MOUNT IDA COLLEGE
GD345A – Internet Site Design
Fall 2008 | Tue. & Thu. 6:30-9:15pm | CH121
Keith Campbell, Web | Multimedia | Graphic Designer
Office Hours: By appointment only / Mailbox: CH125 (across from Sally’s desk)
Phone: 617-233-1934 | Email: keith@keithcampbelldesign.com
Class Website: http://www.keithcampbelldesign.com/gd345
COURSE INFORMATION
Basic web design/development skills, basic XHTML and coding skills will be developed
by in-class demonstrations and exercises using the latest industry standard software.
Software utilized will include: Adobe Dreamweaver (primary emphasis), Adobe
Fireworks (secondary emphasis), Adobe Flash, Adobe Photoshop, and others. Students
will design and create web optimized graphics, a XHTML email, a portfolio website to
showcase their design work and a functioning mock-up business website for a client of
their choice. All projects will be published live to the web. Students will be responsible
for maintaining a backup of their class project files. Prerequisite: Junior standing. 3
credit hours.
Instructional methods
The format combines in-class demonstrations and exercises (drawing on the assigned
reading) with in-class time to work on assigned projects. A quiz and 4 assigned projects
(web graphics project, email project, portfolio website project and business website
project) complete the assigned work.
Learning Objectives
Students successfully completing GD 345 will be able to:
o Demonstrate a general understanding of the Internet site design /
development process and job roles. (ACC Professional Preparation Skill)
o Demonstrate a basic to intermediate understanding of Internet terminology and
coding skills. (ACC Technology Competency Skill)
o Design and create optimized graphics for use on the Internet. (ACC Technology
Competency Skill) (ACC Creative Thinking Skill)
o Design and create XHTML formatted emails with images and hyperlinks that
could be used for marketing, informational newsletter or event purposes. (ACC
Technology Competency Skill) (ACC Creative Thinking Skill)
o Design, create, and manage a portfolio/personal web site from initial concept to
being live on the Internet. (ACC Technology Competency Skill) (ACC Creative
Thinking Skill)
o Design, create, and manage a business/client web site from initial concept to
being live on the Internet. (ACC Technology Competency Skill) (ACC Creative
Thinking Skill)
o Demonstrate the ability to present their project work in a class critique, in
preparation for ultimately presenting their work to future clients and colleagues.
(ACC Professional Preparation Skill)
Required Textbook
Adobe Dreamweaver CS3 Hands-On Training,
by Garrick Chow
(There are links to order the book online at our class web site for $30 – $40.
You can also find this book in local popular bookstores for $49.99.)
Course Supplies

Notebook and pen or pencil.

Electronic media device to backup class files (Pen drives, CD-RWs, or iPod…etc.).
I recommend always keeping 2 copies of your class files.
Grading Structure
Quiz – XHTML/Web terminology
10%
Project 1 – Optimizing Web Graphics
15%
Project 2 – XHTML Email
15%
Project 3 – Business/Client website
25%
Project 4 – Portfolio/Personal website 25%
Class Participation
10%
(Class readings, exercises, discussions & positive attitude)
Projects will be graded on the Design (based on your design background) and
Technical build of the project as outlined in the project assignment sheet. Projects are
due on the date posted. For every class after the due date that the project is late,
the project grade will be reduced 1 letter grade for each day. For example, if Project
X is due on Tuesday the 15th, and you pass it in on Thursday the 17th, the best possible
grade you could get for that project would be a ‘C’. The use of other software to
compliment your work is acceptable but should not be the primary focus of your work.
COURSE POLICIES
Attendance Policy
If you miss class you will not do well. If you miss class you will not have the information
or skills you need to complete the course projects, and thus your grade will be low. This
is entirely your responsibility. If you don’t care enough to show up, why should I care
about you? If you miss more than 5 classes in all, for whatever reason, you will
fail the course (no matter what your grade is in other aspects). On the other hand,
a student with an excellent attendance record will receive positive consideration on the
final course grade.
Tardiness: Coming late to class is disruptive to the other students. Don’t be late;
it will hurt your grade. If you arrive late to class you will be marked as late. Two
days tardy will count as one day absent.
Academic Honesty
Students are expected to follow the Code of Academic Honesty as described in the
college catalog. In particular, plagiarism is a serious offense. It is the theft or words and
ideas from another person. Make no mistake; if you are caught plagiarizing, the
consequences will be serious. If you plagiarize website content or graphics, and
pass it off as your own work, you will get a zero for that project. If you plagiarize
an entire website and pass it off as your own work, you will fail the course. One
exception…for the business website project you are allowed to use logos and
text content from the actual business /client. Although the resulting design and
coding of the website must be your own work. There will be no appeal. Don’t do the
crime if you can’t do the time.
Class Communications
Class related files will be posted for download on the class website at
http://www.keithcampbelldesign.com/gd345. The instructor is reachable via email (listed
above), phone, or office hours at the school by appointment only.
Cell Phone and Internet Policy

