DPI 801A
THE ARTS OF COMMUNICATION
Fall 2012
“The human mind is a pattern-seeking, story-telling device.”
Stephen Jay Gould
“Delight is in the details.”
Vladimir Nabokov
Instructor:
Marie Danziger
marie_danziger@harvard.edu
Littauer 102 (617- 495-2686)
Office Hours:
Monday, Wednesday, 2:30pm-4:00pm and Friday, 10:30am-12:00pm
and by appointment
Faculty Assistant:
Alison Kommer
alison_kommer@harvard.edu
Taubman 271 (617- 495-1329)
Course Assistants:
Bud Sambasivam (MPA 2) email: budsambasivam@ewb.ca, phone (857) 272-3617
Mike Maughan (MPA 2) email: michael_maughan@hks13.harvard.edu,
phone 602-316-5607
CLASS MEETINGS
Class sessions include a lecture/discussion each Monday and Wednesday from 4:10pm-6:00pm in RG 20,
occasionally with guest practitioners. Starting in week 3 and continuing for the rest of the semester, students
will be divided into two sections – one on Wednesdays, the other on Fridays – for oral presentations. Sections
will be scheduled as follows:
RED Group – Wednesday, 4:10pm-6:00pm in RG 20
BLUE Group - Friday, 1:10pm – 3:00pm in RG 20
OVERVIEW AND OBJECTIVES
Today’s leaders must have an ability not only to analyze thoughtfully, but also to communicate clearly and
persuasively. This course is designed for potential leaders in politics and public policy as well as other
professions. Its primary goal is to strengthen the capacity of each student to speak and persuade well;
secondarily, it is also intended to help leaders and advocates communicate with the public either directly or via
the press. Students will be expected to read a number of articles and watch sample videos in preparation for the
lecture/discussion classes and, during the workshops, to stand in front of the class giving brief speeches that will
then be critiqued and will be available in video streaming for later review.
COURSE OUTLINE
As a general proposition, the first session of each week (Monday) will be a large lecture/discussion class
focusing on critical aspects of public persuasion in the context of difficult leadership situations. During the
second hour of these lectures, selected students will deliver prepared speeches and receive class feedback. In
the second weekly session, (Wednesdays or Fridays) students will divide into two smaller workshops of about
20 each to hone their speaking skills in the relevant areas covered by the lecture and readings. Guest
practitioners will occasionally contribute both to lectures and to feedback in the workshops.
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The first eight weeks of the course will emphasize basic techniques for charismatic public oratory – how to find
one’s voice, employ the standard elements of oral persuasion, speak eloquently and express cultural values. The
course will then focus on guidelines for debates, panel discussions, crisis communication and working with the
press. Throughout the semester practical exercises will highlight rhetorical techniques such as mental models,
narrative, visual imagery, and soundbites. Other exercises will cover inspirational speaking, debate, and
speeches that promote democratic dialogue and public accountability. All assignments will require that students
develop important public messages that are substantive and also express passion and commitment. The final
week of the course focuses on ceremonial speaking involving toasts, tributes and eulogies.
AUDIENCE
There is no prerequisite for this course. It should be useful to all students interested in public communication
and with all levels of experience, both in American and international contexts. Please note that enrollment will
be limited because of time limitations for workshop presentations.
EXPECTATIONS
Time requirements for this course are likely to be high. In addition to the readings, students will be required to
participate actively in frequent oral exercises. Student presentations will be videotaped on a regular basis and
made available as streamed video on the DPI-801A course webpage. Grades will be based on the oral
presentations and on the quality of class participation. Note that contributing to constructive group feedback is
an essential aspect of class participation. Since presentation and feedback are basic to course learning, regular
attendance is required. Two or more unexcused absences will affect the final grade.
ASSIGNMENTS
Each student will be required to give at least six oral presentations of 4 minutes each and several impromptu
presentations as well. In addition, all students are expected to provide meaningful written and oral feedback to
each presentation in their workshop group. There is no final exam. Note that all assignments are due on the
date under which they are listed.
