Public Information Campaign on Bharat Nirman
Public Information Campaigns (PICs) are a part of an innovative out-reach strategy developed by
Press Information Bureau, the nodal media relations office of the Government of India. PICs are
being organized country-wide to disseminate information to the targeted beneficiaries on the
Bharat Nirman Programmes of Government of India.
The PIC on Bharat Nirman is being organized by PIB, Bangalore in association with Inter Media
Publicity Coordination Committee, Karnataka and Bangalore Urban Zilla Panchayat from 1st- 5th
September 2006 at Yelahanka, Bangalore North Taluk Headquarters. The five-day theme based
campaign will be a bouquet of exhibition, seminars, open forums and cultural programmes at the
venue and surrounding villages.
Bharat Nirman Exhibition: The main attraction of the Bharat Nirman Exhibition will be the
audio-visual exhibition put up by the Directorate of Advertising and Visual Publicity, Bangalore
in association with Directorate of Field Publicity comprising more than 100 exhibits about
various programmes of Government of India. The exhibition will also screen movies about
NREGA, RTI and other issues of importance. Apart from DAVP’s main exhibition, various
departments of Government of Karnataka, PSUs such as HMT, BEL, BEML, Banks such as
Syndicate Bank, Canara Bank etc will be participating in the exhibition.
Field Programmes: 4 field units of Directorate of Field Publicity viz., Mysore, Chitradurg,
Hassan and Shimoga and 2 units from Department of Information, Govt of Karnataka along with
8 troupes of Song & Drama Division will be covering about 150 villages in and around Bangalore
East and North Taluk. They will organize competitions for target groups like youth, women etc
and also screen topical films such as Chikungunya, Education of the girl child, AIDS Awareness
and many children films such as Karamati Coat, Baaja, Halo etc. They will also put up photo
exhibitions and distribute literature on programmes and projects of Government of India.
Other highlights of the PIC on Bharat Nirman :
School enrollment programme for children between-8-14 yrs under SSA
Mobile School Bus at the venue
Health and Nutrition Camps
Cultural Programmes
You are cordially invited to participate in the campaign and visit exhibition stalls which will be
open from 10.00 am – 8.30 pm from 1st- 5th September 2006
Dr.Somasekhara
Chief Executive Officer
Bangalore ZP ( U)
Shri A P Frank Noronha, IIS
Chairman, IMPCC & DDG
DAVP, Bangalore
Smt Archana Datta, IIS
Dy.Director General ( M & C)
PIB, Bangalore
Public Information Campaign on Bharat Nirman
Programmes during the Campaign:
SEPTEMBER—1, 2006 - FRIDAY
Inauguration of the Bharat Nirman Campaign & Exhibition
Inauguration of the National Nutrition Week & release of Kannada brochure on
‘Nutrition Literacy’ brought out by Food & Nutrition Board, Bangalore, Ministry of
Women & Child Development, Government of India
Time : 10.30 AM – 12 AM
Bharat Nirman Rally
Time: 10.00 AM
Cultural Programme
Light Music: Smt.Pratibha Nandan and party
Time-6.30—8.30 PM
SEPTEMBER—2, 2006 - SATURDAY
Media Workshop on ‘Bharat Nirman –Rural Electrification & Power Sector Reforms’
organized in coordination with Karnataka Electricity Regulatory Commission (KERC)
Inauguration:10.30—11.45 PM
Workshop Schedule : 12.00 – 1.30 PM
Resource persons: KERC
Public Interaction on electricity issues’ organized in coordination with BESCOM
Time----3—5 P.M
Cultural Programme
Dance Drama: Smt Jyothi Pattabhiraman and party
Time-6.30 –8.30 PM
SEPTEMBER-3,2006- SUNDAY
‘Mahila Samavesha’: A Sensitisation workshop for women PRI Members on Bharat
Nirman Programmes organized in coordination with Department of Rural Development
and Panchayati Raj(RDPR) and Mahila Samakhya Karnataka
Inauguration : 10.30- 11.45AM
Workshop Schedule : 12-1.30 PM
Resource Persons: Shri Shivsailam IAS,Secretary, Department of RDPR- National
Rural Employment Guarantee Programme.
Shri Ateeq, IAS, Programme Director, Sarva Siksha Abhiyan(SSA)- on SSA programme
Smt. Ahalya Bhat,Director,Singamma Srinivasan Foundation – Gender budgeting
Dr. Suchitra Vedanth, Director, Mahila Samakhya,Karnataka – Role of standing
committees in Gram Panchayats.
Lunch: 1.30-2.30 PM
Interaction & Feedback: 2.30-4PM
Cultural Programme
Yakshagana by Shri Srinivas Vastav and party
Time : 6.30 – 8.30 PM
SEPTEMBER-4, 2006 - MONDAY
Health and Nutrition Camp
organized in coordination with Department of Women and Child, District Health Office
Time : 10.30 AM
Yuva Samavesha on AIDS Prevention
organized in coordination with Karnataka State AIDS Prevention Society and National
Service Scheme (NSS)
Time : 3.30 – 5 PM
Resource Persons: Dr. Chandramohan, Project Director, Reproductive Child Health NRHM – For Promotion of Healthy Lifestyles
Dr. M R Mohan Raj, Deputy Director, KSAPS – Magnitude of HIV/AIDS
Sri G B Meti Deputy Director, KSAPS - Youth Vulnerability to HIV/AIDS
Cultural Programme
Bhakti Geetegalu: Shri Shashidhar Kote and party
Time: 6.30- 8.30 PM
DAY-----5 SEPTEMBER-5, 2006 - TUESDAY
Theme: National Common Minimum Programme
Programme : Raitara Samavesha on New Agricultural Technology & Best Farm
Practices organized in coordination with Department of Agriculture, Government Of
Karnataka.
Inauguration : 10.30- 11.45 AM
Panel Discussion & Interaction: 12.00- 1.30 PM
Panel members: Dr. H Khader Khan, Extension Co-ordinator, University of Agricultural
Sciences
Dr. P Margoob Hussain, Professor of Veterinary Gynecology, University of Agricultural
Sciences
Dr. V Suryanarayana Reddy, Crop Specialist, UAS, Hebbal
Dr. K Geetha, Assistant Professor of Home Science, Farmers Training Institute, Hebbal
Dr. M Prabhakar, Principal Scientist, Indian Institute for Horticulture Research
Shri P N Krishnamoorthy, Principal Scientist, Division of Entomology and Nematology
Dr. B Balakrishna, Scientist, IIHR
Benefit Distribution Programme
Organized in coordination with Bangalore ZP (U), Syndicate Bank (State Lead Bank),
Canara Bank (District Lead Bank) and Life Insurance Corporation of India.
Time- 3-5 PM
Cultural Programme
Kathak Performance: Smt. Suparna Venkatesh and party
Time—6.30-8.30 PM
DAY----6 SEPTEMBER–6, 2006 - WEDNESDAY
Valedictory Function
Prize Distribution of Field Programmes organized in coordination with Directorate of
Field Publicity
Time: 11 AM