No usage of cell phones during class time. All cell phones are to be turned off.

No usage of the Internet during class time except for class-specific work.

Failure to comply with the above rules can adversely impact grades.
COURSE CALENDAR / WEEKLY SCHEDULE
Week 1
_________ August 25 & 27

General Overview of the class

Introduction to XHTML, CSS, XML, JavaScript and other web terminology – Chap. 1
Week 2
(Sept. 1 – Labor Day – No Class) & September 3

Getting familiar with the Dreamweaver interface – Chap. 2
Week 3
September 8 & 10

Site Creation, Control & Management – Chap. 3

Dreamweaver Basics (titles, images, text, links & tags) – Chap. 4
Week 4
September 15 & 17

Linking (…to source files, …to email, …to anchors & …to files) – Chap. 5

Cascading Style Sheets Part 1 – Chap. 6. Quiz (Chap. 1-5).
Week 5
September 22 & 24

Cascading Style Sheets Part 2 – Chap. 6. Project 1 assigned.

Typography in Dreamweaver – Chap. 7.
Week 6
September 29 & October 1

Tables (What they are & how to create and edit them) – Chap. 8

Tracing Images, Layers and Tables for advanced Layout – Chap. 9
Week 7
__ October 6 & 8

Designing for Devices & Testing – Chap. 10. Project 1 due (10/6).

Rollovers, Navigation bars & Flash buttons – Chap. 11. Project 2 assigned.
Week 8
(Oct. 13 – Columbus Day – No Class) & October 15

XHTML (Code view, Code Toolbar & Tag Editor) – Chap.12.
Week 9

Forms – Chap. 13.
October 20 & 22

Behaviors (JavaScript) – Chap. 14. Project 2 due (10/22).
Week 10
October 27 & 29

Using Fireworks to optimize images for the web – Chap. 15. Fireworks Integration
with Dreamweaver – Chap. 15. Project 3 & 4 assigned.

Templates and Library Items – Chap. 16.
Week 11

Automation & Accessibility – Chap. 17 & 18.

Inserting Media Objects (Sounds, Flash & Video) – Chap. 19
_November 3 & 5
Week 12
November 10 & 12

Using Spry Tools (What is Ajax & Implementing Spry tools) – Chap. 20

Getting Your Site Online – Chap. 21
Week 13

Work on your Final Projects. Project 3 due (11/17).
November 17 & 19
Week 14
November 24 & (Nov. 26 – Thanksgiving Vacation – No Class)

Work on your Final Projects
Week 15

Work on your Final Projects
December 1 & 3
Week 16
December 8 & 9 (Tuesday Makeup Class!)

