AS OF 6/9/03
A Marketing Plan for
Washington’s Online Materials Exchange
For Reusable Building Materials and Large Household items
2good2toss.com
June 2003
As of 6-13-03
Table of Contents
1.0
Background, Purpose and Focus
2.0
Situation Analysis
3.0
Target Audiences
4.0
Objectives and Goals
5.0
Strategies: Product, Price, Place, Promotion
5.1
Attracting Posters
5.2
Attracting Browsers
6.0
Evaluation Plan
7.0
Budget and Funding Sources
8.0
Implementation Plan
2
As of 6-13-03
1.0
PLAN BACKGROUND, PURPOSE AND FOCUS
1.1
Background
All Washington counties were offered an opportunity to join in a cooperative
agreement with the Department of Ecology to have a new on-line materials
exchange developed. Counties responding affirmatively to participate
include Snohomish, Skagit, King, Pierce/City of Tacoma, Thurston, Lewis,
Clark, Walla Walla, and the City of Richland. The timeline for development of
the site follows:
April through July
 Site development coordination with I-Waste Not, the application
developer
 Local governments provide feedback on the content and look of site
 Development of a marketing plan
July
 Development of promotional materials.
 Training is provided by I-Waste Not on how to administer site and
create reports.
August 31
 Reusable Building Materials Exchange (RBME) will be terminated
 New site will be functioning. Visitors to RBME.com will be directed to
the new site
Historically, in 1999 the Reusable Building Materials Exchange,
www.rbme.com, was developed by the Energy Outreach Center (EOC) with
funding through Ecology's Public Participation Grant (PPG) program. Six
counties (King, Snohomish, Thurston, Pierce, Skagit, and Mason) were
solicited to subscribe to the site, promote it, and make it available for their
citizens to post and browse reusable building materials. In 2001 the EOC
asked if Ecology would administer the site because they changed their focus
and could no longer support the site. Ecology began administrating and
assessing RBME's future.
RBME was, and continues to be, one of King County's top visited on-line sites.
In counties where promotion of the site was low, usage was low. Surveys of
counties showed that the counties like the site as a waste reuse and
reduction option for their citizens but were not able to justify the
advertisement and outreach needed for its success. Changes would be
required to make RBME more of a user-friendly tool.
The only evaluation mechanism to the system was the number of hits to the
website, with no built-in system to determine actual diversion rates. RBME
was designed for a Mac server, which restricted the site from being
transferred to other servers. Any minor changes to the site required
payment to an outside contractor. The database is quickly on its way to
becoming obsolete.
King County, the most active RBME user and promoter, is developing its own
on-line exchange, http://dnr.metrokc.gov/swd/exchange/ that can be housed
on its server and administered by it. King County asked Ecology to keep
RBME going until August and then refer users to its new site. King County
will have two sites, one focused on building materials and the other for all
reuse items.
3
As of 6-13-03
Taking this into consideration, Ecology staff contacted i-Waste Not, the
Canadian company that developed the new application that King County
purchased. Ecology outlined what resources it would take to get an on-line
exchange developed in a format that addressed local government concerns
and make it available for use by other counties in Washington. A
demonstration “sample” site was developed and can currently be visited at
www.i-wastenot.com/demo.
1.2
Purpose
The purpose of this plan is to support awareness and usage of
Washington’s Online Materials Exchange Website that will facilitate
reuse of materials and items that still have some life left in them in
order to divert large items from landfill, as well as to promote an
environmental ethic.
In addition, it is imagined that this effort will also:
 Provides a free advertising outlet for exchange of materials
 Increases awareness of reuse options
1.3
Focus
This plan will be developed to have the greatest impact on diverting
building materials and large household items that:



Still have life but were “going to go to the landfill”
Will be tough or too expensive to sell, relative to their value
Are too inconvenient to drop off
Materials for focus areas include:



2.0
Construction materials: wood, brick, roofing materials,
insulation, carpet, vinyl, laminate, soil
Demolition/Deconstruction materials: doors, windows, kitchen
cabinets, bathroom, siding, big beams
Large household items: appliances, automotive parts,
barbecues, electronic equipment, recreational equipment,
furniture, and gardening items such as old lawnmowers
SITUATION ANALYSIS
2.1
Strengths This Plan Should Maximize





Good product: easy to use, flexibility for counties, inexpensive
Ecology support: staff time and money
Others to learn from: RBME, Florida, IMEX, FreeMarket, nw
materialsmart.org
Track record/awareness from RBME and King County advertising
King County’s marketing reach helps some surrounding counties
4
As of 6-13-03

