Optus` Customer Self-Service App from Nuance Wins with Industry

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Optus’ Customer Self-Service App from Nuance Wins with Industry Peers
My Optus App Recognized for Its Ability to Give Optus Customers Greater Control of their
Mobile Self-Service Experience
Burlington, MA – June 5, 2012 – Nuance Communications, Inc. (NASDAQ: NUAN) today
announced that Optus, an Australian leader in communications and digital services, was awarded
by its peers with the Customer Experience Leadership Award at Nuance’s bi-annual Customer
Experience Summit, held recently in San Francisco. Australia’s number two telecommunications
provider received top billing with its My Optus mobile app, which uses Nuance Mobile Care to
allow Optus’ prepaid and postpaid mobile subscribers to manage their accounts on-the-go.
The My Optus app, powered by Nuance Mobile Care, provides users with an easy, intuitive way
to recharge their accounts, view their balance and usage, make payments and more - directly on
their mobile device. My Optus also enables subscribers to use the integrated mobile chat
capability or interact with a live agent in the event they are not able to resolve their inquiry via
the app.
“The My Optus app is a testament to the value that mobile self-service brings consumers – from
personalization to ease-of-use,” said Daniel Hong, lead analyst of customer experience and
interaction for Ovum and one of the award judges. “Optus has done an exceptional job in
creating an intuitive, user-friendly, integrated mobile app that enables its customers to easily
manage their accounts via self-service and engage with agents when needed. We expect that the
My Optus app will continue to evolve to meet the growing needs and expectations of
customers.”
Austin R. Bryan, Director of Optus Digital Media said, “My Optus was designed to deliver the
superior level of service our customers have come to expect from us. The growing uptake of this
app, which integrates Nuance’s mobile care solution to give our customers complete digital
access to their Optus services, validates the time and effort put into its development. We’re
honored to win the worldwide Customer Experience Leadership award.”
“We are pleased that Optus was selected as the winner of the Customer Experience Leadership
Award,” said Robert Gary, Vice President and General Manager, Mobile Care for Nuance.
“Optus launched the My Optus app with the goal of giving its customers greater control when it
comes to managing their accounts – simply, naturally and on their own terms. We applaud them
for their on-going innovation and commitment to the customer experience.”
About the Nuance Enterprise Award Program
The Nuance Enterprise Award Program recognizes two organizations each year: the most
innovative use of self-service technology and the leader in delivering exceptional customer
experience. The awards are handed out in conjunction with Nuance’s Customer Experience
Summit (CES), a bi-annual customer event focused on providing customer experience leaders a
forum to learn from their peers about how to successfully plan, develop and execute on their
multi-channel customer strategies. The judging panel is comprised of renowned customer
experience experts and analysts.
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