Media kit
PetMassageTM
PetMassageTM balances dogs and their people.
PetMassageTM Media / PetMassageTM Training and Research Institute
3347 McGregor lane, Toledo, OH 43623
phone: 800-779-1001
online: www.PetMassage.com email: info@petmassage.com
copyright © 2013 PetMassage Ltd.
PetMassage media kit
Contents
overview - 3
did you know - 4
credentials for continuing education - 4
benefits for dogs - 5
benefits for dog owners -5
who - Bio: Jonathan Rudinger 6
what and why - 7
mission - 7
PetMassageTM: creation, growth and development - 7
original PetMassage TM workshops, media and programs - 8
books - 9
DVDs and audio CDs - 10
when and where: workshops - 11
workshops, live on site - 11
home study - 12
programs - 12
lectures and presentations - 12
testimonials - 13
art of animal massage - AnimalPlanet.com Interview Questions 14
special day proclamation - 15
contact - 16
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PetMassage media kit
overview:
Jonathan writes, "I have a talent for experiencing energy healing forces: like the way energy flows through
the body, the aura around people and animals, moving attention and awareness around my body while
practicing yoga poses and a tai chi form. I have a love of massage both as a receiver and a provider. I
love dogs and the rationale behind canine behavior. I am ecstatic when I describe/explain the nuances
and implications of canine anatomy and physiology. And, I love to share what I've learned, teaching my
particular form of canine massage. I have a love of the humanities: art and music, dance and theater,
literature and storytelling. I am attracted to activities that require an awareness and development of
balance: horseback riding, ice skating, tai chi, marriage. Living my natural gifts has led me on an
extraordinary path giving me skills to empower others.
"My real work is personal growth and self understanding. With what I have discovered about myself, I can
help my students, enabling them to identify their passions and attain the skills they need to create fulfilling
businesses providing professional quality canine massage."
Jonathan Rudinger is a pioneer in the field of canine massage; and a major player in the evolution and
development of canine massage as a credible profession. He has developed a respected reputation
among his peers, students and interviewers. Jonathan has been a featured speaker at national AKC, dog
training, AHVMA veterinary, human massage, and animal massage conferences, as well as international
pet industry trade shows.
Traditionally trained as a Registered Nurse and Medical Massage Therapist, Jonathan Rudinger began his
career massaging horses. He experienced an epiphany during a television interview. It is from this
experience that he created the PetMassage method. Jonathan's initial vision was to teach pet owners to
use his methods at home with their pet dogs. His books and instructional DVDs developed into a program
to teach passionate dog lovers, the skills they need to enter into the profession of canine massage.
Teaching over 300 workshops since 1997, he continues to teach workshops in Toledo, Ohio, at the
PetMassage Training and Research Institute.
In 2003, Jonathan introduced PetMassage WaterWork, PetMassage techniques that are applied in a warm
water pool. In 2009, he became president of the ACWT, The Association of Canine Water Therapy.
Jonathan created the International Association of Animal Massage and Bodywork. As its president, he
established professional networking, referral and mentoring services for instructors and practitioners. As
president, he lobbies at the state level for the safe, legal practice of animal massage and bodywork. In this
capacity, Jonathan is called upon to give several interviews and presentations each month.
Jonathan was called to service when he came across the alarming statistics from the CDC that stated that
more than 4 1/2 million dog bites occur every year in the US; that 90% of those bitten were children; 90% of
them were little boys; almost all of them were from either the family dog or the neighbor's dog. Jonathan
recognized the need for children to learn canine massage as a means to learning safe animal handling
skills. He discovered that elementary school instruction for interacting with dogs is often approached from
the perspective of fear and confrontation…a 1950's mentality that every dog is a potential threat. The
PetMassage approach is not part of the mainstream curriculum. PetMassage for Kids, coming from a place
of love, understanding, empathy and patience, is the only program in the world that teaches canine
massage. It is now taught as afterschool and camp programs, and is the coursework for a Girl Scouts of
America® Skills Merit Patch.
The practice of PetMassage is based on the qualities our pets have taught those of us who pay attention:
the virtues of trust, respect, faithfulness, love, and non-judgmental acceptance. They've taught us about
intuition and honor, personal space and intimacy. They demonstrate stoic acceptance of fragility and
pain, death and grieving, spontaneity, transience and most of all, joy and irreverence.
