Presented by the
PCFO Million Dollar Round Table (MDR)
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Table of Contents
Forward
About CFC………………………………………………………………………….…...3
Looking Forward……………………………………………………………………..3
About The Million Dollar Round Table…………………………………….3
Get Your Give Online Information and Messaging………………….….…….4
Toolkit
How to Use This Toolkit……………………………………………….………….4
Graphics……………………………………………………………………………..…..5
Sponsorship Outreach………………………………………………………….….6
Social Media Outreach…………………………………………………………....6
Social Media Platforms………………………………………………………….7-8
Samples & Templates
Federal Agency Involvement Press Release Template…9-10
Sample Newsletter/Email Copy………………………………….….11
Sponsorship Request Template…………………………………12-14
Agency Head Campaign Support Letter Template……..15-16
Op-Ed: Combined Federal Campaign (CFC) Giving is Easy.17
Get Your Give Online Results Tracking…………………………………………….18
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Forward
About the CFC
The Combined Federal Campaign (CFC) is the world’s largest and most successful annual workplace
charity campaign. The mission of the CFC is to promote and support philanthropy through a program
that is employee focused, cost-efficient, and effective in providing all federal employees the
opportunity to improve the quality of life for all.
Looking Forward
The Office of Personnel Management has authorized new options for philanthropic giving, such as
online giving and credit card campaigns. As giving methods evolve with more efficient technology,
donors are increasingly turning to electronic forms of giving. This increases the efficiency of pledge
processing while maintaining the core mission of the PCFO; namely, to conduct an efficient and
effective campaign aimed at maximizing donations to charities. CFC campaigns are also recognizing the
value of real-time campaign reporting that electronic giving makes possible, as well as the donors’
unprecedented control and access in managing their CFC contributions throughout the year.
To help CFC campaigns increase the use of online giving, the PCFO Million Dollar Roundtable (MDR) has
developed the “GET YOUR GIVE ONLINE” campaign event. This online event is convenient, cost
effective and secure. The goal of “Get your Give Online” is to increase campaign awareness, unify the
campaign nationally, and build campaign momentum during the height of the solicitation period. The
PCFO MDR is providing this toolkit with valuable information, tactics, and tips you will need to
implement this online giving event successfully. The PCFO MDR encourages your campaign region to
participate as part of the national CFC community.
About the PCFO Million Dollar Roundtable (MDR)
The Million Dollar Roundtable is a collaborative PCFO forum for sharing best practices, solving
common campaign issues, sharing administrative cost cutting measures, and developing innovative
ways to enhance the campaign. The PCFO MDR has been meeting annually for nearly thirty years. The
PCFO MDR is comprised of campaign regions that have $500,000 in contributions or more.
The MDR also serves as the primary consulting resource for campaign administration for PCFOs. The
“Get your Give Online” event is just one example of how the PCFOs across the country work
collaboratively for one common goal…raising the bar for CFC fundraising.
CFC GET YOUR GIVE ONLINE Event Information and Messaging
Presented nationally, GET YOUR GIVE ONLINE is a week-long campaign event that will run from
December 2-6, 2013. The campaign is designed to raise awareness about the convenience of giving
electronically to CFC charities. The goal is to inspire and unite Federal employees in supporting
hundreds of CFC charities during this national event with timely national campaign tracking. GET YOUR
GIVE ONLINE is an opportunity to increase visibility of CFC charities and connect with others that
support charities through the CFC across the country and around the world.
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Key Message Points
Who: CFCs across the county and overseas
What: Electronic giving campaign event
Where: Nationally & Overseas
When: December 2-6, 2013
Why: To inspire and unite Federal employees in supporting hundreds of CFC charities during this
national campaign event while building campaign momentum and campaign efficiencies.
Supporting Message Concepts:
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CFC “GET YOUR GIVE ONLINE” is an online giving promotion emphasizing the convenience of
online giving.
CFC “GET YOUR GIVE ONLINE” is a week-long mid-campaign event to build and maintain
campaign momentum
CFC “GET YOUR GIVE ONLINE” week is an initiative to increase CFC contributions through online
giving.
