COMMONWEALTH OF MASSACHUSETTS SUFFOLK COUNTY BOARD OF REGISTRATION OF FUNERAL DIRECTORS AND EMBALMERS ______________________________ In the Matter of Derek Wallace License No. EM-6438 Establishment No. 53 _____________________________ Docket Nos. EM-02-011 EM-02-014 EM-02-016 EM-02-026 EM-03-179 Final Decision and Order Procedural History The Massachusetts Board of Registration of Funeral Directors and Embalmers (the “Board”) initiated this formal adjudicatory proceeding on December 12, 2002, by issuing an Order to Show Cause to Derek A. Wallace, a funeral director licensed by the Board (License No. EM-6438) and the Hart-Wallace Funeral Home, a funeral establishment licensed by the Board (Establishment No. 1043). The Respondent filed his Answer on December 30, 2004. The Order to Show Cause was amended by the First Amended Order To Show Cause (the “Order”) on March 3, 2003. Respondent filed his Answer to the Order on April 21, 2003. The Order directed Respondent Derek Wallace to appear and show cause why his license as a funeral director and embalmer should not be disciplined, suspended or revoked for failure to practice as a funeral director and embalmer in a manner required by Massachusetts General Laws (“M.G.L.”) c. 112, §§ 61 and 84 and Board regulations. The Order also directed the Hart-Wallace Funeral Home to appear and show cause why its establishment certificate to operate as a funeral establishment in Massachusetts should not be disciplined, suspended or revoked for failure to practice as a funeral home in a manner required by Massachusetts General Laws (“M.G.L.”) c. 112, §§ 61 and 84 and Board regulations. The specific allegations are set forth in the Amended Order attached hereto as Exhibit A. Administrative Hearings Counsel Anne Colleton, Esq., held a formal adjudicatory hearing on July 10, 2003, July 11, 2003, September 18, 2003 and September 22, 2003 pursuant to M.G.L. c. 30A, sections 10 and 11 and 801 CMR 1.01 et seq. Pasqua Scibelli, Esq. was Prosecuting Counsel. Respondent was present and represented by Scott F. Gleason, Esq. Board Member John J. Kazlauskas also presided over the hearing. Prosecuting Counsel filed her Post Hearing Brief on December 4, 2004 and Respondent filed his Brief of Licensee on the same date. On June 22, 2004, pursuant to the requirements of 801 CMR 1.01(11)(c), the Administrative Hearings Counsel filed and served on the parties a tentative decision.1 On June 23, 2004, Prosecuting Counsel filed Objections to the Tentative Decision (the “Objections”). Respondent did not file any objection or response to the Objections. The Board considered the record, including the tentative decision and the Objections. The Objections addressed one issue in the tentative decision: the reason for Respondent’ failure to complete funeral arrangements for Ms. Ruiz. The Objections ask the Board to reconsider its initial finding that a misunderstanding occurred with respect to Ms. Ruiz’s purchase of a casket from a source other than Respondent. After 11 801 CMR 1.01 (11) (c), the rule establishing the procedures as to Tentative Decisions, provides that where, as in this case, the Board did not preside at the reception of evidence, the presiding officer or designated employee who did shall issue a tentative decision. The parties are entitled to an opportunity to “file written objections to the tentative decision… which may be accompanied by supporting briefs.” 801 CMR 1.01 (11) (c) (1). The Board then considers the record, including the tentative decision and any objections and responses filed thereto and either modifies, reverses, or affirms and adopts the tentative decision, “making appropriate response to any objections filed…” 801 CMR 1.01 (11) (d). 2 a careful review of the Objections, the Board concurs with Prosecuting Counsel and, with the requested modification, affirms and adopts the tentative decision and enters its Final Decision and Order based thereon. The following witnesses testified at the hearing: 1) Cynthia Goumas, for the Prosecution 2) Mildred Ruiz, for the Prosecution 3) Garry Burke, for the Prosecution 4) Alex Ghersi, for the Prosecution 5) Linda Stokes, for the Prosecution 6) Kim Scully, for the Prosecution 7) Jerry DeCristofaro, for the Prosecution 8) John Bresnahan, for the Prosecution 9) Expert Witness Robert Biggins, for the Prosecution 10) Derek Wallace, for the Respondent 11) Hank Farmer, for the Respondent The following exhibits were admitted into evidence: Prosecution exhibits: Exhibit 1: Order to Show Cause dated December 12, 2002 Exhibit 2: Answer to Order to Show Cause Exhibit 3: Amended Order to Show Cause dated March 3, 2003 Exhibit 4: Answer to Amended Order to Show Cause Exhibit 5: Board Licensure Record for Hart-Wallace Certificate Establishment Exhibit 6: Board Licensure Record for Derek Wallace Exhibit 7: Articles of Incorporation for John J. Hart Funeral Home, Inc. Exhibit 8: Articles of Dissolution for John J. Hart Funeral Home, Inc. Exhibit 9: Articles of Incorporation for Wallace Enterprises, Inc. 3 Exhibit 10: Annual Reports for Wallace Enterprises, Inc. 1996-2002 Exhibit 11: Application for Establishment Certificate for Wallace Enterprises Exhibit 12: Transfer of Ownership Record to Board, 8/27/1996 Exhibit 13: Purchase and Sale from Hart to Wallace 9/1/1995 Exhibit 14: Town of Seabrook Business License, Bayview Crematory 1999 Exhibit 15: Town of Seabrook Business License, Bayview Crematory 2000 Exhibit 8: Articles of Dissolution for John J. Hart Funeral Home, Inc. Exhibit 9: Articles of Incorporation for Wallace Enterprises, Inc. Exhibit 10: Annual Reports for Wallace Enterprises, Inc. 1996-2002 Exhibit 11: Application for Establishment Certificate for Wallace Enterprises Exhibit 12: Transfer of Ownership Record to Board, 8/27/1996 Exhibit 13: Purchase and Sale from Hart to Wallace 9/1/1995 Exhibit 14: Town of Seabrook Business License, Bayview Crematory 1999 Exhibit 15: Town of Seabrook Business License, Bayview Crematory 2000 Exhibit 16: Registrar of Deeds Records – Transfer of Land, New Zealand Rd, Seabrook, NH Exhibit 17: Seabrook Building Permit Application from Dekes Realty Exhibit 18: Printout from Seabrook, Business License Ownership of Record from Crematory Exhibit 19: Property Assessment for New Zealand Rd., Seabrook, NH Exhibit 20: Property Tax Statement to Dekes Realty for New Zealand Rd., Seabrook, NH Exhibit 21: Declaration of Trust for Dekes Realty Trust 4 Exhibit 22: Municipal Code for Town of Seabrook relative to Business License Exhibit 23: Complaint Against Wallace, EM-02-026 Exhibit 24: Wallace Response 8/5/02 Exhibit 25: Complaint Against Wallace EM-02-016 Exhibit 25A: Statement of Funeral Goods and Services for Samuel Rios Exhibit 26: Wallace Response 1/30/02 Exhibit 27: Complaint Against Wallace EM-02-011 Exhibit 28: Complaint Against Wallace EM-02-014 Exhibit 29: Wallace Response 11/15/01 Exhibit 30: Statement of Funeral Goods and Services for Rosa Rios Exhibit 31: Complaint Against Wallace EM-03-179 Exhibit 32: Letter from Cynthia Goumas to Board 2/25/03 Exhibit 33: Copies of Checks from Cynthia Goumas to Hart Funeral Home Exhibit 34: Copy of Pre-Need Agreement Exhibit 35: General Price List, FTC Disclosure Form Exhibit 36: Copy of Check from Wallace to Goumas Exhibit 37: Copies of Obituaries for Patricia Poole Exhibit 38: Bill of Sale of Bayview Crematory 9/1/2002 Exhibit 39: FTC Funeral Rule Brochure with attached model forms and Rule Exhibit 40: Board Records of Complaints against Wallace and HartWallace Funeral Home Exhibit 41: Power of Attorney form for Cynthia Goumas Exhibit 42: Copy of Check to Hart from Goumas dated 12/29/2002 Exhibit 43: Cashiers Check from Mildred Rios to Hart Wallace dated 10/13/01 Exhibit 44: Front Page of family record book for Rosa Rios 5 Exhibit 45: Bayview Crematory advertisement and envelope received by Mr. Burke, 3/ 30/ 2003 Exhibit 47: Chart of Obituary search by Investigator of Lawrence Tribune Exhibit 48: Chart of Obituary search by Investigator of Boston Globe and Boston Herald Exhibit 49: Copies of obituaries in Boston Globe and Boston Herald from 10/4/2001 to 10/16/2001 Exhibit 50: Copy of Derek Wallace advertisement in 2003 Funeral Book/Directory Exhibit 51: Printout of reverse telephone number search by Investigator Exhibit 52: Printout of Funeral Licensure database for Kevin Brown Exhibit 53: Curriculum Vitae of Robert Biggins Exhibit 61: Delivery Sheets from Bayview Crematory Exhibit 62: Invoice from Bayview Crematory Dated September 15, 2003 Exhibit 63: Letters from Derek Wallace to Attorney Sayeg Exhibit 64: Death Certificate of Robert Logan Exhibit 65: Death Certificate of Robert Derecktor Exhibit 66: Death Certificate of Henry Hoffman Exhibit 67: Complaint filed by Gilbert Gallant Exhibit 68: Pronouncement of Death form for Erna Wilhelm Exhibit 69: Death Certificate of Erna Wilhelm Respondent Exhibits Exhibit 54: Prosecution’s Motion in Limine Exhibit 55: Respondent’s Opposition to Prosecution’s Motion in Limine Exhibit 56: Board’s Ruling on Prosecution’s Motion in Limine Exhibit 57: Letter from George Tetreault 6 Exhibit 58: Lawrence Police Incident Report Exhibit 59: Five Death Certificates Exhibit 60: Letter from Robert Carrier to the Board Findings of Fact We find as facts established in the record by a preponderance of the evidence the following: 1. Derek Wallace is a licensed funeral director and embalmer licensed by the Board, License No. 6438. He has been in the Funeral Directors business for the past fifteen (15) years and licensed for thirteen (13) years. (Exhibits 2, 4, and 6 and Testimony of Derek Wallace). 2. Respondent has received notice of this disciplinary proceeding and the charges against his license. (Exhibits 1-4). 3. On or about September of 1995, Derek Wallace purchased and gained ownership of the John J. Hart Jr., Funeral Home Inc. (Exhibits 8, 9 and 13 and Testimony of Derek Wallace). 4. About fifteen months later, on or about December 3, 1996, Derek Wallace applied for an establishment certificate with the Board for the Hart-McLennan Funeral Home, DBA Hart-Wallace Funeral Home (Hereinafter referred to as Hart-Wallace Funeral Home). (Exhibit 11 and Testimony of Derek Wallace). 5. The Board issued to Hart-Wallace Funeral Home, a certificate as a funeral home, Establishment Certificate No. 1043, in or about 1996. (Exhibits 2, 4, 11 and Testimony of Derek Wallace). 6. The Board’s files on the documents filed by Derek Wallace with his application for an Establishment Certificate for the Hart-Wallace Funeral Home do not include any copy of a pre-need notification letter sent to any customer. (Testimony of Kim Scully). 7. At all times relevant to the above-listed matters, Derek Wallace was a licensed funeral director licensed by the Board, License No. 6438 7 and the Hart-Wallace Funeral Home, Inc. was a licensed funeral establishment. (Exhibits 5, 6, 24, 26 and 29 and Testimony of Derek Wallace). 8. From on or about December of 1995 to at least 2002, Derek A. Wallace was the president, treasurer, clerk and director of Wallace Enterprises, Inc., a corporation organized in December of 1995 to operate the Hart-Wallace Funeral Home located at 107 S. Broadway Street in Lawrence, Massachusetts and the Oceanside Funeral Home located in Salisbury, Massachusetts. (Exhibits 9 and 10 and Testimony of Derek Wallace). 9. From on or about 1996 to the present, Derek A. Wallace was the owner and chief operating officer of the Hart-Wallace Funeral Home. (Exhibits 9-13, 24, 26, and 29; Testimony of Linda Stokes and Testimony of Derek Wallace). 10. Derek Wallace also owns and operates the Professional Mortuary Association (“PMA”), an affiliate of the Hart-Wallace Funeral Home. (Testimony of Derek Wallace). 11. Prior to the above-listed complaints, Derek Wallace had two prior complaints with the Board, Docket No. EM-97-003 for illegal advertising and Docket No. EM-01-023 for Breach of Contract. (Exhibit 40; Testimony of Kim Scully and Testimony of Derek Wallace) 12. The complaint in Docket No. EM-97-003 was dismissed with a warning to refrain from illegal advertising in 1997. The complaint in Docket No. EM-01-023 was dismissed after forgiveness of $900 debt owed by the consumer to Mr. Wallace. (Testimony of Kim Scully; Testimony of Derek Wallace and Exhibit 40) 13. On or about December 9, 1999 and March 23, 2000, the state of New Hampshire issued to Derek A. Wallace a license to operate a crematorium under the name of Bayview Crematory for the purpose of providing cremation services. (Exhibits 2,4, 14 and 15 and Testimony of Derek Wallace). 