EBD #12.18
2007-2008
TO:
ALA Executive Board
RE:
Fourth quarter 2007 Media Relations Activities Report
ACTION REQUESTED/INFORMATION/REPORT:
Information Item – No Action Required
ACTION REQUESTED BY:
Cathleen Bourdon, Associate Executive Director, Communications and Member Relations
CONTACT PERSONS:
Mark Gould, Director, Public Information Office, 312-280-5042, mgould@ala.org
Macey Morales, Media Relations Manager, 312-280-4393, mmorales@ala.org;
DRAFT OF MOTION:
NA
DATE: December 6, 2007
BACKGROUND:
Media relation’s activities for the past quarter (October - mid December) have focused in several
main areas:
 Banned Books Week/Book Challenges
 Teen Read Week
 American Association of School Librarians (AASL) National Conference
 Library Card Sign-up Month
 Harry Potter / Dumbledore
Since our last report to the Executive Board, the American Library Association’s (ALA) clipping
service (based on the top 150 newspapers by circulation) and online news scans returned more
than 578 articles including mentions of the ALA, representing a circulation of more than
41,968,535 million, or more than 104,921,337.5 million impressions (impressions are calculated
by the total sum of circulation multiplied by 2.5). Online readership included 412,517,733 visitors
per month (VPM). Please note that VPM is defined as the numbers of visitors the site receives,
and may not reflect how many may have viewed ALA materials. The overall total of ALA media
coverage circulation is more than 325 million, resulting in an impression rate of more than 813
million.
According to the Newspaper Association of America, there are more than 1,400 daily
newspapers and 6,700 weekly newspapers in the United States, so the following list of
placements should be viewed as a snapshot of coverage achieved by the ALA.
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Summary
The Public Information Office (PIO) media relation’s activities focused on Banned Books
Week/Book Challenges, Teen Read Week, and campaign messaging.
This year marked the 26th anniversary of Banned Books Week (September 29 – October 6), and
ALA’s Office for Intellectual Freedom (OIF) received substantial local and national coverage.
Hillel Italie of the AP wrote an article on Banned Books Week (BBW) entitled, “Book on Male
Penguins Tops 'Challenge' List.” The article was picked up by more than 90 media organizations
and generated television coverage in several markets. OIF also participated in a series of
newspaper and talk radio interviews with national media outlets. Highlights included NPR
interviews in Baltimore and Cincinnati, and interviews with the Sacramento Bee and The Book
Standard.
PIO worked closely with ALA’s Office for Intellectual Freedom, Tribune McCormick Freedom
Museum and the Newberry Library to secure media coverage for a Chicago BBW kick off event
Local coverage included calendar mentions in MetroMix Chicago, TimeOut Chicago and
WMAQ NBC 5. Other local opportunities included in studio interviews with WTTW ’s (PBS
affiliate) Chicago Tonight and CAN TV; interviews with NBC 5 and Fox 32; and a radio
interview with WBBM radio.
The BBW Web press kit served as the first attempt by PIO to add an electronic video clip to a
Web press kit. For the first time-ever reporters, members and staff were able to view an entire
television program devoted to BBW and the BBW Read Out! event.
Teen Read Week (TRW) also had many successes. This year marked the 10th Anniversary of
TRW, October 14 – 20, 2007, and schools and libraries across the country hosted a variety of
special programs and events to encourage teens to read for “the fun of it.”
The PIO worked closely with staff and members of the Young Adult Library Services
Association (YALSA) to secure media coverage that promoted key messaging regarding the
importance of teen literacy, and the important role libraries and YA librarians play in
encouraging teens to read.
Teen Read Week 2007, “LOL @your library,” exceeded last year’s coverage with multiple Web,
print, radio and television placements resulting in a circulation rate of more than 112 million, and
an impression rate (circulation rate x 2.5 to reflect other readers, listeners and viewers) of more
than 281 million people.
YALSA President Paula Brehm-Heeger, participated in 20 radio interviews including Radio
Disney, NPR’s The Book Guys, and a variety of other talk radio stations across the country.
More than 248 radio stations aired Brehm-Heeger TRW interviews reaching 2.4 million listeners.
More than 800 blog postings that mentioned TRW were identified, and Brehm-Heeger received a
considerable amount of Web coverage, after participating in a series of TRW interviews with
reporters that produce content for About.Com, Fact Monster.com, and InfoPlease.com.
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YALSA members were extremely active reaching out to local media to promote TRW. Two YA
librarians from New Jersey were able to push their way to the front of the crowd that surrounded
ABC Network’s Good Morning America weatherman Sam Champion. With a homemade sign
in hand, the two mentioned YALSA, TRW and encouraged teens to visit the library. The
segment reached 7.6 million viewers, and has a publicity value of $34,000. Also, PIO’s media
tracking service found 27 examples of TV news coverage that mentioned TRW.
Other noteworthy member interviews included an in-studio opportunity with Chicago’s CANTV. Simone Elkeles, author of "How to Ruin a Summer Vacation," nominated for the Teens' Top
Ten (TTT), and Chicago Public Library Youth Services Librarian Portia Latalladi talked about
TTT, TRW, and provided tips on how to encourage teens to read. The segment ran on multiple
public access channels in the Chicagoland area, and was posted to YouTube, the YALSA Wiki
and the Teen Read Week Web press kit.