2.2
Weaknesses This Plan Should Minimize







2.3





If we don’t collaborate with “competition”, they may thwart this
service (i.e. newspapers with classified advertising, reusable
building material stores, thrift stores, repair shops)
If economy improves, people will choose new materials
Potential perception that this is trash, or they’ll find trash
War (local)
Internal Audiences:


2.6
Continual increase in online usage
Movement for promotion of sustainable Building practices
Earthquake (i.e. providing new construction and demolition items)
Inventory turnover practices at thrift stores
Economy, increasing need to use reusable items
Way to extend county programs such as collection of curbside
bulky items
Market for used building materials is growing because of used
building materials stores
Growth in remodeling
Threats This Plan Should Be Alert to and Prepare For

2.5
If not successful, the project could be disband
Quality of posted items
Administration quality of updates
Staff time for monitoring, screening and promotion
Potential liability (stolen, poor quality)
Internet based (not all have internet access)
Potential negative perceptions of RBME
Opportunities This Plan Should Capture






2.4
Take advantage of the websites mentioned above
12 jurisdictions and their management
Ecology’s Program Management Team
Past Efforts and Lessons Learned
What has worked for similar programs?
o
o
o
o
o
o
Promotion strategies targeted construction industry
Tied into other, bigger programs to educate people about
sustainable building
Articles got picked up in newspaper
Works when easy to use, when convenient location of pickup
Focus on getting inventory
Good reporting trackability to get diversion information
5
As of 6-13-03
What hasn’t worked?
o
o
o
2.7
Competition








3.0
When promotion didn’t happen
When there was a lack of staff time
When management didn’t support due to lack of usability
Taking it to the landfill
Leaving it “abandoned”
Storing it “indefinitely” (i.e. garages, yards, basements)
Taking it to Thrift stores
Garage Sales
Purchasing classified ads
Using building materials exchange stores
IMEX
TARGET AUDIENCES FOR AWARENESS AND USAGE OF THE SITE
It is anticipated that initial efforts, Phase I, will target posting of materials,
followed by a Phase II for browsing materials.
3.1
Primary Audience: (Those For Posting Materials) (FINALIZE 5/28)
It is assumed that the earliest adopters will be those in each of the
following groups that are “green”, having an environmental ethic to
reduce waste. It is also assumed that this service will appeal to
individuals who are “thrift and waste conscious” and to contractors
and do-it-yourself remodelers who want to save the time, effort and
expense related to disposal.
3.1.1 For New Construction Materials
(40% of Efforts)
 Large Contractors and Subs
 Residential/remodeling contractors and subs
 Do it yourselfer homeowners
 Reusable building material stores (i.e. Restore, 2nd use, etc)
3.1.2 For Demolition/Deconstruction Materials (40% of Efforts)
 Demo contractors
 Do it yourself remodelers
 Reusable building material stores (ie, Restore, 2nd use, etc)
 Retail stores
3.1.3 For Household Materials
Primarily
 Thrift stores
 People who are having a garage sale
Secondarily
 Retirees (downsizing)
 Apartment dwellers
 Military families
 Renters
 Repair shops
 Realtors
(20% of Efforts)
6
As of 6-13-03
3.2
Target Audiences for Browsing Materials:
People that are looking for cool “stuff”, great deals and cost savings. It
is assumed that the earliest adopters will be those in each of the
following groups that are “green”, having an environmental ethic to
reduce waste. It is also assumed that this service will appeal to
individuals who are “thrift and waste conscious” and to contractors
and do-it-yourself remodelers who are looking for good deals.
3.2.1 Construction
 Remodelers
 Do it yourselfers
 Migrant farmers or lower income housing
3.2.2 Demolition/Deconstruction
 Do it yourselfers
3.2.3 Household Items:
 Students (Vocational Tech for rebuilding and repairs)
 Renters
 Garage sale people
 Lower income
4.0
OBJECTIVES AND GOALS
4.1
Objectives
For Posters
Behavior



For Browsers
Go to the site and post
targeted items
Also browse for items
Spread the word about the
site





Go to site weekly
Put as a bookmark
Spread the word about the
site
Contact the poster
Check here before buying
something new
Knowledge






This site is available
Web address
Who sponsors
Targeted items
Stats on landfill diversion
Know safety and precaution
tips






This site is available
Web address
Who sponsors
Targeted items
Stats on landfill diversion
Know safety and precaution
tips
Beliefs