We have learned that we can always move on to love again – understanding we do not need to
duplicate the same relationship. We choose to forgive and accept, allowing ourselves, through
PetMassage, to again experience joy, balance, inner awareness, trust in our intuition, and wistful
vulnerability.
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did you know …
1. The Red Cross flew in canine massage therapists to help the search and rescue dogs at the World Trade
Center 911 disaster. The dogs who were overwhelmed with the fumes and emotional distress were able
to return to work.
2. Canine massage is requested and available at every major agility competition in the US and Canada.
3. The number of people entering the field of canine massage continues to grow … no matter what the
economy does. The membership in the IAAMB/ACWT, International Association of Animal Massage and
Bodywork/Association of Canine Water Therapy, more than doubled in the last 2 years. Canine massage
is recession proof.
4. Canine massage is now available in many veterinary practices for pre- and post surgery support.
5. The new medical field, veterinary rehabilitation, includes massage in every protocol.
6. Jonathan Rudinger, the founder of PetMassage, is a pioneer in the field of canine massage.
7. PetMassage for Kids is an after school and camp program. It is the only canine massage program in the
world, for kids.
8. PetMassage for Kids is endorsed by the Girl Scouts of America® and has its own merit patch.
9. In 1997, a web search for canine massage had 5 results. A web search for "canine massage" in 2011 had
more than 3 million.
10. Canine massage is a basic need, like food, exercise, medical care and grooming. (Canine fashion
couture is not considered an essential need … except in L.A., Tokyo, Mumbai, Milano, NYC and most of
the districts of Paris:)
11. PetMassage workshops are accredited by, and offers continuing education through, the NCBTMB,
National Certification Board of Therapeutic Massage and Bodywork, the NBCAAM, National Board of
Certification for Animal Acupressure and Massage, the IAAMB/ACWT, the International Association of
Animal Massage and Bodywork / Association of Canine Water Therapy, and RAIVE, the Registry for
Alternative and Integrative Veterinary Education.
credentials PetMassageTM has earned to offer Continuing education
Preferred Educational Provider for animal massage
and animal bodyworkers
 IAAMB/ACWT, International Association of
Animal Massage and Bodywork /Association
of Canine Water Therapy
 NBCAAM, National Certification Board for
Animal Acupressure and Massage
Approved Provider for Continuing Education
 NCBTMB, National Certification Board for
Therapeutic Massage and Bodywork for
massage therapists
 RAIVE, the Registry of Alternative and Integrative
Veterinary Education, for veterinary technicians
Registry of Alternative and
Integrative Veterinary Education
RAIVE
Approved Provider
benefits of PetMassage for dogs
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Increases joint flexibility, muscle tone
Increases cardio-vascular and lymphatic circulation
Enhances bonding and understanding between dog and human
Important part of training and conditioning for
companion dogs
competition dogs
working dogs
Helps relieve the effects of stiffness and joint discomfort
Important part of rehabilitation regimens
Helps dog’s natural healing abilities
Relaxes dogs’ body, mind and spirit
Supports dogs' grieving of losses … including other family dogs, sights and scents from old home
when you move, children and other family members when they leave home. Helps dogs create
and maintain a better quality of life
“An essential of health care…like grooming, feeding and exercise
benefits for dog owners
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It is a fun, relaxing, sharing time with their dogs
A healthier and happier dog with an excellent quality of life makes a healthier companion, which
translates to dryer, more fragrant floors, carpets, chairs, sofas and beds
Boosts immune system, Dogs with healthier immune systems will not host fleas.
Lower veterinary expenses
Empowers owners to become their dogs first line of healthcare defense
Owners become more aware of subtle signs of their dogs' discomfort
Owners can actively participate in ongoing rehabilitation while their dog is healing from traumas or
surgeries.
Helps with initial bonding and training of new adoptees and puppies
Understanding and using canine body language signals relaxes dogs and results in less likelihood of
bites or injuries to children and adults
Children learn dog handling skills that can reduce the incidence of innocently provoked dog bites
Helps adults resolve long-held fears and resentment toward dogs from childhood dog bites
Helps at end of dog's life with grieving, letting go, and moving on
In an interview with AARP Magazine, Jonathan was quoted as describing PetMassageTM as “a means of
creating an ambient environment within the dog’s body where optimum health can happen. When the
dog’s body, mind and spirit are balanced, food is digested more efficiently, every organ in its body
functions better, play is more joyful and even his sleep is more profound. Whatever medications a dog is
taking will be more effective. PetMassageTM enhances a dog’s ability to bond with his owner.”