This was the first year that Spanish language media placement was achieved for TRW. Maria
Gentle participated in a 30-minute interview with the Univision Radio Network. The interview
was part of the Network’s Morning Show. Univision operates 70 stations in 16 of the top 25 U.S.
Hispanic markets, including Los Angeles, New York, Miami, San Francisco/San Jose, Chicago,
Houston, San Antonio, Dallas, McAllen/Brownsville/Harlingen, San Diego, El Paso, Phoenix,
Fresno, Albuquerque and Las Vegas. Univision Radio also owns and operates five radio stations
in Puerto Rico.
The American Association of School Librarians (AASL), received substantial coverage of its
National Conference, October 25 – 28, in Reno, Nev. More than 15 press members attended
the event including staff from School Library Journal, Library Media Connection, Library
Journal, eSchool News and District Administration.
PIO prepared a joint op ed that ran in the Reno Gazette Journal. The op ed entitled “NCLB sets
bar too low for our school libraries,” ran October 25, and discussed the importance of having
highly qualified school library media specialists in every school library, and the need for the
Strengthening Kids' Interest in Learning and Libraries Act (SKILLS Act). The paper also ran an
article titled “Bill to enhance school librarian's role.” The article focused on how NCLB has
impacted local funding for school libraries. AASL leadership also participated in a radio
interview with KKOH , and television interview with Nevada NewsMakers (statewide
syndication) and an in-studio with KRNV’s morning show “News Today.”
ALA spokespeople also participated in interviews regarding Library Card Sign-up Month, the
new Harry Potter book and the announcement that one of its main characters is homosexual.
Quotes from ALA leaders were also included in stories about the growing use of technology in
libraries.
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BANNED BOOKS WEEK / CENSORSHIP / BOOK CHALLENGES
Clips: 250 reaching more than 132,954,598 online visitors and 23,923,298 million print
readers. Television Mentions: 62 with 1,194,205 audience viewership and a publicity value
of $54.061.38. Radio Interviews: 10+ (PIO coordinated 10 BBW radio interviews, but ALA’s
OIF was contacted directly by radio producers on several occasions) and 66 PSA s/Mentions.
Television Highlights:
 CAN TV, Chicago
 C-SPAN Weekend
 TimeOut Chicago
 WBZ 4 News, Boston “Katie Couric’s Notebook”
 WLS, Chicago
 WMAQ, Chicago
 WTTW “Chicago Tonight”
Radio Highlights:
 WBBM
 WLUW-FM
 WPFW-FM, Washington D.C.
 WVXU, Cincinnati(NPR Affiliate Cincinnati)
 WYPR, Baltimore
Positive (119):
 About.com, “Banned Books Week - Celebrate your freedom to read!”
 AfterEllen.com, “Banned Books Week: A good reason to love your librarian”
 Albany Times Union Online, “A few words in defense of books”
 Arizona Daily Star, “Vigilance needed as calls to ban books continue”
 Arizona Republic, “Library mulls removing work”
 Arizona Republic Online, “Bannede Books Treasure Hunt' continues in surprise”
 Arizona Republic Online, “Southwest Valley libraries join in Banned Books Week”
 Asheville Citizen Times Online, “WCU library hosts banned books film festival”
 Associated Content Online, “Banned Books Week is September 29 to October 6”
 Battle Creek Enquirer Online, “Banned Books Week celebrates freedoms”
 Battle Creek Enquirer Online, “We have right to intellectual freedom”
 Battle Creek Enquirer Online, “Don't take freedom of choice for granted”
 Beaufort Gazette Online, “Schools celebrate banned books”
 Beaver Dam Daily Citizen Online, “Library celebrates banned books”
 Book Links, “Understanding the First Amendment”
 Book Links, “A Step Back and a Step Forward”
 Book Links, “Need to Know”
 Book Standard Online, “Starting Tomorrow: Read More Banned Books”
 Carmel Magazine, “Blacklisted Books Out of the Fire”
 Carroll County Comet Online, “National Banned Books Week to be celebrated by DPL”
 Chicago Daily Southtown Online, “Candy fit for framing”
 Chicago Suburban News Online, “Library patrons reflect on book banning”
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Chicago Sun Times, “Treasure Literary Freedom”
Chicago Sun Times Online, “Treasure Literary Freedom”
Chicago Tribune <Saturday, “Should these books be banned?”
