GRETCHEN MURDOCK
7 Baneberry Court, Simpsonville, SC 29680 864.325.3443
gjum@aol.com
Account Supervisor/Account Manager with experience in consumer and business-to-business
accounts, seeking new opportunity to apply my expertise in growing business through strategic
planning, marketing development and communications execution.
Skills: Proficient in development of marketing and communications plans, advertising strategies
and tactics, brand awareness and strategic programs for consumer and business-to-business
products. Strong in client relationships and retention.
Experience
the bounce agency/Leslie Advertising Greenville, SC 6/82-7/08
Vice President/Management Supervisor
Marketing, advertising, brand management, creative direction, research and client service and
support.
Responsible for:
 Marketing strategy/Strategic planning
 Communications plan development and execution
 Research management
 Client contact and retention
 Brand management
 Public relations management and support
 Local marketing management
 Media review and management
 Management of creative direction and execution
 Direct mail/direct marketing programs and support
 Local community involvement/LSM management
 Budget control and estimating
 Account profitability
Notable Accomplishments:
 Established, through a 20-year relationship with Vice President of Marketing at Coats &
Clark, Inc., a dynamic program that produced strong, branded creative work while
streamlining service costs.
 Built Mayfield Dairy, division of Dean Foods, from $1,000,000 communications budget
to a high of $11,000,000 while maximizing income to the agency. Maintained account
over a 10-year period.
 Expanded bounce agency’s Dean Foods advertising area into Florida markets with TG
Lee and McArthur Dairies.
 Developed communications plan designed to introduce Mayfield Dairy products in
expansion markets. Exceeded initial market share goals by 150%.
 Developed new product introductory marketing plan for Mayfield milk for G/S/A market.
 Integral in gaining and servicing PET Dairy business, a separate division of Dean Foods.
 Used Wendy’s Restaurant account efficiencies and effectiveness to acquire Mrs.
Winner’s Restaurant account.
 Added $1,000,000 in revenue to agency through acquisition of MITRE Sports account.
bounce/Leslie Advertising Account Responsibilities:
Consumer Packaged Goods:
Coats & Clark, Inc. Charlotte, NC
World’s largest manufacturer of threads, yarns and home sewing needs.
Mayfield Dairy, Division of Dean Foods Athens, TN
Dairy products including milk, ice cream and novelties
PET Dairy, Division of Dean Foods Charlotte, NC
Dairy products including milk, ice cream and novelties.
MITRE Sports, Division of GENESCO, Inc. Nashville, TN
Manufacturer of soccer and children’s casual shoes
Carolina Pride Foods, Inc. Greenwood, SC
Manufacturer of processed meat products
Retail:
BI-LO Supermarkets Mauldin, SC
Retail grocery chain
Belk Department Stores
General department store Charlotte, NC
Snyder’s Automotive Group Greenville, SC
Mercedes, Jaguar and Pontiac dealerships
Food Service:
Volunteer Capital/Wendy’s Restaurants Nashville, TN
Fast food restaurants in 5 states
Winner’s Corporation/Mrs. Winner’s Restaurants Nashville, TN
Fast food restaurants in 4 states
Banking:
The South Financial Group:
Carolina First Bank, SC/NC, Mercantile Bank, FL
Business to Business:
Champion Aviation Greenville, SC
Producers of exciters and igniters for the aviation industry
Volunteer Capital/Winner’s Corp. Nashville, TN/Atlanta, GA 1/79-6/82
Advertising Manager
Franchised Wendy’s and company owned Mrs. Winner’s Restaurants in 7 states
Managed advertising and local marketing support for 60 Wendy’s Restaurants and 154 Mrs. Winner’s
Restaurants. Developed and executed advertising plans, coordinated local marketing support and
coordinated co-op meetings.
Associations/Distinctions:
American Advertising Federation--Past President, 2009 Board Member, 2009 Committee Member
Who’s Who--Women in Advertising
Named Advertising Women, Trailblazers – Greenville Women Magazine
References:
Dennis Yelen
Vice President of Marketing
Coats & Clark, Inc. (Retired June 08)
Cell phone: 704.615.2857
Home phone: 704.708.8313
Dave Chesson
Executive Vice President
Leslie Advertising/the bounce agency (retired 07)
Home phone: 864.297.1670
Sarah Patton
Director of Marketing
Land-O-Sun Dairies
Cell phone: 704.907.0250
(will respond within 24 hours)
Alan Owen
Director of Marketing
Dean Foods – Mid South Group
Phone: 423.829.5404