GRADING
Oral presentations
Class participation and written/oral feedback
90%
10%
Note that it is each student’s responsibility to make arrangements to make up missed assignments. Any
assignment that remains unfulfilled receives a failing grade.
COURSE MATERIALS
Course packets will be available in two parts and will be distributed through the CMO. They will include both
practical and theoretical readings. Packet ONE (CP1) contains all required materials (not including book) up to
and including Wednesday, September 12. Packet TWO (CP2) contains all readings for the rest of the
semester that are not available online. Packet THREE (CP3) is optional and contains all materials for the rest
of the semester that are available online. In addition, students will view videotaped excerpts of selected
speeches in class and will often be assigned to watch excerpts of famous speeches available online.
CP1 = Course Packet of all required materials (not including book) up to and including Wednesday, Sept. 12.
CP2 = Course packet containing Non Online materials.
CP3 = Course packet containing Online materials.
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B = Entire books that students will probably wish to purchase at The Coop. One book is required reading for
the course and four are recommended.
Required:
Jay Allison and Dan Gediman, eds, This I Believe: The Personal Philosophies of
Remarkable Men and Women, (Holt Paperbacks, 2007.)
Recommended:
Roger Ailes, You Are The Message: Getting What you Want by Being Who You Are,
(Currency Dover, 1999.)
Jay Heinrichs, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can
Teach Us About the Art of Persuasion (Three Rivers Press, 2007)
Lewis Copeland, The World’s Great Speeches, 4th Edition (Dover, 2000)
V.A. Howard and J. H. Baron, Thinking on Paper (Quill, 1986)
Strunk & White, The Elements of Style, 4th Edition (Allyn & Bacon, 1999)
(Also available online at http://www.bartleby.com/141/)
Finally, the following websites contain links to a broad range of famous speeches--texts, audio, and sometimes
video renditions--that students should find interesting and informative: www.americanrhetoric.com,
http://www.youtube.com and http://www.ted.com.
WEEK 1
Introduction: Five Secrets of Powerful Communicators
Friday
Sept. 7
Lecture in RG 20
Readings:
Marie Danziger, “10 Ways to Generate New Ideas.” CP1
Marie Danziger, “Finding Your Voice.” CP1
Susan Faludi, “Speak for Yourself,” New York Times, January 26, 1992. CP1
Jay Allison, ed. This I Believe, pp. 1-57 and 260-273. B
Aristotle’s Rhetoric, Book 1, Chapters 2 and 3, as excerpted in americanrhetoric.com
http://www.americanrhetoric.com/aristotleonrhetoric.htm. CP1
Recommended Readings:
Roger Ailes, You Are the Message: Getting What You Want By Being Who You Are,
pp. 1-40. B
George Orwell, “Politics and the English Language,”
www.mtholyoke.edu/acad/intrel/orwell46.htm.
JFK, 1st Inaugural, from World's Greatest Speeches, pp. 739-742.
MLK, "I Have a Dream," from World's Greatest Speeches, pp. 751-754.
Nelson Mandela, "On his Release from Prison," World's Greatest Speeches, pp. 882-884.
Ronald Reagan, 1st Inaugural, World's Greatest Speeches, pp. 853-858.
WEEK 2
Making Meaning with Mental Models
Monday
Sept. 10
Lecture in RG 20
Readings:
Fine, Cordelia, “Biased but Brilliant,” New York Times, 7/30/11. CP1
Wayne Parsons, “Models, Maps and Metaphor,” from Public Policy: An Introduction to the
Theory and Practice of Policy Analysis, pp. 57-64, CP1
Jay Allison, ed. This I Believe, pp. 58-111. B.
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Marie Danziger, “Mental Models for Public Speaking.” CP1
Marie Danziger, “Markers for Public Speaking,” CP1
Gerald Zaltman, “How Listeners Think,” in How Customers Think CP1.
