1
AEIRS Mid-Year Meeting
Strategic Planning Jan 14, 2010
“Sense Making Meeting”
9:00 Meeting brought to order
Source: Sanaghan: Collaborative Strategic Planning in Higher Ed
Members Attending:
P Barger, J Menser, P Pate-Schloder, M King, D Leighty, P Cartright
Meeting called to order by P Pate-Schloder at 9:00 am.
Agenda
Morning: Data review of member and communities of interest responses on Zoomerang Survey
Board members were pleased with the number and quality of the responses. Each board member was
previously assigned a question to review the data from and bring a report to the meeting. Responses are
categorized below.
Afternoon: Identify Strategic Themes
After data review is complete, common themes need to be identified.
Question #1: Meeting locations; to be moved to board meeting
Question #2: What do you consider the characteristics of a high quality meeting? N=121
Reported on by Pete Barger
The majority of the responses cited topics and speakers as most important. Also highly rated was
networking opportunities and basic educational instruction. Several members cited wanting take aways
from the meeting, like rubrics and other assessment techniques. The board discussed implications for
planning annual meetings and workshops.
Major areas:
Interesting topics N = 44
Good speakers needed (interesting, national) N = 42
Networking N =24
Basic educational instruction N = 25
Pay attention to new people
Location
Take aways
i.e. rubrics, assessment techniques
Research
Question #3 What services/resources would you like to see made available to support your career?
N=89
Reported on by Joy Menser:
Improvements to the website were requested by many of the respondents. Suggestions for meeting topics
and networking opportunities were also made. Data is categorized below.
Website
Data base for information/Resource banks
Web Classes
Videos of meeting
PowerPoint’s to download for new teachers/Examples of teaching material
List of PhD/EdD programs available
2
Links for registry review
Several responses regarding meeting topics suggested the following
Techniques and tips for teaching
How to topics
Lessons learned from experienced educators
What are others doing?
Handbooks, rubrics, moving course to online etc.
How to teach digital
How to teach CT
Mentoring/Networking
Network more with peers
Discuss with people how to do interim, site visits (problematic)
Have a person from JRCERT spot trouble areas within the standards
Breakout sessions
Q/A with ASRT, JRCERT, ARRT (General Sessions)
How to publish and do research
Question #4What would make AEIRS more attractive to new members? N= 89
Reported on by Debby Leighty:
Marketing and name recognition were discussed at length. The board discussed possibilities for a new logo
and establishment of a marketing committee. Data is listed below.
Webinars and Podcasters
Real-time presentations
Networking/ Meeting/ Locations
Regional meeting far from the annual meeting
Getting the information out to the members
Introduce the board
At the start at the meeting
Poster display to identify faces/ offices
Introduce the board both days
Partner with state meetings
Payment plans for annual membership dues
Budgetary problems
Affordability of dues
50% discount on first year dues was suggested
Other creative ways to reduce fees were discussed. A fee schedule for one year, two years,
three years membership was suggested.
Question #5: What advantages does AEIRS have, what does AEIRS do well? N = 92
Reported on by Pam Cartright
There were many favorable responses on this question. Members who responded indicated satisfaction
with annual meetings and networking opportunities. Topics mentioned are listed below.
Networking
Meeting the needs of educators
Strong leadership
Well organized meeting
Approve the CEUs for our own meeting
Publications explore original research
3
Question #6: How can AEIRS improve as a professional organization? What does AEIRS do badly?
What should AEIRS avoid? N = 80
Reported on by Paula Pate-Schloder
Much discussion ensued regarding the responses to this question. While the board does need to get
together at the annual meeting for problem solving issues, we need to make a concerted effort to socialize
with members.
Lack of Collegiality/Hospitality
1/3 focused on cliquishness of members
Idea: Identify new members with a identification on badge (J Menser)
Lack of Marketing
Get the word out
Be more inclusive of modalities
Reach out to all educational programs
Meeting local
Move away from west coast
Need other forms of CE
Website is hard to navigate
Question #7: What are the opportunities facing AEIRS? What are trends in the profession AEIRS
should be aware of? N = 81
Reported on by Mari King:
Responses to this question are categorized below. Discussion regarding establishing a face book page
resulted in appointing Pete Barger for the development of this task.
Professional development/CE
Offer educational resources and sessions for educators of all levels, novice through
veteran
Ideas: New “Foundational education sessions? (James)
Ideas: ½ day workshops; run consecutive meeting; use mentoring committee
Online CE
Active recruitment in attracting new members
Mentoring/support
Reduce paper/cut cost by doing more on the web/electronically
Explore social networking/twitter/Facebook
Ask for a choice of electronic publication vs. paper
Inform educators of new trends
Networking
Question #8 What threats does AEIRS face?
