Jesuit Executive MBA Programs: Building a Just Society Co-Authors William Lindsey Loyola Marymount University Francis Petit Fordham University 14th Annual World Forum Colleagues in Jesuit Business Education International Association of Jesuit Business Schools Business and Education in an Era of Globalization: The Jesuit Position July 20-23, 2008 Introduction Our premise is a simple one. Jesuit Executive MBA (EMBA) programs are and can continue to develop principled leaders who can significantly contribute to building a more just society. Recent scandals at Enron, WorldCom, Tyco and too many other companies are simply failures in leadership. Leadership is critical and business schools, especially those in Jesuit Institutions, have an important role in developing leadership talent. This paper reports on the efforts of twelve EMBA programs that are resident in American Jesuit Institutions, to build a more just society. Principle-Centered Leadership Needed More Than Ever Principle-centered leadership has been defined on the basis of (1) the quality of the leader’s principles and (2) the leader’s conviction in living by them (Covey, 1992). Principle-centered leaders believe in and are committed to a set of moral principles, and then remain true to those principles in their actions and decisions (Lindsey and Pate, 2006). Principle-centered leadership develops over time as leaders are true to their principles in the face of critical ethical decisions. There is a critical need for principle-centered leadership. One big reason is the failure of leadership at Enron, WorldCom, Tyco and too many other companies. In the wake of these scandals, we don’t need more standards-based guidelines or accounting-based rules to cover every possible situation. Instead, we need leaders of character and integrity. We need leaders who don’t put their own egos and greed ahead of the welfare of the company and its employees. We need principled leaders who make ethically-based decisions while considering how both other people and the environment will be affected by their actions (Lindsey and Pate, 2006). We also need programs and curricula that prepare leaders who make tough decisions and provide examples of responsible action. The World Resources Institute and The Aspen Institute Initiative use the term “Social-impact management” to describe Social Innovation through Business research and curricular domain that exists at the intersection of business needs and wider societal concerns and that reflects their complex interdependency (WRI, 2001). The Aspen Initiative for Social Innovation through Business clearly states, “Social-impact management is a way of thinking about traditional business activities that assumes and examines the mutual interdependency between business and society. Without a sophisticated understanding of this interdependency, neither business nor the society in which it operates can thrive” (Aspen Institute, 2000). Social-impact management is a descriptor for the confluence of ethics, social responsibility and management that exist in Jesuit Business School programs. Integrity and character are the bedrock of leadership. Communication, whether it is internally within the organization or with external stakeholders, conveys the organization’s position and views on social responsibility. Bill Ford, Executive Chairman of the Board of Directors at Ford Motor Company sums up the importance of social-impact considerations in management: "The fundamental challenge facing business in the 21st century will be meeting the needs of consumers and shareholders ... in a way that balances economic, environmental and social requirements ... . The task for business schools is to engage young leaders and give them a longterm vision of success that includes social responsibility. Companies must behave differently in the next century, and will require new leadership" (WRI, 2001). The Jesuit Advantage Jesuit Schools of Business rest in a rich centuries-old Jesuit tradition of ethical self-awareness amidst academic freedom. Common themes in Jesuit education include educating the whole person, promotion of justice, self awareness and acquiring knowledge in rigorous learning environments. Let us look at Jesuit education from a different perspective, that is, from what the individual actually learns and how students are prepared for increased management and leadership responsibilities. In this “inside out” approach, as the person acquires knowledge and develops management and leadership skills he/she becomes better equipped to make to better, more informed decisions and to measure the effect of those decisions. Decisions thus take on a broader 2 perspective that includes using quantitative data (profits, revenue growth, etc.), qualitative data (how people and the surrounding community are affected) and understanding personal decision-making style. More importantly, self awareness provides a foundation for ethical decision making and for mustering the courage to make tough unpopular decisions. Leaders make decisions that affect performance, employees, customers, and impact local communities. As glaringly evident in the Enron, WorldCom and Tyco debacles, when greed and self interest lead, performance and people suffer. By contrast, principle-centered leaders who act according to strong, ethical values don’t end up in jail, and their companies perform better in the long run. Ethical actions and decisions are on the high road, which appears to be the harder road for some leaders to take (Lindsey and Pate, 2006). The ideal environment for leadership development is one that commits equally to teaching students hard skills and encouraging them to understand, question, and develop their values. By emphasizing self-awareness and teaching decision-making through hands-on practical experience using case histories and real-life examples provides a strong base for teaching leadership (Lindsey and