Chicago Tribune <Sunday, “Book banning efforts bring on title fights”
Columbus Dispatch <Sunday, “Books under fire often among best to read”
Commercial Appeal, “Speaking Volumes”
Commercial Appeal Online, “Public readings of disallowed stories and poems will
highlight Banned Books Week”
Commuter Online, “Celebrating the freedom to read”
Daily Gazette Online, “McCabe Exhibit Calls Attention to Banned Books”
Daily Tar Heel Online, “Town opens up to banned books”
Daily Texan Online, “Texas authors make banned books list”
Democrat and Chronicle, “Uphold right of all Americans to read any, all books”
Detroit Free Press Online, “Celebrate reading freedom”
Eagle Online, “Guest Columnist: Help keep reading safe in America”
Forever Young, “Get the Grandkids Reading This Fall”
Fort Worth Star-Telegram Sunday, “Why Fort Worth's librarians stand up for 'Freedom to
Read'”
Free Press Sunday, “Extra Points: Keep turning those pages”
Hartford Courant Online, “Heroes Who Preserve Freedom to Read”
Harvard Crimson Online, “Harvard Bibliophiles Censure Censorship”
Huntsville Item Online, “Banned books on display at Newton Gresham Library”
Huntsville Times Online, “Bask in badness of banned books”
Independent Collegian Online, “Celebrating freedom to read”
Joliet Herald News Online, “Library defends freedom of expression”
Joplin Globe Online, “Psst! 'They' don't want you to read this…”
Kansas City Star <Sunday, “Just try to ban my book”
Kansas City Star Online, “Beware: The written word has been on trial”
Kansas City Star Sunday, “Beware: Written Word Has Been on Trial”
KTHV-TV, “Banned Books Week has some reading aloud”
Lawrence Journal World Online, “Reading aloud at KU: Librarians mark Banned Books
Week”
Lufkin Daily News Online, “The brighter side of book banning”
Madison Courier Online, “Banned Books Week”
Mankato Free Press Online, “Our View - Take a peek behind the caution tape”
Marshall Democrat Online, “Adventures in Libraryland/Marshall library observes
Banned Book Week”
Milford Times Online, “Celebrate the freedom to read”
MSNBC.com, “Hofstra observes Banned Books Week with readings”
Muskogee Daily Phoenix, “Right to Read”
New Times Magazine, “Librarians are cool”
New York Daily News Online, “Libraries laud read, white, blue Freedom cited on
Banned Books Week”
Newport News Times Online, “Banned Books Week celebrated at Newport Public
Library”
News & Observer, “Southerners hug more people than trees”
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6 of 17
Newsday, “Readers on the banned wagon”
Newsday Online, “Hofstra observes Banned Books Week with readings”
Northern Star Online, “DeKalb Public Library hosts Banned Book Week”
Orange County Register Sunday, “From the arts blog”
Oregon Daily Emerald Online, “Lois Lowry to visit Eugene Public Library for Banned
Books Week”
Palm Beach Post Online, “The brighter side of book banning”
Parthenon Online, “Books open closed minds”
Philadelphia Inquirer Saturday, “There, in the mirror - a book banner”
Philadelphia Tribune, “In Your Community: Library holding 'banned books-a reading'”
Random Lengths, “Banned Books Battle Back on Banned Books Week”
Record Online, “Celebrate freedom to read”
Reporter Times Online, “In a library near you”
Roanoke Times Online, “The brighter side of book banning”
Rocky Mountain News, “Denver author lands 'One Book'”
Salt Lake Tribune Online, “Libraries honor freedom to read 'banned' books”
Salt Lake Tribune Online, “Banned Books Week honors freedom, diversity of ideas”
San Antonio Express-News Online, “Spotlight: Banned Books Week”
San Francisco Chronicle, “Leah Garchik”
Sierra Sun Online, “Good Reads: Young adult author Chris Crutcher to visit Incline”
Sioux City Journal Online, “Morningside to fete National Banned Books Week”
South Lyon Herald Online, “What would Holden Caufield say?”
Spartan Daily Online, “Do you know which books are banned?”
St. Helena Star Online, “Challenging the right to read”
St. Petersburg Times, “Forward Thinking: On Guard Against the Penguin Agenda”
Sunday Republican, “Groups hope to ignite love of literature”
SUU Journal Online, “Banned books spark controversy”
Tartan Online, “From Harry to Holden”
TCPalm.com, “Letter: We must continually fight to keep certain books in libraries,
schools”
TeenInk.com, “Book Banning”
Terre Haute Tribune Star Online, “Indiana State University students read banned books,
discuss Supreme Court”
The Hartford Courant, “Heroes Who Preserve Freedom to Read”
The Ranger Online, “Banned Books Week raises awareness of censorship lunacy”
The Spectrum Online, “Pick up a banned book today”
The Times-Picayune Sunday, “Banned Books Week is food for thought”
Time Out Chicago, “Saturday 29”
Times Union Sunday, “A few words in defense of books”
Toledo Free Press Online, “Banned Books Vigil is Oct. 4”
TriCities.com, “Banning books goes against the nation's founding principals”
Tucson Citizen Online, “Thought police can't get past noble librarians”
Tulsa World Sunday, “Banned together: Book lovers remember their favorite
controversial works”
Tulsa World Sunday, “Wearing a statement”
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USA Today, “Books”
Ventura County Star Online, “Librarians exhibit controversial books”
Ventura County Star Online, “Uphold your right to read”
Ventura County Sunday Star, “Privilege of reading to be celebrated”
Village Soup, “Treasure your freedom to read”
Virginian-Pilot Sunday, “BBW: In 2007, the debates still rage”
Waco Tribune Online, “Baylor to mark its first-ever Banned Books Week”
West Georgian Online, “Ingram Library hosts Banned Books week with events”
WIBW-TV Online, “Libraries, ACLU Celebrate Banned Books”
Wilmington News Journal, “WC reads banned books”
Winona Daily News, “Public demand remains for banned books”
WiscNews.com, “Library celebrates banned books”
WLUC-TV Online, “Banned Books Week Interests Local Teens”
Worcester Magazine, “Friday: Is Harry Potter on the list?”
Yale Daily News Online, “Lowry uses dark themes to enlighten”
YubaNet.com, “Treasure your freedom to read, get hooked on a banned book!”
