Universal Partnerships & Licensing
Snow White and the Huntsman
Licensing Fact Sheet
In the epic action-adventure Snow White and the Huntsman, Kristen Stewart (Twilight) plays the only
person in the land fairer than the evil queen (Oscar® winner Charlize Theron) who is out to destroy her.
But what the wicked ruler never imagined is that the young woman threatening her reign has been
training in the art of war with a huntsman (Chris Hemsworth, Thor) who was dispatched to kill her. Sam
Claflin (Pirates of the Caribbean: On Stranger Tides) joins the cast as the prince long enchanted by Snow
White’s beauty and power.
The breathtaking new vision of the legendary tale is from Joe Roth, the producer of Alice in Wonderland,
producer Sam Mercer (The Sixth Sense) and acclaimed commercial director and state-of-the-art visualist
Rupert Sanders. www.snowwhiteandthehuntsman.com
Release Date:
Genre:
Cast:
Directed by:
Writer:
Produced by:
Executive Producers:
June 1, 2012
Epic action-adventure
Kristen Stewart, Charlize Theron, Chris Hemsworth,
Sam Claflin
Rupert Sanders
Evan Daugherty
Joe Roth, Sam Mercer
Gloria Borders, Palak Patel
The first trailer for the film debuted on Nov. 11, 2011, creating significant buzz and excitement:
 Ranks No. 3 on the list of MTV’s top trailers of 2011
 “The most epic movie trailer we’ve ever seen.” – Sparknotes
 “Charlize Theron rules the trailer and is completely terrifying as the Evil Queen while Chris
Hemsworth is intimidating, yet sexy as the Huntsman.” – OK! Magazine
Committed Licensees:
Snow White and the Huntsman licensees span key categories including apparel and accessories,
publishing, games, prop replicas, costumes, and stationery/social expression. Licensees will target a
wide range of retail outlets including mass, department, specialty and online. Product will launch up to
six weeks prior to the film release.
"We’ve seen incredible consumer buzz for Snow White and the Huntsman following the release
of the first trailer," said Cindy Chang, VP and GM, Universal Partnerships & Licensing. "With a
cross-category collection of licensees represented, we’re confident our licensing program will
bring the same excitement generated by the trailer to the retail marketplace."
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Cardinal (Games)
Line list: Trivia-based game, puzzles
Territories: U.S., Canada, Latin America
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High IntenCity (Jewelry)
Line list: Costume jewelry, novelty and hair accessories
Territories: U.S.
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Jerry Leigh (Apparel)
Line list: Junior’s Apparel
Territories: U.S.
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Little, Brown Books for Young Readers (Publishing)
Line list: Young adult novelization
Territories: Worldwide
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Loungefly (Accessories)
Line list: Bags (Including, but not limited to: tote bags, hand bags and back packs), wallets, coin bags,
cosmetic bags, costume jewelry, hair accessories, key chains, lunch tins, stationery items, iPad/iPhone
cases, patches and socks
Territories: U.S.
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MeadWestvaco (Decorative Calendars)
Line list: 19-month calendar
Territories: U.S. and Canada
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Pacific Solutions (Prop Replicas)
Line list: Weaponry including principal characters’ swords, daggers, shields
Territories: U.S.
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Rubie’s (Costumes)
Line list: Snow White costume, The Queen costume, Huntsman costume, Dwarf costume
Territories: U.S., Canada
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Townley (HBA)
Line list: Cosmetics, fragrances, nail polish
Territories: U.S.
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Trends International (Stationery/Social Expression)
Line list: Posters
Territories: U.S., Canada