Qualitative and quantitative research methods Research methods in Psychology can be classified into a number of different categories. The simplest way is to classify them as either qualitative research or quantitative research methods. Qualitative research involves data that is not measured in numbers. It deals with emotions and feelings. An example of qualitative research would be a Psychologist monitoring the behaviour of a patient who is receiving treatment with drugs and recording his findings on tape. Another example would be conducting an interview and keeping a record of the responses. Quantitative research deals with numerical data where something is being measured. An example of quantitative research would be a Psychologist recording how many correct and incorrect answers someone gave in a task. Another example would be measuring the time participants take to carry out a specific task. It is possible to change the data collected in qualitative research into quantitative data e.g. by grading the answers or analysing the contents (e.g. noting how often positive words appear in the responses of a participant). This would be done through the means of a Likert Scale where a value is given to the strength of feeling in a response. Qualitative and quantitative research methods Research methods in Psychology can be classified into a number of different categories. The simplest way is to classify them as either qualitative research or quantitative research methods. Qualitative research involves data that is not measured in numbers. It deals with emotions and feelings.An example of qualitative research would be a Psychologist monitoring the behaviour of a patient who is receiving treatment with drugs and recording his findings on tape. Another example would be conducting an interview and keeping a record of the responses. Quantitative research deals with numerical data where something is being measured. An example of quantitative research would be a Psychologist recording how many correct and incorrect answers someone gave in a task. Another example would be measuring the time participants take to carry out a specific task. Note: It is possible to change the data collected in qualitative research into quantitative data e.g. by grading the answers or analysing the contents (e.g. noting how often positive words appear in the responses of a participant). This would be done through the means of a Likert Scale where a value is given to the strength of feeling in a response.