TOURage Good Practice for Senior tourism
ACTIVE AND NATURE
Good Practice
1 Title of the practice
Active Olsztyn (Olsztyn. Aktywnie!)
2 Location (country, region/municipality)
Poland, Warmia-Mazury, Olsztyn
3 Contact information
Olsztyn Municipal Office
Department of Culture, Promotion and Tourism
Tel. +48 89 534-99-11
Email: promocja@olsztyn.eu
4 Other interesting information (website, documents with www link: reports, presentations,
events etc.)
http://aktywnie.olsztyn.eu/
http://www.facebook.com/olsztyn.aktywnie
5 Details of the practice
5.1 Origin (organization etc.)
The Active Olsztyn programme premiered in 2010 with 10 disciplines: kayaking, long and short
distance biking, nordic walking, run-walking, guided tours and downhill. During six months of
recreational and educational activities 70 different meetings took place.
The project received a wide acclaim from the citizens of Olsztyn with participation in the events
exceeding the organiser’s estimates – in all more than 3000 people. All the activities were
planned and implemented in cooperation with several local associations.
The second edition of the project saw 13 different disciplines – this time including also gravity
assisted mountain biking, dragon boat racing, “underwater walks”, golf, rope-coursing,
joga/pilates and tai chi. Between March and October 2011 there were more than 170 different
events in which around 10 000 people took part.
The number of project partners has been growing steadily with different institutions both public
and private taking part in the organisation of the programme. In 2012 the Active Olsztyn
programme reached more than 15000 people who participated in different events across 21
disciplines offered by the city.
5.2 Timescale (implementation period, continuous + starting time)
Ongoing since 2010
5.3 Financing (budget, sources)
The programme is funded by the city of Olsztyn within its own budget. Some additional funding
provided by private sponsors.
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TOURage Good Practice for Senior tourism
ACTIVE AND NATURE
5.4 Legal Framework (if applicable)
Public law
5.5 Bodies involved in implementation, partners
Event Operator:
City of Olsztyn, Municipal Sport and Leisure Centre
Sponsors:
Olimp, Społem Olsztyn.
Partners:
PTTK Olsztyn, Miejskie Przedsiębiorstwo Komunikacyjne LLC, Lasy Państwowe, Nadleśnictwo
Olsztyn, Nadleśnictwo Kudypy.
Strategic Media Partners:
Gazeta Olsztyńska, Nasz Olsztyniak, wm.pl, orientacja.pl, moje mazury.pl.
Media Partners:
TVP Olsztyn, Radio Olsztyn, Radio Planeta, Olsztyn24.com, Olsztyn.com.pl, Gazeta Turystyczna
Warmii i Mazur
Coordinators:
Centre for Active Tourism "Kołodrom", Olsztyn Dragon Club, Academic Scuba Diving Club
"Skorpena", Warmia Cycling Club FAN, SkySail, Mountaineering Club in Olsztyn, Fitness Club
Sylwetka, Golf Course Mazury Golf & Country Club, Tourism and Leisure Services - Janusz Kojrys,
Association of Martial Arts Wilki Olsztyn, LOK shooting range in Las Miejski, "Strefa Rozwoju"
Education Center for Children and Adults, BODYPERFECT, X Arena Game Club, BARTBO, Leśny Park
Linowy, Rope Park HARDCORE, MAKUMBA Rope Park, Kinetic.
5.6 Target groups, beneficiaries
The programme targets people of all age groups living in the city of Olsztyn as well as outside
visitors and tourists. In 2012 the programme attracted around 15000 participants.
6 Precise theme/issues tackled by the practice (problems/challenges/why this project?)
City programme of a generally accessible, free of charge, weekend
sport and recreational activities conducted under supervision of highly qualified instructors and
also an active form of spending leisure time.
7 Objectives of the practice
- Developing interests in tourism and sightseeing
- Promotion of active tourism as an alternative of consumer lifestyle
- Promotion of active and healthy lifestyle
- Expanding physical fitness
- Encouraging curiosity about the world
- Developing positive social attitude
- Building society of active people
- Promoting pure nature and recreational tracks in Olsztyn and its vicinity
8 Connection to developing ageing tourism
The programme is addressed to all age groups with certain activities targeting specifically
different groups thus achieving the expected result of being an intergenerational programme.
Some of the activities such as guided tours , nordic walking or mushroom picking are very popular
among seniors.
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TOURage Good Practice for Senior tourism
ACTIVE AND NATURE
9 Evaluation (demonstrated results: indicators, success factors, difficulties, lessons learned)
The programme has been developed successfully with each edition attracting more participants
within similar budget. Also the number of disciplines and events has been increasing steadily, thus
providing a more versatile and comprehensive offer for all age groups.
Basic indicators for the programme (no of disciplines, participants, budget):
2010 - First edition
Seven disciplines - 3000 participants
implementation: 122 000 PLN | promotion: 70 500 PLN*
2011 - Second edition
13 disciplines - 10 000 participants
implementation: 221 000 PLN | promotion: 170 000 PLN*
2012 - Third edition
21 disciplines - 15 000 participants
implementation: 221 000 PLN | promotion: 170 000 PLN*
2013 - Fourth edition
25 disciplines (tba) participants
implementation: 221 000 PLN | promotion: 140 000 PLN *
* Gross values
10 Transferability of the practices (to other country, region, municipality: is it transferable?
already transferred? possible constrains and possible success factors to be taken into account?)
The practice is easily transferrable to other regions on both local and regional level.
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