CFC “GET YOUR GIVE ONLINE” promotes environmentally friendly fundraising by eliminating
paper charity brochures and traditional 3-part paper pledge forms
CFC “GET YOUR GIVE ONLINE” is eco-friendly. Save a tree – no printed CFC charity book
necessary; no three part traditional pledge form required.
CFC “GET YOUR GIVE ONLINE” is easy, safe and secure!
Toolkit
How to Use the Toolkit
This CFC toolkit contains information to help CFC leadership and volunteers run an effective “GET
YOUR GIVE ONLINE” campaign. Use the tools listed below to educate federal employees about this
unique, one-week CFC giving opportunity focused on building unity throughout the entire federal
community. Find tips on how to get started, downloadable promotional materials, and easy-to-use
templates that can help you shape your “GET YOUR GIVE ONLINE” campaign.
This toolkit has been prepared in Word to make it easy to cut, paste and customize. The promo
graphic is in a PDF file. The template links allow you to download each document and customize them
for your campaign region. Use the pieces that fit your campaign. You can use as much or as little as
you choose in your efforts to reach key audiences and the community. For example, tailoring the
Federal Agency Head Letter with information and data specific to your CFC makes it much more
relevant. Customize the PSAs to make them newsworthy for your local media. Remember, however,
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to reinforce the messages the key “GET YOUR GIVE ONLINE” message points in order to ensure a
consistent voice with other CFC campaigns and supporters across the country that also may be using
these tools in their outreach. Simply scroll down, click on the appropriate link and begin customizing
you region’s “GET YOUR GIVE ONLINE” campaign. The best to you as we kickoff the 2013 CFC!
Graphics
Use the links for the PDF graphic. Also customize your message using the PowerPoint slides by
“ungrouping” in draw, changing, adding your region’s information and regrouping. Then convert your
final product to PDF. Use the examples provided to create a website banner, Facebook profile or
twibbon.
Insert Website
The graphic below incorporates the promo logo, national logo, and the Foundation theme.
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Insert Website
National Week of Giving: October 15 –19, 2012
CFC NATIONAL WEEK OF GIVING: DECEMBER 2-6, 2013
Sponsorship Outreach
You can reach out to the local media for awareness PSA sponsorship leading up to the GET YOUR GIVE
ONLINE promotion. We also recommend you reach out to federal credit unions and banks or other
federal associated entities for sponsorship of special online giving incentive gifts, matching
contributions of donors drawn randomly each day during the promotion or special awards and
certificates of appreciation for your Federal agencies that participate. We have provided a template
sponsorship request letter that you may customize for your region (see below).
Social Media Outreach
Social media Benefits:
 Reach a large number of people through one medium
 Educate federal employees about Online giving and the CFC
 Create awareness about the GET YOUR GIVE ONLINE promotion and your other CFC campaign
events
 Build communities of supporters who can help spread the word about GET YOUR GIVE ONLINE
 Offer younger federal workers a sense of community where they can hang out virtually
 Build campaign momentum with new supporters and young supporters
 Showcase the successes of your CFC campaign with frequent updates
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 Share the personal stories of individuals who have directly benefited from the contributions
your campaign has raised
Social Media Platforms
Webpage – Include the “GET YOUR GIVE ONLINE” event on your homepage
Facebook — GET YOUR GIVE ONLINE page
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Use this national Facebook page to get information and updates about the promotion.
Set up your own Facebook fan page and link to your GET YOUR GIVE ONLINE information
Find out what others are doing with the promotion by “friending” other regions
Remember to link back to your CFC campaign's website
Post compelling stories or testimonials on your campaign's Facebook page and/or web site.
Encourage event awareness on Facebook by asking agencies to link with the GET YOUR GIVE
ONLINE page. You can also ask them to post messages that serve as a call to action and
encourage other federal workers to donate. This is sure to build awareness and spark discussion
about the importance of the CFC and the online opportunity to give. They can track giving by
their respective offices within their agency.
Ask your CFC supporters to track the momentum of the campaign. Also, during event week,
ask them to post messages about why they donate to the CFC and why the charities are
important to them.