Pate, 2006). Ultimately, “the proof is in the pudding.” In EMBA programs, we are in a better position to teach leadership because our students already have experience in the corporate world and have faced leadership challenges. They have experience that provides context for learning. Education provides contextual meaning to their experience, and the classroom becomes a leadership laboratory. By repeatedly evaluating leadership performance in real-life situations and their individual responses to the sensitive issues discussed in class, students become increasingly aware of and are able to identify the actions, activities, and corporate issues that together create better leaders. Moreover, by continually viewing this in relation to their own individual perspective, they develop a leadership consciousness (Lindsey and Pate, 2006). Ethics is indisputably a core element of leadership development. While many business schools have rushed to insert that element into their programs, this approach often leaves ethics as an add-on rather than an integral component. The hard skills – finance, statistics, operations management, information technology – tend to dominate the business curriculum, overshadowing the balance of values, self-awareness and ethics (Lindsey and Pate, 2006). For at least the past 450 years, Jesuits have taken a strong stand in favor of high moral and ethical principle. As Lowney notes, “Jesuits did not become successful leaders simply by adhering to particular religious beliefs but by the way they lived and worked. And their way of living holds value for everyone, whatever his or her creed” (Lowney, 2003). An overriding theme of Jesuit education considers it critically important that social-impact, ethics-based management be incorporated into educational delivery models. Jesuit Business Schools have a long-running reputation for academic rigor steeped in the liberal arts tradition. Service to humanity and the stewardship of the environment has and continues to be important underlying components of Jesuit institutions. For example, following in this rich tradition, “LMU understands and declares its purpose to be the encouragement of learning, the education of the whole person, the service of faith and the promotion of justice.” Education is seen as a means for preparing graduates for productive service to society. By emphasizing the importance of character, socially responsible action, and ethical conduct, the Executive MBA Programs prepare managers for leadership positions in their places of work and in the communities they live. Many of these students are already in the workplace and many hold influential positions. Executive MBA students are managers with extensive responsibility who exercise substantial influence. The Common Thread---Jesuit EMBA Programs There are thirteen EMBA Programs in United States Jesuit institutions of higher education. institutions are: 1. Fordham University 2. Georgetown University These 3 3. Loyola College in Maryland 4. Loyola University Chicago 5. Loyola Marymount University 6. Marquette University 7. Saint Joseph’s University 8. Rockhurst University 9. Saint Louis University 10. Santa Clara University 11. Seattle University 12. University of San Francisco 13. Xavier University Within these institutions, there are programs that incorporate themes of Corporate Social Responsibility, Ethical Decision Making, and Leadership for a Just and Humane World. Below are some examples of how the majority of these institutions, as taken from their individual web sites, have incorporated these frameworks within their respective programs. Fordham University Executive students are required to take the following course: Contemporary Ethical Issues in Business Georgetown University Executive students are required to take the following course: Business Ethics Loyola College in Maryland Executive students in both the EMBA and Fellows Programs are required to take the following courses: Ethics and Corporate Social Responsibility; Capstone Retreat: Putting Values Into Action Loyola University of Chicago Executive students are required to take the following courses: Business Ethics; Issues in International Business Ethics. Loyola Marymount University Executive students are required to take the following courses: Ethics and Spirituality in the Workplace, Decision Support Foundation; Leadership and the 21st Century Executive; Manager as Decision Maker. Seattle University Executive students are required to take the following courses: Building Vision for a Global Community; Leadership Synthesis, Reflection and Development; Leadership for a Just and Humane World; Law and Corporate Social Responsibility. Marquette University Executive students are required to take the following course: Ethical and Societal Issues in Business. Rockhurst University Ethical Leadership and Corporate Social Responsibility are themes within the program. 4 University of San Francisco Ethics and Social Responsibility is one of the five themes within the program. As can be seen in the information above, Jesuit Executive MBA Programs are in a unique position to have a profound impact on current executives, as well as future business leaders within society. As indicated earlier, it is obvious from the current market climate that executives are faced with many challenging decisions that can have monumental ethical consequences. Whether it was planned or not, most Jesuit EMBA Programs have incorporated some degree of Corporate Social Responsibility, Ethical Decision Making and Leadership for a Just and Humane World within each program. Given the recent news headlines of corporate scandal, mistrust and white collar crime, perhaps Jesuit EMBA Programs can serve as that one vehicle in creating a more just society within Corporate America and the international community as a whole. Examples from Jesuit Executive MBA Programs The following examples illustrate the