The College of Education
Departmental Course Syllabus
Graduate Level Courses
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ADE 7269
Organization and Administration of Adult Continuing Education and Human Resource
Development
1. Course Prefix and Number: ADE 7269
2. Course Title: Organization and Administration of Adult Continuing Education and
Human Resource Development
3. Regular Instructors: Drs. William Young and Rosemary Closson
4. Course Prerequisites: None
5. Course Description:
This course provides knowledge and examples of the organization of adult continuing
education and human resource development within a variety of agency settings. This
course also examines management principles and practices applied to adult continuing
education and human resource development units including the tasks, responsibilities and
guidelines used to manage these units effectively.
6. Course Goals and Objectives:
Upon completion of this course, students will be able to:
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Determine the fit and proper place for adult continuing education and human
resource development in organizational settings;
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Secure both a conceptual notion for and a practical use of the administrative and
management principles that are applied to these organizational units;
Recognize the particular administration tasks, responsibilities and practices that
help make the administrative unit effective:
Understand and explain administration and management principles applied to
these organizations:
Develop strategic planning expertise at the organizational level with emphasis on
strategic thinking, environmental scanning and continuous improvement;
Develop skills for the creation of an organizational marketing strategy;
Understand that organization’s success depends on its ability to attract, keep and
develop talented employees;
Gain proficiency in financial management and budgeting;
Analyze the effectiveness and application of program and unit evaluation;
Utilizing power and control effectively;
Recognize the need for ethical decision making and organizational change; and
Learn to evaluate individual administrative skills.
7. Course Outline/Topics:
Week
1 and
2
3
Subject
Introduction To The
Administration Of
Continuing Education And
HRD
Readings
-Simerly, Robert (1987)
Strategic Planning and
Leadership in Continuing
Education. Jossey-Bass
Publishers
Strategic Planning In
Continuing Education And
HRD
Rothwell, William &
Cookson, Peter (1997) Beyond
Instruction: Comprehensive
Program Planning for Business
and Education 1st ed. JosseyBass Publishers
Chawla, Sarita (2006),
Learning Organizations:
Developing Cultures for
Tomorrow's Workplace.
Productivity Press
4
Decision Making
5
Needs Assessment And
Internal Diagnosis Of A
-Simerly, Robert (1987)
Strategic Planning and
Outcome
Visit an
organization of
choice and
secure their
strategic plan
and post it online
to create an
online discussion
about its
attributes and
shortcomings
Online
Discussion about
the principles
and practices
used
Online
discussion about
the place for
these units in the
parent
organization
Online
discussion about
Continuing Education
Organization
6
7
8
Matching Programs To
Organization's Values And
Goals
Leadership in Continuing
Education. Jossey-Bass
Publishers
-Journal
Rothwell, William &
Cookson, Peter (1997) Beyond
Instruction: Comprehensive
Program Planning for Business
and Education 1st ed. JosseyBass Publishers
-Journal
Linking Programs To
Hellriegel, Don, Jackson,
Community And Economic Susan & Slocum, John (2004),
Development
Management: A CompetencyBased Approach. SouthWestern College Pub; 10
edition
Power, Control And Ethics
In Continuing Education
Organizations
9
Developing A Strategic
Marketing Plan
10
Budgeting and Financing
Programs
Evaluating Individual
the role of
program need
assessment and
which methods
to use
Online
discussion about
organizational
ethics in program
selection
Online
discussion on the
role of education
and business in
direct
involvement in
community
economic
development
Collins, J. (2001) Good To
Develop a five
Great: Why Some Companies
page paper on
Make The Leap And Others
the balance
Don't. Harperscolllins
among power,
control and
ethics in adult
continuing
education
- Foster, Ralph (1994),
Choose an adult
Marketing University Outreach continuing
Programs. Haworth Press
education or
- Journal
HRD unit and
develop the
outline for a
strategic
marketing plan
Rothwell, William &
Online
Cookson, Peter (1997) Beyond discussion on the
Instruction: Comprehensive
major principles
Program Planning for Business and practices
and Education 1st ed. Josseyinvolved in
Bass Publishers
organizational
financial
management
Chawla, Sarita (2006),
Connected to the
11
12
Administrative Skills
Strategic Staffing:
Attracting, Keeping And
Developing Talented
Employees
Learning Organizations:
Developing Cultures for
Tomorrow's Workplace.
Productivity Press
Sims, Ronald R. (2002),
Organizational Success
through Effective Human
Resources Management.
Quorum Books
13
Building An Effective
Organizational Culture
Osland, Joyce, Turner,
Marlene, Kolb, David, Rubin,
Irwin (2006), The
Organizational Behavior
Reader. Prentice Hall; 8th ed.
14
Managing Organizational
Change
Chawla, Sarita (2006),
Learning Organizations:
Developing Cultures for
Tomorrow's Workplace.
Productivity Press
Using Evaluation To
Monitor Plan And Asses
Results
Hellriegel, Don, Jackson,
Susan & Slocum, John (2004),
Management: A CompetencyBased Approach. SouthWestern College Pub; 10
edition
15
16
Final project and course
wrap up
week 12 project
Online
discussion on
what are the key
components in
managing
talented people
Online
discussion on
why building an
organizational
culture is
important
Online
discussion on the
principles and
practices used in
managing
organizational
change
Online
discussion on
what are the
major evaluation
tools/systems
used to monitor
strategic
planning results
Final
presentation and
paper
8. Student Outcomes:
Class Participation: Students will be expected to attend and participate in the live class
sessions.
Organization Visit: Secure a copy of the organization’s strategic plan by a visit to the
organization’s web site or a live appointment.