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PetMassage media kit
who
bio: founder of The PetMassageTM Ltd., Jonathan Rudinger
Jonathan Rudinger, BFA, The Ohio State University, RN, Truman College,
Chicago, IL, LMT (Licensed Massage Therapist) by the Ohio State
Medical Board and Certified Aquatics Leader through the YMCA Arthritis
Foundation Aquatics Program. He is the founder of and head
instructor/trainer at the PetMassageTM Ltd. in Toledo, OH.
Jonathan began his career in 1981 practicing equine massage first on
his own competition horses and then, as word spread of his special
touch, with other's horses. His experience as an intuitive equine massage
practitioner was enhanced when he became a Registered Nurse and
medically schooled human massage therapist. His specialization in
energy based massage led him to create and develop the field of
PetMassageTM for dogs. Since its inception in 1997, Jonathan has taught
over 300 week-long professional level canine massage workshops.
Through his home study courses and strong internet presence he has
connected with thousands of dog-loving people.
Jonathan has written and produced six books and five DVDs, including
the series of PetMassage for Dogs DVD’s and books, the book and audio CD PetMassage: Energy Work
With Dogs, Art and Essence of Canine Massage PetMassage, Creating and Marketing Your Animal
Massage Business, Transitions PetMassage Energy work for the Aging and Dying Dog, PetMassage for the
Family Dog, Dogs Kids PetMassage, PetMassageTM: A Kids Guide to Massaging Dogs, DVD and the audio
CD, PetMassageTM Doggie Songs for Kids.
Mr. Rudinger founded and is president of the IAAMB, The International Association of Animal Massage &
Bodywork. He is also president of the ACWT, Association for Canine Water Therapy. As president, he is editor
of the quarterly newsletter, and plans and hosts annual animal massage and bodywork educational
conferences. He is an active lobbyist on the state level for maintaining the legal rights for practitioners of
animal massage and bodywork to practice.
Jonathan has been interviewed on national radio, television and cable networks, and featured in many
print media articles. His interviews have been featured in the Detroit News, Chicago Tribune, Chicago Sun
Times, Chicago Daily Herald and The New York Times. His magazine interviews include the Whole Dog
Journal, Dog Fancy, Massage & Bodywork, Massage Magazine, Massage Today, Animal Wellness
Magazine, Massage Therapy Journal, Cosmopolitan, Utne Magazine, AARP and Good Housekeeping.
Jonathan has been a featured presenter at AKC and UKC shows in the US, and at the world’s largest and
most prestigious dog show, the Crufts Show in Birmingham, UK. He has been a featured lecturer at national
veterinary. human massage therapy, animal massage and bodywork , dog-training, and pet industry
conventions.
Jonathan Rudinger lives in Toledo, Ohio with his wife and business partner, Anastasia and their two dogs,
and teaching assistants, boxer, Lola Ginabrigida and Camille Monet.
Jonathan Rudinger (pronounced: RUH-din-jher) is available for book signings, interviews, lectures and
presentations.
Jonathan Rudinger can be reached for interviews at his school in Toledo, OH.
phone: 800-779-1001
mobile: 419-450-1106
online: www.PetMassage.com
email: info@PetMassage.com
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PetMassage media kit
what and why
Since 1997, PetMassageTM has been empowering pet owners
and pet care professionals by teaching them to use touch
and massage to enhance their relationships with dogs.
Since that beginning, PetMassage and animal massage and
bodywork have developed, evolving into a respected
vocation that is becoming ever more present in our culture
and more and more, in demand.
the mission
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To reach and teach dog owners/guardians about the
benefits and value of canine massage and bodywork for
pets.
To teach those who are most interested in canine
massage to create and develop businesses providing
and teaching pet massage.
To support the legal status, credibility, and
professionalization of the practice of animal massage.
To support research and development, and expand the
knowledge base within the field of animal massage.
PetMassageTM
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creates balance for dogs and their people.
is an essential skill set for the next generation
is a vocation that adds value to dogs and peoples lives
is a recession proof business
is everywhere … at the vets, at the groomers, doggie
day cares, at agility competitions, dog shows, on cruise
ships, and in hotel spas.
Mission Statement
At PetMassageTM, Ltd. we train people
to give educated, competent, and
confident nurturing massage to their
dogs. We train trainers in our techniques
and theories to reach and teach more
pet owners. We increase public and
professional awareness of the uses and
benefits of PetMassageTM.