Work on your Final Projects

Project 4 due. Final Presentations (12/9).
SCHOOL SUPPORT SERVICES
ACADEMIC
SUCCESS
CENTER (ASC)
WRITING CENTER
STUDENTS WITH
DISABILITIES
The Academic Success Center (ASC), located on the first floor of Hallden
Center, next to the rear entrance to the campus, offers free tutoring for
students of all skill levels across a wide range of subjects.
For the tutors’ schedule and further information about the Academic
Success Center, go to the college website and select Resources and
Services and then select Academic Services.
Contact Christine McLaughlin, Director of the ASC and the Writing
Center, at 617-928- 4709 or cmclaughlin@mountida.edu if you would like
additional information about the help the ASC can provide.
The Writing Center provides free, professional writing tutoring; it is located
on the third floor of the Academic Technology Center (ATC306).
For the writing tutors’ schedule and further information about the Writing
Center, go to the college website and select Resources and Service, and
then select Academic Services.
Contact, Supervisor of the Writing Center, at 617-928-7322 if you would like
additional information about the help the Writing Center can provide.
Mount Ida College is committed to arranging reasonable accommodations
for all students with documented disabilities. If you have a documented
disability and would like accommodations in the classroom, please speak
with me at your earliest convenience. If you have not yet presented your
FACULTY
ADVISORS
WADSWORTH
LIBRARY
MEDIA SERVICES
ACADEMIC
COMPUTING
WebCT SUPPORT
documentation to the College, you should schedule an appointment with
Dean Curtis at 617-928-4556 or acurtis@mountida.edu to arrange for
appropriate support services and classroom accommodations.
To help ensure your success, you will be assigned a faculty advisor in your
first semester. Usually within your major, this advisor will provide you with
guidance on course selection, as well as long term academic planning and
advisement to help you successfully reach your career goals.
All students have been assigned a Faculty Advisor in their program or
major area. You need to keep track of your Faculty Advisor’s telephone
number, office hours, and office location so you can contact your advisor.
Contact Alyce Curtis, Dean of Academic Services, at x 4556 or
acurtis@mountida.edu if you have general questions about the advising
system or who your advisor is.
The Reference Librarians will help you find the information that you need
for assignments, class presentations, projects and co-curricular activities.
You can request reference support in person in the Wadsworth Library or
on-line.
You can link directly to the Library’s electronic databases and the Library’s
online catalog, from the College website – go to www.mountida.edu, select
Library. You can ask a Librarian a question online – select Ask the
Librarian.
The Wadsworth Library is open every day of the week. Mon. through
Thurs. – 7:30 am to 11:00 pm; Friday – 7:30 am to 5:00 pm; Sat. – 10:00
am to 5 pm; Sun. – 1 pm to midnight. Library Hours are extended during
exam periods and change during holidays.
If you have any questions about Library services, please contact Judy
Harding, Coordinator of User Services, 617-928-4552 or
jharding@mountida.edu.
Students may borrow a wide range of audiovisual equipment to gather
information, document and present information, e.g. a digital camera.
Notebook computers and data/video projection systems are also available
for classroom presentations. The Media Specialist instructs students in the
use of AV equipment.
To request AV equipment or support, you must submit a request online. Go
to the College homepage and select Resources and Services and then
Media Services, choose Media Services Request Form – fill it out and
submit it. Manouche Madanipour, Coordinator of Media Services, will
respond to your requests. Requests must be submitted one week in
advance of the scheduled event.
The College has two open access computer lab areas: Shaw and the
Wadsworth Library. Instructional computer classrooms are available for
student use when classes are not in session. Schedules are posted on the
doors of the computer labs and on the College website – select Resources
and Services and then select Computer Labs
If you have questions about accessing or using the College’s computer labs
please contact Dennis Najuch, Campus Computer Lab Manager, at 617928-4066 or dnajuch@mountida.edu.
For support with accessing WebCT and using any of the features of
WebCT, contact Kevin French, Instructional Technology Specialist,
kfrench@mountida.edu or 1-617-928-7396. Kevin French will respond
within 24 business hours.