CDC/MCH/ EPI Grand Rounds:
Invitation to Present
Webinar on October 7th 2009
Managing the Unknowable: The New Rules to Manage
and Lead MCH Organizations in an Age of Financial and
Programmatic Uncertainty-Using a Business Model
Approach to Cultivate Organizational Innovation and
Improve MCH Practice
Mario Drummonds, MS, LCSW, MBA
CEO, Northern Manhattan Perinatal Partnership
Speech Summary
Health department administrators and private MCH agency leaders will learn why they
must not only develop a public health case to rationalize their work but also a business
case in today's uncertain economic climate. Mr. Drummonds will review private sector
business concepts like “strategic intent” and “theory of the business” where MCH
professionals can refocus their day-to-day work through a business savvy lens. He will
review a few of NMPP’s income producing business ventures that increased the
agency's bottom line and improved the agency’s short-term and strategic
performance. Private sector businesses supplies goods and services to the general
public. A business has discharged its tasks when the customer is engaged through
marketing tactics to purchase a product or service, pays for it and is satisfied with the
purchase. A health department or MCH entity’s product or bottom line is changed
human lives. Non-profit organizations are human-change agents. Our products are
cured patients, a child that learns a healthy woman or a healthy birth. Thirty-five years
ago, a management or business perspective was a bad word in the non-profit and
governmental sectors. Today, taking a business perspective to managing a health
department or private MCH agency is a prerequisite for staying in business to change
lives. Many of you are working and living in a time of great uncertainty and upheaval!
Millions of Americans are unemployed and we are recovering from a financial system
crash. Non-profits are closing their doors and foundations have lost a sizable portion of
their endowments. The American CPU has rebooted, erasing all that we knew while
creating the opportunity for new possibilities, leadership frameworks, paradigm shifts
that lead to new solutions to old problems within the MCH industry. Private and public
sector leaders like yourself have been tasked to peer into the darkness outlined above
and lead your organizations out of the crisis while managing the unknowable. The
objective of my speech today is to help you do this.
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LEAD FROM THE FRONT! DRIVE CHANGE!
CREATE THE FUTURE! DON’T LOOK BACK!
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