THIS UNIT IS ASSESSED USING A STANDARD THAT
EXPIRED AT THE END OF 2012
AS 90475 Version 2
2.2 Design
Subject Reference: Visual Arts 2.2
Internal Assessment
Occupations in Action
Achievement Standard: 90475 version 2
Generate and develop ideas using drawing processes and procedures in
design practice.
Credits: 6
THIS UNIT IS ASSESSED USING A STANDARD THAT
EXPIRED AT THE END OF 2012
AS 90475 Version 2
2.2 Design
Occupations in Action
Brief
You are required to produce two design projects to promote a function that your selected person (Occupation in 2.1)
will be involved in. E.g. Poster, ticket, t-shirt, website, bumper sticker, CD and CD Jacket
This assessment seeks to
 Expand student understanding of basic design skills and design practice.
 Enable students to demonstrate skill in generating and developing ideas based on the knowledge they gain from
artist models (both in fine art and contemporary design).
 Enable students to demonstrate their skills with appropriate media and techniques for design.
Achievement Standard 90475 version 2 (2.2): Generate and develop ideas using drawing processes and procedures in
design practice.
Credits: 6
Internally Assessed
There are four Tasks within the assessment.
Task 1:
Research and Generating Ideas
Task 2:
Generating and Developing Ideas
Task 3:
Techniques and Processes of Artist Models
Task 4:
Analysing and Clarifying Ideas
Resources
Useful resources may include (but not be limited to):
 The Graphic Language of Neville Brody. Thames and Hudson ISBN 0500-27770-2
 David Carson: 2nd sight. Text Lewis Blackwell. Laurence King Publishing. ISBN: 1-85669-104-7.
 Letterwork. Creative Letter forms in Graphic Design. Phaidon. ISBN 0-71482909-9
 Claes Oldenburg by Barbara Rose for The Museum of Modern Art New York 1970.
 Claes Oldenburg. Large Scale Projects. By Coosje Van Bruggen Thames and Hudson. ISBN 0-500-23699-2
 The John Kaldor Project 1990. The Art Gallery of New South Wales. ISBN 07-305-78-119
 Isamu Noguchi. Space of Akari and Stone. Chronicle Books ISBN 0-87701-405-1
 300% Cotton – More T-Shirt Graphics by Helen Walters
 The ultimate t-shirt collection by Luo Lv and Zhang Huiguang
 King of the Tees in ProDesign Issue 87, 2007
 Local clothing designers and clothing outlets – Ness, Scintilla, Chi Chi etc
 www.threadless.com
You are expected to source much of your own research in addition to the information provided.
THIS UNIT IS ASSESSED USING A STANDARD THAT
EXPIRED AT THE END OF 2012
Task 1: Research and Generating Ideas
AS 90475 Version 2
2.2 Design
(Class time: approximately two weeks – class + homework time)
a) Select three established designers and photocopy two design works from each of them. (You will have 6 design
works in total.) Write 2-3 sentences based on the following questions for each of the works:
i
What kinds of subject matter does the designer use?
ii
What kind of colours and shapes does the designer use?
iii
How could you use ideas from their work in your own design works?
b) Find examples of two successful contemporary designs that are relevant to your selected design projects.
Consider the kind of designs that are most successful in terms of colour, simplicity, humour etc.
Record these in your visual diary.
Write 2-3 sentences based on the following questions for each of the works:
i
What kinds of subject matter does the designer use?
ii
What kind of colours and shapes does the designer use?
iii
How could you use ideas from their work in your own design works?
c)
b)
Collect images that are relevant to your selected occupation. Collate and analyse this research to select the
imagery that will be most useful for the design of your selected design projects. This imagery should be in your
visual diary.
You may find it useful to collect imagery in the following ways
 Photocopy imagery from books
 Make photographs of relevant imagery
 Watch movies and select stills that are relevant, or make notes on relevant imagery
Using written notes and images summarise the key ideas that you want to explore in your selected design
projects.
Task 2: Generating and Developing Ideas
(Class time: approximately one week – class + homework time)
Select 4 - 5 designs that you will use as your main influences for your design projects. Use your designer models and
occupation/character research as a starting point of your design projects. You should give your character a
personality. E.g. Top Chef, Lead Guitarist, Clumsy Clown, NZ Idol.
In your Visual Diary make a series of 20 quick thumbnail sketches of ideas for each of your selected design projects.
Explore a wide range of possibilities and experiment with colour and media (pencils, pen, inks, aquarelles, coloured
pens, paints, photography). Regularly refer to your research from Task 1. Remember that you are designing two design
projects, so think about ways that the two designs could relate to each other.
Task 3: Techniques and Processes of Artist Models
(Class time: approximately five weeks – class + homework time)
a)
Developing the ideas for your design works. Select your best four ideas from your brainstorm and develop
them in a series of drawings with reference to your designer models (this drawing process could include digital
media, painting, photographs etc.).
Things to consider:
 Your target market
 The size of your design works
 Layout and the use of white spaces
 How will your two designs relate to each
other?
 The interplay of text and image
Approximately 8 x A4 pages
b)
Refining the ideas for your design works. Continue developing your two designs until you are confident
that they meet all of the requirements of the brief. Use your colleagues to critique your work, as well as
consulting your teacher about it.
Approximately 6 x A4 pages
AS 90475 Version 2
2.2 Design
Task 4: Presentation of Final Design
(Class time: approximately three weeks – class + homework time)
Each design work is to be presented in your visual diary.
Your final design works must be accompanied with a written evaluation.
AS 90475 Version 2
2.2 Design
Assessment Schedule: VisArts/2/2 (Occupations in Action)
Evidence
Achievement
Achievement with Merit
Achievement with Excellence
Generate and develop ideas in
a related series based on
established practice.
Generate, develop and clarify
ideas in a related series based on
established practice.
Generate, develop, critically
analyse and clarify ideas in a
related series based on
established practice.
Use drawing and design
materials, processes and
techniques appropriate to
purpose.
Use drawing and design
materials, processes and
techniques with understanding.
Task 1
3 x A4 pages of 3 artists work with research
2 x A4 pages of 2 commercial contemporary
designs
4 x A4 pages of image research
Task 2
8 x A4 pages of initial ideas
Task 3
8 x A4 pages of ideas – 20 ideas in total, 10
for each design projects
4 x A4 pages of development – 12
developments in total, 6 for each design
projects
Task 4
2 x A4 pages of final with evaluation – 1 page
for each project
Use drawing and design
materials, processes and
techniques with understanding
and clarity of purpose.