There are people who want
their items
Potential for good visibility
and image for your company
It’s easy to post
Potential for saving cost,
time, effort
Will help the environment

They will find what they are
looking for
Frequent new items
Good people/Good stuff
Easy
Will help the environment








7
As of 6-13-03


That things will move quickly
Believe that Liability and
safety issues are minimized
through special web
features(tracking, special tips
for safety and precaution)
4.2
Goals- Each jurisdiction is encouraged to set their goals for the
following indicators, setting year one goals and adjusting following year goals based
on year one activity.
4.2.1 Year One:
4.2.1.1
Awareness of the site
4.2.1.2
Number of hits to the website
4.2.1.3
Number of postings
4.2.1.4
Number of browsers requesting contact information
4.2.1.5
Number of exchanges
4.2.1.6
Amount of diverted tonnages
8
As of 6-13-03
5.0
STRATEGIES
5.1
For Postings
Product
Construction & Demolition
Items
Name:
2good2toss.com
“Washington’s Online Exchange for
Reusable Building Materials and Large
Household Items”
Name:
2good2toss.com
“Washington’s Online Exchange for
Reusable Building Materials and Large
Household Items”
Website Features:
Home Page: Common
Jurisdictional Pages: Custom

Registration

Browse

Post

Bookmark

Time sensitive (clock icon)

Disclaimer agreement pop up
before posting-part of
registration

Safety tips

Contact special instruction tab

Posters restricted by zip code

Tell a friend feature

Photo capability
Website Features:
Home Page: Common
Jurisdictional Pages: Custom

Registration

Browse

Post

Bookmark

Time sensitive (clock icon)

Disclaimer agreement pop up
before posting-part of
registration

Safety tips

Contact special instruction tab

Posters restricted by zip code

Tell a friend feature

Photo capability
Special Features:
Special Features:
There is an automatic
acknowledgement of posting and a
thank you email sent.
Acknowledgement of posting and a
thank you email.
Disposition survey-When a posting
time expires or poster removes an
item, an automatic e-mail is sent
asking for information about if an
exchanged occurred. This will be used
to track exchanges via the site.
Every six months, conduct a
satisfaction survey of 10% of the
browsers and posters. This would be
used to identify possible
improvements.
Price
Place


$99 limit
Establish local
partners/sponsorship to offer
posters coupons or prizes
Links: Thrift stores, transfer stations,
EcoBuilding Guild, Jurisdiction website
permit section, Master buildings,
Reuse stores, Habitat for Humanity,
WSRA, NW builders (NWbuildnet.com),
Cascadia Chapter of the US Green
Building Council, Pollution Prevention
Household
Items
Disposition survey-When a posting
time expires or poster removes an
item, an automatic e-mail is sent
asking for information about if an
exchanged occurred. This will be used
to track exchanges via the site.
After six months, conduct a
satisfaction survey of 10% of the
browsers and posters. This would be
used to identify possible
improvements.


$99 limit
Establish local
partners/sponsorship to offer
posters coupons or prizes
Links: Thrift stores, transfer stations,
county website, online classifieds,
Ecology
Keywords: Garage sales, disposal,
used household items, List categories
9
As of 6-13-03
Network (PPRC.org), GA’s guide to
construction waste management,
Seattle daily journal of commerce
(www.cjc.com), 1-800-Recycle, local
building associations, Northwest
builder org (nwbuilder.org),
northwestmaterialsmart.org, chamber
of commerce, IMEX, National materials
exchange site.
Access: Postcard-advertisement,
postage paid and can send back to
county for county staff to post
materials. Could be distributed at
Association meetings, building permit
areas
Key words: Used Building Materials,
Online Exchange, Reusable items (list
major items), leftover/excess
materials, landfill stats, Green
building, Earth friendly disposal,
garbage dumps, recycling
Access: Postcard-advertisement,
postage paid and can send back to
county for county staff to post
materials. Could be distributed at
Association meetings, building permit
areas
10
As of 6-13-03
5.1
For Postings (Continued
Promotion
Construction & Demolition
Items
Messages

Expanded service

Available end of August

Name

Web address

Sponsors

Targeted items

Landfill statistics

There are people that want and
will use the items

Not only are you helping the
environment by reducing waste
to the landfill but you are
gaining exposure for your
business

Potentially saving time, energy
and disposal fees and costs.

Go to website and post.