impact that Jesuit EMBA programs can collectively have on creating a more just society. Fordham University The Fordham University EMBA Program was established in 1998 and its tenth class will graduate by May 2009. The program is a full MBA in Management Systems. EMBA students receive the equivalent MBA degree as students who attend the full-time and/or part-time programs. The concentration, as indicated earlier, is in Management Systems with a global focus as well as a management development focus. The goal of this program is to have students “operationalize” the learning immediately so as to “power their professional performance” now and in the future. The Graduate School of Business Administration at Fordham University was established in 1969 in the Jesuit tradition of excellence in education, intellectual vigor and ethical conduct. The institution’s commitment, as indicated in the Academic Bulletin 2007-2008, is as follows: Instilling skills necessitated by globalization; Ethics in business; Understanding the use of technological innovation; Lifelong achievement of intellectual excellence; The use of metropolitan New York’s unique bounty of resources; and Humanistic concern for our students. (Fordham GBA Academic Bulletin, 2007-2008). With this as a backdrop, within the EMBA Program there is a mandatory course within the curriculum titled “Contemporary Ethical Issues in Business” in which the goal of the course is not to necessarily sway the executive students to a particular ethical philosophical thought but rather make them aware of ethical dilemmas and potential issues so as to frame out their own convictions and beliefs. As part of the required deliverable for this course, EMBA students are required to explore an ethical crossroads in which they were confronted on the job and then they must frame out how they responded to this crossroads and how the literature, if at all, supported their actions. EMBA students’ feedback on this experience has been profound. They indicate in course evaluations and individual discussions that such an exercise has enabled them to view ethics on the job in an entirely new way and has made their perspective on ethical issues quite different from when they started the program. In addition, EMBA students at Fordham University participate in an international student consulting project as a capstone pedagogical experience. Each cohort, throughout the program’s history, has traveled to China to present their findings from each consulting project to the top leadership within these corporations. While the focus of each consulting project is on “market development and growth,” there is inevitably a focus, within each project and presentation, on the role of ethics in business and corporate social responsibility. In a climate where some view these type actions and initiatives blatantly missing, corporate executives in China find the discussion of ethics and corporate social responsibility quite refreshing and always leave the presentation 5 excited about the potential of leading their industry in this regard. Overall, with the economic growth of China as a world power, ethics and corporate social responsibility within this emerged market can certainly go a long way. Loyola Marymount University LMU’s EMBA Program is designed for managers with significant managerial and leadership experience. Directly supporting the College of Business Administration and University missions, the Program focuses on building ethical leadership. The pertinent educational objective for the EMBA is “to provide graduates with a framework for ethical decision making, leading responsibly and acting with integrity.” Through EMBA student-conducted outreach projects to smaller non-profit and disadvantaged businesses, companies and organizations come to know the values of the University and its focus on ethical conduct. A competency-based approach adds depth to the curriculum by providing 21st century managers with the ability to use critical thinking skills and knowledge to handle challenges in the rapidly changing and unpredictable workplace. Ethical decision-making and social-responsible actions are deeply intertwined in leadership, and as such are “mapped” into course content and application project assignments. Learning outcome objectives are established and assessed at the conclusion of a module. To illustrate how a competency is threaded throughout the entire twenty-one month program “Leading with Integrity,” the main social-impact management competency will be used. The progression starts in the first semester by introducing the importance of understanding one’s own core values. A model for ethical decision making is introduced and forms the basis for assessing increasingly more complex ethical and social issues. In the next semester students deal with conflict resolution of ethical issues and start to incorporate a personal view of ethical decision making. The Summer Consulting Project, placed between the second and third semesters, is an experiential learning activity where students engage in a business problem-solving project with a small nonprofit or disadvantaged business. This provides an opportunity for students to become directly involved in socially responsible action. In the third semester ethics, core personal values and social responsibility are integrated into the business environment. In the final semester students prepare a personal plan for balancing the effective use of ethics and social responsibility as a tool for business leadership. A major requirement in the LMU EMBA Program is a management-consulting project conducted between the first year and second year that reaches out to small non-profit and disadvantaged businesses. The project’s focus is three fold: 1) to provide EMBA students an opportunity to use the sophisticated knowledge and skills acquired in the EMBA to assist small companies in the Los Angeles business