Reported by Mari King for James Murrell
The current economic climate was the most often mentioned threat in the survey. Cut backs on travel
funds for educators may limit attendance at annual meetings.
Economy/Costs
Ability to maintain/grow membership
A suggestion was made to provide more seminars/regional meeting or meetings in conjunction with other
professional meetings.
Competition from other professional organizations.
Cliquishness
Retirements/fewer educators
Need to encourage member participation
Need to improve marketing
Break for Lunch
4
Review of June 9, 2009 Strategic Planning meeting summary
Lessons to take forward…
Investigate opportunities for members who cannot attend meeting
Identify how we will proceed with online recourses
Questions on the survey of members were based on input from June focus group meetings. A comparison
of responses from the focus group was performed. Responses from both groups were similar.
It was noted that the 2006 5 year plan has been completed.
Strategic Planning Map: Building Themes for 5 year plan
Based on survey responses, June focus group responses and Board of Director input six themes were
identified.
1. Membership/Marketing
(create new committee; include a member from each modality)
2. Collegiality
3. Mentoring/Networking
4. Meetings
5. Web presence/online resources (online committee; include a member from each modality)
6. Publications
Strategic Planning Map
Goals:
1. Membership
Increase visibility of AIERS to programs/faculty in all modalities
Much discussion on ways to increase membership over a 5 year period(2% each year). A suggestion was
made by Menser to send a congratulatory note to newly accredited programs/reaccreditation to put our
name out there. Also send out flyer on annual meeting/upcoming workshops. (Marketing committee)
2. Collegiality
Create more opportunities for members to be involved in AEIRS.
3. Mentoring/Networking
Provide continuing support in the development and implementation of the mentoring program.
Increase networking opportunities for new members
Encourage board members to network with membership at annual meetings and workshops.
4. Meetings
Continue to produce quality continuing education opportunities for educators at both the national
and regional level
5. Web presence/online resources
Enhance user friendly web resources
6. Publications
Establish a consistent timeline for publications
Meeting adjourned
5
Jan. 15, 2009
Day 2 of Strategic Planning
9:00 am Meeting brought to order by P Pate-Schloder
Attending: P Barger, J Menser, P Pate-Schloder, M King, D Leighty, P Cartright, J Murrell
Review of Jan. 14, 2010 minutes
Identify Strategies to Accomplish Goals
1. Membership/Marketing
Goal: Increase visibility of AIERS to programs/faculty in all modalities
Strategies:
1. Establish a marketing committee composed of all modalities
2. Redesign logo
3. Investigate a multi-year fee schedule (1-3-5 year)
4. Increase membership over a 5 year range (2% each year)
Timeline:
1. Marketing committee: 2011
2. Logo: 2010
3. Fee schedule: 2012
2. Collegiality
Goal: Provide the members more opportunities for involvement in AEIRS through committee structures.
Strategies:
1. Increase opportunities for members to become active in AEIRS
2. Incoming president will assess committee activity and call for volunteers to serve.
3. Populate committees annually with qualified members
Timeline:
#1 2010 (ongoing)
#2 2010 (ongoing)
#3 2010 (ongoing)
3. Mentoring/Networking
Goal: Provide continuing support in the development and implementation of the mentoring program
Strategies:
1. Launch the mentoring committee at the 2010 annual meeting
2. Identify mentoring committee members through ribbons on badges at annual meeting
Timeline:
#1 2010
#2 2010 (ongoing)
4. Meetings
Goal: Produce quality continuing education opportunities for educators at both the national and regional
level
Strategies:
1. Select an appropriate mix of seasoned and new speakers for meeting
2. Continuing to partner with state and regional organizations to provide mini conferences/workshops
6
3. Investigate ways to include electronic technologies in the form of a workshop during RSNA or minconference in a venue to be determined
4. Investigate the possibility of becoming our own RCEEM (M. King will check cost)
Timeline
#1 2011 (ongoing)
#2 2010 (ongoing)
#3 2011
#4 2010
5. Web presence/online resources
Goal: Enhance user friendly web resources
Strategies:
1. Improve the look and feel of the AEIRS website
2. Determine the organization of the “members only” and “online resources” sections of the web site
3. Investigate alternate forms of CE offerings
Timeline:
#1 2010 (ongoing)
#2 2010 (ongoing)
#3 2014
6. Publications
Goal: Establish a consistent timeline for publications
Strategy: Adhere to timeline for Spectrum and Journal.
Timeline:
2010 (ongoing)