Contact: Sarah Wilson INVISTA 770-420-7753 sarah.j.wilson@invista.com INVISTA S.à r.l. 175 Town Park Dr, Suite 200 Kennesaw, GA 30144 Amy Williams A. Williams Public Relations, Inc. for INVISTA 678-549-1200 awilliamspr@gmail.com INVISTA Introduces the Antron® Brand Life Cycle Impact Calculator New Online Resource Provides Real-World Examples Of How Individuals Can Make a Difference on Energy and Greenhouse Gas Emissions ATLANTA (November 15, 2010) – INVISTA, maker of Antron® carpet fiber, announced today the addition of a new online tool, the Life Cycle Impact (LCI) Calculator, available at http://antron.net/ and http://antronfirstlife.net/. The calculator is designed to show architects, designers and end-users the potential energy and greenhouse gas emissions savings that can be achieved by specifying carpet made with Antron® fiber. The LCI calculator provides real-world examples of what these energy and greenhouse gas emission reductions equate to and how we can all make a difference through the product choices we make. “Architects, designers and end-users have been impressed with our performance data that shows that carpets made with Antron® fiber can last up to 75 percent longer than the majority of competitive carpets, which can result in up to 38 percent lower energy consumption and 42 percent lower greenhouse gas emissions,” said Diane O’Sullivan, global marketing director, commercial interiors, for INVISTA. “We created the Life Cycle Impact Calculator so they could easily translate the potential energy and greenhouse gas savings into tangible examples that helps them, as well as other decision makers in the process, to understand how carpet specification and purchase can affect the environment.” To obtain the calculations, users access the calculator, plug in the square yards of carpet installed, and select the energy savings or emissions savings button. The online tool then calculates the total potential energy or emissions savings, based on the projected first life of the carpet, and equates it to real-world energy consumption examples such as: Number of homes’ total electricity consumption for one year Number of household refrigerators for one year Number of household microwaves for one year Number of household televisions for one year Number of homes’ lighting for one year Number of homes’ central air conditioners for one year Automobiles’ CO2 emissions for one year Data for calculating the real-world example equivalencies for the energy and greenhouse gas emissions savings is based on U.S. Department of Energy data on residential consumption of electricity by end use. The calculator will be demonstrated at the Greenbuild tradeshow in Chicago, IL, November 16-18th, in Antron® carpet fiber booth #2012. The comparative calculations are based on the relative life of the majority of North American competitive commercial/contract carpets compared to Antron® nylon carpets of similar weight, color and construction. The resulting reduction in energy consumption and greenhouse gas emissions is due to the reduced need for replacement and additional manufacturing. The calculations include assessments of the face fiber, backing materials, carpet manufacturing, transportation of the fiber and finished carpet, and routine scheduled maintenance for 15 years. It also assumes industry average face weight, backing weight and backing type prevalence for commercial/contract carpets. To access the LCI calculator, click here. About Antron® carpet fiber Antron® carpet fiber is constructed with type 6,6 nylon polymer, exceptional fiber engineering and treated with DuraTech® soil resistance treatment. Carpet of Antron® nylon is tested against the Antron® Performance Standards Program, the highest fiber performance standard for carpet durability. For more information on Antron® carpet fiber, please call 1-877-5ANTRON or visit antron.net. About INVISTA INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX™, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com. ###