8 14. Bayview Crematorium was and is located on property at 204 New Zealand Road in Seabrook, New Hampshire. (Testimony of Linda Stokes, Exhibits 14-20). 15. Derek Wallace owned and operated the Bayview Crematorium from 1999 until at least September of 2002. (Exhibits 2,4, 14, 15 and 24 and Testimony of Linda Stokes; Testimony of Derek Wallace). 16. During the period of time that Derek A. Wallace owned and operated the Bayview Crematorium, he was also a funeral director in the State of Massachusetts and owned and operated the Hart-Wallace Funeral Home in Lawrence, Massachusetts. (Exhibits 2, 4, 5, 6, 10 and 24 and Testimony of Derek Wallace). 17. On or about September of 2002, Derek Wallace sold his ownership interest in the Bayview Crematorium to his mother, Linda Stokes, for $1. (Testimony of Linda Stokes and Testimony of Derek Wallace and Exhibit 38). 18. Until July of 2003, Derek Wallace was the business owner of record of the Bayview Crematorium. (Testimony of Linda Stokes; Testimony of Derek Wallace and Exhibits 14, 15 and 22). 19. Subsequent to the sale of the crematorium to his mother, Derek Wallace continued to be engaged in the business of the Bayview Crematorium by soliciting business and advertising for the crematorium and by listing the telephone number of the Hart-Wallace Funeral Home as one of the contact numbers for the Bayview Crematorium. (Exhibits 45, 50, and 51 and Testimony of Garry Burke and John Bresnahan). 20. On or about March 17, 2003, Garry Burke of Burke Funeral Home received a solicitation from Bayview Crematorium which stated that the cremation services were offered by management staff at Bayview Crematory in conjunction with the contracted services of Professional Mortuary Assistance. (Testimony of Garry Burke and Exhibit 45). 9 21. One of the telephone numbers listed on the flyer received by Garry Burke, 978-682-6273 is the telephone number of the Hart-Wallace Funeral Home. (Exhibits 45 and 51 and testimony of John Bresnahan). 22. Derek Wallace admitted that he violated Board regulations at 239 CMR 3.13(1) by being registered with the Board, holding an ownership interest or being employed by a funeral establishment licensed by the Board and by engaging in or holding any ownership interest in a crematorium. (Exhibits 2, 4, and 24; and Testimony of Derek Wallace). 23. Linda Stokes, Derek Wallace’s mother, and his stepfather, Lawrence Stokes are the trustees and beneficiaries of the Dekes Realty Trust, a trust that owns the land at 204 New Zealand Road in Seabrook, New Hampshire where Bayview Crematorium is located. (Testimony of Linda Stokes) 24. At one time, Derek Wallace was the beneficiary of the Dekes Realty Trust and at an undisclosed date, the beneficiaries were changed to Linda and Lawrence Stokes. (Testimony of Linda Stokes and Testimony of Derek Wallace, Exhibit 21) 25. In or about 2002 and 2003, Derek Wallace and Hart-Wallace Funeral Home directly or indirectly referred business to Bayview Crematorium, a business related to the disposition of human remains that is owned by Respondent’s mother. (Exhibits 45, 50 and testimony of Linda Stokes). 26. In or about September of 2003, an employee of Hart-Wallace Funeral Home, James Fuller, worked as the Superintendent of Bayview Crematory. (Exhibit 62 and Testimony of Derek Wallace). 27. Hart-Wallace Funeral Home has employed or used the services of Bayview Crematorium to perform cremations for its customers. (Testimony of Linda Stokes). 28. Witness Robert Biggins was qualified to testify as an expert in the area of accepted standards of practice in the funeral industry in Massachusetts and the rules and regulations governing the practice of a 10 funeral director in Massachusetts. (This witness was qualified as an expert regarding all of the above listed matters.) 29. Mr. Biggins has worked as a funeral director in Massachusetts for the past 24 years and has been a member and officer of various industry organizations including the Massachusetts Funeral Directors Association and the National Funeral Directors Association. Mr. Biggins has consulted with the Federal Trade Commission and has given numerous talks on funeral industry regulations and standards. (Testimony of Robert Biggins). 30. Mr. Biggins reviewed the complaints filed in each of the above- referenced actions on several occasions. (Testimony of Robert Biggins). 31. A funeral director in Massachusetts may not own or operate a Crematorium in New Hampshire at the same time that he is licensed as a funeral director in Massachusetts. The operation of a crematorium in New Hampshire by a Massachusetts licensed funeral director constituted a violation of accepted standards of practice in the funeral industry in Massachusetts from 2000 to 2002. (Testimony of Robert Biggins). 32. The action of a funeral director in Massachusetts soliciting business for a crematorium owned by one of his relatives constituted a violation of accepted standards of practice in the funeral industry in Massachusetts in March of 2003. (Testimony of Robert Biggins). In or about May of 2001, Derek Wallace in his capacity as the owner of Hart-Wallace Funeral Home was contacted by Mildred Ruiz to make funeral arrangements for her father, Samuel Rios. (Testimony of Mildred Ruiz, Testimony of Derek Wallace and Exhibits 25, 25A and 26). 33. Derek Wallace and Hart-Wallace Funeral Home provided and completed funeral services for Samuel Rios. (Testimony of Mildred Ruiz, Testimony of Derek Wallace and Exhibits 25, 25A and 26) 34. In the course of providing funeral services for Mildred Ruiz’s father, Derek Wallace and Hart-Wallace Funeral Home failed to provide to Mildred Ruiz a general price list for her to retain. (Testimony of Mildred 11 Ruiz, Exhibit 25 and 25A); failed to provide Mildred Ruiz with a casket or outer burial container price list. (Testimony of Mildred Ruiz, Exhibits 25 and 25A); 35. Ms. Ruiz never received the typewritten Statement of Funeral Goods and Services provided by Mr. Wallace to the Board with his response dated January 30, 2002. (Testimony of Mildred Ruiz, Exhibits 25A and 26). 36. The typed Statement of Funeral Goods and Services provided by Mr. Wallace to the Board with his response dated January 30, 2002 is not signed by Mr. Wallace or by Ms. Ruiz. (Exhibit 26; Testimony of Derek Wallace). 37. The yellow copy of a Statement of Funeral Goods and Services provided by Mr. Wallace to the Board with his response dated January 30, 2002 includes check marks instead of prices for several items and includes the statement “estimate” written on the top. Mildred Ruiz did not receive this document. (Testimony of Mildred Ruiz, Exhibits 25A and 26). 38. Derek Wallace and Hart-Wallace Funeral Home charged Ms. Ruiz $165.00 for an obituary in the local paper for her father. (Testimony of Mildred Ruiz and Derek Wallace and Exhibits 25A and 26). 39. The obituary was a free service provided by the local paper. Mr. Wallace acknowledged this overcharge after he had been informed of the complaint by the Board. (Testimony of Mildred Ruiz, Testimony of Derek Wallace and Exhibits 25 and 26). Mr. Wallace reimbursed Ms. Ruiz for the overcharge eight months after the completion of the funeral and after he had been notified by the Board. (Exhibit 26 and Testimony of Derek Wallace). 40. The Federal Trade Commission Funeral Rule (“FTC Funeral Rule”) and Massachusetts regulations governing the funeral industry require that a funeral director provide a consumer with a written General Price 12 List for the consumer to retain at the beginning of any discussion of funeral goods or services. (Testimony of Robert Biggins). 41. Failure to provide a consumer with a written General Price List for the consumer to retain at the beginning of any discussion of funeral goods or services constituted a violation of accepted standards of practice in the funeral industry in Massachusetts in 2001 and a violation of the FTC Funeral Rule and Board regulations. (Testimony of Robert Biggins). 42. In addition to the General Price List, the FTC Funeral Rule and Board regulations require that a funeral director also provide the consumer with a casket and/or outer burial price list. (Testimony of Robert Biggins). 43. The failure of a funeral director to provide the consumer with a casket and/or outer burial price list constituted a violation of accepted standards of practice in the funeral industry in Massachusetts in 2001 and a violation of the FTC Funeral Rule and Board regulations. (Testimony of Robert Biggins). 44. In addition to the General Price List and a casket/outer burial price list, the FTC Funeral Rule and Board regulations also require that the funeral director provide the consumer with a written itemized statement of funeral goods and services at the completion of the services. (Testimony of Robert Biggins). 45. The statement of funeral goods and services entered into evidence as Exhibit 25A does not conform to accepted standards of practice in the funeral industry in Massachusetts in 2001 and does not conform to the requirements of the FTC Funeral Rule or Board regulations because it includes check marks instead of required itemized prices. (Testimony of Robert Biggins). 46. The statement of funeral goods and services entered into evidence as Exhibit 25A does not conform to accepted standards of practice in the funeral industry in Massachusetts in 2001 and violates Massachusetts law governing the funeral industry because it is not signed by the funeral 13 director and the person making the arrangements. (Testimony of Robert Biggins). 47. The typewritten statement of funeral goods and services attached to Exhibit 26 does not conform to accepted standards of practice in the funeral industry in Massachusetts in 2001 and violates Massachusetts laws regarding the funeral profession because it is not signed by the funeral director and the person making the arrangements. (Testimony of Robert Biggins). 48. Charging a fee for an obituary which is a free service or providing a cash advance without returning the money to the consumer within one month of the funeral violated accepted standards of practice in the funeral industry in Massachusetts in 2001 and constituted an unfair or deceptive business practice. (Testimony of Robert Biggins). 49. On October 11, 2001, Derek Wallace was asked by the Lawrence Police Department to transfer the body of Rosa Rios to the Medical Examiner’s Office in Boston because her’s had been an unattended death. (Testimony of Derek Wallace) 50. However, Mildred Ruiz intervened and the Medical Examiner’s Office relinquished jurisdiction over the body. (Testimony of Derek Wallace). 51. On or about October 11, 2001, Derek Wallace and Hart-Wallace Funeral Home retrieved the body of Mildred Ruiz’s mother, Rosa Rios who passed away on that date. (Testimony of Mildred Ruiz and Testimony of Derek Wallace, Exhibits 27-30 and 63). 52. On or about October 11, 2001, Mildred Ruiz and family commenced funeral arrangements for Rosa Rios with the Hart- Wallace Funeral Home. (Testimony of Mildred Ruiz, Exhibits 27-30 and 63) 53. At or about 7 p.m. on October 11, 2001, Mildred Ruiz and her brother met with Derek Wallace at the Hart Wallace Funeral Home for about one hour and forty-five minutes to discuss funeral arrangements. The parties agreed to meet the next morning to conclude arrangements. 14 (Testimony of Mildred Ruiz, Testimony of Derek Wallace and Exhibits 2730 and 63). 54. On or about October 11, 2001, Hart-Wallace was “able and prepared to provide a private service and viewing at their facility.” (Exhibit 29). 55. By this date, Derek Wallace had started the embalming and preparation for burial of the body. (Testimony of Derek Wallace). 56. Derek Wallace testified that as of the morning of October 12, he had only a “verbal” from the Ruiz family, that final funeral arrangements had not been made. (Testimony of Derek Wallace). 57. Work beyond body preparation cannot be conducted unless a funeral director has completed final funeral arrangements with the deceased’s family. (Testimony of Derek Wallace, testimony of Robert Biggins). 