Write Facebook Notes. Facebook Notes allow you to share your thoughts with friends (similar
to a blog) through written entries. They also give you the ability to tag your friends and alert
them to your new post and, once they visit your “note,” your friends can leave comments and
spark a greater discussion. Be sure to post notes that support the GET YOUR GIVE ONLINE event
and key supporting messages. Also, make sure to thank your supporters by posting notes of
appreciation throughout the campaign giving season.
o Sample Notes:
 “Giving on line is so easy and convenient”
 “The charity search is awesome”
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Organize a contest on Facebook. Organize a friendly contest on Facebook campaign regions.
This is a sure fire way for the online promotion and campaign event to capture national
attention through out the country.
o Sample Contest
 Number of online promotion participants
Twitter — Micro-blogging service CFCGYGO
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Build and strengthen your Twitter presence. Twitter allows you to tune into and participate in millions
of conversations at once. It’s also a hot spot for reporters looking to catch the latest scoop. To get
started, visit www.twitter.com to sign up. If you’re already on Twitter, try using tools like Twitterfeed
or Tweetdeck to pull different blog feeds in or pump your tweets out to other sites like Facebook.
Spread the word on Twitter. Find ways that you can become a part of the dialogue around
philanthropic work so that you can promote information about the CFC and the GET YOUR GIVE
ONLINE campaign event. Visit Twazzup.com to find out who is already talking about philanthropy on
Twitter and what hash tags—phrases followed by the #symbol used to aggregate conversations on
Twitter—they are using. Be sure and include those hash tags and your tweet will be part of that stream
of conversation.
Consider tweeting about:
 The CFC GET YOUR GIVE ONLINE donation option available to federal employees through
the CFC
 Testimonials from federal employees about why they donate through the CFC
 Charity tweets about how they make a difference in the community, nation or world
 Blogs, articles, and new studies regarding the CFC and philanthropy in general
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Sample Templates
Federal Agency Involvement Announcement Press Release
INSERT YOUR
FEDERAL AGENCY LOGO
MEDIA CONTACT
NAME
PHONE NUMBER
EMAIL ADDRESS
FOR IMMEDIATE RELEASE
(INSERT YOUR FEDERAL AGENCY) to Participate
In Second Annual CFC GET YOUR GIVE ONLINE December 2-6, 2013
City, State (Date) – (INSERT YOUR FEDERAL AGENCY) announces its support of the first annual CFC GET
YOUR GIVE ONLINE – an initiative to increase philanthropy in the Federal workplace through the
convenience of online giving to Combined Federal Campaign charities. Presented nationally, CFC GET
YOUR GIVE ONLINE is a week-long campaign event, December 2-6, 2013, to emphasize the convenience
of giving online as an alternative to the traditional paper pledge and charity brochure.
As a participating federal agency our organization will benefit from this initiative by bringing our
employees together across the country to raise millions of dollars for CFC charities with access to real
time reporting, accurate pledge processing, and reduced administrative campaign tracking using the
online method (insert local campaign software link).
Online giving is safe and secure. It’s cost effective – no printed CFC charity book necessary; no three
part traditional pledge form required. It’s green – so we can save some trees. And it allows for national
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outreach competitions and recognition amongst our offices throughout the country. Daily score board
on (insert campaign website).
INSERT QUOTE FROM YOUR FEDERAL AGENCY DIRECTOR – SOMETHING ALONG THE LINES OF: “We
are thrilled to be a part of the first annual “CFC Get Your Give Online” campaign event. As a large
federal agency, we recognize the value of bringing local communities together in support of the
Combined Federal Campaign – and “CFC Get Your Give Online” campaign event week is an ideal outlet
for raising awareness for the need to support charities we connect with,” remarked INSERT YOUR
FEDERAL AGENCY DIRECTOR.
“We are very proud of our agency personnel. I've always said that our employees are big-hearted
people. Nothing demonstrates that caring spirit better than the CFC. Year after year, we show
remarkable generosity.
The mission of the CFC is to promote and support philanthropy through a program that is employee
focused, cost-efficient, and effective in providing all federal employees the opportunity to improve the
quality of life for all.
For more information about INSERT YOUR FEDERAL AGENCY and how it is supporting the first annual
CFC Get Your Give Online campaign event, please visit INSERT NAME OF EMPLOYEE CAMPAIGN
COORDINATOR our office campaign CFC Coordinator. And for more information about the CFC Get Your
Give Online campaign event, please visit www.cfcnexus.org/weekofgiving.