Marie Danziger, “Guidelines for More Effective Public Speaking,” pp. 1-15. CP1
Jason Salzman, “Develop a Simple Message,” in Making the News: A Guide for Nonprofits and
Activists, 1998, pp. 9-10. CP1
Neil Postman, “The Information Age: A Blessing or a Curse?” CP1
Online videos to watch:
Simon Sinek: “How great leaders inspire action”
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
(especially the first 8 minutes)
Jill Bolte Taylor’s Stroke of Insight, TED Speech, March 2008
http://www.ted.com/talks/jill_bolte_taylor_s_powerful_stroke_of_insight.html
Atul Gawande, “How do we heal medicine?”
http://www.ted.com/talks/atul_gawande_how_do_we_heal_medicine.html
Wednesday
Sept. 12
Lecture in RG 20
1-2 minute Ungraded Impromptu Speech “Mental Models”
Readings:
Marshall Goldsmith, “Try Feedforward Instead of Feedback,” from Leader to Leader, No. 25,
Summer 2002. CP1.
Marie Danziger, “Feedback Questions to Consider” CP1.
URL from list of op-eds from HKS pressroom:
http://www.hks.harvard.edu/news-events/news/commentary
Starting this week read regularly the op-ed pages of:
The New York Times (http://www.nytimes.com)
The Washington Post (http://www.washingtonpost.com)
The Wall Street Journal, (http://online.wsj.com/public/us)
or The Boston Globe (http://www.boston.com/news/globe)
WEEK 3
Rhetoric, Persuasion and Public Deliberation
Monday
Sept. 17
Lecture in RG 20
Readings:
Maggie Koerth-Baker, “The Mind of a Flip-Flopper,” New York Times, August 15, 2012.
Deborah Tannen, “The Power of Talk: Who Gets Heard and Why,” Harvard Business Review,
Sept. Oct., 1995. CP3
Jay Conger, “The Necessary Art of Persuasion,” from The Harvard Business Review, May-June,
1998. CP3
James Humes, “Power Gesture” in Speak like Churchill, Stand like Lincoln, pps. 127-141. CP2
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Madeleine Kunin, Living a Political Life: One of America’s First Woman Governors Tells Her
Story, pp. 61-70. CP2
Jay Allison, Jay, ed. This I Believe, pp. 112-152. B
Online videos to watch:
“Obama Speech to Republican Caucus” (Jan. 2010)
http://www.youtube.com/watch?v=mTwiLnLipIY&feature=related
“Obama after Iowa,” January 3, 2008 on You Tube:
http://www.youtube.com/watch?v=yqoFwZUp5vc
“Iowa Caucus – Huckabee Speech”
http://www.youtube.com/watch?v=tqPAsKZPH44
Mario Cuomo, “1984 Convention Speech”
http://www.youtube.com/watch?v=kOdIqKsv624
Recommended Readings:
Roger Ailes, You Are the Message: Getting What You Want by Being Who You Are, pp. 41-90;
pp. 145-173.B
Wednesday
Sept. 19
Workshop (Red 1), 4:10pm-6:00pm, RG 20
Workshop assignment: First Graded Speech – “Focusing on Logos”
Friday
Sept. 21
Workshop (Blue 1), 1:10pm-3:00pm in RG 20
Workshop assignment: First Graded Speech – “Focusing on Logos”
WEEK 4
Facing a Skeptical or Hostile Audience
Monday
Sept. 24
Lecture in RG 20
Readings:
Bill Clinton, Speech to American Legion Convention, Chicago, Il., August 25, 1992, from
Karlyn Kohrs Campbell, The Rhetorical Act, 1996, pg. 138-149. CP2
Marie Danziger, “Advocating a Controversial Position” CP2
“Handling the Hostile Crowd”
http://www.toastmasters.org/ToastmastersMagazine/ToastmasterArchive/2007/September/HostileCrowd
_1.aspx