58. On or about October 12, 2001, Mildred Ruiz purchased a casket from Casket Royale, a New Hampshire company because she could not find the casket she wanted at the Hart-Wallace Funeral Home. (Testimony of Mildred Ruiz, Testimony of Alex Ghersi, Testimony of Garry Burke, Exhibits 27-30) 59. On or about October 12, 2001, Derek Wallace learned that Mildred Ruiz had purchased a casket from Casket Royale. (Testimony of Mildred Ruiz, Testimony of Alex Ghersi, Testimony of Derek Wallace, Exhibits 2729 and 63). 60. Prior to informing Ms. Ruiz that the Hart-Wallace Funeral Home would not be able to provide her mother’s funeral services, Ms. Ruiz and the Hart-Wallace Funeral Home had already completed arrangements for a funeral mass, visiting hours, and other services. (Testimony of Mildred Ruiz, Testimony of Garry Burke, Testimony of Alex Ghersi, Exhibits 2728, 30 and 44). 15 61. The Register Book for the visitation hours for the Rosa Rios funeral had already been printed and completed. (Testimony of Mildred Ruiz, Exhibits 30 and 44) 62. At no time during the course of discussions about the funeral arrangements for Rosa Rios did Mr. Wallace mention to Mildred Ruiz that he was “too busy” to perform the funeral services for Rosa Rios. (Testimony of Mildred Ruiz) 63. On or about October 12, 2001, Mildred Ruiz retained the services of Garry Burke and the Burke Funeral Home in order to provide funeral services for her mother. (Testimony of Mildred Ruiz, Testimony of Garry Burke, Testimony of Alex Ghersi, Exhibits 27-30). 64. On or about October 12, 2001, Mr. Burke called Mr. Wallace in order to make arrangements for the transfer of the body of Rosa Rios to the Burke Funeral Home. At that time, he asked Derek Wallace what the balance due for the work he had performed was and asked what form of payment he wanted. Derek Wallace said a cashier’s check for $1, 710.00. (Testimony of Derek Wallace, Exhibit 43) 65. On or about October 13, 2001, Mr. Burke arrived at the Hart- Wallace Funeral Home with a certified cashier’s check for $1, 710.00. Upon receiving the check, Mr. Wallace released the body. (Testimony of Garry Burke, Exhibits 27-28 and 43) 66. After receiving the certified check, Mr. Wallace gave Mr. Burke a copy of the Itemized Statement of Funeral Goods and Services and other paperwork and items. (Testimony of Garry Burke, Exhibit 30) 67. During the discussions concerning her mother’s funeral, Derek Wallace and Hart-Wallace Funeral Home failed to provide Mildred Ruiz with a general price list for her to retain. (Testimony of Mildred Ruiz) 68. During the discussions concerning her mother’s funeral, Derek Wallace and Hart-Wallace Funeral Home failed to provide Mildred Ruiz with a casket price list or an outer burial price list. (Testimony of Mildred Ruiz) 16 69. The Statement of Goods and Services Provided to Ms. Ruiz by the Hart-Wallace Funeral Home is not signed by Mr. Wallace or by Ms. Ruiz. (Exhibits 29 and 30) 70. The Statement of Funeral Goods and Services provided to Ms. Ruiz itemizes charges for embalming, the printing of a register book, transfer to the funeral home and “basic services of funeral director and staff” amounting to a total of $1,710. (Exhibit 30 and Testimony of Derek Wallace) 71. The charge for embalming was $395. The charge for transfer of the body was $295 and the charge for the Register Book was $25. The charge for “basic services of funeral director and staff” were $1,595 minus a $600 discount for a total of $995. (Exhibit 30 and Testimony of Derek Wallace) 72. The statement fails to itemize the nature of the $600 discount. (Exhibit 30 and Testimony of Derek Wallace) 73. The “basic services of funeral director and staff” provided by Derek Wallace consisted of sheltering of the remains, liability insurance overhead and personal protection equipment used for embalming. (Testimony of Derek Wallace). 74. The price that Derek Wallace charges through PMA for a ship-out is $399. (Testimony of Derek Wallace). A ship-out consists of embalming, transfer of body, preparation of documents and delivery to the airport. (Testimony of Derek Wallace). 75. In its advertisement in the National Yellow Book, PMA has the same telephone number as Hart-Wallace Funeral Home. (Testimony of Derek Wallace). 76. Ms. Ruiz was very distressed and disturbed by her interaction with the Hart-Wallace Funeral Home at a very difficult time in her life. (Testimony of Mildred Ruiz) 77. Derek Wallace stated in his response to the Board that “public calling hours were not available on Monday due to other client 17 obligations” and that that they “could not handle the public funeral as requested due to limited main room space.” (Exhibits 29 and 63). The Monday after October 12, 2001, would have been October 15, 2001. 78. The Hart-Wallace Funeral Home has at least two chapels that can be used for calling hours. (Testimony of Derek Wallace, Exhibit 11). 79. An obituary search in the Lawrence Tribune, the Boston Herald and the Boston Globe for the period from October 4, 2001 to October 16, 2001 reveals that there were no obituaries that listed the Hart-Wallace Funeral Home in Lawrence, Massachusetts for public calling hours or for any other purpose. (Testimony of John Bresnahan, Exhibits 47-49). 80. It is customary for funerals or calling hours that take place at a funeral home in the Lawrence area to be published in the Lawrence Tribune, the Boston Globe or Boston Herald. (Testimony of Garry Burke). 81. The amount of cremation services and transport services provided by a funeral home would have no impact on the availability of the main room for calling hours or visitation services. (Testimony of Garry Burke and Testimony of Robert Biggins). 82. Derek Wallace makes about $400 to $800 in profits on the sale of a casket. (Testimony of Derek Wallace). 83. Failure to provide a consumer with a General Price List and a casket/outer burial price list violated accepted standards of practice in the funeral industry in Massachusetts in 2001 and also violated the FTC Funeral Rule and Board regulations. 84. The statement of funeral goods and services entered into evidence as Exhibit 30 failed to conform to accepted standards of practice in the funeral industry in Massachusetts in 2001 and violates Massachusetts laws governing the funeral profession because it is not signed by the funeral director and the person making the arrangements. (Testimony of Robert Biggins). 85. It is accepted knowledge in the funeral industry that a funeral director in Massachusetts is responsible for all acts or omissions of any 18 employee and may be disciplined for any acts or omissions. (Testimony of Robert Biggins). 86. On or about 1990, Cynthia Goumas received the power of attorney to act for her mother, Patricia Poole. (Testimony of Cynthia Goumas and Exhibit 41) 87. Ms. Goumas, as the power of attorney for Patricia Poole, received all her mail and opened it. (Testimony of Cynthia Goumas and Exhibit 41) 88. In or about 1990, with the power of attorney, Cynthia Goumas entered into a pre-need contract with John J. Hart Jr. Funeral Home Inc./ Hart-McLennan Funeral Home for funeral services for her mother, Patricia Poole. (Testimony of Cynthia Goumas and Testimony of Derek Wallace and Exhibits 2, 4, 31 – 34) 89. As part of the pre-need contract, Cynthia Goumas pre-paid about $4,375 which she believed to be a pre-paid and guaranteed contract for services. (Testimony of Cynthia Goumas and Exhibits 31-34). 90. On or about September of 1995, Derek Wallace purchased the John J. Hart Jr. Funeral Home, Inc./Hart-McLennan Funeral Home and assumed all assets and liabilities, including the pre-need contracts. (Exhibits 2, 4, 11-13; Exhibit 13, page 5 and Exhibit D and Testimony of Derek Wallace) 91. On or about December 28, 2002, Patricia Poole died and her daughters contacted Derek Wallace for the pre-paid funeral arrangements. (Testimony of Cynthia Goumas, Exhibit 31) 92. Until Ms. Goumas contacted Mr. Wallace for funeral arrangements for her mother she was not aware that the Hart-McLennan Funeral Home had changed ownership. (Testimony of Cynthia Goumas) 93. Neither Ms. Goumas nor Ms. Poole ever received notice of the change in ownership of the Hart-McLennan Funeral Home from Mr. McLennan to Mr. Wallace. (Testimony of Cynthia Goumas). 19 94. From 1990 to 2002, neither Ms. Goumas nor Ms. Poole ever received annual reports of income earned on the pre-need account established with Hart-McLennan Funeral Home. (Testimony of Cynthia Goumas) 95. Derek Wallace and Hart-Wallace Funeral Home failed to provide Ms. Goumas or Ms. Poole with notification of the change in ownership of the funeral home. (Testimony of Cynthia Goumas) 96. Derek Wallace and Hart-Wallace Funeral Home failed to provide Ms. Goumas or Ms. Poole with an annual accounting of interest earned on the pre-need account. (Testimony of Cynthia Goumas and Testimony of Derek Wallace) 97. Ms. Goumas never received an accounting of the full amount in the pre-need account and never knew how much money was in the account in December of 2002 when her mother passed away. (Testimony of Cynthia Goumas and Testimony of Derek Wallace) 98. At the time of funeral arrangements on or about December 28, 2002, Cynthia Goumas and family met with Derek Wallace at the HartWallace Funeral Home. Despite the fact that the family believed that services were paid in full, Derek Wallace informed the family that they owed an additional $1,200 to $1,400. However, Derek Wallace failed to disclose the total amount that had accumulated in the account since 1990. (Testimony of Cynthia Goumas and Testimony of Derek Wallace and Exhibits 31 and 42) 99. After about one and one-half hours of discussions about the cost of the funeral, Derek Wallace led the family to the casket room and told them that the casket they had ordered, Aurora Blue, 18 gauge, was not available and that he had substituted it with another one of the same quality. (Testimony of Cynthia Goumas and Testimony of Derek Wallace, Exhibit 31) 100. After leaving the casket room and while walking out the door, Derek Wallace handed Ms. Goumas a general price list and a Federal 20 Trade Commission (“FTC”) Disclosure Form. (Testimony of Cynthia Goumas and Exhibit 35) 101. The family decided to terminate the services of the Hart-Wallace Funeral Home and retain the services of the Burke Funeral Home for their mother’s funeral. (Testimony of Cynthia Goumas) 102. On or about December 29, 2002, Derek Wallace transferred the body of Patricia Poole to the Burke Funeral Home with the casket and embalming services that had been provided. (Testimony of Cynthia Goumas, Testimony of Garry Burke) 103. The casket provided by Derek Wallace which he represented to be of the “same quality” as the Aurora 18 gauge was not of the same quality. The casket provided was a 20-gauge casket instead of an 18-gauge casket. (Testimony of Garry Burke, Testimony of Derek Wallace and Exhibit 31) 104. Derek Wallace sent a certified bank check to Cynthia Goumas dated December 31, 2002 in the amount of $5,549.12 as the balance in the pre-need account. However, Derek Wallace failed to send an accounting of the interest earned and the total amount accumulated in the pre-need account over the past twelve years. (Testimony of Cynthia Goumas, Testimony of Derek Wallace and Exhibit 36). 105. The refund of $5,549.12 was dated December 31, 2002. The original pre-need contract was entered into in 1990. (Admitted to by Derek Wallace in his Answer, Exhibits 2 and 4). Therefore, even if the pre-need contract were entered into in December of 1990, the time period from December of 1990 to December of 2002, (date when the consumer received the refund), equals a total of twelve years and not eleven years and six months. (Exhibits 1-4, 34, 36 and 41). 106. Derek Wallace and Hart-Wallace Funeral Home failed to provide Cynthia Goumas with an Itemized Statement of Funeral Goods and Services for the services that he had provided prior to transferring the 21 body of Patricia Poole to the Burke Funeral Home. (Testimony of Cynthia Goumas). 107. A funeral director’s failure to send a written notice of change in ownership in a funeral home to a pre-need customer violated accepted standards of practice in the funeral industry in Massachusetts from 1996 to 2002 and constituted a violation of the Board’s pre-need regulations. (Testimony of Robert Biggins). 