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Newsletter/Email Copy
GET YOUR GIVE ONLINE
The following copy can serve as a template or guide for communications to your supporters about the GET
YOUR GIVE ONLINE event.
GENERAL ANNOUNCEMENT
The annual Combined Federal Campaign (CFC) solicitation season is September 1 through December 15. Please
remember to support your favorite charities! With over 25,000 participating charities, the CFC is the world's
largest and most successful workplace charitable drive. Last year our employees pledged generously, giving
(insert campaign total) dollars. Let’s set the bar even higher for this year’s campaign.
CFC GET YOUR GIVE ONLINE
Donations through the CFC change lives and bring relief and hope to thousands of communities and millions of
Americans and that is why (INSERT FEDERAL AGENCY) will participate in the first annual GET YOUR GIVE
ONLINE campaign event, December 2-6, 2013. Here’s how you can participate.
If you are thinking about donating, you may give to your favorite charities online by going to (insert website)
which provides giving resources featuring all of the charities participating in the Combined Federal Campaign.
During the campaign event week, December 2-6, 2013, (INSERT FEDERAL AGENCY) will join the national federal
community effort to build campaign momentum and connect with other that support charities through the CFC.
Our local sponsors have offered to (insert sponsorship) when you give online any time during the week of
December 2-6. EXAMPLE TEXT: XYZ sponsor will double the contribution of the donor whose name is randomly
selected from the donor pool during the week-long event. Other sponsored drawing prizes will also be
provided during this blitz to donors who give online.
So GET YOUR GIVE ONLINE and donate at: (insert website URL) any time during the week of December 2-6.
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SPONSORSHIP REQUEST
INSERT REGIONAL CFC
C/o List PCFO
Street Address
City, State, Zip
Insert Tax ID #
Addressee
Title
Company
Street Address
City, State Zip
Date
Dear,
The Combined Federal Campaign (CFC) is the world’s largest and most successful annual workplace charity
campaign. The CFC has 184 campaigns throughout the country and internationally to help over 4 million
Federal, postal and military personnel pledge millions of dollars to support eligible charities that provide health
and human service benefits throughout the world. Pledges made in 2012 during the campaign season
(September 1st to December 15th) exceeded $272.7 million dollars. Locally, our campaign region pledged
over___________.
The CFC is in the planning stages of its second annual GET YOUR GIVE ONLINE national campaign event. GET
YOUR GIVE ONLINE is a week-long online e-pledging promotion within the CFC giving season designed to
inspire and unite federal employee in the spirit of giving across the country and around the world. Statistical
data demonstrates online giving increases philanthropy in the workplace, while providing convenience, ease and
confidentiality for the donor. Many believe online giving is the future of philanthropy.
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Our goal is to energize the soul of our great community by capturing the philanthropic spirit within each on of us
through partnership, sponsorship and giving. By partnering together and leveraging our collective community
power, we can “raise the funding roof” for local, national and international charities.
We hope (insert organization) will support the CFC and Get You Give Online campaign event by joining with us
as a sponsor. Sponsorship will enable (insert organization) to have a unique public relations opportunity to reach
over (insert # of personnel) Federal employees from over (insert #) Federal agencies. Your organization will be
displaying a corporate image of community support and will be provided corporate recognition throughout the
blitz. In addition, media coverage may extend the audience reached. Your sponsorship is also an excellent
opportunity to display strong support within our community as proceeds from the event will provide hundreds
of charities the financial support to keep our community safe, healthy and strong.
Sponsorship options are detailed in the sponsorship commitment form enclosed with this letter. You can choose
how you would like to participate and how you would like to help make the community we live in a better place.
We look forward to partnering with you. In case you have any queries you can contact us at the numbers given
on the form enclosed. Thank you for being a community partner and hopefully you will support this exciting
endeavor.