Our techniques are compatible with
every known form of animal care, from
the traditional veterinary to esoteric
energy-massage therapies.
Our many students create successful
animal massage businesses all around
the world. Our younger students learn
to co-exist gracefully with animals by
adopting animal body language skills
and support their dogs with
PetMassageTM.
Through our research, we assess and
document the value and efficacy of
PetMassageTM dry and massage in
water for dogs.
PetMassageTM: creation, growth and development
“I touched the dog and watched his head loll back into my hands. His tongue flopped out to one side of
his mouth and his eyes glazed over in bliss."
The decision to teach animal massage began with an epiphany.
In the summer of 1997, Jonathan Rudinger was invited to give a demonstration of equine massage for the
television station, WTOL, Toledo, OH. As the shoot was ending, his interviewer brought an old yellow farm
dog, saying, “Dogs get stiff necks, too. Let’s see what Jonathan can do.”
“I became aware that I had something of tremendous value to share. I experienced an immediate and
profound insight—an epiphany."
"I had the knowledge, the experience and the creative drive to produce courses that would enable pet
owners, pet-care professionals and other massage therapists all over the world to use massage to comfort
and nurture dogs."
This canine massage form would be unique among the techniques taught as vocational training. It would
be focused on tracking the subtle shifts of energy within the dog and supporting the movement of the shifts
to magnify the natural healing abilities.
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PetMassage media kit
original PetMassage TM workshops, media and programs
 On-site PetMassageTM for Dogs Workshops
Foundation
Advanced Prerequisite: Foundation
PetMassageTM WaterWork
Confident Dog Handling for the Canine Massage Practitioner
Refreshers for all above workshops
PetMassageTM Satellite School Instructor Training
 Home study Courses (Massage Therapists and Registered Veterinary Technicians earn CE credits)
Basic Anatomy of the Dog (part of the Foundation workshop curriculum)
Medical Terminology, Canine Physiology, Kinesiology and Pathology for the Canine Massage
Practitioner
Confident Dog Handling for the Canine Massage Practitioner
Transitions: PetMassageTM Energy Work for the Aging and Dying Dog
PetMassageTM Energy Work with Dogs
Creating and Marketing Your Canine Massage Business
 Instructor Training/Licensing
 Independent Study/Research
10 hour/10 CEU in-depth studies
3 hour/ 3 CEU case studies
 Training for Pet Parents and Children
PetMassageTM for the Family Dog
PetMassageTM for Kids
 PetMassageTM Media: Books
Art and Essence of Canine Massage, PetMassageTM
PetMassageTM Energy Work with Dogs
PetMassageTM for the Family Dog
Transitions: PetMassageTM Energy Work for the Aging and Dying Dog
Creating and Marketing Your Animal Massage Business
Dogs Kids PetMassageTM
 PetMassageTM Media: DVDs and CDs
PetMassageTM for Dogs 1
PetMassageTM for Dogs 2
Dog Handling in Canine Massage, Yoga Consciousness
PetMassageTM A Kids Guide to Massaging Dogs
PetMassageTM Energy Work with Dogs (audio book) 5-audio CD set
PetMassageTM Doggie Songs for Kids (Audio CD)
 PetMassageTM Media: Anatomical Charts
Contours & Boney Landmarks of the Dog
Skeleton of the Dog
Superficial Muscles of the Dog
Dog Joints and Ligaments
Chakra & Energy Levels of the Dog
 PetMassageTM Media: Children's Programs
Scout Skills Merit Patch
Curriculum for 5-day summer camp curriculum
Curriculum for 10-week afterschool curriculum
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books
Art and Essence of Canine Massage: Pet Massage for Dogs
If you are an individual who is happiest when you are with dogs and know in your heart that you want to
help them discover their optimal quality of life through wellness and balance, you are already a member of
a very unique "tribe." This book welcomes you as an appreciated member. You will learn animal massage
theory, vocabulary, hand and body skills, body and breath mechanics, canine behavior, how to observe
the canine reflexive responses to your movements, and much more.
PetMassageTM for the family dog
You already massage your dogs. Everyone does. With these lessons, you can do it better. This book is
guaranteed to change the way you touch your dog! PetMassage for the Family Dog expands on the
massage you do intuitively, with the skills and theory of professional canine massage therapy.
It’s payback time for all the unconditional love, support and companionship you’ve been receiving from
your dogs. Your dog will shake with delight and gratitude after receiving PetMassageTM. Then, he’ll
probably take a nap.