The items will appear within 24
hours

You will be able to indicate
timing of posting, timing
constraints

Tips to minimizing liability and
maximizing safety
Messengers

All those included in links under

Thrift stores

Local building associations

Transfer station

Word of mouth-tell a friend
feature. Send a specific posting
to a friend
Media










Channels
Publicity-Print, Radio and TV
Free TV mentions (i.e, TCTV)
Generic promo postcards
Permanent sign for transfer
station
Brochure-fact sheets (tri-fold
brochure with a mailing panel
Something to handout, mail or
display with other county
brochures.
Newsletters (Associations)
Press release people can use for
newsletters (Utility, “Green”,
Builder associations)
Electronic version of postcard
Banner for transfer station
Posters (Permit office, home and
garden shows, small, local
hardware stores)
Household
Items
Messages

Expanded service

Available end of August

Name

Web address

Sponsors

Targeted items

Landfill statistics

There are people that want and
will use the items

Not only are you helping the
environment by reducing waste
to the landfill but you are
gaining exposure for your
business

Potentially saving time, energy
and disposal fees and costs.

Go to website and post.

The items will appear within 24
hours

You will be able to indicate
timing of posting, timing
constraints

Tips to minimizing liability and
maximizing safety
Messengers

All those included in links under

Thrift stores

Local building associations

Transfer station

Word of mouth-tell a friend feature

Potential retail partners
Media













Channels
Publicity-Print, Radio and TV
Free TV mentions (ie TCTV)
Utility bill inserts
Newsletter, (i.e. Audubon)
Newspaper classified ad: freebies section
Permanent signage at the
transfer station-for the next
time.
Cable access tv
Little Nickel ad
Add in garage sale section of
newspapers
PSA newspaper stories
Local major internet service
providers promos
Any green database mailing
lists-list of people who
participated in “green” activities
Mailing to any local potential
11
As of 6-13-03




5.2
For Browsing
Product
Price
Place
retail partners
Transfer station charge account
bill recipients
Utility bill inserts
Use mailing list of people who
applied for permit and mail a
postcard)
Garbage truck or bus adds (ie
magnet or static sticker)
Construction & Demolition
Items
Name:
2good2toss.com
“Washington’s Online Exchange for
Reusable Building Materials and Large
Household Items”
Name:
2good2toss.com
“Washington’s Online Exchange for
Reusable Building Materials and Large
Household Items”
Website Features:
Home Page: Common
Jurisdictional Pages: Custom

Registration

Not restricted by zip code.
Anyone can browse

Browse (no registration for
browsers until they request
contact information and then
they add in e-mail and zip
code)

Someplace to indicate if they
want to be notified if there is a
new listing in a category.
“Breaking news, 2 good 2 toss
alert”

Post

Bookmark

Tell a friend of a item or site
Website Features:
Home Page: Common
Jurisdictional Pages: Custom

Registration

Not restricted by zip code.
Anyone can browse

Browse (no registration for
browsers until they request
contact information and then
they add in e-mail and zip
code)

Someplace to indicate if they
want to be notified if there is a
new listing in a category.
“Breaking news, 2 good 2 toss
alert”

Post

Bookmark

Tell a friend of a item or site
Special Features:
Browsers can ask to be notified to
select categories. “Breaking News.
2good2toss alert.”
Special Features:
Browsers can ask to be notified to
select categories. “Breaking News.
2good2toss alert.”


$99 limit
Establish local
partners/sponsorship to offer
posters coupons or prizes
Links: Thrift stores, transfer stations,
EcoBuilding Guild, Jurisdiction website
permit section, Master buildings,
Reuse stores, Habitat for Humanity,
WSRA, NW builders (NWbuildnet.com),
Cascadia Chapter of the US Green
Building Council, Pollution Prevention
Network (PPRC.org), GA’s guide to
construction waste management,
Seattle daily journal of commerce
(www.cjc.com), 1-800-Recycle, local
building associations, Northwest
Household


$99 limit
Establish local
partners/sponsorship to offer
posters coupons or prizes
Links: Thrift stores, transfer stations,
county website, online classifieds,
Ecology
12
As of 6-13-03
builder org (nwbuilder.org),
northwestmaterialsmart.org, chamber
of commerce, IMEX, National materials
exchange site.
Keywords: Garage sales, disposal,
used household items, List categories
Key words: Used Building Materials,
Online Exchange, Reusable items (list
major items), leftover/excess
materials, landfill stats, Green
building, Earth friendly disposal,
garbage dumps, recycling
13
As of 6-13-03
5.2
For Browsing (Continued)
Promotion
Construction & Demolition
Items
Messages

Expanded service

Available end of August

Name

Web address

Sponsors

Targeted items

Landfill statistics

Go to site weekly

Put as a bookmark

Spread word about the site

Contact the poster

Check here before buying
something new.