community; 2) to provide small companies free, high level consulting support that they would not ordinarily be able to afford; and 3) to support the University’s mission of outreach and support to the community. Since the first EMBA class in 2000, twenty six EMBA student teams have served twenty seven clients. Through these EMBA summer projects entrepreneurial thinking, ethical action and business practices are integrated with real-life experiences. The classroom experiences are enhanced through the challenge of a real-life business assignment. The melding of explicit and tacit knowledge delivered in a business setting is a unique aspect of the EMBA Program. EMBA student teams assigned to these challenges gain an understanding of the importance of developing knowledge outside of the classroom to improve the learning process. The Executive MBA Industry In order to determine if Jesuit EMBA Programs are a vehicle to create a more “Just Society”, it is first important to analyze the overall EMBA Market to see if such potential exists in terms of popularity and scale. With this as a backdrop, and on face value, it appears that the Executive MBA market is thriving and continues to be in the growth stage of the product lifecycle. This is especially true for programs outside the United States (EMBA Council, 2007). According to the Executive MBA Council, an international body of over 200 EMBA Programs, there is much data that supports this growth market. For example, according to the EMBA Council, 57% of programs worldwide are considering expanding their programs and/or establishing new satellite locations (EMBA Council, 2007). In addition, 84% of all non U.S. Programs were established since 1990 with over a 21% 6 growth rate in private institutional programs since this time (EMBA Council, 2003). It has also been reported that there has been a 25% overall increase in admission applications, with the Northeast section of the United States experiencing a 14% increase, and as a result of this surge, acceptance rates for these programs have decreased from 67% to 63% (EMBA Council, 2007). Class (cohort) size has also seen an 8% increase within schools from the Northeast United States (EMBA Council, 2007). The EMBA Council data also reported very satisfied EMBA student customers. For example, research from the EMBA Council’s Student Exit Surveys indicate that 99% of EMBA students would refer their programs to other prospective students (EMBA Council, 2005). In addition, 50% of EMBA graduates report new responsibilities gained as a result of program entry and about 33% of students received a promotion during their studies (EMBA Council, 2005). The council also reports that almost 80% of EMBA graduates indicate their value to their organizations increased as a result of entering their program and on average, it takes seventeen months from the start of the program for a sponsoring company to gain its return on investment (EMBA Council, 2005). Adding to this program satisfaction, mean salaries for 2007 EMBA graduates have increased 21% in two years to $130,056 (EMBA Council, 2007). These salary increases are up from $96,300 which was the mean salary for EMBA students in 2001 (EMBA Council 2003). While all these data illustrate satisfied EMBA students and an industry that is experiencing growth, there are other indicators that have emerged that could be a cause for concern. For example, corporate financial reimbursement policies for such programs have experienced decreased support. This can be seen in 2001 when 44% of all EMBA students were 100% financially sponsored and only 9% were self financially sponsored (EMBA Council, 2003). In 2007, full corporate financial sponsorship has decreased to 33% with an increase in self sponsorship to approximately 33% (EMBA Council, 2007). In essence, what the market is dictating is an increased amount of corporations unwilling to pay full freight for EMBA programs; this places increased financial burden on the students. With many program tuition and fees approaching $100,000, ability of students to pay is a concern. Therefore, on face value, the EMBA market continues to appear to be in the growth stage of the product lifecycle and as a result, there is a big imperative and strong financial motive for institutions of higher education to grow such programs for expanded revenue and inevitably resources for a school. However, the dwindling financial support coupled by a growing disparity of tuition prices among institutions can potentially have an impact of the future popularity of such programs. In any event, Executive MBA Programs continue to be gaining popularity and as a result, could be used as a vehicle, in particular Jesuit EMBA Programs, in educating executives to build that just society. Challenges So, where do we stand on positing Jesuit EMBA programs as a means of developing principled leaders and what are the challenges? Challenges have two dimensions: external, i.e., how the MBA is perceived in the marketplace, and internally, i.e., how business schools are viewed within Jesuit institutions. External. There seems to be a furor surrounding the value, or lack thereof, of an MBA degree. Furthermore there is a growing distance between industry and academe in the efficacy of using education as a means of leadership development and our ability to actually “teach” leadership. Take, for example, the recent Bennis and O’Toole Harvard Business Review article, “How Business Schools Lost Their Way,” that decries business schools as “ill equipped to wrangle with complex, unquantifiable issues… the stuff of management” (Bennis & O’Toole, 2005). In a recent Fortune Magazine article, “Why an MBA May Not Be Worth It,” one reader says, “he used his MBA to line his parrot’s birdcage,” and others “decry the degree as a joke, the biggest waste of time and money.” This article, and numerous others in leading business magazines, cites Stanford