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Lesson Plan: Increasing Your Digital Footprint.
Rm:
Flexible classrooms with tables for group working.
(Book room from 9.00-2.00)
Date:
TBF
GOAL
To move staff along to the next level of web presence. Given that
there will be different entrance levels among participants, we’ll be
looking for a range of outcomes: some will be encouraged to blog,
others to make personal wed pages, others to extend and deepen their
professional networks.
NUMBERS
Ideally no more than 10-12 participants
PRE-WORK
All participants will be asked to bring no more than a paragraph
that describes their recent work/research. It could be the
abstract to a journal article or an executive summary to a
funding proposal
WORKSHOP
LEADERS
Jane Secker and Matt Lingard
MATERIALS
Flip Chart Paper, Blu Tac
Marina will look up all the people participating BEFOREHAND to see how
networked they are: Are they up to date? Do they have personal websites? How well
networked are they? And feedback results to Jane and Matt
WORKSHOP OUTLINE
9.30 Coffee and tea available
9.45 – 10.15 Introduction: JS and ML
10.15 – 11.00 Mapping your own and other people’s web presence
10.15-10.30 Exercise 1: drawing your own map
10.30 – 10.50 Exercise 2: Googling 2 other participants
10.50 – 11.00 Feedback
11.00-11.10 Coffee
11.10-12.00 Web presence presentation: institutional, personal, social (JS / ML)
12.00-12.30 Writing for the web
12.30-12.45 Knowing your audience: Marina
12.45 – 13.00 Round up and questions
13.00 – 14.00 Lunch and discussion
Arrival and Registration. Coffee/tea @ 9.30. Workshop to start @ 9.45
Intro
(30 mins)
Myths and Facts about your Web presence and google ranking.
Presentation
 Introduction to the day and introduction to us
 What do we mean by web presence? What do we mean by digital footprint?
(ML)
 Googling ‘Jane Secker’s web presence – an overview
o Blog
o CLT web page
o Twitter
o Slideshare
o You Tube video
o LSE Experts
o No Facebook – because changed settings!
o Web presence you control / web presence you don’t
o Role of the Google Alert
 Search engines and how they work (from Going Beyond Google) (JS)
o Different search engines
o Googling when signed in with a Google account – differences
o Google Scholar
Examples will be displayed using a projector. Jane and Matt lead discussion.
10.15 - 10.45
Mapping your Web Presence (as it exists currently)
EXERCISE This is an individual exercise that allows staff to think about the presence
they already have on the Web. They’ll be asked to draw a visual representation or
map of their online profile (sheets of flip chart paper and blu tac:10 mins)
 Matt to make a slide of his web presence mapped
Feedback and brief discussion (15 mins)
Finish @ 10.45 (no laptops open yet!) wrap up by saying we’ll come back to this with
a brief verification exercise, and a question to each participant about how to move
forward.
10.45-12.00
Navigating the Profile-Building Landscape
EXERCISE In pairs. Each pair gets the names of 2 other people in the room, and they
are given 5 mins to find out as much about them as they can about them. Then 10
mins to feedback findings to the group. People get to comment on how accurately
they felt themselves drawn. But also: how easy was it to find information? Where did
you look? What search engines did you use? etc
 Matt to prepare slide as place holder
Coffee Break (10 mins)
11.00
Jane walks through the different types of web presence, beginning with institutional
presence (creates a level playing field among group).
 LSE Experts
 LSE Research Online (JS to check with Neil about what detail)
o Google Scholar
 LSE website – departmental pages
Matt leads on personal web presence (you’ve got a homepage that you personally
control) and both Matt and Jane lead on social presence (you put yourself on social
networking spaces). Note blogging represents overlap between categories.
Personal
 LSE Personal pages
 Other personal pages hosted elsewhere
 Blogging
Social
 Social networking: Facebook, Twitter, Academia.edu
 Social media sites: delicious, YouTube, slideshare, Flickr
12.00 -12.30
Matt offers succinct tips on ‘Writing for the Web’ (letting staff know that this is in
fact the work of a whole other workshop). But for our purposes we want the tips to
serve as a backdrop for a rough and ready writing exercise.
 Matt to prepare presentation with existing slides
EXERCISE: Individual. Each participant is given just 5 ins to re-write their single
paragraph abstract/summary in language that is suitable for the Web.
12.30
Marina talks for 15 minutes on (1) ‘thinking about your audience’. Who’s going to
read your blog/web page? And why? media/ potential corporate partners/ funders/
grant givers. What’s more what value does it add to you? And (2) how Public
Engagement differs from ‘impact’ and why it might be more useful to think of
communicating with a wider audience in terms of outreach.
12.45
Jane & Matt wrapping up.
Asks participant to pick up their maps, identify the missing links and mark them up,
then chose one you’d like to tackle in order to move forward. Could be open resource
archiving, blogging, setting up a web-page, extending your professional network.
Jane and Matt hand out leaflets to take away detailing upcoming CLT courses.
1.00 – 2.00
Lunch and opportunity to discuss/take further issues/objectives that emerge out of the
workshop
Room vacated by 2.00
Who is going to look you up?
Who’s going to be interested in your work?
personal, social/media networking ie the web world beyond, and what each of them
embraces.
Includes talking about your digital ID eg. Managing the personal and professional.
Use examples of good practice. Eg Danny Quah, Connor Gearty, Charlie Beckett
Want to encourage staff to think about pulling their different web presences together.
NAMYZ.
Personal
Institutional
Public
Blogging your main presence
Networking – people looking at the big picture, not just putting yourself out there
randomly but thinking about the places that are most important.
Discussion