Please note that due to a printing error, the SMS number stated inside packs is incorrect. The correct SMS number is 1999 7777. CONDITIONS OF ENTRY MANASSEN “LAUGHING COW” PROMOTION 0. Information on how to enter and prizes form part of these Conditions of Entry. Entry into this promotion is deemed acceptance of these Conditions of Entry by each entrant. 1. Entry is via SMS or mail. SMS entries must be made via SMS (premium call rate applicable) using SMS (short messaging service) enabled mobile phones. Some service providers and call plans may not provide access to premium SMS. Entrants must check with their service provider if unsure. 2. Entry into the promotion is only open to residents of Australia aged 16 years or older who purchase a specially marked Plain or Light product package from the Laughing Cow Cheese range from a participating retail outlet during the promotional period and who have the bill payer’s consent to enter by SMS (if entering by SMS) (“Eligible Purchase”). Entrants aged under 18 years must have the consent of their parent or legal guardian to enter the promotion and provide personal information about themselves. All entries of entrants who are under the age of 18 years and enter the promotion without disclosing (or attempting to conceal) their age and/or do not provide the required parental consent will be deemed invalid. The Conditions of Entry will bind the entrants and any parent or legal guardian who gives their consent (for entrants aged under 18 years). 3. Employees, directors and management (and their immediate families) of the Promoter and printers, suppliers, providers, participating retail outlets and agencies associated with this promotion are ineligible to enter. 4. The promotion commences at 9:00am (AEST) on 1/8/2007 and closes at 11:59pm (AEST) on 29/2/2008. The prize draw will take place at 11:00am (AEST) on 5/3/2008 at Manassen Foods Australia, Regal Business Park, Lot 10 Henderson Rd, Rowville VIC 3178. The winner of the prize draw will be notified by telephone and mail and their name and locality will be published in The Australian on 10/3/2008. All reasonable steps to notify the winner of the results of draw will be taken by the Promoter. Judges' decision is final and no correspondence will be entered into. 5. To enter, eligible entrants must, during the promotional period, make an Eligible Purchase, and then either: a. Locate the barcode number on the product purchased and then send an SMS in the required format to 1999 7777 during the promotional period. The required SMS format is “LAST 4 DIGITS OF BARCODE” + space + ”ENTRANT’S NAME”. All SMS entries will be charged at $0.55 (including GST); OR b. Write their name, address and daytime telephone number on the back of a stamped envelope, enclose the original insert from the product purchased and mail to Laughing Cow Promotion, PO Box 525 Prahran VIC 3181 during the promotional period. Inserts must be original and photocopies or images of inserts will not be accepted. 6. SMS messages must be sent from a mobile phone handset and be identified by a MSISDN for security reasons (unique mobile SIM number) to be eligible. Any form of automated entry using the Internet or any other device or software is invalid. Premium carriers' SMS costs may apply in addition to SMS cost to enter the draw. Any SMS entries submitted after the promotion period has closed will not be included in the promotion and will be charged $0.55 cents (including GST). The charges for all SMS entry services will appear on each entrant's next mobile phone bill. All queries relating to mobile bills should be directed to the entrants' mobile or telephone carrier. Incomplete, ineligible or incomprehensible entries will be deemed invalid. 7. No responsibility will be taken for lost, late or misdirected entries. Entries must be received by the Promoter during the promotional period. SMS entries will be deemed to be accepted at the time of receipt and not at the time of transmission. No entries sent by SMS or post will be received by the Promoter after 11:59pm (AEST) on 29/2/2008. Entrants must have the bill payer’s permission to enter the promotion (if entering by SMS) or their entry will be invalid. 8. A reply SMS will be sent to each entrant submitting an entry by SMS immediately after their entry has been received confirming their entry has been successfully received. If an SMS entry is not successful because the barcode number submitted by an eligible entrant is not recognised by the Promoter as a valid barcode number for the promotion or the incorrect format is used, a “try again” message will be sent to the entrant. The “try again” message will prompt the entrant to check their barcode number and resubmit their SMS entry in the required form. If the entrant elects to resubmit their SMS entry, the entrant will be charged an additional $0.55 cents (including GST). 2 9. Multiple entries will be accepted but eligible entrants are limited to one entry per day per household, and on each occasion eligible entrants must fully comply with the entry requirements. Each entry must be based on a separate Eligible Purchase. For postal entries, each entry must contain a barcode from a separate Eligible Purchase and must be posted in a separate stamped envelope. 10. Each eligible entrant must retain and present proof of purchase in order to claim a prize. Entrants may be requested to provide to the Promoter proof of purchase for all entries made. If an entrant is unable to provide proof of purchase for all entries made, then all the entries of that entrant will be ineligible and deemed invalid. Proof of purchase includes the original store receipt and/or original insert for each Eligible Purchase. 11. Entrants can only enter in their own name. The Promoter reserves the right to request the winner to produce (within the requested time) appropriate photo identification or other documentation (to the Promoter’s satisfaction, at its sole discretion) in order to confirm the winners’ identity, age, residential address, eligibility to enter and claim a prize (including but not limited to confirming the parent or legal guardian’s identity and consent where the entrant is under 18 years of age), that the entrant obtained the bill payer’s consent to enter by SMS before submitting their entry/entries (where entry is by SMS) and any information submitted by the winner in entering the promotion, before issuing a prize. If the documentation required by the Promoter is not received by the Promoter (or its nominated agent) or the winning entry has not been verified or validated to the Promoter’s satisfaction within the time requested, the winner’s entry will become invalid. 