Neutral (78)
 AfterElton.com, “And Tango Makes Three is the ALA's most challenged book for 2006”
 Alamogordo News Online, “Reading contests and banned books”
 Ancorage Daily News Online, “Banned book week ends this Friday”
 AP Entertainment Other, “Dirty Bard Book Is Romp of a Read”
 AP Entertainment Reviews, “Dirty Bard Book Is Romp of a Read”
 Arizona Republic Online, “ACLU urges Chandler library not to restrict materials”
 Associated Content Online, “During Banned Books Week, A Look at Huckleberry Finn”
 Baxter Bulletin Online, “Banned Books Week helps celebrate intellectual freedom”
 Baylor Lariat Online, “Banned books to be on display at library”
 BCRNews.com, “The banned list”
 Camp Online, “Tango Tops List of Most Challenged Books”
 Canadian Press Online, “Filthy Shakespeare' book romp of a read of Bard's rough-andtumble London: review”
 Canadian Press Online, “Book on male penguins tops list of 'challenged' library works”
 Capital Times Online, “Literary Lunch: Lots of offerings, before and during fest”
 Cecil Whig Online, “Banned book barely causes a ripple here”
 Chicago Tribune Online, “Book banning efforts bring on title fights”
 Chickasha Express-Star Online, “Banned books on display at library this week”
 Daily Iowan Online, “Celebrating fighting book bans”
 Daily Skiff Online, “Apathy toward reading allows disregard of author's passing”
 Daily Vidette Online, “This Week in History”
 Fond du Lac Reporter Online, “Notes from school”
 Forbes.com, “Excerpts from recent editorials in newspapers in the United States and
abroad:”
 Fort Worth Star Telegram Online, “Red, white and censored”
 Fort Worth Star-Telegram <Sunday, “Red, white and censored”
 Free Lance Star Online, “Events: Banned Books Week promotes open mindedness”
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Gay & Lesbian Times, “Celebrating Banned Books Week”
Hartford Courant Sunday, “Still Banning Books”
Harvard Crimson Online, “Harvard Bibliophiles Censure Censorship”
Huntington Herald Dispatch Online, “Public Libraries gear up for Banned Books Week”
Indianapolis Star Sunday, “Library group lists 10 titles for Banned Books Week”
Indianapolis Star Online, “Library group lists 10 titles for Banned Books Week”
Journal News (Central Edition), “Arts on the sound: Westchester Arts Council”
Journal Times Online, “Library screening unusual documentary Saturday night”
Kansas City Star Online, “Chris Crutcher continues to write controversial novels and
champion the young adult mind”
KEYE-TV, “ACLU Releases Banned Books Report”
KTKA-TV, “KU Observes Banned Books Week”
Laconia Citizen Online, “Libraries celebrate Banned Books Week”
Las Vegas Review-Journal Sunday, “Book details what's lost in translation”
Lawrence Journal World & News Online, “Librarians at KU to read from banned books”
Lawrence Journal World Online, “Reading aloud at KU”
Los Angeles Times Online, “Library association embraces Banned Books Week”
Miami Herald Online, “Library puts spotlight on kids' right to read”
Mohave Valley News Online, “Banned Books: Once-forbidden pages to be celebrated
soon”
Nevada Appeal Online, “Past Headlines Sept. 14”
New York Blade News, “Librarians: Gay Penguin Children's Book Tops "Most
Challenged” List
News Tribune Online, “Book bans get Tacoma's attention”
Newsday.com, “Hofstra observes Banned Books Week with readings”
nj.com, “ALA's Ten most challenged books of 2006”
Oskaloosa Herald Online, “Freedom' to read in honor of free speech”
Philadelphia Inquirer Online, “There, in the mirror - a book banner”
Pioneer Press Sunday, “Cute penguins…and an ugly effort to ban books”
Pioneer Press Sunday, “Freedom of Expression”
Pittsburgh Tribune-Review Online Saturday, “Banned Books Week Reading”
Plain Dealer, “Browsing the arts: Shaker Heights Public Library”
Post-Standard Sunday, “Open that Book: Banned Book Week activities focus on the
freedom to read”
Press Enterprise Online, “Author Ray Bradbury to appear in San Bernardino”
Reporter Times Online, “Library encourages reading banned books”
Richmond Times Dispatch Saturday, “Book banning never out of fashion”
Sacramento Bee, “BANNED in the U.S.A.”
Sacramento Bee Online, “Banned in the U.S.A.”
San Luis Obispo Tribune Online, “Bob Cuddy: Another banner year in banned books”
Seattle Times Online, “Two beloved books take stage, with striking parallels”
South Lyon Herald Online, “Local libraries let readers decide on books”
St. Cloud Times Online, “Banned book week highlingts controversial selections”
St. Petersburg Times, “University of South Florida St. Petersburg”
Star Tribune Saturday, “Appropriate timing”
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SUU Journal Online, “Big Read kicks off in flames”
Tampa Bay Newspapers Online, “To get your word out, Thomas is your man”
That Other Paper Online, “Free the books!”