Best regards,
Name
Title
PCFO
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SPONSORSHIP COMMITMENT FORM
GOLD SPONSOR
$3,500
 Participation and recognition during the campaign briefings
 Participation and recognition during Federal agency kick off ceremonies
 Recognition on our Website
 Name and logo on all printed material related to the event (flyers, posters, e-blasts)
 Name mentioned during radio interviews
 Corporate recognition in CFC annual report made available to over (insert #) Federal employees
 Corporate recognition in promotional press releases
 Name and logo featured at CFC booth at all campaign rallies
SILVER SPONSOR
$2,500
 Name and logo on all printed material related to the event (flyers, posters, e-blasts)
 Name mentioned during radio interviews
 Corporate recognition in CFC annual report made available to over (insert #) Federal employees
 Corporate recognition in all press releases and website
 Name on logo featured at CFC booth at all campaign rallies
BRONZE SPONSOR
$ 1,500
 Corporate recognition in CFC annual report made available to over (insert #) Federal employees
 Corporate recognition in all press releases and website
 Name on logo featured at CFC booth at all campaign rallies
We are proud to be a sponsor of the 2nd Annual Get Your Give Online Federal Employee Campaign event at
the level indicated below.
Gold Support
Silver Support
Bronze Support
Yes we can help. Please contact us as we need additional information from you
Yes we can help. We have a door prize to donate. Please contact us.
NAME OF ORGANIZATION:
ADDRESS:
CITY:
STATE:
ZIP:
TELEPHONE:
CONTACT:
________________________________________________
________________________________________________
____________________________
____________________________
____________________________
______________________
FAX: __________________
_______________________________________________
For further information, please contact: Campaign Director Phone: E-Mail:
Thank you for your support of the Combined Federal Campaign
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AGENCY HEAD CAMPAIGN SUPPORT LETTER
MEMORANDUM FOR:
(INSERT AGENCY HEAD)
(INSERT TITLE)
(INSERT FEDERAL AGENCY)
(INSERT E-MAIL)
Date:
SUBJECT: Combined Federal Campaign 2013; CFC GET YOUR GIVE ONLINE
Greetings from the (INSERT CAMPAIGN REGION) Combined Federal Campaign (CFC)! 2013 marks the beginning
of the second half of a century of CFC giving. Having celebrated 52 years of giving, the 2011 50th anniversary of
the CFC was a wonderful milestone to celebrate the campaign achievements while rolling out the red carpet to
thank donors and volunteers for helping charities positively impact so many people across the world.
2013 affords us the opportunity to take the campaign to the next level and a unique opportunity to develop a
strategy for strengthening and ensuring the continued success of the CFC for the next 50 years. Our campaign
has been hard at work in preparation for beginning anew! And, we are delighted to introduce the first annual
CFC GET YOUR GIVE ONLINE campaign event!
Presented nationally, the CFC GET YOUR GIVE ONLINE campaign event is an opportunity to increase visibility of
CFC charities and connect with others that support charities through the CFC. The online giving event will take
place during the regularly scheduled campaign solicitation period the week of December 2-6, 2013. The goal is
to inspire and unite Federal employees in supporting hundreds of CFC charities during this national campaign
event.
Here’s how your agency can support the first annual CFC GET YOUR GIVE ONLINE campaign event:
Key Campaign Support Requests & Activities
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Recruit your Employee Campaign Team and send them to CFC training on (insert date) at (insert location and
address) from (insert time) or join our training webinar on (insert date, time and electronic invitation) Your
coordinator will receive a detailed campaign briefing, information about implementing CFC GET YOUR GIVE
ONLINE campaign event. Involvement with the CFC is both challenging and rewarding. The biggest
challenge is engaging the right people to oversee and lead the campaign. What we have found is where
there is strength in these roles, we have very successful campaigns. This is why we ask you to consider your
agency and appoint the strongest possible individuals in the campaign leadership roles for the 2013
campaign.
o
Employee Campaign Chairs (aka CFC Coordinators) are responsible for establishing and executing an
agency campaign that is informative and effective. It is strongly recommended that ECCs are
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enthusiastic about CFC, have strong interpersonal and organizational skills, and are well-respected by
co-workers and management. The ECCs receive guidance and training from our regional director and
report directly to you. Keyworkers are responsible for educating their peers about the CFC and soliciting
donations for CFC charities. It is strongly recommended they be recruited on a 1:25 ratio basis or by
department. They should be outgoing individuals who exhibit strong communication skills and are
enthusiastic about the CFC.