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Online videos to watch:
Obama Speaking to AIPAC on March 4, 2012
http://www.youtube.com/watch?v=TNDQnTjFL6c&lr=1&uid=dn86UYrf54lXfVli9CB6Aw
Marine argues against Don’t Ask Don’t Tell
http://www.youtube.com/watch?v=T_8SdodoIRg
JKF on Religion and Politics
http://www.youtube.com/watch?v=zo5OwuryDfo
Professor Colon Neill, IESE Business School, “Dealing with a Hostile Audience
http://www.youtube.com/watch?v=8oWX1Q1dbiE
Mitt Romney faces hostile audience at NAACP Convention, July 11, 2012
http://www.youtube.com/watch?v=nMvdxN08Bs4
Town Hall Meeting with U.S. Congressman Brian Baird, August 18, 2009
http://www.youtube.com/watch?v=_rRE5UK6NQU
Wednesday
Sept. 26
Workshop: (Red 2) 4:10pm-6:00pm in RG 20
workshop assignment: 4-minute controversial speech
Friday
Sept. 28
Workshop: (Blue 2), 1:10pm-3:00pm in RG 20
Workshop assignment: 4-minute controversial speech
WEEK 5
Generating Emotional Impact: Storytelling I
Monday
Oct. 1
Lecture in RG 20
Readings
Marie Danziger, “Some Rhetorical Uses of Story.” CP3
Peter Guber, “The Four Truths of Storytelling,” Harvard Business Review, Dec. 2007. CP3
Howard Gardner, “The Leaders’ Stories,” in Leading Minds: An Anatomy of Leadership, pp. 4154. CP2
Mario Cuomo, “E Pur Si Muove,” Chubb Fellowship Lecture, from More Than Words: The
Speeches of Mario Cuomo, pp. 52-65.CP2
Jay Allison, ed. This I Believe, pp. 153-200. B
Arthur Miller, “American Playhouse: On Politics and the Art of Acting,” Harper’s Magazine,
June, 2001. CP3
Online videos to watch:
Hans Rosling, “The Seemingly Impossible Is Possible.”
http://www.gapminder.org/videos/ted-talks/hans-rosling-ted-talk-2007-seemingly-impossible-ispossible/
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Chimamanda Adichie: The Danger of a Single Story, TED Speech, July 2009
http://www.ted.com/talks/chimamanda_adichie_the_danger_of_a_single_story.html#
Steve Jobs, “Stanford Commencement Speech 2005”
http://www.youtube.com/watch?v=D1R-jKKp3NA
Isabel Allende on Storytelling
http://www.ted.com/speakers/isabel_allende.html
Recommended Readings:
Abraham Lincoln, Coopers Union Speech (Feb. 27, 1860).
http://www.showcase.netins.net/web/creative/lincoln/speeches/cooper.htm
Patrick Henry, “Give Me Liberty, or Give Me Death!” World’s Greatest Speeches,
pp. 232-234.
J. Robert Oppenheimer, “Prospects in the Arts and Sciences,” World’s Greatest Speeches, pp.
642-645.
Barbara Jordan, Opening Statement to the House Judiciary Committee, Proceedings in the
Impeachment of Richard Nixon, World’s Greatest Speeches, pp. 830-833.
Wednesday
Oct. 3
Workshop: (Red 1), 4:10pm-6:00pm in RG 20
Workshop assignment: 4-minute storytelling speech
Friday
Oct 5.
Workshop: (Blue 1), 1:10pm-3:00pm in RG 20
Workshop assignment: 4-minute storytelling speech
WEEK 6
Generating Emotional Impact: Storytelling II
Monday
Oct. 8
NO CLASS – Columbus Day
Readings:
Lilyan Wilder, “The Key: Being Real,” Chapter 2 from Talk Your Way to Success. CP2
Jay Allison, ed., This I Believe, pp. 201-243. B.
Benjamin DeMott, “Junk Politics: A Voter’s Guide to the Post-Literate Election,” Harper’s
Magazine, Nov. 2003, CP3.
Roger Rosenblatt, “Give Me A Corny Speech. Then I'll Listen,” Time, Aug. 14, 2000, pp. 92.