You will find what you are
looking for

There are frequent new items

These items come from good
people with good stuff

It’s easy

It will help the environment

Include testimonials

Tips to minimize risk and
assure safety
Messages

Expanded service

Available end of August

Name

Web address

Sponsors

Targeted items

Landfill statistics

Go to site weekly

Put as a bookmark

Spread word about the site

Contact the poster

Check here before buying
something new.

You will find what you are
looking for

There are frequent new items

These items come from good
people with good stuff

It’s easy

It will help the environment

Include testimonials

Tips to minimize risk and
assure safety
Messengers

All those included in links
under

Building reuse stores

Local building associations

Transfer station

Word of mouth
Messengers

All those included in links
under

Building reuse stores

Local building associations

Transfer station

Word of mouth
Media



Media










Channels
Publicity-Print, Radio and TV
Free TV mentions (i.e. TCTV)
Transfer station charge
account bill recipients
Utility bill inserts
Signage at transfer station
Permit offices (could we use
mailing list of people who
applied for permit and mail a
postcard)
Postcard
Brochure-trifold
Newsletters (Utility, “Green”,
Builder associations)
Posters (Permit office, home
and garden shows, small, local
hardware stores)
Household







Channels
Publicity-Print, Radio and TV
Free TV lmentions(i.e. TCTV)
Transfer station charge
account bill recipients
Utility bill inserts
Signage at transfer station
Permit offices (could we use
mailing list of people who
applied for permit and mail a
postcard)
Postcard
Brochure-trifold
Newsletters (Utility, “Green”,
Builder associations)
Posters (Permit office, home
and garden shows, small, local
hardware stores)
14
As of 6-13-03
6.0
Evaluation Plan
Process:
 How many postcards, mailings, ads in the papers, # of people at transfer
station. Via a report to Shelly
 # of exposures to message via news coverage and radio ads.
 Did we do all the things we said we would do, on time and on budget?
Jurisdiction participation.
Outcome
 Awareness of the site. Measured through telephone surveys.
 Hits to the website (software-county specific)
 Number of postings (software-county specific)
 Number of exchanges-At an item expires or poster tries to remove item they
get a e-mail. Message: Time has expired, we are checking in. Ask, did you
get rid of via website, gave it or sold to someone else or disposed of it?
Include description of item. Click here to post another item. The software is
managing the posting. When items are removed.
 Customer satisfaction component. Random sample of 10% of exchanges.
This is possible since we have the email of the browsers as well.
 Which media outlet did you hear about this? Ask when they post materials.
 Could use browser e-mail information to sample and do a e-mail survey
Impact
 Tons of waste diverted
7.0
Budget and Funding Sources
Items with expenses need to explore:
Marketing material Logo development (Must look good in black and white but could be printed in
color. 2 color would be less expensive than full color but get costs for all)
 Brochure
 Poster
 Promo Postcard (With 2 back options-one for posting materials via mail and
the other for more detailed description of the program
 Signage made for transfer station
 Development costs for promo e-mail
 Classified and newspaper ad copy
 Radio ad script (Counties could partner to share media costs)
 Contractor pencils to pass out with 2good2toss printed on them
 Printing costs (Jurisdictions will be paying for printing and distribution
costs)
Administration Staff time
15
As of 6-13-03
8.0
Implementation Plan
ACTIVITY
Development
Work with 12 counties to develop individualized sites (June
through August)
Visitors to RBME with be directed to 2good2toss.com
One year contract with iWaste Not finished. Licensed to
use product as is.
Identify and secure server host for (August 2004-2005)
Marketing Activities
Finalize marketing plan.
Circulate marketing plan to all participant.
Get approval for Ecology to pay for promotional material
development
Develop logo and promotional materials. (Brochure, poster
and postcards)
Have signage, materials printed
Local governments establishing local partnerships. Get
businesses to list materials, etc
Identify local media outlets, newsletters etc.
LEAD/
OTHERS
TARGET
DATE
QUANTITY
BUDGET
Norm/Shelly