108. A funeral director’s failure to send written annual statements of earnings on a pre-need account to the beneficiaries of the account violated accepted standards of practice in the funeral industry in Massachusetts from 1996 to 2002 and constituted a violation of the Board’s pre-need regulations. (Testimony of Robert Biggins). 109. The action of a funeral director providing a consumer with a General Price List as the consumer is walking out the door violated accepted standards of practice in the funeral industry in 2002 and violated the FTC Funeral Rule regarding the timing of a General Price List. 110. The action of a funeral director in failing to provide a consumer with an accounting of the amount accumulated in a pre-need account and requiring that the consumer pay more money for the funeral violated accepted standards of practice in the funeral industry in Massachusetts in 2002, constituted an unfair or deceptive business practice, and was unfair to the consumer. (Testimony of Robert Biggins). 111. The action of a funeral director in sending a family a check for the total amount in a pre-need account without sending an accounting of the interest earned on the account over time violated accepted standards of practice in the funeral industry in Massachusetts in 2002 and constituted unprofessional conduct in the funeral profession. (Testimony of Robert Biggins). 112. The action of a funeral director representing that he substituted a casket ordered by the family with one of similar or the same quality when 22 the substituted casket is of an inferior quality violated accepted standards of practice in the funeral industry in Massachusetts in 2002, was unfair to the consumer, and constituted unprofessional conduct in the funeral profession. (Testimony of Robert Biggins). Conclusions of Law Conclusions as to all matters: 1. Based on Finding of Fact 2, the Board has jurisdiction to hear the disciplinary matter involving Respondents and their licenses to operate a funeral establishment. 2. Based on Finding of Fact 2, Respondents have received notice of this disciplinary proceeding and the charges against their licenses. EM-02-026 1. Based on Findings of Fact 1, 3, 4, 5, 13, 15, 18, 19, 20, 21 and 22, the Respondent Derek Wallace violated 239 CMR 3.13 (1) by holding an ownership interest in or being employed by a funeral establishment licensed by the Board and engaging in or holding an ownership interest in the business of a crematorium. 2. Based on Findings of Fact 1, 3, 4, 5, 13, 15, 18, 19, 20, 21 and 22, Respondents Derek Wallace and the Hart-Wallace Funeral Home violated 239 CMR 3.13 (6) by referring any person to a business or service related to the disposition of human remains that is owned, operated or controlled by one or more of his relatives. 3. Based on Findings of Fact1, 3, 4, 5, 13, 15, 18, 19, 20, 21 and 22, the Respondents’ conduct constitutes unprofessional conduct in violation of M.G.L. c. 112, § 84. 4. Based on Findings of Fact1, 3, 4, 5, 13, 15, 18, 19, 20, 21 and 22, the Respondents’ conduct constitutes malpractice, deceit or gross misconduct in violation of M.G.L. c. 112, § 61. 23 EM-02-016 5. Based on Finding of Fact 35, the Respondents have violated 239 CMR 3.13 (12) (a) by failing to give a general price list to the consumer. 6. Based on Finding of Fact 35, the Respondents have violated the FTC Funeral Rule, 16 CFR Ch. 1, Part 453.2 (b)(4) by failing to provide the consumer with a printed or typewritten general price list to take with her. 7. Based on Finding of Fact 35, the Respondents have violated the FTC Funeral Rule, 16 CFR Ch. 1, Part 453.2 (b) (2) and (3) by failing to provide the consumer with a written price list of caskets and/or outer burial containers. 8. Based on Finding of Fact 36, the Respondents have violated the FTC Funeral Rule, 16 CFR Ch. 1, Part 453.2 (b)(5) by failing to provide the consumer with a written Itemized Statement of Funeral Goods and Services in the manner required by the Rule (an itemized list of goods and services with prices for each item). 9. Based on Findings of Fact 35-38, the Respondents have violated M.G.L. c. 112, § 84B by failing to give or cause to be given to the person making funeral arrangements, at the time such arrangements are completed or prior to the time of rendering the service, a written itemized statement showing to the extent then known the prices of merchandise and service selected. 10. Based on Finding of Fact 37, the Respondents have violated MG.L. c. 112, § 84B by failing to ensure that the written Itemized Statement of Funeral Goods and Services was signed by the funeral director and the person making such arrangements. 11. Based on Findings of Fact 41, 42 and 43, the Respondents have violated 239 CMR 3.14 (a) by failing to provide the consumer with a proper written Itemized Statement of Funeral Goods and Services. 12. Based on Findings of Fact 39 and 40, the Respondents have violated 239 CMR 3.13 (9) by engaging in an unfair or deceptive business practice and by inducing any person to spend more money on funeral 24 arrangements than is commensurate with her means by charging the consumer for a free obituary. 13. Based on Findings of Fact 39 and 40, the Respondents have violated 239 CMR 3.13 (19) by failing to be fair with present or prospective customers with respect to reasonableness of price (overcharge for free obituary). 14. Based on Findings of Fact 35-43, the Respondents’ conduct constitutes unprofessional conduct in violation of M.G.L. c. 112, § 84. 15. Based on Findings of Fact 35-43, The Respondents’ conduct constitutes malpractice, deceit or gross misconduct in violation of M.G.L. c. 112, § 61. EM-02-011 and EM-02-014 16. Based on Findings of Fact 35-42, the Respondents’ actions in failing to provide a general price list, failing to obtain signatures to an Itemized Statement of Funeral Goods and Services, and overcharging for services provided constitute unfair or deceptive business practices or knowing attempts to induce any person to spend more money on funeral arrangements than is commensurate with the means of the person in violation of 239 CMR 3.13 (9). 17. Based on Findings of Fact 39 and 40, the Respondents have violated 239 CMR 3.13 (19) by failing to be fair with present or prospective customers with respect to reasonableness of price. 18. Based on Finding of Fact 35, the Respondents have violated 239 CMR 3.13 (12) by failing to provide a general price list to the consumer. 19. Based on Findings of Fact 41-45, the Respondents have violated the FTC Funeral Rule, 16 CFR Ch. 1, Part 453.2 (b)(4) by failing to provide the consumer with a printed or typewritten general price list to take with her. 20. Based on Findings of Fact 41-45, the Respondents have violated the FTC Funeral Rule, 16 CFR Ch. 1, Part 453.2 (b) (2) and (3) by failing 25 to provide the consumer with a written price list of caskets and/or outer burial containers. 21. Based on Finding of Fact 37, the Respondents have violated M.G.L. c. 112, § 84B by failing to ensure that each copy of the Itemized Statement of Funeral Goods and Services was signed by the funeral director and the person making the arrangements. 22. Based on Findings of Fact 35-45, the Respondents’ conduct constitutes unprofessional conduct and misrepresentation in violation of M.G.L. c. 112, § 84. 23. Based on Findings of Fact 35-45, the Respondents’ conduct constitutes malpractice, deceit or gross misconduct in violation of M.G.L. c. 112, § 61. EM-03-179 24. Based on Findings of Fact 89- 98, the Respondents’ conduct violates 239 CMR 4.06 (6) (d) for failing to send written notice of any change of ownership of the funeral establishment to a pre-need customer not later than ten days after the effective date of the transfer or sale. 25. Based on Findings of Fact 89-98, the Respondents’ conduct violates 239 CMR 4.06 (11) (d) for failing to send an annual statement of earnings of the pre-need trust to Cynthia Goumas acting as power of attorney for her mother, Patricia Poole. 26. Based on Findings of Fact 99-104, the Respondents’ conduct violates 239 CMR 3.13 (9) for engaging in an unfair or deceptive business practice, misrepresenting merchandise in any manner, and knowingly attempting to induce consumers to spend more money on funeral arrangements than is commensurate with their means. 27. Based on Findings of Fact 104, the Respondents’ conduct violates 239 CMR 3.13 (19) for failing to be fair with present or prospective customers with respect to quality of merchandise and for misrepresenting a material fact with respect to the merchandise. 26 28. Based on Findings of Fact 101 and 108, the Respondents have violated 239 CMR 3.13 (12) and the Funeral Rule, 16 CFR Ch. 1, Part 453.2 (b)(4) (I) (A) by failing to provide the consumer with a printed or typewritten general price list to take with her at the beginning of the discussion of funeral goods or services as required by the Funeral Rule. 29. Based on Finding of Fact 107, the Respondents have violated M.G.L. c. 112, section 84B, 239 CMR 3.13 (13), 239 CMR 3.13 (14)(a), 239 CMR 4.03 (2) (e) and the Funeral Rule, 16 CFR Ch. 1, Part 453.2(b)(5) by failing to provide the consumer with an Itemized List of Funeral Goods and Services at the completion of services he had provided for Patricia Poole. 30. Based on Finding of Fact 101, the Respondents have violated the FTC Funeral Rule, 16 CFR Ch. 1, Part 453.2 (b)(4) by failing to provide the consumer with a printed or typewritten general price list to take with her. 31. Based on Findings of Fact 90- 113, the Respondents’ conduct constitutes misrepresentation and unprofessional conduct in the profession in violation of M.G.L. c. 112, § 84. 32. Based on Findings of Fact 90-113, Respondents’ conduct constitutes malpractice, deceit or gross misconduct in the profession in violation of M.G.L. c. 112, § 61. Discussion Pursuant to M.G.L. c. 112, § 84, the Board may refuse to issue or to renew, or may suspend or revoke any certificate or license, or may place the holder of such certificate or license on probation based on any violation of the rules and regulations of the Board, any violation of M.G.L. c. 112, §§ 83-87 or for any other reason enumerated in M.G.L. c. 112, § 84. M.G.L. c. 112, § 84(j) specifically states, “ [t]he Board may refuse to issue or to renew, or may suspend or revoke any certificate, or 27 may place the holder thereof on a term of probation after due public hearing upon finding the holder of such certificate to be guilty of… unprofessional conduct, which is hereby defined to include… (j) violation of any of the provisions of sections eighty-three to eighty-seven, inclusive, or any rule or rules of the board.” See also M.G.L. c. 112, § 84A (Board has jurisdiction to impose discipline upon the certificate or license of any person or establishment for violating any statutes, rules or regulations governing the practice of a funeral home or funeral director). The Board’s regulations at 239 CMR 3.13 (25) state that a “[v]iolation of any provision of 239 CMR 3.14, or any other provision of 239 CMR 3.00 through 239 CMR 5.00, any provision of M.G.L. c. 112, §§ 82 through 87, or any other state or federal law or regulation pertaining to the profession or business of embalming or funeral directing, by any person registered with the Board shall be grounds for disciplinary action by the Board.” Therefore, a violation of the Federal Trade Commission (“FTC”) Funeral Rule, a federal regulation pertaining to the profession or business of embalming or funeral directing, is grounds for disciplinary action by the Board. Pursuant to M.G.L. c. 112, § 84, any violation of the Board’s regulations is considered “unprofessional conduct” in violation of the statute. Therefore, a finding that the Respondents have violated any Board regulation, including the regulation concerning violations of federal law or regulations, also supports a finding that the Respondents have engaged in unprofessional conduct in violation of M.G.L. c. 112, § 84. The Board’s regulations defining the Code of Conduct and Professional Ethics at 239 CMR 3.13 are applicable to any person registered by the Board or who holds an ownership interest in or is employed by any funeral establishment licensed by the Board. See 239 CMR 3.13. “Person” is defined as “an individual; a corporation; a partnership; a limited liability company or foreign limited liability 28 company as defined in M.G.L. c. 156C, §1; a registered limited liability partnership or foreign registered limited liability partnership as defined in M.G.L. c. 108A, § 1; a society; an association; an organization; or any other business entity, however named.” 