CP3
Online videos to watch:
“Craig Ferguson Speaks from the Heart”
http://www.youtube.com/watch?v=7ZVWIELHQQY
Recommended Readings:
Roger Ailes, You Are The Message: Getting What You Want by Being Who You Are,
pp. 91-103, 104-144. B
Jonathan Edwards, “Sinners in the Hands of an Angry God,” World’s Greatest Speeches, pp.
227-228.
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HIV Women, ’92 Conventions, World’s Greatest Speeches, pp. 893-898.
John Gardner, Cornell Commencement ’68, World’s Greatest Speeches, pp. 765-770.
George Wald, “A Generation in Search of a Future,” World’s Greatest Speeches, pp. 770-776.
John Lindsay, 2nd Inaugural, ’69, World’s Greatest Speeches, pp. 779-781.
Wednesday
Oct. 10
Workshop: (Red 2), 4:10pm-6:00pm in RG 20
Workshop assignment: 4-minute storytelling speech
Friday
Oct. 12
Workshop: (Blue 2), 1:10pm-3:00pm in RG 20
Workshop assignment: 4-minute storytelling speech
WEEK 7
Empathy: Your Personal Credibility and Trustworthiness
Monday
Oct. 15
Lecture in RG 20
Readings:
Marie Danziger, “Building Trust,” CP3
Marie Danziger, “Delivering Bad News, “Facing a Highly Polarized Audience, “Responding to
Allegations of Failure or Misconduct.” CP3
Gerry Spence, How to Argue and Win Every Time, pp. 135-147. CP2
Zimbardo and Leippe, “The Psychology of Attitude Change and Social Influence,” pp. 12-21.
CP2
Jay Allison, ed. This I Believe, pp. 244-259. B
Brooks, David, “All Politics is Thymotic, New York Times, March 19, 2006 CP3
Online videos to watch:
Brené Brown: “The power of vulnerability”
http://www.ted.com/talks/brene_brown_on_vulnerability.html
Act of Uniformity, speech from the movie “Elizabeth.”
http://www.americanrhetoric.com/MovieSpeeches/moviespeechelizabeth.html
Gandhi Advocates Policy of Nonviolence, speech from the movie, “Gandhi.”
http://www.americanrhetoric.com/MovieSpeeches/moviespeechgandhi1.html
Gandhi Addresses Indian National Congress, speech from the movie, “Gandhi.”
http://www.americanrhetoric.com/MovieSpeeches/moviespeechgandhi2.html
Gandhi To British Authorities: "It Is Time You Left" from the movie, “Gandhi.”
http://www.americanrhetoric.com/MovieSpeeches/moviespeechgandhi3.html
Mr. & Mrs. Gandhi Address the People of India, from the movie, “Gandhi.”
http://www.americanrhetoric.com/MovieSpeeches/moviespeechgandhi4.html
Recommended Readings:
Roger Ailes, You Are the Message: Getting What Uou Want by Being Who You Are,
pp. 103-121. B
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Lincoln’s Gettysburg Address.
http://www.showcase.netins.net/web/creative/lincoln/speeches/gettysburg.htm
Franklin D. Roosevelt, Acceptance Address, Philadelphia, 1936.
