FOR IMMEDIATE RELEASE
CONTACT: Joyce Linehan, 617-282-2510, joyce@ashmontmedia.com
SHERATON BOSTON HOTEL IS THE OFFICIAL HOTEL OF FIRST
NIGHT BOSTON 2013
(BOSTON) First Night Boston announced today that the Sheraton Boston Hotel (39 Dalton St., Boston, Mass.
02199) will be the official hotel of First Night Boston 2013, the 37th edition of the world’s oldest and largest
New Year’s Eve festival of the arts. This new partnership between Sheraton Boston Hotel and First Night will
feature generous New Year’s weekend packages that will include admission to First Night events. For more
information about First Night packages at the Sheraton Boston Hotel, visit www.firstnight.org.
“We’re thrilled to have the Sheraton Boston Hotel as a partner,” said First Night Executive Director Geri
Guardino. “As you know, over the past few years, First Night has been offering great programming in that
neighborhood, with events at Berklee Performance Center, Boston Symphony Hall and Jordan Hall, and this
year, we will add programming on Prudential Plaza, in partnership with Boston Properties, as well as
Christian Science Plaza.” Revelers who stay at Sheraton Boston Hotel during First Night will be within easy
walking distance of some of our best attractions.”
“Sheraton Boston truly embodies our mission statement of being where the world gathers. Our recent
renovations have greatly improved the guest experience by creating an atmosphere where travelers can
make connections and enjoy all the brand’s recently enhanced signature services and amenities,” said
Charmaine Taylor, Hotel Manager, Sheraton Boston Hotel. “We are excited to be the place where the First
Night Boston staff, artists and members of our community will gather to celebrate.”
Sheraton Boston Hotel’s sponsorship of First Night Boston will also provide production facilities and artist
lodging for the event. In addition, the Sheraton will host the First Night Button Unveiling, details of which
will be announced in the coming days, in mid-November.
First Night Boston, the original citywide festival of art and culture, is the country’s oldest and largest New
Year’s Eve celebration. On Dec. 31, 2012 from noon to midnight, First Night presents its 37th annual event,
which welcomes children, families and revelers of all ages to celebrate community through the arts. All First
Night outdoor events are free, though supported by sales of the First Night button, which is the ticket for
admission to indoor events. Information about other First Night programming and button sales will be
available in the coming months. For more information, call 617-542-1399 or visit www.firstnight.org.
About First Night
Founded in 1976, First Night was started by artists who sought an alternative to traditional New Year's Eve
revelry. The celebration has grown from a small arts event centered on the Boston Common to an arts
festival that showcases work by local, national and international artists. First Night has gone from attracting
about 25,000 people to drawing crowds over one million, and generating an estimated $29 million dollars in
revenue for businesses in the City of Boston. The concept that originated in Boston 37 years ago has served
as a model for more than 200 similar celebrations worldwide.
About Sheraton Boston Hotel
Sheraton Boston Hotel is where the world gathers when travelling to Boston. Located in the heart of
Boston's prestigious Back Bay neighborhood, adjacent to the Prudential Tower and Hynes Convention
Center, Sheraton Boston has been part of the Boston community for 47 years. As the largest hotel in New
England with 1220 guestrooms and over 72,000 square feet of versatile event space, the hotel is a part of
the $6 billion global revitalization of this internationally recognized brand. Sheraton Boston facilitates all the
details to make the connections to get business done.
About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in 70 countries around the world and
recently completed a $6 billion global revitalization and is now in the midst of a $6 billion global expansion
over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels
& Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,103
properties in 100 countries and territories with 154,000 employees at its owned and managed properties.
Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with
the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le
Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The company boasts one of the
industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem
points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns
Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation
interval ownership resorts. For more information, please visit www.starwoodhotels.com
First Night Boston, Inc. is an independent, 501(c)3 non-profit organization. It is supported by public and
private contributions, sponsorships, and through the admission sales of the First Night button. First Night
Boston is grateful for the support of its major sponsors: The City of Boston, Thomas M. Menino, Mayor;
Greater Boston Convention and Visitors Bureau; LogMeIn, Inc.; FedEx; Karmaloop/Future of Boston
Alliance; Massachusetts Convention Center Authority; Sheraton Hotels & Resorts and WBZ-TV.