239 CMR 3.01. Therefore, the Board has the jurisdiction to discipline the license of the Respondent Derek Wallace and the funeral establishment certificate of the Hart-Wallace Funeral Home. The Board’s regulations also state that a funeral director who serves as the chief executive officer or chief operating officer of any funeral establishment licensed by the Board shall “be responsible for any and all acts and omissions of any person who holds an interest in, or is employed by, that funeral establishment, and may be disciplined by the Board for any such acts or omissions which constitute violations of 239 CMR 3.00 through 5.00, M.G.L. c. 112 §§ 82 through 87, or any other state or federal law or regulation pertaining to the profession or business of embalming and funeral directing.” 239 CMR 3.13 (26). Therefore, Derek Wallace as the funeral director serving as the chief executive officer of the Hart-Wallace Funeral Home is liable for any acts or omissions of any of his employees. (See Exhibits 9-13). Furthermore, the Board may take disciplinary action against the funeral establishment certificate of any establishment licensed by the Board for “any acts or omissions of any person who holds an ownership interest in, or is employed by, that funeral establishment if such acts or omissions constitute violations of 239 CMR 3.00 through 5.00, M.G.L. c. 112 §§ 82 through 87, or any other state or federal law or regulation pertaining to the profession or business of embalming and funeral directing.” 239 CMR 3.13 (27). Therefore, the Board may discipline the Hart-Wallace Funeral Home and take action against its establishment certificate based on Mr. Wallace’s actions. 29 EM-02-026 Ownership of the Bayview Crematorium The Board’s regulation at 239 CMR 3.13(1) states that “no person who is registered with the Board, nor any person who holds an ownership interest in or is employed by any funeral establishment licensed by the Board, shall engage in, or hold any ownership interest in, any other business which is related to the disposition of human remains, including but not limited to any cemetery; crematorium; retail or wholesale casket, urn or vault sales or rental enterprise; monument sales enterprise; or other similar business.” (Emphasis added). This regulation is part of the Board’s Code of Conduct and Professional Ethics. A violation of the Board’s Code of Conduct and Professional Ethics constitutes deceit, gross misconduct and unprofessional conduct in violation of M.G.L. c. 112, §§ 61 and 84. The regulation clearly prohibits any funeral director in Massachusetts from holding any ownership interest in or engaging in any crematorium business. The evidence before the Board clearly demonstrates that Derek Wallace held an ownership interest in the crematorium until September of 2002 and that after that date he continued to engage in the business in violation of Board regulations. Although Derek Wallace wrote to the Board in August of 2002 stating that he was no longer involved in the business as of April 2002, the transfer of ownership bill of sale shows that he transferred his interest to Linda Stokes, his mother, in September of 2002. Furthermore, the solicitation sent out by Bayview Crematorium in March 2003 shows that he continued to operate and engage in the business subsequent to that date. The 978 telephone number listed on the solicitation is a telephone number listed to the Hart-Wallace Funeral Home. Therefore, Derek Wallace and Hart-Wallace Funeral Home were directly advertising and soliciting business for Bayview Crematorium. As such, Derek Wallace and Hart-Wallace Funeral Home continued to be engaged in the business of the Crematorium. Furthermore, the business records for 30 Bayview Crematorium on file in New Hampshire indicated that Derek Wallace was the business owner of Bayview Crematorium until at least July of 2003. In addition, Derek Wallace testified that James Fuller is employed by Hart-Wallace Funeral Home and works as the Superintendent for Bayview Crematory and did so in September of 2003, after Derek Wallace purportedly divested all interest in Bayview Crematory. Also, the testimony of Linda Stokes is not credible that she was the true business owner of Bayview Crematory. Ms. Stokes did not know who the customers were nor did she have any clear information on suppliers or revenue. Furthermore, Ms. Stokes testified that there were only two employees at Bayview, she and her husband. However, Derek Wallace’s own testimony lead to the conclusion that there were other persons working at Bayview Crematory and further erodes Ms. Stokes credibility. Accordingly, Derek Wallace and Hart-Wallace Funeral Home continued to violate the Board regulation by continuing to engage in the business of a crematorium by soliciting for Bayview and by employing an individual to serve as a superintendent of the crematorium. Board Regulations at 239 CMR 3.13(6) also state that any person registered by the Board shall not, either directly or indirectly, “refer any person to, or employ any business or service related to the disposition of human remains if that business or service is owned, operated or controlled by one or more of his or her relatives. For purposes of 239 CMR 3.13(6), a relative is a person’s spouse, parent, grandparent, stepparent, child, grandchild, step-child, brother, sister, half-brother, halfsister, son-in-law, daughter-in-law, father-in-law, mother-in-law, brother-in-law, sister-in-law, niece, nephew, aunt or uncle.” The record shows that the Bayview Crematorium is owned by Derek Wallace’s mother and stepfather and that Derek Wallace referred business to Bayview Crematory, a business owned by his mother and father-in-law, Linda and Larry Stokes in violation of the above-referenced 31 Board regulation. Linda Stokes herself testified that the crematorium provided crematory services for the Hart-Wallace Funeral Home. The Board can only conclude that Derek Wallace and Hart-Wallace Funeral Home solicited business for Bayview Crematorium. Furthermore, the evidence shows that Derek Wallace and Hart-Wallace Funeral Home employed the superintendent of the Bayview Crematory and other employees, including Kevin Brown, who performed cremations and transports at Bayview Crematory. The Supreme Judicial Court has upheld a funeral rule similar to the regulations listed above as constitutional in Blue Hills Cemetery, Inc. v. Bd. of Registration in Embalming and Funeral Directing, 379 Mass. 368 (1979). In that case, the Court ruled on the validity of M.G.L. c. 112, § 87, which states, in part, that no funeral director or embalmer shall act or be employed as a caretaker or supervisor at a cemetery. In Blue Hills Cemetery, the statute was held constitutional because it is within a state's police powers to protect the "personal quality" of funeral services by limiting the expansion of such a business. Id. at 373. The expansion and operation of funeral related services are not fundamental rights and are only subject to rational basis judicial scrutiny. Id. The Board's regulations which prohibit any person holding ownership in a licensed funeral establishment from holding ownership or engaging in any other business related to the disposition of human remains and from referring business to any such entity that is owned or operated by a family member are parallel to the statute addressed in Blue Hills Cemetery. The Board, similar to the Legislature, can protect the quality of funeral services by restricting a licensee from owning or engaging in any other funeral related service and from referring business to a crematorium owned or operated by family members. Blue Hills Cemetery, Inc, 379 Mass. 368. The Board has the duty to uphold the integrity of the profession and protect the public from unscrupulous practices in the funeral industry. 32 EM-02-016 Failure to provide a general price list and to abide by the Funeral Rule The Board’s Code of Conduct and Professional Ethics requires at 239 CMR 3.13(12)(a) that “[n]o person who is registered with the Board, nor any person who holds an ownership interest in or is employed by any funeral establishment licensed by the Board, shall: (a) fail or refuse to give a general price list containing all information required by 16 CFR Part 453 to any person who requests one in person.” The Federal Trade Commission Funeral Industry Practices Rule, 16 CFR Ch. 1, Part 453 (“Funeral Rule”) requires every funeral provider to furnish accurate price information disclosing the cost to the purchaser for each specific funeral good and service used, including at least the price of embalming, transportation of remains, use of facilities, caskets, outer burial containers, immediate burials, or direct cremations. Section 453.2. The Funeral Rule specifically requires that a printed or typewritten general price list must be given to a consumer for the consumer to take with him or her. Section 453.2(b)(4). The general price list must be given to the consumer beginning with the discussion of funeral goods or services. Section 453.2(b)(4)(i)(A). The general price list must contain the following: (1) The name, address, and telephone number of the funeral provider’s place of business; (2) A caption describing the list as a “general price list”; and (3) The effective date for the price list. Section 453.2(b)(4)(i)(C). The general price list must also include the retail prices for: 1. Forwarding remains to another funeral home; 2. Receiving remains from another funeral home; 3. Price range for direct cremations; 4. Price range for immediate burial; 5. Transfer of remains to funeral home; 6. Embalming; 7. Other preparation of body; 8. Use of facilities and staff for viewing; 9. Use of facilities and staff for memorial service; 10. Use of 33 equipment and staff for graveside service; 11. Hearse; and 12. Limousine offered. Section 453.2(b)(4)(ii). Moreover, the Funeral Rule also requires that the general price list contain a price range for caskets or outer burial containers offered by the funeral provider with a statement that a price list will be provided at the funeral home or that the general price list include the prices of individual caskets or outer burial containers. Section 453.2 (b)(4)(iii) (A) and (B). The Funeral Rule also requires that the general price list contain the price for the basic services of the funeral director and staff. Section 453.2(b)(4)(iii)(C). The Funeral Rule also requires that the funeral provider give a written price list of caskets and/or outer burial containers to any person inquiring about the price of caskets or outer burial containers. Section 453.2(b) (2) and (3). In addition to a general price list, the Funeral Rule also requires that the funeral provider give a written itemized Statement of Funeral Goods and Services Selected to each consumer for his/her retention. The funeral provider must furnish this statement at the conclusion of the discussion of arrangements. Section 453.2(b)(5). The Statement of Funeral Goods and Services must contain an itemized list of the goods and services selected with prices for each item, specifically itemized cash advance items, and the total cost of the goods and services selected. Id. Board Regulation 239 CMR 3.13(13) states that “[n]o person who is registered with the Board as a funeral director… shall fail or refuse to give an itemized written statement of funeral costs to any person making funeral arrangements or arranging for the shipment, transportation or other disposition of a deceased person, in accordance with the requirements of M.G.L. c. 112, § 84B.” M.G.L. c.112, § 84B specifically requires every licensed funeral director, his agent or servant, to “give or cause to be given to the person making funeral arrangements…, at the time such arrangements are 34 completed or prior to the time of rendering the service, a written itemized statement showing to the extent then known the price of merchandise and service that such person making suck arrangements has selected; the price of supplemental items of service