http://www.presidency.ucsb.edu/ws/index.php?pid=15314&st=philadelphia&st1=
Ronald Reagan, Remarks to Students, Moscow State University, 1988 (partial)
http://www.nationalreview.com/document/reagan_moscow200406070914.asp
Wednesday
Oct. 17
Workshop: (Red 1), 4:10pm-6:00pn in RG 20
Workshop assignment: 4-minute speech involving a difficult leadership scenario
Friday
Oct. 19
Workshop: (Blue 1), 1:10pm-3:00pm in RG 20
Workshop assignment: 4-minute speech involving a difficult leadership scenario
WEEK 8
Expressing Identity: Acknowledging the Color of Your Lens
Monday
Oct. 22
Lecture in RG 20
Readings:
George Lakoff, “Framing the Dems,” The American Prospect, Sept., 2003. CP3
Walter Truett Anderson, “Four Different Ways to be Absolutely Right”, The Truth about The
Truth, pp. 110-116. CP2
Steven Pinker, The Blank Slate, pp. 283-305. CP2
Drake Bennett, “Changing History: Four New Ways to Write the Story of the World,” Boston
Globe, Feb. 7, 2010
http://www.boston.com/bostonglobe/ideas/articles/2010/02/07/changing_history/ CP3
Joe Keohane, “How Facts Backfire”, Boston Globe, July 11, 2010
http://www.boston.com/bostonglobe/ideas/articles/2010/07/11/how_facts_backfire/ CP3
Online videos to watch:
Michael Porter on Reframing to Advocate Change
http://www.youtube.com/watch?v=10xKxF3FEA4
Obama at Notre Dame
http://www.youtube.com/watch?v=RwJPOfIQKwA - with special attention to 11:25-21:00
Malcolm X Address to the People of Harlem
http://www.americanrhetoric.com/MovieSpeeches/moviespeechmacolmxharlem.html
Obama on Race
http://www.youtube.com/watch?v=zrp-v2tHaDo
Wednesday
Oct. 24
2/13/16
Workshop: (Red 2), 4:10pm-6:00pm in RG 20
Workshop assignment: 4-minute speech involving a difficult leadership scenario
9
Friday
Oct. 26
Workshop: (Blue 2), 1:10pm-3:00pm in RG 20
Workshop assignment: 4-minute speech involving a difficult leadership scenario
WEEK 9
Framing the Argument: Debates and Dialogues
Monday
Oct. 29
Readings:
Michael Tomasky, “The Untransformational President,” Daily Beast, August 7, 2011.CP3
Drew Westen, “What Happened to Obama?” New York Times, August 6, 2011. CP3
Tierney, John, “Social Scientist Sees Bias Within”, New York Times, Feb. 7, 2011. CP3
Deborah Tannen, The Argument Culture:Moving from Debate to Dialogue, pp. 3-26. CP2
George Lakoff, pp. 170-174, The Political Mind. CP2
Frank Luntz, “Introduction” and “Appendix B” from The Words That Work, CP2
Frank Luntz, "The Best & Worst Language of 2004: Key Debate Phrases," Luntz Research
Company, Alexandria, Va. CP2.
Shaila Dewan and Robbie Brown, “A Psychologist Helps Repackage Democrats’ Message, New
York Times, Oct. 30, 2008.CP3
Harwood Group, “Meaningful Chaos: How people form relationships with public concern, pp.
41-48. CP2
Recommended Readings:
Matt Bai, "The Framing Wars," The New York Times, July 17, 2005.
Susan B. Anthony, “On Woman’s Right to Suffrage,” World’s Greatest Speeches,
pp. 321-322.
Sun Yat-Sen, “National Morale and World Tranquility,” World’s Greatest Speeches, pp. 399401.
Al Smith, “Religious Prejudice and Politics,” World’s Greatest Speeches, pp. 408-410.
De Valera, “Ireland Among the Nations,” World’s Greatest Speeches, pp. 466-468.
Eleanor Roosevelt, “The UN as a Bridge,” World’s Greatest Speeches, pp. 640-641.
Charles William Eliot, “Harvard and Yale,” World’s Greatest Speeches, pp. 700-702.
Malcolm X, “The Ballot or the Bullet.” http://www.hartford-hwp.com/archives/45a/065.html
Mario Cuomo, Keynote, ’84 Convention, World’s Greatest Speeches, pp. 866-873. Aung San
Suu Kyi, Keynote Address, Forum on Women, World’s Greatest Speeches, pp. 898-902.