12. The first eligible entrant randomly drawn from all eligible entries received will win one (1) Luxury Paris Holiday for the winner and a travel companion (aged 18 years or older), valued at up to $16,899.82 (Recommended Retail Price including GST), depending on point of departure. The prize includes: a. Two (2) adult return economy airfares to Paris from the Australian capital city closest to the ordinary residential address of the winner. Prize includes airfare related taxes and charges; b. 7 nights standard accommodation for 2 adults (standard room, twin share) at the Waldorf Arc de Triomphe, Paris; c. Transfers to and from the airport in Paris to the hotel; and d. $2000.00 spending money for the winner only. 13. All other costs including meals, beverages, laundry services, additional spending money, transport to and from departure point, taxes (including applicable arrival and departure taxes in France), insurance, travel insurance, passports and visas and all other ancillary costs not expressly provided, as well as obtaining any of these, are the responsibility of the winner and their travel companion. This prize cannot be used in conjunction with any other discounts or special offers. Use of any passes and vouchers issued as part of the prize are subject to prevailing terms and conditions of use and passes are only valid for use within the stated duration on the passes or vouchers issued or the duration of the winners’ holiday, whichever is earlier. 14. The winner is responsible for their entry, and the entry of their travel companion, into France, including the obtaining at the winner’s expense, and holding, of any necessary passports and visas. No compensation will be payable if the winner, or their travel companion, are unable to use the prize as stated for whatever reason, including denial of entry into any country. Any part of the prize that is not taken for any reason is forfeited. The Promoter reserves the right to request the winner’s travel companion to produce (within the requested time) appropriate photo identification or other documentation (to the Promoter’s satisfaction, at its sole discretion) in order to confirm their identity and age before issuing the prize. 15. The winner and travel companion are responsible for obtaining (and the cost of obtaining) medical advice prior to taking the prize and obtaining any recommended vaccinations and immunisations in the manner required before travelling. Taking the travel prize is subject to any prevailing terms and conditions of accommodation/transport/services/ transfers/ or tour providers, and in particular, health, behaviour, age and safety requirements. No compensation will be payable if the winner, or their travel companion, are unable to use any element of the prize as stated for whatever reason, including refusal of entry or departure into or out of France or participation in certain activities for health, age, behaviour or safety reasons. Any part of a prize that is not taken for any reason is forfeited. 16. The entire prize must be booked and travelled in full by 27/1/2009 otherwise the entire prize is forfeited. No variation of travel dates will be permitted. The winner and their travel companion will not accrue any frequent flyer points from taking the prize. All components of the prize must be taken together. Accommodation and travel is subject to booking, accommodation and flight availability. Blackout periods may apply. Once booked, any changes made to the booking may incur a cancellation fee or amendment fee, at the cost of the winner. Travel and accommodation (and any passes included in prize) are to be arranged by Flight Centre, Prahran. 17. Total prize value is up to $16,899.82 (Recommended Retail Price including GST, depending on point of departure). The prize is not transferable or exchangeable and cannot be taken as cash. Any unused portion of the prize is non-transferable, non-refundable and non-redeemable for other goods or services and cannot be taken as cash. Any tickets or passes issued as part of the prize which remain unused after the expiry date stated on the tickets or passes (or the final date of the prize trip, whichever is earlier) shall be deemed null and void. The Promoter accepts no responsibility for any tax implications that may arise 3 from the prize winnings. Independent financial advice should be sought. The Promoter accepts no responsibility for prizes lost in transit. 18. If the prize winner is aged under 18 years, the prize will be awarded to the parent or legal guardian who consented to the winner entering the promotion. 19. The Promoter may conduct such further draws as are necessary at the same time and place as the original draw on 12/6/2008 in order to distribute any prizes unclaimed by that date subject to any written directions given under Reg 37 of the Lottery and Gaming Regulations 1993 (SA) or other State or Territory legislation. All winners in any unclaimed prize draw will be notified by telephone and mail and their names and locality will be published in The Australian on 19/6/2008. 20. It is a condition of accepting the prize that the winner (and their travel companion) may be required to sign a legal release in a form determined by the Promoter in its absolute discretion. 21. In the event of war, terrorism, state of emergency or disaster (including natural disaster) or any other circumstance beyond the reasonable control of the Promoter, the Promoter reserves the right to either provide an alternative travel prize (including an alternative destination at an alternative date as specified by the Promoter) to the same value as the original prize or, subject to any applicable laws or written directions made under applicable legislation, to cancel, terminate, modify or suspend the promotion. 