See in a New Way New Lensbaby Macro Converters Give Lensbaby Shooters Limitless Close-Focus Options Portland, OR – February 2, 2012 – Lensbaby announces today the Lensbaby Macro Converters, which can be used with any Lensbaby Optic and lens body for creative macro photography. The Macro Converters are designed to enable photographers using the Lensbaby Optic Swap System™ to take extremely close-up, dreamy and artistic photos while selectively blurring out distracting elements. “The Macro Converters work with every Lens Body and Optic we make,” said Craig Strong, Lensbaby President and Co-Founder. “These Macro Converters offer great close-up range, and when mixed and matched with our existing Macro Kit, provide multiple options for creative Lensbaby macro photography. In combination with the Lensbaby Optic Swap system, Macro Converters provide photographers with a fun and compelling macro experience.” The Macro Converters are available as a set containing one 8mm converter and one 16mm converter, which can also be stacked together to make a 24mm converter. The existing Lensbaby Macro Kit (which features a +4 and +10 macro filter) can also be used in conjunction with the Macro Converters with the Double Glass, Single Glass, Plastic and Soft Focus Optics for an even closer capture. See in a New Way Close-Focus Distance Chart for Most Popular Lensbaby Products Lens body + Optic Macro Converter Composer/Composer Pro with +8 mm Double Glass +16 mm (minimum focus: 18”) +24 mm Composer/Composer Pro with Sweet 35 (minimum focus: 7.5”) Composer/Composer Pro/Scout with Fisheye (minimum focus: .5”) Maximum Close-Focus Distance with Optic + Macro Converter (measured from front of optic to subject of photo, in inches) Maximum Close-Focus Distance with Optic + Macro Converters + +4 and +10 Macro Kit filters in inches (for the absolute closest focus possible). 8.13” 6” 5” 1.9 1.7 1.5 +8 mm +16 mm +24 mm 3.25” 2.25” 1.63” N/A N/A N/A +8 mm 0” N/A The Lensbaby Macro Converters are available now for $50 from www.lensbaby.com, and Lensbabyauthorized photo specialty stores worldwide. For more information on these or any other Lensbaby products, contact PR representative Jessica Darrican at 305-576-1171 x.16 or Jessica@maxborgesagency.com. About Lensbaby Lensbaby is a Portland, Oregon based manufacturer of award-winning Creative Effects SLR camera lenses. Lensbaby was launched in February 2004 by Craig Strong, a professional photographer and the inventor of the patented Lensbaby Creative Effects SLR lens system. Lensbaby sells to photographers all over the world through its website, www.lensbaby.com, by calling 877-536-7222 / 971-223-5662, at tradeshows, in leading photo retailers and through a growing global network of international distributors. # ## Media Contacts: Jessica Darrican Max Borges Agency o: 305-576-1171 x.16 m: 305-299-3449 jessica@maxborgesagency.com Keri Friedman Marketing Manager, Lensbaby 503-278-3288 keri@lensbaby.com www.twitter.com/SeeInANewWay http://www.facebook.com/seeinanewway See in a New Way