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Encourage all personnel to attend the campaign kickoff and charity fairs/other special events.
o Speak at the campaign kick-off (5 minutes); Template motivational remarks provided by the CFC
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Send e-mail campaign blasts and reminders using Newsletter/e-mail templates provided.
September 1 – December 15 campaign solicitation for over all campaign.
Participate with other agency heads in a friendly competition for the CFC GET YOUR GIVE ONLINE campaign
event. (highest increase in campaign participation)
December 15 – Official closing of CFC solicitation
Attend the Regional Campaign Celebration with your ECC and Keyworkers (insert date, time & location)
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Sincerely,
(Insert Campaign Director, Region & Contact info)
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Op-Ed: Combined Federal Campaign (CFC) Giving is Easy
Its CFC time! The time when Federal employees reach deep into their pockets to help others during the annual
Federal employee charity fund drive. When tragedy strikes, natural disasters occur, or economic impacts take
their toll, making a contribution is an easy way to make a difference in the world. For over 50 years, the
commitment and generosity of federal employees has made the Combined Federal Campaign (CFC) one of the
most successful philanthropic programs in history. In fact, since its inception in 1961 the CFC has raised more
than $7 billion.
For years, traditional pledge forms and charity brochures were the way to give. But times have changed, and
the CFC is working hard to meet donor expectations with online giving. This year many of the local campaigns
are participating in a national online giving event called Get Your Give Online. The event is a week-long online
giving awareness promotion, December 2-6, during the normal CFC solicitation period, September 1 – December
15, to showcase the convenience and efficiency of online giving.
The vehicle for online giving may vary for Federal employees from agency to agency, or campaign region to
campaign region, but most will be able to choose from a variety of online choices and give during the national
event. Donors will enjoy the efficiency of an online platform and the ease of searching for the charities and
causes they are passionate about. They will also be able to track their impact in real time with special real time
results tracking thermometers.
[Insert two to three sentences on your local/regional CFC campaign, including what online platforms are
available for your region.]
Online giving primarily supports payroll deduction giving, but the Office of Personnel Management (OPM) has
authorized campaign regions to offer credit card giving as well. And many regions provide a PDF version of the
traditional charity brochure and pledge form for online assisted giving.
The CFC gives federal employees an accountable, transparent, and flexible way to donate as charities go through
a rigorous evaluation process by the local campaign, and OPM. Further, each charity is verified by the IRS before
becoming a part of the CFC. Each charity must reapply each year. These measures prevent fraudulent charities
from receiving federal donor contributions.
As one of the most efficient and effective channels for philanthropic giving, the CFC gives federal employees an
accountable, flexible way to donate to charities of their choice. Electronic giving options are simply an extension
of these efficiencies while adding ease, convenience, access and privacy for donors.
[Insert name of author] is a CFC volunteer with [insert name of local/regional CFC campaign] in [insert
city/town and state it is in.]
GET YOUR GIVE ONLINE Results Tracking
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Whether you agency uses CFC Nexus, Employee Express, other online pledging software programs, or a
combination of systems tracking results for GET YOUR GIVE ONLINE is easy! Identify the type of
systems your campaign uses from the list below for instructions on results tracking.
CFC Nexus Users - GET YOUR GIVE ONLINE pledges will be automatically captured by the CFC Nexus
system as donors give during this period.
CFC Nexus Users Who Also Use Employee Express (or CFC Nexus + other online pledging systems) – All of your
GET YOUR GIVE ONLINE pledges made through CFC Nexus will be automatically captured as donors give during
this period. Employee Express and other online pledges (from other systems) will need to be entered in the
“paper pledge” area on the CFC Nexus reporting page. Just enter the daily GET YOUR GIVE ONLNE totals for all
non-CFC Nexus pledges. They will be calculated with your daily and weekly GET YOUR GIVE ONLINE totals.
All Other Online Giving Systems - Go to www.cfcnexus.org/weekofgiving and post your daily results for each
day of the GET YOUR GIVE ONLINE event on the table provided (more information coming soon).
Special Note: This promotion has been specifically designed to increase online giving. However, if any campaigns
are interested in participating who do not use online giving methods feel free to adjust our materials to suit your
campaigns needs!
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