Is your brand protected?
Concerned about brand rip offs?
“A wine Industry Workshop”
to consider the issues about product integrity
and product security in the market place and raise possible solutions
Industry and specialist speakers will take
you through:
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What is the problem? A reality check.
Is your business at risk?
Has your business acted in the best interests of
your brand? Do you have everything covered?
The practices within markets that lead to
problems for brand owners.
Recent trends.
Identifying risks and possible solutions
How your business can prepare itself to
minimise brand issues.
What remedies exist to protect your brand?
Wine industry company case studies.
What are some of the options that might be
used to protect your products in the market?
Leave the seminar with:
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An appreciation of the brand and
trade mark infringement issue, its
risk and impact on your business.
An understanding of the threats
and challenges that place your
products at risk in various markets.
Practical advice to assist you to
respond to issues.
An ability to recognise the actions
you can take to safeguard your brand
Knowing what the options are if all
else fails.
Consider market driven solutions.
Increased opportunities to network.
See over page for more information and details of
speakers.
Who should attend?
SARDI Plant Research Centre,
Hartley Grove, 2B
Plant Research Centre Auditorium
Waite Campus,
Urrbrae, Adelaide, South Australia
Thursday 4 September 2014
Time: 9.00am – 1.00pm
Morning tea and light lunch included
(registration from 8.45am)
Precinct parking available
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Brand owners
Business owner / operators
Company Directors
Managers
Financial advisers
Anyone with a responsibility for
trade mark / brand protection
Places are limited, so book now!
Need more information?
Please contact Brian Smedley
Telephone (08) 8222 9277, or
Email: admin@winesa.asn.au
South Australian Wine Industry Association Incorporated
ABN 43 807 200 928
1st Floor Industry Offices, National Wine Centre, Botanic Road, Adelaide SA 5000
Tel: 61 8 8222 9277 Fax: 61 8 8222 9276 Email: admin@winesa.asn.au Web: www.winesa.asn.au
Protecting your brands in market
Industry and specialist speakers will present the following topics:
Introduction and Overview
Brian Smedley, Chief Executive, South Australian Wine Industry Association
Challenges and Threats in marketing and exporting wine
John MacPhail, Partner Finlaysons Lawyers
In certain export markets there are particular threats and challenges to wine brands that can result in trade
mark infringement, ‘lookalike’ products, or simple counterfeiting and piracy.
John will examine practices that may represent or pose a threat to a wine supplier’s brand or business and
what you can do about them, and look at assessing the scale of the problem, identifying the risks, options to
mitigate those risks including use of technology and legal avenues to deal with an issue.
Company case study 1– Pernod Ricard Winemakers
Lee Docherty, Sustainability Manager
What has this company done to prepare itself for entry into various markets, the issues faced in markets, and
solutions and responses that have been applied to deal with those issues.
Company case study 2– Grant Burge Wines
Roger Dowling, Supply Chain Manager
What has this company done to prepare itself for entry into various markets, the issues faced in markets, and
solutions and responses that have been applied to deal with those issues.
A wine industry supplier – a range of solutions?
Andrew Holt, Collotype Labels
Andrew Jones, Collotype Labels
As a supplier to the wine industry what range of solutions are available, what level of protection do they
afford and how can these be used effectively within your business.
Brandlok
Gunther Schmidt, DataDot Technology Ltd
Graham Loughlin, Data Dot Technology Ltd
The " Brandlok " brand protection device provides a compelling solution to the authentication and verification
of wine, for both producers and consumers. The technologies embedded in Brandlok were developed in
Australia by the CSIRO and provide a multilayered point-of-sale security system for brand protection and
product integrity as well as facilitating easily accessible commonality of use for all Australian wine companies
engaged in exports.
A special seminar specific to the wine industry presented by:
South Australian Wine Industry Association Incorporated
ABN 43 807 200 928
1st Floor Industry Offices, National Wine Centre, Botanic Road, Adelaide SA 5000
Tel: 61 8 8222 9277 Fax: 61 8 8222 9276 Email: admin@winesa.asn.au Web: www.winesa.asn.au
Protecting your brands in market
Registration Details:
1.
To book online www.winesa.asn.au/industry-training/
OR
2.
Complete the registration form and return to Fax No. 08 8222 9276
Number of participants
attending
Participants Names
______________________________________________________________________________________
______________________________________________________________________________________
Company:
________________________________________________________________________
Contact Person: ________________________________________________________________________
Address:
________________________________________________________________________
Telephone:
__________________________
Email:
________________________________________________________________________
Fax:
_______________________________
Access or Dietary Requirements:____________________________________________________________
Cost:
Free to attend event
Development and delivery of this workshop is one part of the South Australian Wine Industry Market Development
Program as managed by SAWIA and is only possible from the support and funding provided by the South Australian
Government through Primary Industries and Regions SA.
Return to:
Fax to 8222 9276, send by email: admin@winesa.asn.au
Registrations will be accepted until close of business on 2 September.
Cancellations:
If you register and are subsequently unable to attend please notify SAWIA of your
cancellation as there are catering costs that can be saved. SAWIA reserves the right to
invoice your company with costs where a registration has not been cancelled. In the
alternative, substitute delegates are welcome to attend.
Any enquiries on the day: Contact Brian Smedley on 0403 147 362
A special seminar specific to the wine industry presented by:
South Australian Wine Industry Association Incorporated
ABN 43 807 200 928
1st Floor Industry Offices, National Wine Centre, Botanic Road, Adelaide SA 5000
Tel: 61 8 8222 9277 Fax: 61 8 8222 9276 Email: admin@winesa.asn.au Web: www.winesa.asn.au