Press release
The winners of Moholy-Nagy University’s and Kinnarps Hungary’s competition, „From
ungraspable dreams to sustainable reality” announced
Budapest, 28th of February 2013
The winners of Moholy-Nagy University’s and Kinnarps Hungary’s joint competition were
announced yesterday. The object of the project was to rethink MOME’s campus and the
garden surrounding it. Submitted concepts had to include self-designed furniture, and
focused on environment-design, sustainability, manufacturing, functionality and
aesthetics.
The jury, which consisted of both Hungarian and Swedish professionals, selected Hejopapi from
the 6 finalist projects as the winner. Variant team’s Calm project finished second, whilst the third
prize was handed out to Sustainable comfort. Prior to the announcement of the winners, Henrik
Schulz architect/designer and member of the jury, thoroughly evaluated all the concepts, and
based on his international experience gave the young designers valuable pointers from a
designer’s perspective. Creative space planning, matching philosophy with both MOME and
Kinnarps, variability and forward-looking product ideas were the main aspects the jury praised in
the winning entry.
Alongside the announcement ceremony, two conferences were held by two renowned
professionals; Dr. Martin Szentpéteri "The current dilemmas of designed lapse” and Henrik
Schulz architect / designer 'Scandinavian Luxury'.
Márton Szentpéteri discussed the relevant and „burning” issues of sustainable design in a very fresh,
dynamic way: „The planned time-lapse is usually referred to as a negative term in design culture
nowadays, and such design attitudes are favored instead of the consumer models based on it, which
consider avoiding quick time-lapsing design to be possible and favorable. Designed time-lapsing
hasn’t been a result of manipulated consumerism, but was born as a remedy for the economical crisis,
which took place in the early thirties of the previous century, it has remained to be an unavoidable
element of creating jobs. However the model based on overconsumption isn’t sustainable in the long
run. We are dealing with the largest dilemma in contemporary world-design, this is why we should get
to know it from a closer point of view. This was the goal of my presentation.”
Henrik Schulz’s complex and international experience was noticeable in his approach towards both
architecture and design. He has studied in Denmark, Italy and finally in Sweden, where his self-owned
architectur firm is based; ’Schulz Arkitekter’ focuses on designing residential and public buildings, as
well as installations. Thanks to the projected photos, the audience could get a vague idea of his work.
In his presentation he emphasized what sets Scandinavian luxury apart from other European luxury
and what this means in the fields of architecture, furniture design and fashion. He highlighted that the
key to the latter isn’t in the glimmering, but in the elaboration of details and human-centerdness.
The jury members of MOME and Kinnarps’ joint competition were Marcell Benson – architect, Pál
Koós – associate professor, MOME Design Institute’s, Industrial Design department’s leader,
Dániel Lakors – designer, Henrik Schulz – designer, architect and Tiberius Soltész – CEO of
Kinnarps Hungary Kft.
The finalists were Variant, Sustainable comfort, Hatch 2, Empty room and Hejopäpi.
The exhibition of the submitted works can be viewed from the 27th of February, 2013 until the
29th of March in Kinnarps’ showroom. (Address: 1133 Budapest, Váci út 92., Opening hours: Mo
-Th 8:30-17:00, Fr 8:30-15:00)
MOME and Kinnarps’ joint competition „ From ungraspable dreams to sustainable reality
Background information
Cooperation between MOME and Kinnarps
The fundament of this is their relation to design, which in both cases is built upon designphilosophical elements, but results in a feasible product which incorporate ergonomics, aesthetics
and sustainability.
Talented young designers.
MOME has been the young designers’ artistic workshop for 130 years, as a leading institute of
Europe. It is a synthesis of a university and an intellectuell workshop, where education and the
process of creating, the applied and autonomous artistic activities are inseperable.
As Europe’s leading manufacturer of office furniture, Kinnarps finds it very important that
throughout the world, thus in Hungary young students find the path leading to sustainable design,
whilst respecting traditional values and acknowledging the newest trends. By sharing over 70
years of professional experience in the fields of ergonomics, environment protection and
innovation Kinnarps is trying to influence and support young designers throughout their years in
university.
By joining forces, which are based on the same values and ties to design philosophy, MOME an
artistic workshop and Kinnarps as a professional supporter, have created a long lasting
cooperation, which they plan will be the substrate of sharing international experiences and skills
for generations to come.
From ungraspable dreams to sustainable reality
isn’t only the motto of the cooperation, but also an important message. It portrays how important it
is for young designers to understand the process through which a product is created from early
dreams thought up at the drawing desk. It also interprets the perspective, that „future” design has
to be sustainable and sustentative.
The competition
The announcers of the competition were awaiting designs, which would help the reconstructing
and innovating endeavors in the study and public areas as well as the garden of MOME’s
Zugliget campus. Contestants could freely choose an area of MOME (this could be outside or
inside and could be any functional part of the selected space). Functionality (rethinking functions),
human-centerdness, sustainabilty and manufacturability had to be of key importance in the
submitted designs.The rethought spaces and the objects placed inside them had to harmonize
with MOME’s spirituality. They had to show that this campus was one of the centers of Hungarian
design and culture. Every submitted design’s, rethought spaces’ documentation had to include at
least one piece of furniture manufactured by Kinnarps and a detailed design of a piece of furniture
designed by the contestant. Alongside this, the submitted works had to specify how the
redesigned space would be used and how it related to the rest of the university.
Press contact
Kinnarps Hungary Kft.
Georgina Miseta
+36 30 397 7817
georgina.miseta@kinnarps.hu
MOME
Natália Fábics
+36 30 924 42 24
press@mome.hu