August 29
$3,800
August 30th
August 2004
Jurisdictions
and Shelly
June 2004
Annual
hosting fees
estimated at
$600/county
Sub
committee
Shelly
Shelly
June 23
$3,000
July 4th
July 7th
NA
$5,000
(estimated)
?
Shelly
Jurisdictions
August 1rst
thru 15th
August 15thAugust 30th
Jurisdictions
August
Jurisdictions
July and
August
E-mail “Got Stuff 2good2toss?” promo e e-mail to encourage
posting of materials. Suggest send to 5 friends/colleagues
Mailing of (don’t think this has a mailing panel?) postcard
or series of postcards over a 3 month period highlighting
different “stuff” to post. Use contractors mailing list.
Media Event (with stories focused on getting stuff posted
Jurisdictions
Sept.
(monthly)
Sept/Oct (2x
year)
Jurisdictions
End of Aug
PublicityNewsletter, radio, TV and print
Jurisdictions
Sept
(Quarterly to
2 x/year)
Ads
Classified
Jurisdictions
Radio ads
Jurisdictions
Sept/Oct
(monthly)
Sept/Oct
(Quarterly)
Depends on
quantities
and items
PostersJurisdictions
Special events
Meetings
Community event
Jurisdictions
Jurisdictions
NA
Sept/Oct
(Ongoing)
Signage
Transfer station signage
Jurisdictions
Jurisdictions
Sept
(ongoing)
Ongoing
Jurisdictions
Sept/Oct
E-mail “Got Stuff” promo e e-mail to encourage posting of
materials
Mailing of postcard
Jurisdictions
NA
Jurisdictions
Media Event (with stories focused on getting stuff posted
Publicity-Newsletter, radio, TV and print
Jurisdictions
Jurisdictions
Oct/Nov
(2x/year)
End of Aug
Sept
(Quarterly to
2 x/year)
Place posters at permit offices and othe r locations
Trinkets and Trash
Contractor pencils
Browsers
16
As of 6-13-03
Ads
Classified
Jurisdictions
Radio ads
Jurisdictions
Special events
Meetings
Community event
Jurisdictions
Jurisdictions
NA
Sept/Oct
(Ongoing)
Signage
Transfer station signage
Jurisdictions
Sept
(ongoing)
Trinkets and Trash
Contractor pencils
Jurisdictions
NA
Counties
Quarterly
reporting.
AdministrationQuarterly evaluation reports to Shelly (Nov 2003, Feb 2004,
May 2004, August 2004)
Oct/Nov
(Monthly)
Oct/Nov
(Quarterly)
17
As of 6-13-03
9.0
Appendix
ONLINE MATERIALS EXCHANGE PROGRAM
Notes
MEETING 5/28/03
Feedback from Interviews
Frances Computers in their shacks.
 Materials need to go away within a day
 Liability associated they wouldn’t want to give away
 Al ready they give a lot of stuff away
 Smaller construction co hang on to their stuff or burn it.
 Labor is expensive, material is cheap
 Small guy said there wouldn’t be time to look on the computer in the
evening
 Another one said they would use if for materials that store up in garage
 How to reach-Skagit Island builders association or direct mail
 Need to deal with soil-excavating (people who wanted or get rid of soil)
 Contractors wouldn’t browse for materials. Materials are cheap.
 Potential browsers-migrant camps, fix up rentals, lower income.
Interested in windows and doors not lumber.
 Must be web savy. The site has to have interesting things and they
wouldn’t go back more then a couple of times. Link to county website,
word of mouth
Michelle
 Browsers- Could get a good deal. The stuff would be
 Posters-wouldn’t have garage sale or go to good will. Liability, payment,
stranger to their house, don’t want to hall. Word of mouth, friends, home
depot, newsletters. Spring cleaning, moving, getting replacement items
Walla Walla
 Construction-barriers-easy to get rid of quick, liability of person visiting
site. Builder association, chamber of commerce, place with legitimacy. It
is more convenient to buy new. Interested in antique fixtures or things
they can’t get.
 Browsers need to know that things are posted regularly
 Short web address
Bill Smith
 Goodwill-they would take advantage of the service but couldn’t post often
 Reharvest-thought it would be good publicity. They could sale all the
lumber they can get.
 Builders-Under time constraints. They don’t want to store materials.
High end remodelers-use it to look for older antique stuff.
18
As of 6-13-03
Issues Restriction of usage
Posting Level of interest High-thrift stores, reuse stores, businesses in the business, large
contractor, thrift conscience (may or may not be green)
 Least appealed-small contractors,
 Barriers for posters-concern for time, liability, strangers coming home
(security), labor cost.
 Feature that says how long it will be available. Visible field for timing.
Browsers Unusual items-antiques
 Get a good deal
 Barriers-quality, no internet access, no interesting items, easily
discouraged
19