Donate Life Louisiana Hospital Campaign
Action Ideas
1. Utilize the Donate Life Louisiana Campaign Tool Kit.
2. Send an e-mail blast from your CEO announcing the initiative.
3. Make presentations at departmental and physician meetings; Sponsor a presentation on
donation: invite donors, recipients, donor family members, and transplant professionals to
create a one-hour program for employees.
4. Implement the “Give 5 – Save Lives” tactic.
5. Add the Donate Life Louisiana link, www.donatelifela.org, (using logo or web banner) to
your hospital’s website.
6. Make the Donate Life Louisiana registry website your employee intranet home page.
7. Schedule monthly employee or community donor designation drives/events.
8. Coordinate donor registry drives with community education and health screening events,
local blood and bone marrow drives, and at all public related events.
9. Host one of the following types of media events:
a. Announce and update on campaign milestones
b. Thank You Event – Have an organ recipient return to the hospital and thank the
staff.
c. Reunion – Organize a reunion between a donor family and an organ recipient.
d. Rose Parade Dedication – Dedicate a rose for each donor your hospital has had;
present the roses to the families at a press conference.
10. Donate billboard space, sponsor an ad or pitch a story to your local media.
11. Add a pro-donation message to employee pay stubs each month of the year.
12. Distribute registration forms and educational materials about donation to employees.
13. Include articles on donation in your hospital newsletter(s). Feature stories about
employees who are recipients, donors, donor family members or in need of a transplant.
14. Post information in your hospital (for example: on your bulletin boards, elevators, etc.)
about organ and tissue donation/registry awareness and news from your community about
donors and recipients.
15. Display campaign posters and table tents in all public and employee venues.
16. Invite LOPA and local transplant recipients, candidates and donor families to Ground
Rounds, departmental and staff meetings.
17. Feature weekly/monthly email blasts with Challenge campaign updates.
18. Host Lunch & Learns.
19. Run a Donate Life Louisiana PSA on internal cable systems.
20. Provide donation stickers or a pin for ID badges and/or green bracelets to employees who
register.
21. Order a Donate Life flag by Jan. 30 for the Donate Life Flag Raising Day (April 1); Host
a flag raising ceremony for employees and community.
22. Have a donor memorial service, candle lighting ceremony, Tree of Life or other
Thanksgiving celebration.
23. Spread the opportunity! Enroll hospital vendors and other workplaces in the campaign.
24. Plan quarterly recognition events to celebrate each success.
25. Alert employees and community of LOPA public education events.
26. Tie the Donate Life Louisiana Challenge into “themed” holiday messages.
27. Add a campaign goal marker/barometer to website and employee intranet or in the lobby
and staff break areas.
28. Link every message to the Donate Life Louisiana registry at www.donatelifela.org.
29. Communicate and recognize every success and result!
For more information, contact Anne Dours, LOPA hospital development manager, at
adours@lopa.org or (504) 837-3355 ext. 247, or Michelle Clement, APR, LHA director of
communications and public relations, at mclement@lhaonline.org or (225) 928-0026.