Wednesday
Oct. 31
Workshop: (Teams 1-3), 4:10pm – 6:00pm, RG 20
Workshop assignment: Debates or Dialogues
Friday
Nov. 2
Workshop: (Teams 1-3), 1:10pm-3:00pm in RG 20
Workshop assignment: Debates or Dialogues
WEEK 10 Thinking on your Feet: Handling Questions and Answers
Monday
Nov. 5
Lecture in RG 20
In-Class Oral Assignment: Prepare to answer questions on topics TBA.
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Readings:
Carole Howard, “When a Reporter Calls,” Communicating in Business Today, pp. 614-617. CP3
Joan Detz, “Special Occasion Speeches,” in How to Write & Give Speeches, pp. 85-111. CP2
Marie Danziger, “Bridging” Phrases for Q & A. CP3
Online videos to watch:
Colbert Report: Robert Reich, Oct. 11, 2010
http://www.colbertnation.com/the-colbert-report-videos/361761/october-11-2010/robert-reich
Ben Bernanke on 60 Minutes, 12/5/2010 PART I
http://www.youtube.com/watch?v=odPfHY4ekHA
Ben Bernanke on 60 Minutes, 12/5/10 PART II
http://www.youtube.com/watch?v=e0zY8o0laZY&feature=fvwrel
McCain and Obama on Abortion 8/16/2008
http://www.youtube.com/watch?v=7tp5O2nLmCQ
Bush Sr. and Clinton Answer the Same Question
http://www.youtube.com/watch?v=7ffbFvKlWqE
Wednesday
Nov. 7
Workshop: (Teams 4-6), 4:10pm-6:00pm in RG 20
Workshop assignment: Debates or Dialogues
Friday
Nov. 9
Workshop: (Teams 4-6), 1:10pm-3:00pm in RG 20
Workshop assignment: Debates or Dialogues
WEEK 11 Dealing with the Media
Monday
Nov. 12
NO CLASS Veteran’s Day
Readings:
David Gergen, “Notes on Press Relations from David Gergen” CP3
Mimi Goss, “News Conferences & Interviews: Basic Precepts” CP3
Mimi Goss, “Checklist for Developing a Media Plan.” CP3
The Ruckus Society, “The Ruckus Society Media Manual,” CP3
http://ruckus.org/article.php?id=101
Recommended Readings:
Roger Ailes, You Are the Message, pp. 185-202. B
Wednesday
Nov. 14
2/13/16
Workshop: (Teams 7-10), 4:10pm-6:00pm in RG 20
Workshop assignment: Debates or Dialogues
11
Friday
Nov. 16
Workshop: (Teams 7-10), 1:10pm-3:00pm in RG 20
Workshop assignment: Debates or Dialogues
WEEK 12 Vision and Values: Brevity, Levity, Clarity, Charity
Monday
Nov. 19
Lecture in RG 20
Readings:
Joan Detz, “Chapter 7 – Style,” pp.71-76, “Chapter 8 – Humor,” pp. 77-84 and “Appendix,” pp.
179-191 from How to Give a Speech. CP2.
Online videos to watch:
JK Rowling Harvard Commencement Speech
http://www.youtube.com/watch?v=nkREt4ZB-ck
JK Rowling Commencement Speech – Part 2
http://www.youtube.com/watch?v=9kh_tSiqL1U&feature=related
JK Rowling Commencement Speech – Part 3
http://www.youtube.com/watch?v=LqGotirF20w&feature=related
Al Gore Nobel Prize Acceptance Speech – Parts 1 and 2
http://www.youtube.com/watch?v=-zTlLNL33V4
http://www.youtube.com/watch?v=L7mUViuNngQ
McCain and Obama on Evil at Saddleback
http://www.youtube.com/watch?v=uqsH13unGbM
Obama Victory Speech
http://www.youtube.com/watch?v=jJfGx4G8tjo
Wednesday
Nov. 20
Friday
Nov. 23
Thanksgiving
NO CLASS
Thanksgiving
NO CLASS
WEEK 13 Crisis Communication
Monday
Lecture in RG 20
Nov. 26
Readings:
Ted Sorensen, Counselor: A Life at the Edge of History, pp. 292-300. CP2
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Marie Danziger, “Crisis Communication: 6 Steps.” CP3
“How to Keep a Crisis from Happening,” A Newsletter from Harvard Business School
Publishing. CP3
John Schwartz, “The Truth Hurts: Efforts to Calm The Nation’s Fears Spin Out of Control,” New
York Times, October 28, 2001. CP3
Vincent T. Covello, “77 Questions Commonly Asked by Journalists during a Crisis,” Keeping
Your Head in a Crisis, ASTHOP, 2002. CP2
Vincent T. Covello, “Lessons Learned From the Front Lines of Risk and Crisis Communication,”
from a speech at the U.S. Conference of Mayors, 10/24/2001.CP2
Online videos to watch:
How to Apologize, CBC Sunday, Allan Bonner.
