The Wine and Spirits Market in Hong Kong
with Prospects Until 2017
From the Vinexpo* world market study
Hong Kong is:
 Asia’s leading wine consumer per capita
 Sales have soared 54% since import duty was dropped
 Annual spending on wine has reached HK$3.4 billion
Hong Kong is biggest wine consumer per capita in Asia
More wine is drunk in Hong Kong than anywhere else in Asia, with average consumption of
5.4 litres per capita a year in 2012.
Consumption is nearly twice as high as Japan, averaging 3 litres, and even more than in
Singapore, averaging 2.1 litres.
Sales up 54% since import duty dropped
Hong Kong wine sales soared by 54% in the five years from 2008, when import duty was
dropped, to 3.5 million 9-litre cases in 2012.
In the next five years from 2013 to 2017, sales are expected to grow by another 17.4%,
reaching 4.3 million cases, or 51.6 million bottles.
Spending on wine reached HK$3.4 billion
Hong Kong spending on wine reached HK$3.4 billion (US$440 million) in 2012.
Over the next five years spending is expected to grow by 18.6%, reaching HK$4.15 billion
(US$535.1 million) in 2017.
Hong Kong favours red wine
Red wine is by far the most popular in Hong Kong, accounting for 83.6% of consumption.
But white wines are gaining in popularity, now accounting for 13.7% of all wines consumed.
Sparkling wines are growing in market share, but are still marginal, accounting for just 4.2%
of total wine consumption, while rosés are also growing in popularity modestly, to 2.7%.
French wine is most popular
France accounts for 31.6% of all wines consumed in Hong Kong, ahead of Australia with an
18% share.
French and Australian imports increased by 56% and 28.7%, respectively, between 2008 and
2012.
Over the same period, United States wine imports grew by 79.5%, as 3rd largest supplier to
Hong Kong with 13.7% market share.
Spirits consumption falters
Spirits consumption in Hong Kong fell by 6.7% from 2008 - 2012, to 1.39 million 9-litre cases.
The Vinexpo/The IWSR survey forecasts stabilisation between 2013 and 2017, losing only a
minimal 0.7%.
The greatest decrease is in consumption of the Chinese liquor Baijiu, which also has the
largest market share, accounting for a little more than 60% of spirits consumption.
However, consumption of vodka, cognac, liqueurs, brandy and gin continues to rise – most
notably brandy, up by 46% over the five year period; cognac & armagnac (up 19.9%); gin (up
18.75%); liqueurs (up 38.6%); bourbon (up 15.8%); and vodka (up 24.2%).
*Vinexpo has commissioned The IWSR (International Wine and Spirit Research) for the past
12 years to conduct its world market study, with forecasts for the following 5-years.
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