Strategic Marketing Plan Outline: Choose an adult continuing education or human
resource development unit and critically analyze their marketing plan or develop a
marketing plan outline for them.
Online Discussions: Students will be expected to participate by providing at least three
opinions each week per topic.
Five Page Paper: Students will be expected to place their paper online two weeks after it
is assigned for student and faculty reaction. Students may choose their topic with the
approval of the instructor.
Final Project: Final project will be chosen by the students and approved by the instructor.
For example, students could choose to do a strategic plan for an organization or update an
existing plan. Students could change the organizational structure of an existing
organization with a rationale for each change. Students could establish guidelines for
changing an existing organization into a learning organization. Students could also
choose to create a continuous quality improvement culture in an existing unit or
organization. Students will be expected to present findings at the final meeting of the
semester.
9. Grading System and Criteria:
- 40% Class participation including online input
- 10 % Marketing Plan Outline
-15% Five Page Paper
- 35% Final Project
10. Policy on Academic Misconduct
This class will follow the procedures for academic misconduct set by the University of
South Florida. Substantive and procedural due process will be afforded students charged
with violations of cheating, plagiarism, fabrication and misrepresentation.
11. Plagiarism
Plagiarism involves borrowing someone else’s words and writing them as your own.
Plagiarism is writing and will not be tolerated. See the American Psychological
Association (APA) manual for a discussion of plagiarism and how to recognize it.
Because it can be confusing to make decisions about how and when to quote and how
much paraphrasing is allowable, please read the section on plagiarism in the APA manual
and also the section in the USF Graduate Handbook. Plagiarism on papers for this course
will result in an “F” grade on the paper and for the course.
12. Statement on Equal Treatment and Disabilities
The instructor and students will act with integrity and engage in equitable and respectful
verbal and nonverbal behavior with respect to differences of any kind including age,
gender, race, disability, or religion.
A student should notify the instructor in writing or by e-mail within the first week if one
needs a reasonable accommodation for a disability for this course. The instructor must
receive a letter from the USF Office of Study Disability Services within one week of the
request. The Student Disability Services office is located in the Student Services
Building, Room 1133 on the Tampa Campus. Telephone 813-974-4309, e-mail
jfiler@admin.usf.edu. Additional resource information on accommodations is available
through the USF Graduate Catalog.
13. Religious Observances
If a section of this course includes an in-person meeting, students should notify the
instructor in writing or by e-mail within the first two weeks of any announced meeting
that the student will not be attending class for religious reasons.
14. Texts
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Simerly, Robert (1987) Strategic Planning and Leadership in Continuing
Education. Jossey-Bass Publishers.
Foster, Ralph (1994), Marketing University Outreach Programs. Haworth Press
Rothwell, William & Cookson, Peter (1997) Beyond Instruction: Comprehensive
Program Planning for Business and Education 1st ed. Jossey-Bass Publishers
Harvard Business School (January 2, 2003), Managing Change and Transition.
The Harvard Business Essentials Series. Harvard Business School Press
Cornford, James & Pollock, Neil (2003), Putting the University Online:
Information, Technology, and Organizational Change. Open University Press; 1
edition
Galbraith, M.W., Sisco,B.R, & Guglielmino, L.M. (2001). Administrating
Successful Programs For Adults. Malabar, FL, Krieger Publishing
Collins, J. (2001) Good To Great: Why Some Companies Make The Leap And
Others Don't. Harperscolllins.
Gibbs, Paul (2001), Marketing Higher And Further Education. Routledge; 1st ed.
Hellriegel, Don, Jackson, Susan & Slocum, John (2004), Management: A
Competency-Based Approach. South-Western College Pub; 10 edition
Osland, Joyce, Turner, Marlene, Kolb, David, Rubin, Irwin (2006), The
Organizational Behavior Reader. Prentice Hall; 8th ed.
Chawla, Sarita (2006), Learning Organizations: Developing Cultures for
Tomorrow's Workplace. Productivity Press
Sims, Ronald R. (2002), Organizational Success through Effective Human
Resources Management. Quorum Books
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Drucker, Peter F. (1990). Managing the Nonprofit Organization. Harper Collins.
Selected Journal articles from: The Adult Education Quarterly; Continuing Higher
Education Review; and Adult Learning.
15. ADA Statement:
The instructor and students will act with integrity and engage in equitable and respectful
verbal and nonverbal behavior with respect to differences of any kind including age,
gender, race, disability, or religion.
A student should notify the instructor in writing or by e-mail within the first week if one
needs a reasonable accommodation for a disability for this course. The instructor must
receive a letter from USF Office of Study Disability Services within one week of the
request. The Student Disability Services office is located in the Student Services
Building, Room 1133 on the Tampa campus, Telephone 813-974-4309, e-mail
jfiler@admin.usf.edu. Additional resource information on accommodations is available
through the USF Graduate Catalog.
Attachment I
1. Rationale for Setting Goals and Objectives: Instructor knowledge; research on theory
and current practice of instructional/teaching/learning methods; and dialogue with
colleagues from other institutions of higher education and from colleagues from other
USF programs and departments.
2. List the Competencies addressed from the relevant national guidelines. N/A
3. Are there field-based experiences in this course: Guest faculty will be individuals
who have current managerial experience in the field.
4. Is technology used? Regular email communications occur between and among the
instructor and the students and between the students themselves. Students may choose to
use software such as Power Point for their presentations. Students will be expected to
access and downloads reports, data, and documentation from national and state web sites.
Some class material may be placed on electronic reserve. Blackboard will be used for
some online class discussions.
5. List the competencies addressed from the Florida Adopted Subject Area
Competencies. N/A
6. Are there any components for the course designed to prepare teacher candidates to
help K-12 students achieve the Sunshine State Standards? N/A