PetMassage is easy to learn and fun to give. And your dogs, well, they will let you know how good your new
touch feels and how much your new PetMassage is appreciated. It is a great return for their investment of
unconditional love they've given you!
PetMassageTM Energy Work with Dogs, accessing the magnificent body language and body wisdom of the
dog
The fundamentals of the medical model have roots in ancient philosophies and techniques that are based
on the movement of “life force” through the body. Energy work is the genuine “traditional” health care.
This book is for the canine massage professional who wants to expand her practice beyond Swedish
fundamentals. It is for the person who understands the power of vibrations, polarity, chi, and who values
Chakra work, dowsing, Reiki and Healing Touch.
TRANSITIONS PetMassageTM Energy Work for the Aging & Dying Dog
TRANSITIONS is a book of hope and love that will comfort dog owners during times of grief and despair
when we feel the most vulnerable and helpless. TRANSITIONS celebrates life … and death. It is about
helping at a time when help might seem futile. It is about being empowered at a time when we feel
helpless and out of control. TRANSITIONS skills help you support your dog during any transition in his/her life;
the most difficult being the last one, end of life.
Creating & Marketing your Animal Massage Business
by Jonathan Rudinger, RN LMT, Anastasia Rudinger, CMT, Certified Rebirther, and Linda Lucas
Fayerweather, MBA and Business Coach.
This how-to-market book is unlike any other you’ve seen. It synthesizes concepts of Tai Ch’i, Feng Shui,
ancient folk wisdom; current business strategies and PetMassageTM theory to create a useful and supportive
course in developing the first stages of your animal massage business.
Dogs Kids PetMassage
A balanced dog is a happy healthy dog, and a well adjusted member of the family. Everyone benefits
when a dog regularly receives massage. This book is a complement to the PetMassageTM: Kids Guide to
Massaging Dogs DVD, endorsed by the Girl Scouts of America as the educational material for the skills merit
patch for PetMassageTM. Easy to follow photographs and simple instructions teach children to use
PetMassageTM skills to help their dogs achieve their optimal physical and emotional balance.
“Dogs Kids PetMassage” is an enjoyable read for the children, teachers, and parents.
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DVDs and audio CDs
Jonathan Rudinger's instructional DVDs are directed toward pet owners, people who would like to train to
become professional canine massage practitioners, and children.
PetMassageTM for Dogs 1 and PetMassageTM for Dogs 2
These two 60 minute DVDs are the perfect way for pet owners to learn a simplified version of the
PetMassage form that is taught in professional level workshops. They are part of the pre-workshop
instruction to prepare students for hands-on workshops.
PetMassageTM for Dogs 1 introduces you to, and teaches you many canine massage skills so that you help
your dog discover a healthier, more balanced and joyous life.
PetMassageTM for Dogs 2 will change the way you interact with dogs for the rest of your life. Building on the
lessons in PetMassage for Dogs 1, this DVD goes into further detail, refining your understanding about the
benefits and techniques of PetMassage for Dogs. This DVD lesson introduces the concept of the Chase
Reflex and demonstrates the important role it plays in canine massage.
Dog Handling in Canine Massage, Yoga Consciousness
Jonathan Rudinger and Monica West
The concepts and dog handing skills in this course will enable you to be more confident working with many
breeds of dogs. These are skills that will enhance your confidence with dogs and their pet parents. Dogs
are more compliant, receptive and easy to massage when you talk to them in a language they
understand. This course teaches you safe and appropriate ways to interact with willful, reactive, or
threatening dogs during each phase of a PetMassageTM session.
PetMassageTM Energy Work with Dogs, audio CD set
incorporates the use of energy in your massage work. It teaches you to use and enhance the effects of
touch, positional release, acupressure, chakra work and communication fundamentals in your practice. It
will add dimension to your massage. It takes your massage and your canine clients to more profound,
focused and transformative levels.
The best way to learn this material is to read it, listen to it, and practice it. This 5-audio CD set was created
for your listening/learning ease. With 5 hours, 52 minutes of audio awesomeness, you can learn PetMassageTM
Energy Work with Dogs while driving around in your car!
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PetMassageTM: A Kids Guide to Massaging Dogs
This DVD is a lesson in joy! Kids take a PetMassage workshop to learn to use all 5 senses in a simple full body
canine massage. They practice first on their stuffed animals then with their own dogs.
