Dear Sir or Madam


Dear Sir or Madam

Invitation to Exhibit

CADEK Media invite you to exhibit and sell your products at the second Cape Country PICNIC FESTIVAL that will be held on the weekend of 23 - 25 February 2007 at the Bien Donné Farm, Simondium. Last year’s debut festival was well received by both exhibitors and visitors and we expect the festival to grow further in 2007.

The Picnic Festival will run over 3 days, Friday 23, Saturday 24 and Sunday 25 February 2007. The festival will be held on the beautiful Bien Donné Farm in Simondium, half-way between Paarl and Franschhoek. Visitors will be accommodated on the large lawn surrounded by oak trees and food stalls while listening to live background music performed by local musicians. We will create a relaxing atmosphere where you can do business with a captive and willing audience. Although it is always difficult to predict numbers, we expect between 4000 – 6000 visitors over the 3 days.

Festival Times

Fri 23 Feb 07 Gates Open at 16:00 Sunset Concert by Three of the Best “Drie van die Bestes” at 20:00

Sat 24 Feb 07 Gates Open at 11:00 Eclips performs at 15:00 ZAMAR performs at 18:00

Sun 25 Feb 07 Gates Open at 11:00 Eclips performs at 15:00 ZAMAR performs at 18:00

Visitors are not allowed to bring any food or beverages and have to purchase food and drinks from the exhibitors. We also invite non-food exhibitors and wish to attract the following exhibitors:

 Food – Delicacies, Typical Deli products, Cold Meats, Cheeses, Bakery products, Restaurants, Café’s, Signature dishes, Ice Creams and any other items that will be enjoyed by our visitors with their picnic.

 Wineries – Wine tasting and sales in the Wine Pavilion. The wine tasting pavilion is open from 11:00 – 16:00 daily.

Visitors can buy your wines through the wine bar next to the Wine Pavilion.

 Outdoor, Camping & Leisure Products – 4x4’s, Camping & braai equipment, other outdoor equipment and gear.

 Arts, Crafts & Antique Market – The festival will have a dedicated market for NON-FOOD arts, crafts & antiques.

 Picnic Venues / Facilities – The Picnic Festival is a great platform to market your picnic venue or facility to a captive

"picnic-makers" audience. Let them experience and taste your picnic offering.

Other related products – Any applications for other related products will be considered and welcomed.

Interested to Exhibit?

Kindly complete the attached application form and fax it back to us as soon as possible. We will allocate a stand to you once we have received all bookings. A 50% deposit is payable with your booking and the balance by

15 February 2007.

We look forward to welcome you at the 2007 Picnic Festival!

Kind regards



Tel: 0861 2 CADEK (22335) or 021 855 4750 Fax: 021 855 4745

PO Box 5111, Helderberg, 7135 |


Tel: 0861 2 CADEK (22335) Fax: 021 855 4745

E-mail: Web:

P.O. Box 5111, Helderberg, 7135, SOUTH AFRICA

Reg No: 2000/063336/23 Member: C.A. de Klerk

Booking Form

Kindly complete all sections of this booking form and fax it to us at the number below. This booking will be followed by a formal confirmation with stand number. Stands are allocated by the Organisers. A deposit payment of 50% is payable by 10 December 2006 and the balance by 15

February 2007. PLEASE NOTE: We do not offer exclusive rights to exhibitors or product types.

SECTION A: Exhibitor Details

Company Name:

Postal Address:

Town / City:

Tel Number:

Web Address:

Your Name:

Postal Code:

Fax Number:

Your Email address:

Contact Person 2:

SECTION B: In which area would you like to exhibit? What is your space requirements?

AREA Stand Size (please tick) Stand Price (Ex VAT)


Outdoor space

Food & Beverage Only

Space Only

3m x 3m Outdoor = 9m2

5m x 5m Outdoor = 25m2

8m x 8m Outdoor = 64m2

@ R 2,500 + VAT

@ R 3,500 + VAT

@ R 5,500 + VAT

Other ____m x _____m = _____m2 @ R 50/m2 + VAT (for 70+m2 stands)

WINE TASTING PAVILION Trestle Table (1.8m long) Marquee

CRAFT Area (no-food sales) 3m x 3m Outdoor space only

@ R 2,000 + VAT

@ R 500 + VAT

Food Caravan /Traylor in

Fast Lane area

I need ____ m x _____m = _____m2 @ R 165 + VAT per m2

SECTION C: Additional Services Required

Electrical single-phase plug point @ R 450 + VAT I require a corner stand @ 15% surcharge

Electrical 3-phase plug point @ R600 + VAT I am interested in sponsorship options, pls call me

Full page ad in program @ R 2,500 + VAT Other, ____________________________________

Signature Client (Print Name) DATE

FAX TO: 021 855 4745

Tel: 0861 2 CADEK (22335) or 021 855 4750 Fax: 021 855 4745

PO Box 5111, Helderberg, 7135 |