Continental Cast Stone Script 1: Consider
[Overall L&F should have architectural drawing details (from their website:
http://www.continentalcaststone.com/detail/d6frame.html) moving around in the background—
blue on slightly smudged white.]
[This text scrolls by, fades in and out, or otherwise appears during V/O. “Architects specify cast
stone for its beauty, its permanence, its versatility.”]
[V/O]
You’re preparing your design, considering your client’s wants and needs.
Did you consider . . . Cast Stone?
[Header text: Consider its Beauty . . . Detail photos/image illustrating modern “beautiful”
installations play.]
[V/O]
Cast Stone beautifully simulates natural cut stone, replicating the look of limestone, brownstone,
sandstone, marble or granite . . . at a fraction of the cost.
[Header text: Consider its Permanence . . . photos of historic structures in Carcassonne
http://perso.wanadoo.fr/bbcp/english/index.html , another later historical application, and a
modern application.]
[V/O]
First used in France in 1138. Widely used since 1900 as a superior replacement medium for
masonry materials. Used since the 1920s to simulate all types of natural cut building stones.
Today, cast stone provides enduring architectural beauty with infinite durability.
[Header text: Consider its Versatility . . . Images showing colors, textures, application in historic
preservation, etc.]
[V/O]
Hundreds of Designer Collection standard shapes, custom-made shapes, and Select Stone preengineered cast stone products come in a variety of colors, shapes and finishes to complement
any commercial or residential building design.
Cast Stone can match existing stone on historic preservation projects or on new construction to fit
within any existing built environment.
[Header text: Consider Continental Cast Stone . . .]
[V/O]
Consider Continental Cast Stone, North America’s largest manufacturer of architectural cast
stone. With:

Three manufacturing locations to meet your production and delivery requirements

18 years of cast stone manufacturing experience
[Display/fly-in ASTM C-1364 Direct-Fire Steam Curing.]
 Exclusive manufacturing methods and the best product quality in the industry

Supreme customer service from design to delivery
[Header text: Consider Continental Cast Stone . . . ]
[V/O]
Call 800-989-7866 to talk to our design team or for a free quotation on your next project.
For its beauty, its permanence, its versatility . . . consider Continental Cast Stone.
[These two Calls to Action appear visually—not part of the voice over.]

Visit our website, www.continentalcaststone.com to access hundreds of pages of
specifications, design tools, and more.

Visit and tour one of our plants in Kansas, New Jersey or our new location in Dallas, TX.
Call for details.
[Clickable map of US showing plant locations and offices nationwide.]