PetMassageTM Doggie Songs for Kids
Composed by Jonathan Rudinger and performed by Charlie Oswanski for ages 2 and up.
Songs: Thank You for My PetMassage / On My Face/ Where Did I Put My Tail? / Head Withers Stifles Toes /
Wag Your Tail / What Do You Do To Do What You Want To Do? / Walk to Me Curvy-Swervy / Respected /
Sometimes / No Grabbing
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when and where: workshops, home study and children's programs
Students learn PetMassageTM and change careers. The most exciting people in the world are drawn to our
workshops. Our training is for people who would like to work either in veterinary offices as therapists and/or
create productive, loving and prosperous businesses as private contractors helping dogs and their
guardians.
PetMassageTM teaches students to support the self healing, intuitive abilities of dogs through the use of
knowledgeable, compassionate touch, fascia releases, and understanding the use of open bodylanguage communication.
Our courses begin with Home study modules of basic anatomy of the dog, dog handling for canine
massage practitioners, marketing and by studying the Art and Essence of Canine Massage PetMassageTM
book and the 2 DVDs PetMassageTM for Dogs. When our students begin the live on-site workshop they
already have a general understanding of the massage as applied to canine body systems; and they are
ready to get their businesses started.
In the live on-site workshops, students learn PetMassageTM techniques and theory, hands-on, every day,
with live dogs in the classroom and at a local humane society. Imagine being in a class where everyone is
motivated, eager to learn, and joyously supportive.
This testimonial arrived after this student completed her first workshop with us:
I wanted to thank you all for inspiring me to do what I feel I was put here on Earth to do! My life is now clear
and I am focused on a goal I know in my heart I will achieve. Thank you for helping me find myself! You’ve
truly touched my life!” --Heather H.
Jonathan will be returning to Paris France May 8-10, 2014.
workshops, live on site
PetMassageTM live, on site workshops are held in Toledo Ohio from February to
November. See a schedule at www.petmassage,com
1. The PetMassageTM Foundation workshop prepares you to create a canine massage
business. Includes Dog Handling.
2. The PetMassageTM Advanced workshop takes your practice to the next level and
prepares you for the NBCAAM National Certification test with additional training in
medical terminology, canine anatomy, physiology, kinesiology and pathology.
3. The PetMassage WaterWorkTM workshop prepares you to use swim and water
techniques in a swimming pool to work with vets in canine rehabilitation, with the sport
dog community, and with private clients
4. Licensed PetMassageTM Instructor training for PetMassageTM Training and Research Satellite Schools.
There is a new level of acceptance and appreciation of canine massage. Holistic health care for pets is in
greater demand than ever before, especially canine massage. People with aging dogs, or injured dogs,
seek out massage for them. New dog owners look to PetMassageTM for help when their dogs have
behavioral issues. PetMassageTM receives many invitations to teach workshops in other areas of the US and
in other countries. PetMassageTM now offers training and support for people who are choosing to become
the leaders and teachers for the next generation of practitioners.
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home study courses
PetMassageTM offers a comprehensive range of home study courses designed to offer canine massage
enthusiasts both initial training and continuing education. Massage Therapists for humans and Registered
Vet Techs earn CEs with these courses
Basic Anatomy of the Dog
PetMassageTM Medical Terminology, Kinesiology, and Pathology for the Canine Massage Practitioner
Creating and Marketing Your Animal Massage Business
TRANSITIONS PetMassageTM Energy Work for the Aging & Dying Dog
PetMassageTM Energy Work with Dogs
 Confident Dog Handling for the Canine Massage Practitioner
 Independent research and case studies
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programs
PetMassage for KidsTM
scout, camp and afterschool programs
As educators and adults, we understand the value of touch and how therapeutic a massage can be. We
also understand the powerful connections children have with their dogs at home. The PetMassage for
KidsTM program teaches children the basic hands-on skills of canine massage and principles of dog
handling safety. They learn the basic handling, touching, holding, stroking, and other PetMassage
techniques with their stuffed dogs. Confidence in their new abilities grows while important psycho-social
skills develop.
When PetMassage was introduced to the kids at an inner city YMCA, the outcomes were truly amazing. These
kids' only reference to dogs were pit bulls, which were used for dog fighting, as weapons or deterrents, and for
guarding. The lesson about the dogs having thoughts and feelings, personal space, and their own forms of
communication, based in confrontation avoidance, was new to them. The skills they learned about
approaching dogs, of being calm and projecting the feelings of confidence, soon shifted the way that they
interacted with family, friends and teachers.