professor Jeffrey Pfeffer’s 2002 study concluding “there is little evidence that mastery of the knowledge acquired in business schools enhances people’s career, or that even attaining the MBA credential itself has much effect on graduates’ salaries or career attainment.” Henry Mintzberg, a professor of management at McGill University, has also long held a contrary view to business education. In his book, Managers not MBAs” he claims that the MBA 7 programs choose the “wrong people” and the “wrong ways:” “wrong people” because they are mostly young and inexperienced managers; “wrong ways” because the purely academic or case-based pedagogical approaches are inadequate. Mintzberg has a valid point regarding experience. Students with experience do gain more from management education—practice informs theory and theory informs practice. This isn’t new. Peter Drucker in the 1970s stated, “Managers need management education the most and get the most from it.” This was a founding principle of the Executive Management Program at Claremont Graduate University that has endured for over 30 years. Part of the confusion is the lack of differentiation between EMBA, full-time and part-time MBA programs. When looking at part-time and EMBA programs, much of the criticism loses its strength. For example a vast majority of MBA students have work experience. According to AACSB International, the accrediting agency for business schools, “part-time MBA programs at AACSB member schools [which includes most if not all nationally ranked business schools] represent 58% of MBA enrollment; only 24% are enrolled in traditional two-year, full-time programs.” Part-time students are also working part- or full-time and many of the full-time programs require students to have work experience. Executive MBA programs require their students to have significant management and professional experience. So, the “wrong people” is a rather small proportion of the MBA student population. Not all MBA programs should be painted with the same brush. As noted earlier, Jesuit EMBA schools have and continue to adapt curricula, programs and course offerings. Jesuit EMBA programs include courses in leadership, ethics and managerial competencies. Many use real businesses for projects and case studies. Many programs include domestic and international field trips to expose students to different business and cultural settings. These are examples where Jesuit EMBA programs are being proactive. The challenge is simple—we just have to get the word out. Bottom line, Jesuit EMBA program can collectively have a great social impact in building a more just society. Internal. Business schools are the “professional arm” of Jesuit institutions. There is, as it should be, a strong focus on Liberal Arts and Jesuit heritage. This unfortunately can have the tendency of viewing the business school as a cash cow and overlooking the possibilities of seeing the business school as an integral part of mission execution. This is not intentional, but more of an oversight. This notion was recognized two thousand year ago as Jesus began teaching in his hometown of Nazareth. The Bible says “they were astonished and said, where did this man get this wisdom…is this not the carpenter’s son…and they took offense at him. Jesus said to them, “a prophet is not without honor except in his hometown and his own household…and he did not do many miracles there because of their unbelief.” (Matt 13: 54-58). Rather than licking our wounds we, Jesuit business schools in general and EMBA programs specifically, must show the true wisdom of Nazareth. We must be proactive. Through our link to the business community and the position of trust that our EMBA students have placed in us, we are in an ideal position to make a change. We are training leaders who are in increasing positions of authority and responsibility. Their examples of principled leadership and ethical conduct can be an inspiration to those in their organizations and other stakeholders. They can make a difference. There are also other challenges, such as attracting qualified students and faculty. Additionally, Jesuit business schools must ensure that members of the faculty hold a healthy respect for the institution and its values, which is perhaps more of a challenge for Jesuit colleges and universities. Both of these dimensions affect curriculum design decisions. Next Steps We have discussed the need for principled leadership and provided examples where Jesuit EMBA programs are embracing Jesuit principles of individual responsibility and social justice. We have also discussed that Jesuit EMBA Programs have a unique opportunity in creating “a more just society” in that the students enrolled within these programs are seasoned managers and leaders whose decision making can have a profound impact not only to their unit and organization, but also to their stakeholders and society at large. In addition, with the growing popularity of EMBA Programs, Jesuit EMBA Programs are, once again, in a unique position 8 to have frontrunner status in leading the charge in creating this more just society among all EMBA Programs, regardless of denomination or heritage. As one can see, Jesuit EMBA Programs can be used as a powerful tool in creating that “more just society” within the spirit of St. Ignatius Loyola. 9 REFERENCES “Beyond Grey Pinstripes”, Report on Preparing MBA’s for Social and Environment Stewardship, World Resources Institute and The Aspen Institute Initiative for Social Innovation through Business, 2001 ”Executive MBA Industry Trends and 2003 Research Results”, The Executive MBA Council, 2003. “On Students’ Minds”, EMBA News-Quarterly Online Magazine of Executive MBA Council, March 18, 2008. Petit, Francis (2005). “Incorporating Customer Experience Management Concepts within your Executive MBA Program.” Journal of Executive Education. 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