The Post-Standard, “Author talks about writing, signs books for students”
Time Magazine, “What the Kids Aren't Reading”
TriCities.com, “Keep Lee Smith in the curriculum”
Tuscaloosa News Online, “Banned Books Week approaches”
Ventura County Sunday Star Online, “Literary Happenings: Privilege of reading to be
celebrated”
WBEZ-FM, “Nation Kicks Off Annual Banned Books Week”
WGN-AM Online, “Chicago Kicks Off Banned Books Week”
WJBC-FM, “Public readings for Banned Books Week”
Yourhub.com, “Rangeview library celebrates banned books week
Negative (9):
 Arizona Republic Online, “Library considers pulling kids' book, 'New Times'”
 Baxter Bulletin Online, “Writer stands by his original contention”
 Chicago Tribune Online, “Parents' input--not book--gets banned”
 CitizenLink.com, “Parents Unite Against Offensive Books”
 HumanEvents.com, “Banning Tango”
 Kalamazoo Gazette Online, “Let parents be kids' censor”
 LA Weekly, “Books: Readings”
 Ventura County Star, “Letters to the Editor: Challenging is not banning a book”
 WLOX-TV, “Controversial Book Will Return to Jackson-George Library Shelves”
TEEN READ WEEK/TEEN READING
Clips: 70 (not including print PSAs) reaching more than 127,113,055 online visitors and
1,654,112 million print readers. Television Mentions: 27 with 8,066,795 audience
viewership and a publicity value of $365,183.70. Radio Interviews: 20 interviews aired on
248 stations and 127 PSAs/Mentions.
Television Highlights:
 CAN-TV, Chicago
 Good Morning America, National
 KFSN, Fresno-Visalia, Cal.
 WKRC, Cincinnati
 WUPA, Atlanta, GA
Radio Highlights:
 Iowa Public Radio, Iowa
 KPQ-AM, Seattle
 Radio Disney, New Orleans and Seattle
 The Book Guys, NPR
 Univision Radio, International aired on 86 stations in the U.S. including Puerto Rico
 WPNA-AM, Chicago
9 of 17
Positive (214):
 411mania.com, “More WWE News: WM24 Tickets, WWE & Libraries Team Up”
 About - News & Issues, “LOL @ Your Library”
 Ad-Hoc-News, “WWE and Libraries Form Tag Team to”
 Arkansas City Traveler, “Writing contests spring up around Seuss theme”
 Arkansas Democrat Gazette, “NW Arkansas today”
 Asbury Park Press, “Library schedules daily events for Teen Read Week initiative”
 Auburn Citizen, “Teens LOL for reading week”
 Augusta Chronicle, “Chicken joke can bring prizes in library contest”
 Austin American-Statesman, “Library offers special events during teen read week”
 Baxter Bulletin, “Library events”
 Baxter Bulletin, “Teens raise funds for proposed new library”
 Beaver Dam Daily Citizen, “Teen Read Week a laugh”
 Belleville News Democrat, “Q: Do Teens Refuse To Read? A: Whatever!”
 Billings Gazette, “Local guide”
 Bloomington Pantagraph, “Circuit clerk candidates announces”
 Boston Globe, “A story of perseverance”
 Boston Globe, “Cohesive wetlands, runoff policies”
 Boston Globe, “Education funds coming”
 Boston Globe, “Globe North listings”
 Bradenton Herald, “Book signings”
 Bradenton Herald, “LIT ROUNDUP”
 Brattleboro Reformer, “Around Windham County”
 Broadcast Newsroom, “WWE Takes On Reading”
 Burke Connection, “Calendar: North County, Sept. 26-Oct. 2”
 Burke Connection, “North County Calendar, Oct. 3”
 Business Wire, “WWE® and Libraries Form Tag Team to Launch WrestleMania® 24 ...”
 Cabinet.com, “Community Events Calendar”
 Cape Cod Today, “Flock of Comments - Part 5 (I think)”
 Centre Daily Times, “Q: Do Teens Refuse To Read? A: Whatever!”
 Charlotte Observer, “Community Calendar”
 Charlotte Observer, “Library Events”
 Charlotte Observer, “NEWS IN OUR COMMUNITIES”
 Charlotte Observer, “Program on bats at 3 parks Friday”
 Charlotte Observer, “Q: Do Teens Refuse To Read? A: Whatever!”
 Charlotte Observer, “Teen party Saturday to encourage reading”
 Charlotte Observer, “Teen Read Week at the library”
 Charlotte Observer, “UPCOMING EVENTS | KATHARINE DALE”
 Chicago Daily Herald, “Area libraries help you laugh out loud”
 Chicago Daily Herald, “Cook Memorial Library notes”
 Chicago Daily Herald, “Fremont Public Library notes”
 Chicago Daily Herald, “Indian Trails Public Library notes”
 Chicago Daily Herald, “Lake Villa District Library notes”
10 of 17
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Chicago Daily Herald, “Stevenson library goes for laughs”
Chicago Daily Herald, “Warren-Newport Public Library notes”
Chicago Daily Herald, “Wauconda Area Public Library notes”
Chicago Daily Southtown, “Southeast/South Events & More”
Chicago Suburban News, “Idol contest comes to school”
Christian Science Monitor, “Review of ‘Giving’ by Bill Clinton, three books about oil,
Readers ...”
Cincinnati Enquirer, “Campbell County School news”
Cincinnati Enquirer, “Kentucky Calendar”
Cincinnati Enquirer, “Teens can yuk it up at the library”
Colorado Springs Gazette, “SIGNINGS & SUCH”
Columbus Ledger-Enquirer, “Q: Do Teens Refuse To Read? A: Whatever!”