One afternoon of experiencing the PetMassageTM approach to dogs dramatically changed these kids lives!
lectures & presentations
One of Jonathan's goals is to increase public awareness of the many benefits PetMassage TM can have for
dogs, and how PetMassage can be a successful and joyously gratifying vocation.
Jonathan has extensive experience as a lecturer. He has given demonstrations to large crowds at human
and animal massage conferences, veterinary conferences and dog training conventions, AKC dog shows
in the US, and addressed a stadium of dog breeders, trainers and handlers at the world's largest dog show,
Crufts, in Birmingham, UK.
Jonathan has recently spoken, representing the animal massage vocation, at the H. H. Backer Pet Industry
Trade Shows in Chicago and Baltimore and the 2013 AHVMA conference in Kansas City, MO. He speaks
internationally, as well. In 2010, he was a guest instructor for a Massag Canin workshop in Angers, France.
http://www.toutou.com/modules/news/
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testimonials:
Massage Magazine's editor writes, "I love Jonathan's work!"
Dr. Marty Becker, Resident Veterinarian on ABC TV's Good Morning America, Host of "The Pet Doctor" on
PBS, Veterinarian of the Year for the U.S. writes, " Why would you massage your dog and how would you do
it? Jonathan Rudinger expertly explains the why’s and how’s of PetMassage where each and every simple
touch sets in motion complex sets of physical and psychosocial dynamics. His latest book, Dogs Kids
PetMassage, is well-illustrated, easy to follow, and, with all the photographs, enjoyable to read with
children. This book is on the bookshelf both in my practice and at home. You need a copy...doctor's
orders!"
Brian Davis, School Principal, MA Ed.Adm.writes,"Jonathan Rudinger has done a wonderful job of creating
an opportunity for parents and children to engage in learning new skills together.
Maryjean Ballner, Author – “Dog Massage” & “Cat Massage” writes, "Wouldn’t it be wonderful if children,
especially your children, learned PetMassage? Kids’ confidence soar as the danger of dog biting or
scratching diminish. Children/canine relationships are enhanced through enhanced touch. With a gentle
story-telling style, this book teaches safe, effective methods of PetMassage that can benefit all children
and all dogs regardless of how familiar they may already be with each other. Jonathan’s ideas on how to
approach a dog, and touch in sequence, help transform basic petting into therapeutic massage. “Dog
Kids PetMassage” creates a win-win for everyone!"
PetMassage workshop students write:
"Dear Everyone at PetMassage, Thank you for your kindness! I was very comfortable and I had wonderful
time in the course. In Osaka, I could make a contract with some of famous veterinaries. Now, I could have
clients from them. I am really enjoying doing my new job. Thank you for putting me in the new world!!" -Akemi M., Osaka, Japan
" You have let the proverbial "genie out of the bottle. I feel as if I have escaped the container of what I
"should be" and now am "free to be me." (Isn't that a song or a t-shirt slogan?) My energy continues to
expand today…like a bowl of warm bread dough on the kitchen counter, lovingly prepared and waiting to
kneaded-by human touch-to transform into all that I was meant to be, to accomplish in my life. Your
generosity of spirit, respect of individuals and humor were abundantly apparent in how you treated each
of us, each other as married individuals and perhaps most importantly, yourselves, you are both graceful
and unassuming guides on the river of life and you ripple effect is quietly enormous. Words cannot express
my gratitude for your gift of time and presence these past 4 days, I will carry both of you in my heart
forever." Namaste -- Mary C., Cornelius, NC
"As a teacher & computer trainer for twenty years, I'm pretty much a student with high expectations of an
instructor. You not only know your topics really well, but you have a kind and gentle way of offering
knowledge as fast as we can soak it up! Thank you for being a loving teacher to your students." -- Gail, Ohio
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PetMassage media kit
art of animal massage - AnimalPlanet.com Interview Questions
1. What are the key benefits when it comes to animal massage?
Enhances general quality of life. Dogs feel better, are healthier, and heal faster when they get massage.
Massage increases animal's flexibility, blood and lymph circulation. Massage helps maintain balance, a
good appetite and sound naps.
2. Are there any risks involved?
The risks for the animals: massage is applied too deep and they can be injured, although most dogs are
very forgiving and will tolerate inadvertent abuse just for the attention. If the practitioner doesn't
understand canine anatomy she could move a joint into an unnatural pattern. For the practitioner: if the
dog is hurting or not in the mood for bodywork, or if the dog is dangerous, snapping and biting may
happen. This is uncommon when the practitioner understands and incorporates animal behavior signs and
appropriate dog handling skills into her session.