22. If for any reason any element of a prize becomes unavailable for any reason beyond Promoter’s control then a similar prize element of equal or greater value (including an alternative travel prize to an alternative destination at an alternative date as specified by the Promoter) will be awarded to the winner in lieu. 23. The Promoter and its associated agencies and companies shall not be liable for any loss (including, without limitation, indirect or consequential loss), damage, personal injury or death which is suffered or sustained (including but not limited to that arising from any person's negligence) in connection with taking the prize or using the prize, except any liability that cannot be excluded by law (in which case that liability is limited to the minimum allowable by law). 24. SMS is not a guaranteed delivery communication tool. The Promoter and the service provider cannot accept responsibility for any SMS messages not received. 25. The Promoter reserves the right to verify the validity of entries and reserves the right to disqualify any entrant for tampering with the entry process or for submitting an entry which is not in accordance with these Conditions of Entry, or if the entrant is engaged in any unlawful or other improper misconduct calculated to jeopardise the fair and proper conduct of the promotion. The Promoter’s legal rights to recover damages or other compensation from such an offender are reserved. 26. The Promoter is not responsible for any problems or technical malfunction of any telephone or network or lines, servers or providers, computer equipment, software, technical problems or traffic congestion on a mobile network, or any combination thereof, or any other technical failures including any damage to entrant's or any other person's mobile handset or computer related to, or resulting from, participation in this promotion or the downloading of any materials related to this promotion. 27. If for any reason this promotion is not capable of running as planned because of infection by computer virus, bugs, tampering, unauthorised intervention, technical failures or any other causes beyond the reasonable control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this promotion, the Promoter reserves the right in its sole discretion to cancel, terminate, modify or suspend the promotion, subject to any written directions under State or Territory legislation. 28. The Promoter will not be responsible for any incorrect, inaccurate or incomplete information communicated in the course of, or in connection with, this promotion if the deficiency is occasioned by any cause outside the reasonable control of the Promoter. 29. The use of any automated entry software or any other mechanical or electronic means that allows an entrant to automatically enter repeatedly is prohibited and will render all entries submitted by that entrant invalid. 30. Caution: any attempt to cause malicious damage or interference with the normal functioning of the SMS applications, the Promoter’s website or the information on the website, or to otherwise undermine the legitimate operation of this promotion may be a violation of criminal and civil laws and should such an attempt be made, whether successful or not, the Promoter reserves the right to seek damages to the fullest extent permitted by law. If the Promoter suffers loss or incurs any costs in connection with any breach of these conditions of entry or any other legal obligation by an entrant, the entrant agrees to indemnify the promoter for those losses, damages and costs. 31. Prizes will only be awarded where barcodes or barcode numbers fulfil all of the requirements of the Promoter's verification tests and procedures. The verification tests and procedures shall be determined by the Promoter in its absolute discretion. 32. Entrants consent to the Promoter using the entrant's name, likeness, image and/or voice in the event they are a winner (including photograph, film and/or recording of the same) in any media for an unlimited period of time without remuneration or compensation for the purpose of promoting, publicising or 4 marketing this promotion (including any outcome), and promoting any products manufactured, distributed and/or supplied by the Promoter. The winner agrees to participate in all reasonable promoted activities in relation to the Promotion as requested by the Promoter and its agents. 33. All entries and any copyright subsisting in the entries become and remain the property of the Promoter. The Promoter collects personal information about entrants to include entrants in the promotion and where appropriate award prizes. If the personal information requested is not provided, the entrant may not participate in the promotion. By participating in the promotion, each entrant also acknowledges that a further primary purpose for collection of entrants’ personal information by the Promoter is to enable the Promoter to use the information to assist the Promoter in improving goods and services and to contact entrants in the future with information on special offers or provide entrants with marketing materials via any medium including mail, telephone and commercial electronic messages. The Promoter may share information with its Australian related companies and promotional partners who may contact entrants with special offers in this way. By entering the promotion, each entrant agrees that the Promoter may use entrants’ personal information in this manner. Each entrant also agrees that the Promoter may publish or cause to be published the winner’s name, and locality in any media as required under the relevant lottery legislation. Entrants can also gain access to, update or correct any personal information by contacting Manassen at Telephone: 03 9757 5900; Facsimile 03 9763 3054; or Mail: Regal Business Park, Lot 10 Henderson Rd, Rowville VIC 3178. All personal information will be stored at the office of the Promoter. A copy of the Promoter’s Privacy Policy in relation to the treatment of personal information collected may be obtained by contacting the Promoter. 34. The Promoter is Manassen Foods Australia, ABN: 78001356449 of Regal Business Park, Lot 10 Henderson Rd, Rowville VIC 3178. Authorised under NSW Permit No. TPL07/03016 SA. Permit No T07/1097 VIC Permit No. 07/1059 ACT Permit No. TP07/01120 5 PARTICULARS OF PRIZES PRIZE DESCRIPTION QUANTITY RETAIL VALUE OF EACH PRIZE $ TOTAL VALUE$ One (1) Luxury Paris Holiday for the winner and a travel companion (aged 18 years or older). 1 $16,899.82 $16,899.82 TOTAL VALUE OF PRIZE POSSIBLE IN EACH STATE AND TERRITORY: $16,899.82