and merchandise if any…” The statute also requires that “[e]ach copy of such itemized statement shall be signed by the funeral director and the person making such arrangements.” The Board’s regulations also specifically require, at 239 CMR 3.14 (a) that, “[a] licensed funeral establishment, and/or its agents or employees, shall give, or cause to given to the person or persons making funeral arrangements, or otherwise arranging for shipment, transportation or other disposition of a deceased person, at the time such arrangements are completed or prior to the time of rendering the service, including the selected merchandise, a written statement showing to the extent then known: (a) The price of the merchandise and service that the person or persons making such arrangements have selected and what basically is included therein.” (emphasis added). In a prior decision, In Re George Williams, EM-98-008, EM-98-015, EM-98-021 (1999), the Board found that a funeral director’s failure to provide accurate price lists constitutes behavior which “exploits vulnerable families seeking the services of the funeral directing profession” and is “the type of conduct that reflects either a gross lack of expertise in the profession or an inexcusable lapse in ethical judgment.” In May of 2001, Mildred Ruiz engaged the services of Derek Wallace and the Hart-Wallace Funeral Home for her father’s funeral. The evidence shows that Derek Wallace and Hart-Wallace failed to provide Ms. Ruiz with a general price list as required by the Funeral Rule and Board regulations. The Respondents also failed to provide Ms. Ruiz with a casket or outer burial container price list as required by the Funeral Rule. 35 The Respondents provided Ms. Ruiz with a Statement of Funeral Goods and Services that included check marks for certain items and did not include itemized prices for all items as required by the Funeral Rule and Board regulations. Expert testimony showed that the Statement of Funeral Goods and Services provided to Ms. Ruiz deviated from accepted standards of practice in the funeral industry in 2001. The check marks instead of itemized prices violate the requirements of the Funeral Rule at 453.2(b)(5) and Board rules and regulations at M.G.L. c. 112, §84B, 239 CMR 3.13 (13) and 239 CMR 3.14(a). Respondent testified that he provided Ms. Ruiz with the typewritten Itemized Statement attached to his response to the Board dated January 30, 2002 which has typed prices. However, it is not credible that Mr. Wallace gave Ms. Ruiz the typed form. Ms. Ruiz testified that the only Statement of Funeral Goods and Services that she received was the one with check marks and that she received no other. The typed statement is not signed by Ms. Ruiz. The Respondent violated Board rules by failing to sign and have the consumer sign a Statement of Funeral Goods and Services as required by M.G.L. c. 112, section 84B. Expert testimony established that an unsigned Statement of Funeral Goods and Services violated accepted standards of practice in the funeral industry in 2001. Respondents’ actions in charging Mildred Ruiz for a free obituary service provided by the local paper also amount to unfairness and misrepresentation in violation of Board regulations at 239 CMR 3.13 (9) and (19). Respondent did not attempt to reimburse Ms. Ruiz until he was notified by the Board of the complaint eight months after the completion of the funeral. Expert testimony established that charging for a free service or failing to return a cash advance within one month after the funeral constitutes a violation of accepted standards of practice in the funeral industry in Massachusetts. 36 EM-02-001 AND EM-02-014 Testimony demonstrates that in October of 2001, Ms. Ruiz began funeral arrangements with Derek Wallace and Hart-Wallace Funeral Home for her mother’s funeral and that after completing the embalming and some arrangements including the publication of the Register Book, Derek Wallace told Ms. Ruiz that he would not be able to conclude the arrangements for her mother, Rosa Rios. The Board is confronted with a variety of testimony as to why the Respondent was unable to complete the funeral arrangements. Ms. Ruiz testified credibly that the Respondent refused to complete the arrangements because she had bought a casket from a source other than the Hart-Wallace funeral home. The proprietor of Casket Royale, from which she purchase the casket, also testified that it was his understanding that Respondent would not hold the funeral because Ms. Ruiz had purchased a casket from him. Ms. Ruiz testified that in a phone call, the Respondent, when she informed him that she had purchased the casket, said “that’s how I make my living.” Ms. Ruiz, and later Alex Ghersi, testified that Respondent refused to make the arrangements for that reason. Derek Wallace testified that he told her he could not accept the casket because under the law he could not accept it because funeral arrangements had not been complete. When pressed by Ms. Ruiz to accept the casket, he replied I can’t “that’s how I make my living.” The Board is struck by the inconsistencies in Respondent’s testimony on this issue. Respondent contends that he did not refuse to complete the funeral because of the casket purchase, but because he was “too busy” to provide the funeral services. However, Respondent has given conflicting testimony on this point. On one hand, he stated in his response to the Board in November 2001 that “public calling hours were not available on Monday due to other client obligations” and that they “could not handle the public funeral as requested due to limited main 37 room space.” In his testimony at the hearing, he contended that he could not accept the casket because funeral arrangements were not complete. The Board first considers the truth of his position that he was too busy to hold the funeral at the times desired by Ms. Ruiz. The Monday in question was October 15, 2001. Evidence showed that an obituary search in the four major newspapers that would be used by a funeral home located in Lawrence, Massachusetts revealed that there were no obituaries that listed the Hart-Wallace Funeral home for public calling hours or any other purpose from October 4, 2001 to October 16, 2001. Derek Wallace testified that the Hart-Wallace Funeral Home had at least two chapels that could have been used for calling hours. Thus, it is not credible that Respondent could not accommodate the Rios funeral due to “main room space.” Respondent has not pointed to any funeral that required calling hours or the use of main room space on October 15, 2001. Furthermore, Respondent failed to provide a copy of the Register Book or other details to substantiate that the main room was not available for calling hours on October 15, 2001. In his Answer to the Order, the Respondent told a different story, omitted the statements about calling hours and main room space, and stated instead that he, “individually, had approximately 16 other transports, deliveries and embalmings to do within 72 hours of the proposed date of RR’s funeral.” It is significant that the only “proof” submitted by Mr. Wallace of his inability to accommodate the Rios funeral was five incomplete death certificates which contradict his story. In his answer and his testimony, Mr. Wallace indicates that he handled about sixteen embalmings and transports, however, he failed to provide any proof of these engagements and submitted death certificates of only five “clients”. Furthermore, Respondent has not shown how transports, cremations or embalming work would have interfered with the 38 availability of “main room space” for calling hours on October 15, 2001. But expert testimony showed that the amount of cremation services and transport or delivery services provided by a funeral home would have no impact on the availability of the main room for calling hours. Respondent stated that on October 11, 2001, he had every intention of providing funeral services to Mildred Ruiz. In his statement to the Board in November of 2001, he stated that “Hart-Wallace was able and prepared to provide a private service and viewing at their facility.” Mr. Wallace did not communicate to Mildred Ruiz on October 11, 2001 at 7 p.m. that there existed a possibility that Hart-Wallace would not be able to complete the funeral arrangements because of other obligations. The next afternoon is the first time that Derek Wallace communicated the fact that he would not be able to complete the funeral arrangements for Rosa Rios. Respondent’s testimony that the reason for not accepting the casket was that he had not entered into a final contract or final arrangements with Mildred Ruiz is puzzling because he has stated that he would have completed arrangements and had every intention of completing arrangements except that he was 1.) too busy and the main room space was not available; or 2.) too busy with cremations, embalmings and other transports. Furthermore, Respondent contradicts himself by acknowledging that he did provide Ms. Ruiz with services and charged her $1,710 for those services. Derek Wallace testified that he explained to Ms. Ruiz that he could not continue with funeral arrangements unless she came in to complete the arrangements and he indicated that she declined to complete funeral arrangements and decided not to use the Hart-Wallace Funeral Home. However, this statement is contradicted by his response to the Board in November of 2001 where Mr. Wallace states that, “[a]t some point later on Friday [October 12, 2001], Ms. Ruiz called back and requested services which included public calling hours on Monday with a 39 traditional funeral to follow on Tuesday morning.” Therefore, Ms. Ruiz was willing to make arrangements and continue with the funeral on October 12, 2001 and decided to use an alternative only when Derek Wallace informed her he would not provide the funeral because he was too busy. Derek Wallace admitted that he failed to provide Ms. Ruiz with any alternative options. He did not refer her to another funeral home, nor did he suggest an alternate date for arrangements. The Board can only conclude that his reason for refusing to complete the funeral arrangements was because Ms. Ruiz had purchased the casket from Casket Royale In or about October of 2001, after Derek Wallace had refused to complete the funeral arrangements for Ms. Ruiz’s mother, Ms. Ruiz engaged the services of the Burke Funeral Home. The Prosecution put on evidence to show that on or about October 12, 2001, Mr. Burke called Mr. Wallace in order to arrange for the transfer of the body of Rosa Rios to his funeral home. Burke testified that Derek Wallace told him that he would not release the body until he received a cashier’s check for $1,710.00 and that he refused to accept a personal check or a check from the Burke Funeral Home. The Board does not find it credible that Derek Wallace refused to release the body until he was paid. Nevertheless, the record shows that again Derek Wallace has given inconsistent testimony. At the hearing, Derek Wallace denied that he refused to release the body until he was paid and stated that he simply informed Mr. Burke that a certified check would be acceptable when Mr. Burke asked him if he wanted a bank check or a certified check. However, this statement is contradicted by his response to the Board in November 2001, where he states that he told Mr. Burke that there was a balance of $1, 710, “and pursuant to the normal business practices of Hart-Wallace Funeral Home requested that the payment be made by way of confirmed funds.” He did not state in his November 2001 response that Mr. Burke asked him the question and he merely responded that a 40 certified check was fine. Again, Mr. Wallace contradicts statements he made in 2001. In the course of discussions concerning her mother’s funeral, Derek Wallace and the Hart-Wallace Funeral Home failed to provide Mildred Ruiz with a general price list or a casket or outer burial price list in violation of the FTC Funeral Rule, 16 CFR Ch. 1, Part 453, Section 4.53.2 (b) (2), (3) and (4) and Board Regulation 239 CMR 3.13 (12). The Itemized Statement of Funeral Goods and Services provided to Mildred Ruiz for her mother Rosa Rios also violates M.G.L. c. 112, § 84B. General Laws chapter 112, section 84B specifically requires that “[e]ach copy of such itemized statement shall be signed by the funeral director and the person making such arrangements.” The itemized statement of Funeral Goods and Services for Rosa Rios was not signed by Derek Wallace or by the family member making the arrangements. Expert testimony established that failure to sign the Itemized Statement of Funeral Goods and Services deviates from accepted standards of practice in the funeral industry. Therefore, Derek Wallace and Hart-Wallace Funeral Home have violated this statute governing the practice of a funeral director in Massachusetts. EM-03-179 Failure to comply with pre-needs requirements Cynthia Goumas, as the power of attorney for her mother, Patricia Poole, entered into a pre-need contract with Hart-McLennan Funeral Home in or about 1990 for funeral arrangements for her mother. Ms. Goumas paid $4,375.00 for what she understood was a contract that guaranteed the price of a funeral upon the death of the beneficiary. On or about September of 1995, Derek Wallace purchased the Hart-McLennan Funeral Home and assumed all assets and liabilities, including pre-need contracts. In the Purchase and Sale Agreement, Derek Wallace specifically assumed the services of all existing pre-need accounts and agreed to comply with Board rules and regulations governing pre-need accounts. 