Job Profile
Name:
tbc
Job Title:
Media and PR Manager, Historic Royal Palaces
Location:
Tower of London
Responsible To:
Head of Media and PR
Responsible For:
Press Officer
Temporary/voluntary members of staff
Job Holder’s Signature:
Date:
Manager’s Signature:
Date:
Job Title
Media and PR Manager, Historic Royal Palaces
Purpose of this job
Manage the day to day media and PR for Historic Royal
Palaces as well as develop media and public relations
strategies to raise the profile of Historic Royal Palaces, in
particular the Tower of London and the Banqueting House,
and the organisation’s specialist departments. Support the
strategic plan for the charity by engaging and influencing
target audiences externally and internally.
Main customers to this job
Internal
 Head of Media and PR, the Media & PR team and
Communications and Development department
 Historic Royal Palace’s Executive Board
 Operations staff at the Tower of London including
Yeoman Warders and Jewel House Warders
 Colleagues throughout Historic Royal Palaces including
conservation, operations and other specialist teams
External
 UK (local, regional, national) and international media
(print, broadcast, online)
 International PR consultants
 LOCOG, London&Partners, VisitEngland and
VisitBritain
 Key partner press offices (e.g. Royal Household, Royal
Armouries, DCMS, HLF)
 Local stakeholders and specialist opinion former groups
for Historic Royal Palaces
Key areas of responsibility
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Manage the day to day PR and reputation of Historic
Royal Palaces, with particular responsibility for the Tower
of London.
Create and implement a proactive PR strategy for Historic
Royal Palaces’ and its properties, in particular the Tower
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of London, through stories relating to exhibitions, events,
activities and news opportunities.
Produce press materials including Q&As, statements and
individual briefings in anticipation of issues arising.
Create positive media coverage about Historic Royal
Palace’s corporate subjects including conservation,
education, the built environment and other core work to
develop the organisation’s professional reputation,
communicating key messages about the charity and
creating compelling reasons to support our fundraising
activity.
Help develop stakeholder and opinion former
relationships with relevant specialist and local groups to
the palaces.
Support PR team activities including internal
communications, organising media visits, in-bound press
trips, and press previews
Manage filming requests (small and large scale) and be
involved with the development of television and other
programming.
Contribute to the ongoing development and management
of the Communications and Development department,
helping Historic Royal Palaces achieve its Cause,
principles and strategic objectives.
Provide 24-hour, on-call press office cover on the out-ofhours duty mobile (shared on a rota)
Provide media training to identified colleagues through
workshops and advise colleagues on their own PR
activities.
Core Qualities and
Behaviours (HRP’s
Performance Framework)
Other rules/standards
In addition to your main areas of responsibility, we have
identified the core qualities and behaviours that are required
from all our people for successful delivery of our Cause and
Strategy. These qualities/behaviours are summarized below.
Further details can be found in HRP’s Performance
Framework. Your role is primarily at level (NO.) of the
Performance Framework.

Ensure every customer (internal and external) feels
delighted with their contact with HRP and the quality of
the personal service/experience they receive. (Delighting
the Customer)

Manage yourself and others effectively through planning,
organizing and anticipating problems ahead. (Planning
for Success)

Deliver work on time and to the high standards required,
by taking ownership for outcomes, demonstrating pride in
their achievement. (Owning the Issue, Getting it Done)

Explore and try fresh, novel ways of doing things that are
in keeping with HRP’s Cause and add real value to the
Organisation. (Having the courage to try new things)

Continually develop expertise in key areas of your role, to
ensure delivery of high quality work. (Developing our
Expertise)

Develop and maintain an in-depth understanding of the
organisation, so that all your actions help achieve the best
outcomes for HRP. (Knowing our Organisation)

Work collaboratively with colleagues across functional and
geographical boundaries to ensure the success of HRP.
(One Team – One HRP)

Lead, develop and encourage your team to succeed in their
roles and to display the Qualities in the Performance
Framework.
(Supporting others to
Succeed)[
Managers]
In addition to Key Areas of Responsibility and Core Qualities
and Behaviours above, you are also required to have read,
understood and comply with the rules/standards contained in
HRP’s Code of Conduct ( as contained in your Staff Handbook)
and in the Health and Safety Handbook.