3. In your experience, do certain types of animals respond better to massage than others?
My favorite animals to massage are dogs, cats and horses. Most animals enjoy touch and massage. The
only ones that I have not had completely pleasurable experiences with have been amphibians. I like
working with mammals...warm blooded critters. Some animals are more skittish than others. Llama's are
in this group. some are hard to touch, like hedgehogs. Thinking about it, I can honestly say that I am not
fond of massaging hedgehogs!
4. What are the most common techniques used in animal massage, and does any one method provide
more benefits than another?
The most common techniques for most practitioners is stroking and kneading. In our PetMassage school,
we encourage our students to slow their pace of massage so that they can more closely observe what is
happening in their dogs' bodies. We teach a technique that we call "still-holding," in which one holds the
dog and keeps their hands very still to pick up the tiniest of muscle twitches and spasms under their palms.
We have found that still-holding has effects similar to cranial-sacral work on humans. Dog's bodies, when
they are encouraged to participate in the massage, naturally reeducate themselves and create little lifestyle course corrections.
5. Is there any way to "know" when an animal needs a massage, or any rule of thumb in terms of
frequency?
Just like humans, dogs could use a massage at least once a month, just for retuning and relaxation.
My rule of thumb is when ever a dog is obviously out of balance in body or mind, they need a PetMassage.
Regarding frequency: A massage every day is too often. Dogs bodies, like ours, live in a Circadian rhythm.
I like to wait for at least two 24-hour cycles before another full body massage. It gives the body time to
integrate any tissue re-education that had been initiated.
6. What are the best questions to ask a potential animal massage provider?
What kind of training have you had in animal massage? Do you carry business liability insurance (indicates
that they are professional)? Are you a member of any professional animal massage organization (like the
IAAMB)? Can you provide references or testimonials from satisfied past clients? Do you like to massage
(your breed)?
7. Is it possible for pet owners to learn and administer massage themselves, or is it best left to professionals?
Yes. Pet owners can learn to give a good basic canine massage. Our PetMassage Training and Research
Institute has home-study courses just for the dog owner. The difference between the massage that they
give their dogs and one from a professionally trained practitioner is the difference between a shoulder rub
from your significant other and a full body massage from a massage therapist. I suggest you get your dog
professional PetMassages and provide maintenance bodywork in between.
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PetMassage media kit
special day proclamation
July 11th is now PetMassage for Dogs
Day in the City of Toledo!
2013 was our inaugural year for
celebrating PetMassage for Dogs
Day. Canine massage providers and
clients celebrated the day in major
cities in the US and Canada, in the
UK, France, Germany, Finland,
Japan, China, South Korea,
Malaysia, the Philippines, Australia,
Uruguay and South Africa.
We look forward to expanding this
special event every year with
activities on social networking sites
and coordinated local promotions.
Join us.
In honor of the day, we’re releasing
the commissioned musical trilogy,
“Sketches for PetMassage” by
musicians Sam Woldenberg and Ben
Cohen.
This is a FREE download…Enjoy
Sketches for PetMassage – track 1
Sketches for PetMassage – track 2
Track 3 will be released on the Winter
Solstice (Dec. 21, 2013).
http://www.petmassage.com/blog/2013/07/08/july-11th-ispetmassage-for-dogs-day/
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PetMassage media kit
contact
Jonathan Rudinger has an amazing gift to share with the world. The dog lovers of the world need to hear
and will make the world into a more loving place, when they hear what he has to say.
PetMassage is the next "big thing."
Jonathan Rudinger (pronounced: RUH-din-jher) is available for lectures and presentations covering the
topics of
1.
Canine Massage dry and in water
2.
Business Development
3.
Tapping into the Akashic Record
4.
Safe Canine Handling Skills for Children
5.
Labyrinth walking with dogs
For print, e-zine, radio, and television interviews, contact Jonathan Rudinger
at his office: 800-779-1001
from outside of the US, call: 01-419-475-3539
Email: info@petmassage.com
Please visit us more Online: www.PetMassage.com
Contact information:
Jonathan Rudinger
c/o PetMassage, Ltd.
3347 McGregor Lane
Toledo, OH 43623
800-779-1001
Outside US: 01- 419-475-3539
www.petmassage.com
info@petmassage.com
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