Contacts:
Brian Wendel
480-505-4526
brianw@offmadisonave.com
Susan Conroy
208-425-3052
sconroy@heritagesafe.com
HERITAGE SAFE UNVEILS NEW PRODUCT LINE AT 2004 SHOT SHOW
Heritage Safe Pulls Away from the Pack with Their New 2004 Safe Models
GRACE, Idaho – February 12, 2004 – Heritage Safe Company, a licensee of Smith & Wesson (AMEX:
SWB), parent company of the legendary 151 year-old handgun maker, introduced its new product line at
the 2004 Shot Show in Las Vegas, Nevada. The new line features the brand new Smith & Wesson
Magnum .500 Series, a remodeled Smith & Wesson Patriot Series, as well as two new models and a
number of improvements to Heritage’s industry-leading gun safes.
“We are very excited about the technology and aesthetic advancements our design team is creating,” said
Troy Nielsen, president of Heritage Safe. “Or company is committed to providing the best-valued safes
on the market, and our innovative products deliver a safe for every gun owner.”
The new Smith & Wesson Magnum .500 Series, model SW5672M, has taken the industry by storm.
Sharing the name of the Smith & Wesson .500 Magnum firearm, the world’s most powerful revolver, the
Magnum .500 series is Heritage’s largest and most impressive single door safe available. The sheer size
of the safe makes it very attractive to every large gun collector, and to bear the name Magnum makes a
statement all its own.
Along side the new Magnum, Heritage Safe has upgraded the Smith & Wesson Patriot Series as well.
The Patriot is available in a beautiful Smith & Wesson bluestone finish, a 3-point chrome bullet-spoke
handle, as well as smooth gray velour interior. The Smith & Wesson Patriot Series is still available at the
same affordable price, and is poised to grow in popularity across the market.
Heritage Safe Co. has also added two new models to its Heritage line of safes, the Centennial Model
C3072, and the Tradition Model T3072; each measuring 30"W x 72"H x 28"D. These two new models
offer the largest safe for the available floor space. With these two additional models, Heritage offers an
unprecedented 10 safe models.
Additionally, Heritage Safe has unveiled a new corporate website (www.heritagesafe.com) to provide
consumers and dealers with the necessary tools to make the right safe decisions. The new Web site
represents a significant opportunity to build brand awareness and drive sales among dealers and retailers.
Heritage Safe has created an online presence that will reinforce customer relationships, strengthen brand
recognition and increase revenue.
"The Heritage Safe Web site provides thousands of personalized interactions for our customers on a daily
basis,” added Nielsen. “We have adopted this technology platform to quickly add new features as our
needs change.”
Heritage Safe applications enable the site to offer visitors:
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Information about Heritage Safe products and updates on new features
Updated company background information
Most frequently asked questions, and technical support
Dealer locator
About Heritage Safe
Founded in 1993 by Ron Nielsen and Troy Nielsen, Heritage Safe Company is headquartered in Grace,
Idaho, and has led a deliberate and focused journey to become one of the largest residential safe
manufacturers in the industry. Heritage Safe is committed to promoting safe and responsible gun
ownership and offers a number of distinct safes to fit every consumer need. Recently teaming up with
Smith &Wesson, the 151-year-old handgun maker, Heritage Safe Company created the Smith & Wesson
safe line with distinctive styling. Heritage Safe Company offers a number of larger U.L. Listed
residential security safes that feature state-of-the-art bolts, solid steel doors, internal hinges, and much
more. For more information on Heritage Safe Company, visit the company’s Web site at:
www.heritagesafe.com.
About Smith & Wesson Holding Corporation
Smith & Wesson Holding Corporation (AMEX: SWB) is the parent company of Smith & Wesson Corp.,
one of the world’s leading producers of quality handguns, law enforcement products and firearm safety
and security products. Law enforcement personnel, military personnel, target shooters, hunters, collectors
and firearms enthusiasts throughout the world have used the company’s products with confidence for 151
years. Smith & Wesson Corp. also manufactures and markets Smith & Wesson branded handcuffs and
other products utilizing its metal working expertise and provides products and services to many external
customers through its Specialty Services division. For more information on Smith & Wesson, visit the
company's Web site at: www.smithandwesson.com.
About Shot Show
The SHOT Show, owned and sponsored by the National Shooting Sports Foundation (NSSF) is produced
and managed by Reed Exhibitions. SHOT Show is regarded as the gathering place for all facets of the
firearms, hunting and shooting industry. For more information about SHOT Show, visit the Web site at
www.shotshow.org.
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