Prime Solution diagnostic: Key CallSource MFH
attributes/differentiators
1. CallSource product attributes that create loyalty
and satisfaction among our MFH clients:
Technology:

Pre-testing new products prior to roll out so as to NOT
make our customer's the guinea pig

Customizable, simple web-report scheduling

Co-branded site and reporting option

Toll-free numbers are national, not regional/local

User Friendly platform and interface (don't need to be a
computer whiz)

Flexible filtering options

Free integration via XML/ADF

Continued development of our products and services
based on the feedback of customers and prospects

Flexibility to customize User Interface or features for
client needs where required
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Training:

Expert training formatted, implemented, presented and
updated by multi-housing veterans

Marketing, leasing, advertising, operations and
management coaching to multi-family industry
professionals

Training course development based on company
request

Training is always updated and available (and easy to
access) so that our customers can continue to stay in
touch with all of the new features available to them

LMS has made it easy for clients/prospects to utilize
cost effective training
Service:

Designated in-house account managers work within
each management company's individual culture and
mode of operation, which means:
o Comfort of customer increases retention
o Shortens learning curve, rapid deployment of
solutions, quicker account changes based on
customer requests
o Quickly answer questions – saves you time &
energy
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o By being proactive, we support the customer in
identifying and fixing problems – anticipating
customer needs
o Team approach with ISR, RSM & AM, so there is
always someone for our clients to turn to who is
familiar with their account.

Work ethic, integrity, tenacity and tenure of CallSource
employees in a high-turnover industry
o Combined ___ years of experience in MFH – we
know your industry, we know the opportunities
and challenges, we know
o CallSource has been providing solutions to the
MFH industry for 15 years and has handled a
gazillion million phone calls – how many minutes?
(How many calls have we handled in the past ___
years? How many communities have we served?
How many people have completed training? How
many hours of training have we delivered?)

Independent auditors (neutrality of our service and
features zero publication bias) who do this as a primary
business with over 15 years of experience – we
invented it and introduced it to the MFH industry.
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CallSource product attributes that create loyalty and
satisfaction among our MFH clients:

Open-mindedness of management and development
teams which means we take your comments,
suggestions, requests, ideas seriously; for example,
instead of just talking about what we are doing, we are
a “clearing house” for the ideas that our customers are
implementing – “industry brain trust”.

Constant follow up with clients to make sure they use
and understand the product, which means . . .
memorable service, constant query of how are we
doing
o
2.
Markets/opportunities addressed by the
CallSource solution:

Every company that advertises and publishes a phone
number in that advertisement

ANY company that advertises and/or has any of their
employees that deal with clients or prospects, and
would have a need to evaluate their marketing and the
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training needs of their people (Real Estate, MF, Auto,
Ad agencies, Schools, Mortgage Brokers, etc.)

Any company with physically separated staff (i.e.,
multiple locations) and with a desire to provide high
quality, traceable and cost-effective training for its
team

Any company with a call center or BDC that handles a
high volume of inbound sales calls

Every organization that needs to know where their ad
dollars are showing a return on their investment

Our tracking affords our customers the ability to gain
insight and identify their training needs, review their
marketing effectiveness as well as gain a better
understanding of their operations and management

If the CallSource solutions are used to their fullest,
there will be a strong impact to the customer's
marketing, advertising, sales and leasing. In other
words, almost every area of the customer's business
could be positively affected.
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