ORAL COMMUNICATION STANDARDS
Adapted from the AAC&U VALUE Rubrics and acknowledged with thanks. See Assuring Graduate Capabilities
Definition: Oral communication is a prepared, purposeful presentation designed to increase knowledge, to foster understanding, or to promote change in the listeners' attitudes, values, beliefs, or behaviors.
Novice to Expert categories
Expert
Proficient
Competent
Beginner
Graduates as experienced
professionals can
Graduates as new professionals can
Graduates of this course can
Students in the early stages can
Organization
Delivers groundbreaking stories recognising and
exploiting various multimedia formats involving
original story ideas. Synthesises multiple
communication practices. Employs oral
communication skills including voice overs and
advanced sound techniques, including music to
convey an in depth story which contributes to
knowledge. Able to respond to strict deadlines
expected from radio journalists.
Produces well structured stories which draw upon
skilled oral and visual techniques as a combination of
multimedia formats occasionally based on the
journalist's ideas. Images and sound competently used
to enhance storytelling. Ability to deliver across various
formats eg news bulletins and documentary mode of
storytelling. Understands the difference between
interactive and linear narrative.
Uses appropriate sequences and techniques to
deliver competent stories often under the
guidance of more senior staff and developing
others' story ideas. Understands the basics in
gathering sound and music to enhance story.
Structure of story is not well defined. Editing
is obvious and obtrusive.
Language
Highly developed sense of language used to
enhance the medium in the delivery of oral
storytelling and awareness of how the oral
benefits visual storytelling in the digital age. Uses
a honed knowledge of audiovisual media stories
and constructs language accordingly. Maximises
the medium to deliver in depth stories of an
investigative nature.
Language used to enhances the quality of the
storytelling, displaying an acquired knowledge of the
medium and a developed skill in using oral
communication as interactive multimedia.
Language is used effectively and contributes to
the storytelling ability showcasing the
importance of basic sound and voice overs to
the process of story delivery.
Language is basic and unenhanced eg voice
overs are not well modulated. Quotes from
interviewees are not chosen correctly and
detract from the final story.
Delivery
Structure of the story and editing demonstrates
skills to be able to offer experimental discourses.
Adept at engaging with verbal, visual and sound
codes. Employs advanced techniques to enhance
oral storytelling and to deliver stories across
multiple media formats to deadline. Capacity to
create long lasting intellectual, cultural benefits
from the end result.
Oral story uses visual cues and modes if appropriate
and/or advanced use of oral storytelling ability to
deliver stories accessible through either radio or
multimedia platforms on the web within deadline.
Visual material and/or oral material is used to
enhance the story. Understands basic distinctions
between the various media formats and
particularly the medium of radio.
The story is not well packaged and does not
exploit the various mediums. The story is
incoherent. Sound is poor and interviewees
difficult to hear.
Central Message
Through a combination of advanced visual, oral The central message is reinforced through a
and highly competent editing skills, the story
combination of reporting skills showcasing oral
contributes to a highly original approach to a
and/or visual techniques to enhance the storytelling.
particular topic which makes a major contribution
to knowledge. Exploits the polysemic nature of
visual and sound components to ensure the
central message is conveyed.
Central message is consistent with the
supporting material.
The meaning of the story is difficult to
detect as it is buried in the badly constructed
narrative. Audio techniques are poor which
confuses the central message.
Exemplars
[add text, image, audio, video]
http://wwwpublic.jcu.edu.au/jcnn/digitales/JCU_078777
http://wwwpublic.jcu.edu.au/jcnn/digitales/JCU_0941
88
[add text, image, audio, video]
Support for this resource has
been provided by the Australian
Learning and Teaching Council
Ltd, an initiative of the Australian
Government Department of
Education, Employment and
Workplace Relations.The views
expressed in this resource do
not necessarily reflect the views
of the Australian Learning and
Teaching Council. Last updated
May 2011