Key publications:

Fennis, B. M., & Stroebe, W.S. (2010). The psychology of advertising. New
York: Psychology Press.

Das, E., & Fennis, B.M. (2008). In the mood to face the facts: When a positive
mood promotes systematic processing of self-threatening information. Motivation
and Emotion, 32, 221-230.
Fennis, B. M. (2008). Branded into submission: Brand attributes and
hierarchisation behavior in same-sex and mixed-sex dyads. Journal of Applied
Social Psychology, 38 (8), 1993-2009.
Fennis, B.M., Adriaanse, M.A., Stroebe, W., & Pol, B. (in press). Bridging the
intention-behavior gap: Inducing implementation intentions through persuasive
appeals. Journal of Consumer Psychology
Fennis, B. M., & Bakker, A. B. (2001). Stay tuned: We will be back right after
these messages: Need to evaluate moderates the transfer of irritation in
advertising. Journal of Advertising, 30(3), 16-25.
Fennis, B. M., Das, E. H. H. J., & Pruyn, A. Th. H. (2006). Interpersonal
communication and compliance: The disrupt-then-reframe technique in dyadic
influence settings. Communication Research, 33, 136-151.
Fennis, B. M., Das, E. H. H. J., & Pruyn, A. Th. H. (2004). "If you cannot dazzle
them with brilliance, baffle them with nonsense": Extending the impact of the
Disrupt-Then-Reframe Technique of social influence. Journal of Consumer
Psychology, 14(3), 280-290.
Fennis, B.M., & Janssen, L. (2010). Mindlessness revisited: Sequential request
techniques foster compliance by draining self-control resources. Current
Psychology, 29 (3), 235-246
Fennis, B. M., Janssen, L., & Vohs, K.D. (2009). Acts of benevolence: A limitedresource account of compliance with charitable requests. Journal of Consumer
Research, 35, 906-924.
Fennis, B. M. & Pruyn, A. Th. H. (2007). You are what you wear: The impact of
brand personality on consumer impression formation. Journal of Business
Research, 60(6), 634-639.
Fransen, M., Fennis, B. M., & Pruyn, A. (2008). Rest in peace? The influence of
brand-induced mortality salience on consumer behaviour. Journal of Business
Research, 61 (10), 1053-1061.
Fransen, M.L., Fennis, B.M., & Pruyn, A. (2010). Matching communication
modalities: The effects of modality congruence and processing style on brand
evaluation and brand choice. Communication Research, 37 (4), 576-598.
Fransen, M.L., Fennis, B.M., Pruyn, A., & Vohs, K.D. (in press). When fit fosters
favoring: The role of private self-focus. Journal of Experimental Social
Psychology
Janssen, L., Fennis, B.M., & Pruyn, A. (2010). Forewarned is forearmed:
Conserving self-control strength to resist social influence. Journal of
Experimental Social Psychology, 46, 911-921.


















Janssen, L., Fennis, B.M., Pruyn, A., & Vohs, K. (2008). The path of least
resistance: Regulatory resource depletion and the effectiveness of social influence
techniques. Journal of Business Research, 61 (10), 1041-1045.
Kardes, F. R., Fennis, B. M., Hirt, E. R., Tormala, Z. L., & Bullington, B. (2007).
The moderating role of the need for cognitive closure in the effectiveness of the
disrupt-then-reframe influence technique. Journal of Consumer Research, 34,
377-385.
Van Hoof, J.J., De Jong, M.D.T., Fennis, B.M., & Van Gosselt, J. (2009).
“There’s alcohol in my soap”: Portrayal and effects of alcohol use in a popular
television series. Health Education Research, 24 (3), 421-429.
Van Noort, G., Kerkhof, P., & Fennis, B.M. (2008). The persuasiveness of online
safety cues: The impact of prevention focus compatibility of web content on
consumer risk perceptions, attitudes and intentions. Journal of Interactive
Marketing, 22 (4), 58-72.
Van Noort, G., Kerkhof, P., & Fennis, B.M. (2007). Online versus conventional
shopping: Consumers' risk perception and regulatory focus. CyberPsychology &
Behavior, 10 (5), 731-733.
Vohs, K.D., Lasaleta, J., & Fennis, B.M. (2009). Self-regulation in the
interpersonal sphere. In J. Forgas, R. Baumeister & D. Tice (Eds.), The
psychology of self-regulation: Cognitive, affective, and motivational processes
(pp. 289-302). New York: Taylor and Francis.