Conshohocken Recorder, “W. Conshy celebrates community spirit”
Contra Costa Times, “COMMUNITY DIGEST community digest”
Cookeville Herald Citizen, “At the Library: Get ready to LOL”
Cookeville Herald Citizen, “At the Library: Many thanks to FCE”
Coshocton Tribune, “Card shower announced”
Dade County Sentinel, “Level four drought response announced, city gears up for holiday
...”
Daily Democrat, “Beamer to be closed for repairs”
Daily Democrat, “LOL@WPL during Teen Read Week”
Daily Democrat, “'Teen Read Week' coming to Woodland Public Library”
De Soto Explorer, “De Soto teens to be honored for library photo contest”
Demopolis Times, “Q&A with Jennifer Hallman: Library kicks off Teen Read Week”
DeRidder Beauregard Daily News, “Community Calendar”
Des Moines Register, “Calendar -- Ankeny”
Des Moines Register, “Calendar -- WDM/Waukee/Clive”
Des Moines Register, “Every school every Thursday -- Urbandale/Johnston”
Dunn County News, “WrestleMania Reading Challenge, Teen Read Week at Menomonie
Public ...”
Eden Prairie News, “Book suggestions for teens”
Edwardsville Intelligencer, “Library kicks off Teen Read Week”
Elmira Star-Gazette, “Upcoming events for moms and children”
EmeraldCoast.com, “Laugh Out Loud at the Library”
EmeraldCoast.com, “Walton Teens Find Creative Ways to Encourage Reading”
Emporia Gazette, “Hartford news”
Enterprise-Record, “Daily Calendar: Oct. 14”
Enterprise-Record, “Daily Planner: Oct. 19”
Enterprise-Record, “Teens are urged to read just for the fun of it”
Enterprise-Record, “Today: October 18, 2007”
Exeter News-Letter, “Community calendar”
Exeter News-Letter, “Exeter/Hampton/Rockingham area news in brief”
Florida Weekly, “Teens: prepare to 'Laugh Out Loud' at the library”
Forest Blade, “Teen Read Week is this week”
Forest Blade, “Teen Read Week slated at Library October 14-20”
11 of 17
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Forest Park Review, “Library lines”
Gaffney Ledger, “Teen Read Week 2007 is set for Oct. 14-20”
Georgetown News Graphic, “It's a circus in there”
Gillette News Record, “Laudable readers”
Grand Haven Tribune, “No air guitars allowed”
Guelph Tribune, “Teens Encouraged to Book Library Time”
Gulf Coast Newspapers, “Teens invited to 'LOL@your library'”
Hampton Union, “Exeter/Hampton/Rockingham area news in brief”
Honolulu Advertiser, “Spooky stories, haunted house”
Honolulu Star-Bulletin, “'Abilities at Work,' UH doc, to premiere”
Houston Chronicle, “Book & Author Dinner features Toobin, Broyard, others”
Houston Chronicle, “Book & Author Dinner”
Huntsville Times, “Venture out and experience Crew's Spookateria”
Idaho Statesman, “Q: Do Teens Refuse To Read? A: Whatever!”
Indianapolis Star, “Grant helps library buy interactive computer games”
International Falls Daily Journal, “Fall is in the air”
International Falls Daily Journal, “The library is available at home”
International Falls Daily Journal, “Wednesday, October 17”
Joliet Herald News, “Family Calendar”
Joliet Herald News, “Teen Read Week in full swing”
Jordan Independent, “Library hosts teen reading week”
Journal Gazette and Times-Courier, “Fall activities planned at Mattoon Public Library”
Journal Inquirer, “Pizza taste test librarian's bait to get teens to taste books”
Journal Inquirer, “Teens to choose Windsor's best pizza”
Kalamazoo Gazette, “• `Teen Angst' author to visit Kalamazoo Saturday”
Kane County Chronicle, “Attractions: Halloween happenings”
Kansas City Star, “Q: Do Teens Refuse To Read? A: Whatever!”
Kansas City Star, “Vampire stories capture imagination of young readers, especially ...”
Langley Times, “The Langley Times”
Lexington Herald Leader, “Llamas, llamas and more llamas at Fall Llama Daze”
Lexington Herald Leader, “Q: Do Teens Refuse To Read? A: Whatever!”
Lodi News-Sentinel, “Fall Madness Camp”
Loudoun Connection, “Calendar: North County, Sept. 26-Oct. 2”
Loudoun Connection, “North County Calendar, Oct. 3”
Macon Telegraph, “Q: Do Teens Refuse To Read? A: Whatever!”
Malaysia Star, “Why do you read?”
Mansfield News Journal, “Go inside area school classrooms here”
Maryland Gazette, “Brooklyn Park: Save the date for seventh annual Polish dinner”
Maryland Gazette, “Linthicum: Kick up your heels, it's square dance time”
McKinney Courier Gazette, “Humor and Halloween will be the main themes at the
library’s ...”
Mercury-Register, “Teens are urged to read just for the fun of it”
Miami Herald, “Meet WWE stars during WrestleMania ticket promotion in Florida”
Miami Herald, “Saturday's agenda, Oct. 13”
Miami Herald, “Tuesday's Agenda, Oct. 16”
12 of 17
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Miami Herald, “Wednesday's Agenda, Oct. 17”
MiamiHerald.com, “WWE events, programs”
Milwaukee Journal Sentinel, “Racine County Bulletin Board”
MLive.com, “‘Teen Angst' author to visit Kalamazoo Saturday”
Modesto Bee, “Around the Region”
Mount Vernon Gazette, “Calendar: North County, Sept. 26-Oct. 2”
Mount Vernon Gazette, “North County Calendar, Oct. 3”
Myrtle Beach Sun News, “Q: Do Teens Refuse To Read? A: Whatever!”