41 The record is clear that Derek Wallace never informed Ms. Goumas or her mother of the change in ownership of the funeral home and that Ms. Goumas only learned of the change in ownership when her mother die and she went to the Hart- Wallace Funeral Home to make arrangements. By failing to inform Ms. Goumas of the change in ownership, Derek Wallace violated the Board’s regulation at 239 CMR 4.06 (6) (d) governing pre-need contracts which states that “[a] licensed funeral establishment shall send written notice of any transfer of ownership of the funeral establishment, or sale of any of its assets, to the buyer (and beneficiary, if different) of every pre-need funeral contract to which it is a party, via certified mail, return receipt requested, not later than ten days after the effective date of said transfer or sale.” Derek Wallace testified that he did send a notification to Ms. Goumas and that he filed a copy with the Board when he applied for an Establishment Certificate for the Hart-Wallace Funeral Home in December of 1996. However, this testimony is contradicted by the testimony of Cynthia Goumas who stated that neither she nor her mother ever received such notice. His testimony is also contradicted by Board Keeper of Records Kim Scully who testified that the documents filed by Mr. Wallace in support of his application of an Establishment Certificate for the Hart-Wallace Funeral Home did not include any copy of a pre-need notification sent to consumers. Despite the lack of a copy of pre-need notification, the Board nevertheless issued an establishment certificate to Mr. Wallace as there is no direct requirement in the regulations that such notices must be filed with the Board. Furthermore, the rule requires that the notification must be sent to the consumer within 10 days of the change in ownership. The change in ownership took place in September of 1995. Mr. Wallace did not file an application for Establishment Certificate with the Board until December of 1996, 15 months after his purchase of the Hart-McLennan Funeral 42 home. Therefore, Mr. Wallace was required to send the notice to the consumer prior to the application with the Board. Mr. Wallace’s testimony on this matter is not credible. It is contradicted by the testimony of Cynthia Goumas, the testimony of Kim Scully and Board records. The testimony of Cynthia Goumas and Kim Scully are credible. The pre-need regulations also require that a funeral director send an annual accounting to the consumer of the earnings in the pre-need account. Board Regulation 239 CMR 4.06(11)(d) states that “…a licensed funeral establishment which serves as trustee of any funeral trust established under 239 CMR 4.00, shall send an annual statement of the earnings of the trust to the named beneficiary of said trust, unless the beneficiary requests in writing that said statements not be sent.” The record demonstrates that Respondents failed to provide Ms. Poole or Ms. Goumas with annual reports of income earned on the preneed account. In fact, Ms. Goumas never received an accounting of the income earned on the account and never knew how much money had accumulated in the account in the twelve years preceding her mother’s death. Derek Wallace admitted that he did not provide Ms. Goumas with an accounting of the amount accumulated in the pre-need account annually nor did he provide such accounting at the time of making funeral arrangements in December of 2002. Mr. Wallace also admitted that he did not provide an accounting of the amount accumulated in the pre-need account when he sent Ms. Goumas a check for the balance of $5, 549.12 as the total in the pre-need account. Mr. Wallace admitted that interest had accrued on the account, but stated that he could not remember exactly how much and how it was calculated. Furthermore, Mr. Wallace failed to bring an accounting of the interest earned on the account to the hearing. Mr. Wallace failed to present any proof that the 43 full amount in the account with accumulated interest from 1990 to 2002 was actually $5,549.12 rather than a higher figure or amount. By failing to provide the annual accountings to the consumer, the Respondents violated the Board’s pre-need regulations at 239 CMR 4.06(11) (6). The Respondents also violated Board regulation 239 CMR 3.13 (9) for engaging in an unfair or deceptive business practice by failing to provide an accounting of the interest accumulated on the account over twelve years to the consumer at any time. It is fundamentally unfair to the consumer that she never received an accounting of the total amount accumulated in the account over twelve years. Although the consumer received a check for about $5,500 in 2002, she had no way of knowing if this amount was the true total of all principal and interest accumulated in the pre-need account from 1990 to 2002 or if the amount is actually much greater. The consumer has no way of knowing if she received the proper refund or not. Respondents’ conduct in failing to provide an accounting also constitutes gross misconduct pursuant to M.G.L. c. 112, § 61. See 239 CMR 4.09 (“Violation of any provision of this chapter shall be considered a violation of M.G.L. c. 112, § 84A (j), and may also be considered “gross misconduct in the practice of the profession” within the meaning of M.G.L. c. 112, § 61, and shall constitute grounds for disciplinary action by the Board.”). In or about 1995, when Derek Wallace assumed ownership of the Hart-McLennan pre-need contracts, he had a duty to comply with all Board regulations governing pre-need contracts. Board Regulation 239 CMR 4.10 (20 states, “[w]ith respect to any pre-need funeral contracts or funeral trusts established prior to July 1, 1992: (a) All such pre-need funeral contracts and funeral trusts shall be in compliance with the record-keeping requirements of 239 CMR 4.06 (11) no later than June 30, 1993. (b) All other requirements of 239 CMR 4.00 shall apply to all such pre-need funeral contracts and funeral trusts as of July 1, 1992.” 44 The Board’s pre-need regulations became effective in 1993. By 1996, the regulations had been in effect for several years and if Mr. Wallace had a question as to their applicability, he had every opportunity to submit a request for an advisory ruling with the Board. See 239 CMR 3.15. Furthermore, expert testimony established that it was an accepted standard of practice in the funeral industry from 1996 to 2002 to provide consumers with annual accounting of interest earned in pre-need accounts. In or about December of 2002, Patricia Poole died and Ms. Goumas and family members met with Derek Wallace at the HartWallace Funeral Home to make arrangements for their mother’s funeral. Although the family members believed the contract was paid in full, Derek Wallace informed the family that they owed an additional $1,200 to $1,400. Although Derek Wallace failed to disclose to the family the total income accumulated in the pre-need account since 1990, he nevertheless demanded that they pay the additional amounts. After about one and one-half hours of discussion, Derek Wallace led the family to the casket room and told them that the casket they had ordered, Aurora Blue, 18 gauge, was not available and that he had substituted it with another of the same quality. After leaving the casket room and while she was walking out the door of the funeral home, Derek Wallace handed Ms. Goumas a general price list and a FTC disclosure form. The Respondents’ actions in attempting to induce Cynthia Goumas and her family to pay more money is a violation of 239 CMR 3.13 (9) for engaging in unfair or deceptive business practices and knowingly attempting to induce consumers to spend more money on funeral arrangements than is commensurate with their means. See In Re George Williams, EM-98-008, EM-98-015, EM-98-021 (1999) (Respondent’s actions in attempting to change terms of pre-need contract in order to induce consumer to pay more money and misrepresenting availability of 45 casket ordered by consumer constitute Board violations and gross misconduct in violation of M.G.L. c. 112, §61). Derek Wallace failed to provide Cynthia Goumas with a general price list at the beginning of the discussion of funeral goods and services as required by 239 CMR 3.13(12)(a) and the FTC Funeral Rule, 16 CFR Ch. 1, Part 452. 2 (b)(4). The Funeral Rule specifically requires that the consumer be provided with the general price list at the beginning of any discussion of services. The Rule also requires a general price list to be given to all pre-need customers. Derek Wallace provided the general price list to Ms. Goumas at the end of a one and one-half hour discussion as she was walking out the door. As expert testimony showed, this action violates accepted standards of practice in the funeral industry and constitutes a violation of the FTC Funeral Rule and Board regulations. Derek Wallace also failed to provide Cynthia Goumas with an itemized list of funeral goods and services as required by M.G.L. c. 112, section 84B, 239 CMR 3.13 (13), 239 CMR 3.13(14)(a) and the FTC Funeral Rule, 16 CFR Ch. 1, Part 453.2(b)(5). See 239 CMR 4.03(2)(e) and 239 CMR 4.03(3)(b). See also In Re George Williams, EM-98-008, EM-98-015, EM-98-021 (1999). The Respondents’ actions in failing to notify Ms. Goumas of the change in ownership in the funeral home, failing to provide an annual accounting of the income earned in the pre-need account, inducing the consumer to spend more money without disclosing the total amount accumulated in the pre-need account, failing to provide the consumer with the general price list at the correct time as required by the FTC Funeral Rule, failing to provide the consumer with an Itemized Statement of Funeral Goods and Services and misrepresenting the quality of the casket constitute violations of M.G.L. c. 112, § 61 and 84 for unprofessional conduct, gross misconduct, malpractice, deceit, and misrepresentation or fraud in the conduct of the profession. 46 In an attempt to bolster his credibility, Respondent presented testimony by Hank Farmer as to his reputation and character. However, Mr. Farmer’s qualifications to testify as to Mr. Wallace’s character are minimal. He testified that his opinion is based on a mere 6 or 7 meetings with Derek Wallace. Furthermore, Mr. Farmer has a bias to help Derek Wallace because of potential future business dealings. Mr. Farmer testified that he discussed a future business scheme with Mr. Wallace whereby he would be a part owner of a funeral home in Salisbury with Mr. Wallace. Furthermore, as a current customer of Bayview Crematorium, Mr. Farmer would have an interest in preserving the business relationship by helping Derek Wallace. The Board finds that with his financial interests at stake, Mr. Farmer is unlikely to provide a fully unbiased and independent assessment of Derek Wallace. Summary of the evidence The Board has no doubt that Respondent’s conduct in owning the crematorium at the same time he was a licensed funeral director in Massachusetts and had an ownership interest in a funeral establishment is a flagrant violation of the Board’s rules and regulations and subjects him to discipline by the Board. Ignorance of the law is no defense to this wrongdoing. The number of misrepresentations by Derek Wallace in connection with this dual ownership is staggering: the date of transfer of ownership; failure to change the New Hampshire business records; the advertisement for Bayview Crematorium which states it has a polite and conscientious staff when his mother’s testimony said there was no staff; the phone number for Hart-Wallace Funeral home appearing as that for Bayview Crematorium; his mother’s vague testimony to how the crematorium operated. Respondent’s violation renders him guilty of unprofessional conduct (M.G.L. c. 112 §84). His continued engagement in the business of the crematorium is a further violation of Board rules and regulations subjecting him to discipline by the Board. 