Report of the 2nd Imported Auto Expo 2007 Shanghai
The second IAE 2007 Shanghai which closed in the SAEC Oct.24th was
hold successfully with the active attending and strong support of
exhibitors and partners of exhibition industry. The expo attracted 40,000
visitors in 5 days, which has totally over the expected number. The
incomplete statistics shows that 25 automobiles have been sold in the
locale and hundreds of orders have been signed which confirm a great
season of sales. Over 120 automobiles and totally 35 agents of
worldwide-known brands attended the expo which has a cover of
imported brands by 95% and covered 30,000 square meters. The expo
was reported by foreign medias like AP, AFP, and Reuters and well-known
native medias like Xinhua News Agency, CBN and Channel Young.
Site of Imported Auto Expo 2007
The reference of success experience of the first IAE and the innovation
of methodology improve the scale and the grade of display of the2nd IAE
2007 Shanghai. The expo, continued the special style of new automobile
brochure and added the party of hundreds automobile medias, the
competition of automobile models and the visiting of Shanghai Auto
Museum, displayed series of famous and expensive antique automobiles
for the first time by which the show of both classic and fashion delivered
a great enjoy for the visitors. The expo combined the show of
automobiles and the culture of automobiles which enrich the
connotation of the imported auto expo and explored the modern
function of the Auto City widely, and famous the Auto City in wide side.
Therefore, the expo is called ‘the most professional and huge-scale IAE of
China” by the public
Main Report
1. Good organization of visitors provides a large number of visitors
which is more than the number expected.
The time of IAE against the period of 07 Hangzhou Auto Exhibition
and 07 Nanjing Auto Exhibition, IAE holding date was too close to
those huge-scale Auto Exhibition, but the IAE still managed to attract
over 40,000 visitors totally in the 5 days, which is much more than the
expected one. The passion of visitors reached the peek in the
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参观人数
weekend that over 10,000 visitors enjoyed the expo.
日期
Statistics of the visitors
Site of North exhibition hall
A large number of visitors
Site of South exhibition hall
Successful advertising and good organization of visitors provide
40,000 visitors come to this expo. The result proves that the work of
advertizing is effective, which include outdoor print ads, internet,
SMS platform, television, newspaper, magazines, radios, underground
rail LED, TV in the bank and telecom business hall etc. Many of the
visitors were attract by the ads and come. Besides, we sent our
invitations to the exhibitors, banks, insurance companies, and
auto-sale companies that we organized groups of Hi-Tech and
professional visitors.
2. Complete the recruitment work by the attending of 35 agents of
worldwide-known brands
We improved our work upon the ex-IAE that led us to a hard path of
difficulty, risk and pressure. Many exhibitors were cautious about the
success of the IAE for inconvenience public traffic and non-famous
problem.
35 agents of worldwide-known brands attended the expo.
We catch the successes of recruitment work by the hard works in
preparation, advertizing and many complex but well works. It was totally
35 agents of worldwide-known brands and 120 imported automobiles
attended the expo, which covered 95% over the whole expo in the
30,000 square meters. On the basis of the 1st IAE, we added Acura,
Pontiac, Lexus and Porsche etc. And we have a new display of yachts and
classic autos.
Rolls-Royce Classic
Riva
Porsche
Pontiac
3. Perfect organization of traffic led to an orderly site.
Over 15,000 visitors come in weekends. With the support of Bureau
of Public Traffic, Traffic Police and Public Security Police, we worked
out series of projects and everything were under control of expected.
We’ve got free buses and guiding of policemen in the site which
worked efficiently to provide an orderly exhibition site.
Shanghai Automobile Exhibition Center
Shanghai Expo (Group)
2007.7.11