Nashua Telegraph, The Telegraph, “Book briefs”
News & Observer, “Daily planner”
News & Observer, “Q: Do Teens Refuse To Read? A: Whatever!”
News & Observer, “Weekly planner”
News Tribune, “LIBRARY ACTIVITIES FOR TEEN READ WEEK”
News Tribune, “Q: Do Teens Refuse To Read? A: Whatever!”
NewsOK.com, “Activities encourage teens to read for fun”
Newswise, “English Instructor, Young Adult Author Fights for Teen Literacy”
Newszap Florida, “‘LOL @ your library’ contest; National teen read week makes a ...”
Northwest Arkansas Times, “Library Checkout : Fayetteville Public Library”
Ocala.com, “Library holding hoax photo contest for teens”
Orange County Register, “AROUND TOWN: The San Juan Hills High Stallion Booster
Club to sell ...”
Orange County Register, “Fire Station 58 is hosting an open house Saturday”
Oregon Daily Emerald, “Lois Lowry to visit Eugene Public Library for Banned Books
Week”
Oroville Mercury-Register, “Teens are urged to read just for the fun of it”
Paly Voice, “Banned Books”
Paly Voice, “Paly Library to celebrate Banned Books Week and Teen Read Week”
Paradise Post, “This week teenagers read for 'the fun of it'”
ParamusPost.com, “Fall Children's Programs at Paramus Library”
Pioneer Press, “Teen Read Week”
Port Townsend Leader, “Community Calendar”
Port Townsend Leader, “For more information or to post a class or event here: front
office ...”
Portsmouth Herald News, “Community calendar”
Portsmouth Herald News, “Exeter/Hampton/Rockingham area news in brief”
Portsmouth Herald News, “Portsmouth area community calendar”
Poteau Daily News, “Tenth anniversary of Teen Read Week”
Press-Enterprise, “Hemet library hosts Fright Night for teens”
Prior Lake American, “Teens can show off their anime skills”
Pro Wrestling Insider, “WWE marketing muscle…”
Providence Journal, “East Bay Briefings”
Providence Journal, “Massachusetts Briefings”
Puyallup Herald, “Oct. 18 — Pierce County libraries aim to bring in teens”
Reporter, “Library hosting stage show by teens”
Reporter, “Oakfield News & Notes”
13 of 17
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Reporter, “Youth invited to take part in Teen Read Week contest”
Roanoke Times, “Author to sign copies of supernatural story”
Roanoke Times, “Authors, teens chat on MySpace”
Russellville Courier, couriernews.com, “Teen Read Week underway at RHS”
Saipan Tribune, “SSHS library seeks donations for Teen Read Week program”
Saipan Tribune, “SSHS library seeks donations”
Salem Statesman Journal, “Benefits of nonfiction boundless for youths”
San Luis Obispo Tribune, “Q: Do Teens Refuse To Read? A: Whatever!”
Savage Pacer, “Teen Read Week is Oct. 14-20”
Sheboygan Press, “Library Notes”
Shelbyville Times-Gazette, “Library observes 'Teen Read Week'”
Signal Item, “New children's librarian off and running”
Southeast Missourian, “Teen Read Week kicks off at local libraries”
St. Petersburg Times, “Class notes”
St. Petersburg Times, “Out and about”
Stockton Record, “Lodi picks site for treatment plant”
Stockton Record, “Skit Night is today at library”
The Arizona Republic, “Encouraging teens to read”
The Chattanoogan, “Laugh Out Loud Teen Comedy Talent Show Set For Oct. 13”
The Daily Advertiser, “Louisiana Book News: 'Other People's Skin' looks at issues of
skin ...”
The Evening Sun, “Evolutionist author to speak to teens”
The Evening Sun, “Hanover library to host teen event”
The Herald Argus, “LP County, Michigan City libraries set October events”
The Mirror, “Clawson Fall Fest is a family-friendly event”
The News Leader, “Community News”
The Newsw Tribune, “Hitting the books can be fun”
The Salem News, “Let's talk about art at Montserrat”
The State, “Q: Do Teens Refuse To Read? A: Whatever!”
Toms River Times, “Toms River Library Events”
Tonganoxie Mirror, “Library Corner”
Trading Markets, “WWE(R) and Libraries Form Tag Team to Launch WrestleMania(R)
24 ...”
Tulsa World, “Spotlight: This Week”
Tulsa World, “Teen Read Week marked by events at area libraries”
Turkish Daily News, “Reading is in the ritual”
Turkish Daily News, “Teens rise to meet golden book era”
Tuscaloosa News, “Activities coax teens to break out reading material”
Tuscaloosa News, “Find a book for Teen Read Week”
Vero Beach Press-Journal, “Sebastian Highlands: Two-legged elk to roam golf course”
Village News Network, “Teen Read Week features calligraphy, face painting”
Waukegan News Sun, “Library Notes”
West Milford Messenger, “LOL program aimed at creative teens”
Winchester Star, “Library celebrates Teen Read Week”
Winston-Salem Journal, “Community Bulletin Board”
14 of 17
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YourHub.com, “Library holding teen writing contest”
LIBRARY CARD SIGN-UP MONTH
Reaching a circulation rate of more than 605,583 and 3,631,272 (Circulation rate x 2.5) million
readers. Mentioned of LCSM are listed below.