http://www.youtube.com/watch?v=-KbriUDZhkw&feature=related
Tiger Woods Apology
http://www.youtube.com/watch?v=Xs8nseNP4s0
Eliot Spitzer Resignation Speech
http://www.youtube.com/watch?v=F_zak5Jurf8
Ronald Reagan: The Challenger Tragedy
http://www.youtube.com/watch?v=gEjXjfxoNXM
George W. Bush speech night of 9/11, 2001
http://www.youtube.com/watch?v=YMiqEUBux3o&feature=related
George W. Bush’s second 9/11 Speech at Barksdale Airforce Base
http://www.youtube.com/watch?v=bwgqmaeV7o0
JFK’s Cuban Missile Crisis Address
http://www.americanrhetoric.com/speeches/jfkcubanmissilecrisis.html
Wednesday
Nov. 28
Workshop: 4:10pm-6:00pm in RG 20
Workshop Assignment: “This I Believe” speech
Friday
Nov. 30
Workshop: 4:10pm-6:00pm in RG 20
Workshop Assignment: “This I Believe” speech
WEEK 14 Ceremonial Speaking: Toasts, Tributes and Eulogies
Monday
Dec. 3
Lecture in RG 20
Readings:
JFK, Tribute to Robert Frost, World’s Greatest Speeches, pp. 748-750. CP2
Cyrus M. Copeland, "Death, Be Not Ponderous,” New York Times, October 21, 2004 CP3
Online videos to watch:
Earl of Spencer, Tribute to Diana
2/13/16
13
http://www.youtube.com/watch?v=7VUy-wBwBvw
Obama’s Eulogy for Ted Kennedy
http://www.youtube.com/watch?v=xK5-uJc3EnY
Ted Kennedy Jr’s Eulogy for His Father
http://www.youtube.com/watch?v=m86jKLjV7-I
Tim Russert Memorial Service
http://www.msnbc.msn.com/id/25174922/ns/meet_the_press_online_at_msnbcemembering_tim_russert/
Rosa Parks Funeral Service
http://www.c-spanvideo.org/program/189704-1#
Bill Clinton is at 1:26
Obama is at 2:35
Hillary is at 2:43
Recommended Readings:
Mark Anthony (Shakespeare), Oration on the Dead Body of Julius Caesar, World’s Greatest
Speeches, pp. 58-62.
Winston Churchill, “Their Finest Hour,” World’s Greatest Speeches, pp. 439-446.
Jawaharlal Nehru, “A Glory Has Departed” (Gandhi eulogy), World’s Greatest Speeches, pp.
619-620.
Mark Twain, “New England Weather,” World’s Greatest Speeches, pp. 693-696.
Frederick Douglass, Oration in Memory of Abraham Lincoln, World’s Greatest Speeches, pp.
808-814.
Wednesday
Dec. 5
Friday
Dec. 7
Workshop: (Red 1 and 2) 4:10pm-6:00pm in RG 20
Workshop assignment: Toasts, Tributes and Eulogies
Workshop: (Blue 1 and 2) 1:10pm-3:00pm in RG 20
Workshop assignment: Toasts, Tributes and Eulogies
12/3/12
2/13/16
14