47 The evidence clearly demonstrates that in addition to the serious violations discussed above, Respondent also violated Board rules and regulations by failing to give a consumer the price list required by 239 CMR 313 (12)(a) and the Funeral Rule. The record also shows that Respondent violated the Funeral Rule by conditioning the furnishing of funeral services upon the purchase of a casket and further violated Board regulations at 239 CMR 3.13(19) for failing to be fair with a customer with respect to freedom of choice regarding the casket. The evidence also clearly shows that Respondent, in violation of Board rules and regulations, did not provide written notice to the family of Patricia Poole that he had purchased the Hart-McLennan Funeral Home. The evidence is crystal clear that he did not provide the family with the annual accounting for the interest in the pre-need account as he was required by law to do. These two violations alone would certainly make the Respondent subject to discipline by the Board. Throughout his testimony, Derek Wallace appeared to deny responsibility for his actions by stating or implying that he followed his attorney’s advice on various matters and that he was simply unaware or ignorant of the law or Board regulations. However, this line of defense is not credible. No attorneys testified on Mr. Wallace’s behalf. Therefore, there is no evidence, other than Mr. Wallace’s self-interested statements, to corroborate that attorneys gave Mr. Wallace advice contrary to Board rules or regulations. Alas, ignorance of the law is not an excuse. As a funeral director in Massachusetts for over a decade, Mr. Wallace was obligated to familiarize himself with the rules and regulations governing his profession. At any time, Mr. Wallace could have submitted a request to the Board for an advisory ruling pursuant to 239 CMR 3.15. However, Mr. Wallace never requested such an advisory ruling and only now raises the issue of his ignorance of the law. Unlike criminal laws which require intent or mens rea in order to prove the violation, the Board’s regulations or statutes 48 nowhere require intent as a pre-requisite for a finding of liability. Instead, the rules and regulations provide for strict liability for failure to comply with specific disclosure and reporting requirements. See Board regulations at 239 CMR 3.00; 239 CMR 4.00 and the Funeral Rule. The rules require such specific disclosure and information for consumers because the legislature and the Board have recognized the great need to protect consumers at a vulnerable juncture in their lives. As the facts in Docket Nos. EM-02-011, EM-02-014, EM-02-016, EM-02-026 and EM-03-179 demonstrate, Mr. Wallace has shown a consistent and persistent disregard for Board rules and regulations. Even after being informed by the Board of his violation by being engaged in the Bayview Crematorium, Mr. Wallace created the fiction of transferring the crematorium to his mother for $1 so that he could continue to run the business in violation of Board regulations. Mr. Wallace’s actions also demonstrate his repeated failure to provide consumers with the proper disclosures and documentation required by the Funeral Rule and by Board rules and regulations and his repeated acts of unfairness and deception in his dealings with Mildred Ruiz and Cynthia Goumas. Standard of Proof The petitioner in the present matter has the burden to prove a case against the Respondent by a preponderance of evidence. See Craven v. State Ethics Commission, 390 Mass. 191, 200 (1983). If the Board finds the Prosecuting Counsel’s evidence even slightly more convincing than that of the Respondent, then it must find against the Respondent. On the issues of mitigation and sanction, Respondent failed to present any evidence that would alleviate the Board’s deep concern over the gravity of Respondent’s professional misconduct. The Board’s focus is on the nature of Respondent’s conduct as a licensed funeral director and the implications of such misconduct for our profession. Such behavior is not only injurious to those directly affected by it, but also 49 threatens the public’s confidence in the integrity of the funeral directors and embalmers profession. Respondent seeks the Board’s leniency on the basis that he has admitted to a number of the allegations against him, to wit: he admits that he owned a licensed funeral establishment in Massachusetts and at the same time owned a crematorium in New Hampshire; he admits that he did not sign the Statement of Final Goods and Services; he admits that he overcharged for obituary services; he admits that he failed to provide a consumer under a pre-needs contract with an annual accounting; he admits that he attempted to charge more for the services guaranteed under the pre-needs contract. All of these admissions are to conduct which is in direct violation of the Board’s rules and regulations. Respondent claims that he made many “mistakes” which do not rise to the level of gross misconduct. If there were only one mistake, that argument might hold water. However, what he terms mistakes were a litany of violations of the Board's rules and regulations. At times during the hearings, it appeared that the Respondent did not take the proceedings seriously. He had to be reprimanded and asked not to laugh during witness testimony. And, although he filled the hearing room with many people, only one other person testified for him, while the Prosecution put on nine witnesses. In assessing the credibility of that witness and the weight to give his testimony, the Board must consider the financial incentive the witness had to testify for the Respondent. Conclusion As found above, there is substantial evidence for the Board to conclude that Respondent’s conduct warrants discipline. The Board has the authority and statutory mandate to discipline Respondent and to impose a sanction to protect the public health, safety and welfare. Based on the Findings of Fact and Conclusions of Law set forth above, the 50 Board concludes that the Respondents’ licenses are subject to discipline and appropriate sanctions as determined by the Board. ORDER Accordingly, based on the Findings of Fact and Conclusions of Law set forth above, the Board ORDERS that Respondent's licenses to practice embalming, funeral directing and to maintain a funeral establishment in the Commonwealth of Massachusetts, License Number. EM -6438, and Funeral Establishment Certificate License Number: 1043 are hereby suspended for a period of five (5) years beginning on the date of this Final Decision and Order (Suspension Period). During the Suspension Period, Respondent may not engage in any activities that comprise the practice of embalming and/or funeral directing as identified in 239 CMR 3.01 or perform services commonly regarded as part of the practice of embalming and/or funeral directing in the Commonwealth of Massachusetts. Any evidence of such practice which comes before the Board shall be the basis for the referral of any such unlicensed practice to appropriate law enforcement agencies for prosecution, as set forth in M.G.L.c. 112, sections 65 and 87. During the first thirty (30) days of the Suspension Period, Respondent must comply with the following: 1. Respondent must file with the Board: (a) A list of apprentice embalmers under Respondent's instruction and personal supervision. (b) A list of all licensed funeral establishments owned or maintained the Respondent and registered by the Board. (c) A list of all certified funeral directors registered by the Board who are employed at licensed funeral establishments owned and maintained by the Respondent. (d) A list all funeral trust accounts established, administered and received by the Respondent or the Respondent's funeral establishments in compliance with the requirements of 239 CMR 4.09. 2. Respondent shall send written notice of his suspension to the buyer (and beneficiary, if different) of each pre-need funeral contract, administered and received by the Respondent or the Respondent's funeral establishments, via certified mail, return receipt requested. Such notice shall inform the buyer (and beneficiary, if different) of their right to: 51 a. Transfer that pre-need funeral contract and all funds connected with that contract to another licensed funeral establishment of their choice, or b. Cancel that pre-need funeral contract, if it is revocable, and receive a refund of all funds connected with that contract pursuant to 239 CMR 4.07(3). 3. Respondent shall file with the Board, a written report setting forth the following information: c. The total number of pre-need funeral contracts to which the Respondent's funeral establishment is a party; d. The funding method used to finance each pre-need funeral contract to which the Respondent's licensed funeral establishment is a party; e. The names and addresses of all banks, trust companies, and insurance companies holding any funds received in connection with any such pre-need funeral contracts and; f. The final statement of all banks, trust companies, and insurance companies holding any funds received in connection with any such pre-need funeral contracts and; g. The location within the Commonwealth of Massachusetts where its records pertaining to pre-need funeral contracts are maintained. 4. Within thirty (30) days after the entry of this order the Respondent shall file with the Board an affidavit certifying that Respondent has fully complied with the stated above provisions. Appended to the affidavit of compliance shall be: a. A copy of each form of notice, the names and addresses to the buyer (and beneficiary, if different) of each pre-need funeral contract to which notices were sent and proper proof of the distribution of such funds. 5. The Respondent shall retain copies of all notices sent and maintain complete records of the steps taken to comply with the above mentioned notice requirements. If Respondent does not comply with the five (5) terms stated above within one (1) month, the Respondent must permanently surrender his licensee to the Board. If Respondent complies with the above listed five (5)terms, Respondent must serve the remaining four (4) years and eleven 52 (11) months of the Suspension Period. At the end of the Suspension Period, Respondent must take and pass the state rules and regulations administered by the Board before he may seek reinstatement. If the Board should reinstate Respondent, he will serve a period of five (5) years probation (Probationary Period) with no additional conditions. This Final Decision and Order becomes effective the date it is issued. This Final Decision and Order was adopted by Board at its meeting of August 10, 2004 by the following unanimous vote: In Favor: Kathy Cartmell-Sirrico, Ralph A. Barile, Edward Mazur, Judith McCarthy Opposed: None Absent: John J. Kazlauskas Recused: None RIGHT TO APPEAL This is a final decision of the Board, pursuant to M.G.L. c. 112, section 30A. Respondent is hereby notified of his right to appeal this Final Decision and Order by filing a written petition for judicial review with the Supreme Judicial Court within thirty days after the entry of this Order, pursuant to M.G.L. c. 112, section 64 and c. 30A, sections 14 and 15. Board of Registration of Funeral Directors and Embalmers By:___________________________ Kathy Cartmell-Sirrico Chair Date: August 24, 2004 53