SupplySideWest 2015: For Immediate Release You Can See Imagine gaining clarity in improving quality of life. This is today’s reality with GELITA® Collagen Proteins. GELITA, the official Collagen Protein Sponsor of SupplySideWest, inspires winning solutions – from fortified gummy delivery systems to gelatine capsules with optimized release profiles to novel protein enrichment options. Explore these innovations at SupplySideWest through an extraordinary experience of the senses. Visit us at booth #4343 and also at a one-of-a-kind SSW Central Stage event on Wednesday, October 7. Want to know more about GELITA? Join us at the Center Stage of the SSW Expo Hall for the U.S. debut of You Can See, a short film documenting one man’s insightful journey of how one seemingly ordinary gummy alters his perspective. Then, gather with GELITA experts for an interactive and out-of-thebox collagen protein experience. How do bouncy balls perform differently when made with various hydrocolloids? And what does this ingredient choice mean to the sensorial attributes of gummies - like taste and texture? How to create a fresh beauty smoothie without dairy or ice and yet without compromising the expected thick and creamy mouthfeel? And how does nutrition through collagen proteins play a vital role in musculoskeletal health? Relevant for Today’s Trends: Clean Label Consumers demand clean label formulations and ingredients. GELITA® Collagen Proteins (both gelatine and collagen peptides) satisfy this trend. As pure natural protein derived from natural raw materials, collagen proteins have enjoyed FDA’s GRAS status for decades, have no ENumber, do not cause allergic reactions and have been found in our grandmothers’ kitchens for years! And with diverse technical properties, collagen proteins are the ideal fit for many favorite foods and beverages, nutritional supplements and pharmaceuticals and even medical devices. Improving Quality of Life GELITA’s collagen ingredients offer physiological benefits, too. As collagen is the key element of mammals, basically all relevant parts of the body are based on collagen: bones, blood vessels, skin, muscles, organs, ligaments, tendons, joint cartilage etc. So, while traditional textbook knowledge assigns protein value according to the simple approach of essential amino acid composition, nature itself indicates a different sensibility. The value of any protein is certainly greater than the sum of its amino acids. GELITA® Bioactive Collagen Peptides® are extensively clinically tested and scientifically proven for results. And, these versatile ingredients can bridge the gap between product categories such as food and cosmetics or food and pharma. Join GELITA at SupplySideWest and You Can See! GELITA is the leading company for manufacturing and marketing collagen proteins. Coordinated from the headquarters in Eberbach, Germany, GELITA provides customers around the world with products of the highest standard, comprehensive technical expertise and sophisticated solutions. More than 20 sites and a global expert network ensure that state-of-the-art know-how is always available for customers. With 140 years of experience in the field of collagen proteins are the basis of GELITA’s performance. A strong requirement for innovation is the driving force of the family-owned company that is always looking for new solutions for food, pharmaceutical, health & nutrition as well as for technical applications. Within the range of collagen proteins, GELITA supplies collagen peptides with proven body-stimulating capabilities, tailor-made gelatines and non- or partly- water soluble collagens. This holistic range of products in combination with its vast experience in developing solutions for different applications makes GELITA first choice for its customers. In today’s landscape of highest consumer demands, manufacturers of food products have to rely on natural, healthy, non-allergenic ingredients for their developments. Collagen proteins from GELITA are the perfect match for this as they fulfill all of these requirements, a particular plus being the fact that they are foodstuffs in their own right (e.g. no E-number). They also possess a set of unique technical and physiological properties. Besides the traditional use of collagen proteins as natural stabilizers and emulsifiers for countless products, they enable manufacturers to provide their products with other properties which are becoming more and more important. GELITA has intensified its research in developing solutions for physical mobility, weight management and beauty from within. For additional information, please contact: Lara Niemann Marketing Director - Americas 2445 Port Neal Industrial Road Sergeant Bluff, IA 51054 Phone: 712-943-1692 (office) / 712-212-3968 (mobile) lara.niemann@gelita.com www.GELITA.com