of Progression
Page 8
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Range 1:
Bachelor’s Degree and two years of experience in an athletics media relations office at
the college or university level or other related communications field
Preferred Licenses or Certifications: None
Range 2:
Bachelor’s Degree and four years of experience in an athletics media relations office
at the college or university level or other related communications field
Preferred Licenses or Certifications: None
Range 3:
Bachelor’s Degree and four years, or a Master’s Degree and two years, of experience
with increasing responsibility in an athletics media relations office at a university,
professional sports or large sports federation level; experience with football and/or
basketball at the Division I level
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None