Positive (44)
 Anderson Independent-Mail, “Anderson Independent-Mail”
 Appleton Post Crescent Online, “Appleton Post Crescent Online”
 Asheville Citizen Times Online, “Asheville Citizen Times Online”
 Bradenton Herald Online, “Bradenton Herald Online”
 California Democrat Online, “California Democrat Online”
 Californian Online, “Californian Online”
 Chicago Daily Herald Online, “Chicago Daily Herald Online”
 Daily Globe Online, “Daily Globe Online”
 Dallas Child, “Dallas Child”
 Des Moines Register Online, “Des Moines Register Online”
 Fort Worth Star Telegram Online, “Fort Worth Star Telegram Online”
 Fortworth Child, “Fortworth Child”
 Gaffney Ledger Online, “Gaffney Ledger Online”
 Helena Independent Record Online, “Helena Independent Record Online”
 Herald Dispatch Online, “Herald Dispatch Online”
 Herald Mail Online, “Herald Mail Online”
 Hudson Sun Online, “Hudson Sun Online”
 Huntington Herald Dispatch Online, “Huntington Herald Dispatch Online”
 Hyde Park Living, “Hyde Park Living”
 International Falls Daily Journal Online, “International Falls Daily Journal Online”
 Joliet Herald News Online, “Joliet Herald News Online”
 KDKA-TV Online, “KDKA-TV Online”
 Laurel Leader-Call, “Laurel Leader-Call”
 Mississippi Press Online, “Mississippi Press Online”
 Monroe Evening News, “Monroe Evening News”
 Moorpark Acorn Online, “Moorpark Acorn Online”
 New Albany Tribune Online, “New Albany Tribune Online”
 New Britain Herald Online, “New Britain Herald Online”
 Northwest Herald Online, “Northwest Herald Online”
 Pekin Daily Times Online, “Pekin Daily Times Online”
 Pittsburgh Magazine, “Pittsburgh Magazine”
 Pittsburgh Post-Gazette <Sunday, “Pittsburgh Post-Gazette <Sunday”
 Southern Pines Pilot Online, “Southern Pines Pilot Online”
 Steelers.com, “Steelers.com”
 The Standard-Times, “The Standard-Times”
 Times Community Newspapers Online, “Times Community Newspapers Online”
 Times Herald-Record Online, “Times Herald-Record Online”
15 of 17
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Villa Park Argus, “Villa Park Argus”
Wahpeton Daily News Online, “Wahpeton Daily News Online”
Wakulla.com, “Wakulla.com”
Westchester.com, “Westchester.com”
Winchester Star Online, “Winchester Star Online”
WJHG-TV Online, “WJHG-TV Online”
AASL NATIONAL CONFERENCE
 Reno Gazette Journal, “Bill to enhance school librarian’s role”
 Reno Gazette Journal, “ NCLB sets bar too low for our school libraries”
Television Highlights:
 Nevada NewsMakers (Syndicated statewide
 KRNV, News Today (Local morning show)
Radio Highlights:
 KKOH (Local talk radio station)
HARRY POTTER
Clips: 7 reaching more than 260,724 million readers
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AP Entertainment Other, “Outing Gives Potter Passages New Meaning”
AP Financial News, “Outing Gives Potter Passages New Meaning”
AP Online, “Outing Gives Potter Passages New Meaning”
ASU Web Devil, “Opinions: We should be past applauding”
CNN.com, “Fans ponder Dumbledore outing”
Kansas City Star, “Rumblings about Dumbledore”
Toronto Star Online, “Outing Dumbledore sparks fierce debate
INTERNET/FILTERING ISSUES
Clips: 10 reaching more than (3,330,500 vpm) 254,058 readers
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ABC 7, KGO-TV Online, “Committee takes up issue of library porn”
Austrailian Online, “Fundamentally for your own good”
Capital Times Online, “Books on trial: Red scare saga in 1940's Oklahoma resonates
today”
Dateline Alabama Online, “Activists debate seized book”
Metro Silicon Valley Online, “Who Hearts Porn?”
RenewAmerica.us, “Liberals rush to ban Rush”
Sacramento Bee Online, “Library Internet limits urged”
San Jose Mercury News Online, “Councilman wants San Jose libraries to block online
porn”
16 of 17
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San Jose Mercury News Online, “Christian groups pushing to filter porn from San Jose
libraries”
The Denver Post, “Libraries and free speech”
MISCELLANEOUS
ALA mentions (83), REACHING MORE than (65,432,375 VPM) 3,454,736 million readers
Legislative/Equity to Access (8), reaching more than (23,290,488 VPM) 1,819,550 million
readers
Privatization/outsourcing (8), reaching more than (1,274,306 VPM) 802,497 million readers
Self censorship (7), reaching more than (2,027,968 VPM) million readers
ALA election (1), reaching more than (96,951 VPM) thousand visitors
ALA basic mentions (51), reaching more than (25,186,194 VPM) 6,228,577 million readers
Youth media awards (2), reaching more than (194,543 VPM) 563,583 million readers
LCSM (47), reaching more than (3,631,272 VPM) 605,583 million readers
17 of 17