Instruction Book of Psychological Experiment Liudexiang Medical School of Shandong University PREFACE Nowdays, more and more people realize that psychology is playing an important role in our society, infecting nearly a variety of fields which include economy, politics, culture, education, and so on. In that way, it is necessary for us to learning something about basic knowledge about psychology. In this Instruction Book of Psychological Experiment, we sought to respond to the needs of college students who eagerly would like to expand their coverage of psychological experiment. So they could master some material and methods relating to psychological experiment. For this goal, we have been trying our effort to write this book. Thoughout the book students will encounter recent, also could called classical, psychological experiments developed in our modern history of psychology which influenced a lot of psychologists and people who showed enthusiasm for this field around the world. In this book, we are mainly discussing major theory and methods about some psychological experiment as follows: 1. Perception and characteristics of perception 2. Emotion and galvanic skin response 3. Learning and memory 4. Psychological testing such as 16-PF, EPQ and SPM 5. Evoked potential including VEP, BAEP and SEP The aim of this book is to help students, who at good at English, like foreign students, get more information about psychological experiment. Also, they could become increasingly interested in this subject which would build a solid foundation for them in their future. Many people provided us with the help, criticism, and encouragement we needed to create the book. We also owe an enormous debt to the colleagues in our department. We especially want to thank these colleagues and students. Once again, we, hopefully, would like our students to learn something from this book. And if you have any criticisms and advice, we are prepared to accept all these things which could improve quality of the book. CONTENTS 1. Perception 2. Psychological testing 2.1 Sixteen Personality Factor Questionnaire (16PF) 2.2 Raven Standard Progressive Matrices 2.3 The Eysenck Personality Questionnaire (EPQ) 3. Evoked Potentials 3.1 Visual Evoked Potentials (VEP): 3.2 Brainstem Auditory Evoked Potentials (BAEP) 3.3 Sensory Evoked Potentials (SEP): 4. MEMORY 4.1 Sensory memory 4.2 Short-Term 4.3 Forgetting 5. Biofeedback 6. Galvanic skin response PERCEPTION Visual Perception 1 This discussion of visual perception is part of an introduction to perception theory. The prime concern here is with how mediated our experience of the world is. The study of visual perception offers considerable evidence that the world or the image is not 'given', as people sometimes say, but constructed. In visual perception we are not like passive cameras, and even the idea that the mind takes selective 'snapshots' underplays our active interpretation of the world. These notes focus on key factors which contribute to shaping what we see. The distinctiveness of human vision It is worth reminding ourselves that 'the world' which we often regard as objectively 'out there' is experienced in very different ways by other creatures. Sight dominates the way we 'see' the world. It even dominates our descriptive vocabulary. We don't know how other creatures see the world, though we do know how eyes differ in the animal kingdom amd we know that different animals vary in their reliance on vision. Of course, some creatures don't 'see' the world at all. And many creatures rely far less on vision than we do (e.g. bats, dolphins). Most mammals live in more of a world of scent than of sight. We share our reliance on sight more than scent with other primates. However, of all vertebrate animals, birds are the most dependent on sight. Flies have what are called 'compound eyes', but it's likely to be a myth that they see multiple images. However, if we had the eyes of a fly we would see television images as separate frames, since TV images are displayed at 25 frames per second, which for the rapid scanning eye of the fly is quite slow. Although the image can be misleading, our eyes are typically described in contrast to 'compound eyes' as being 'camera-style' eyes. Animals with such eyes comprise less than 6% of the species in the animal kingdom; more than 77% are insects and crustaceans with compound eyes. Animals differ in visual acuity. Insects are short-sighted whereas a kestrel can spot a mouse from 1.5 km up. Hawks can spot prey 8 times further away than human beings can. The range of distances that animals can focus on is measured in dioptres. We have a good focal range (or 'accommodation') compared with most mammals. A child's range is about 14 dioptres, though an old person's is about 1 dioptre. Many creatures have poor accommodation or none. A dog copes with 1 dioptre. However, diving birds have 50 dioptres - the greatest of all animals. Most invertebrates don't need to accommodate - sight involves short focal length and great depth of field - keeping everything in equal focus (though without much fine detail). A bee can see things from an inch or so away whereas we can't focus on things much under 6 inches away (without a magnifier). The 'f-number' of human eyes is about 2.55, whilst a standard camera lens has an f-number of 1.8. The most sensitive is a deep-sea crustacean, Gigantocypris (f-0.25), but its eyes are small, and so the quality of vision is limited. The position of the eyes on the head also varies amongst animals. Eye position controls the extent of the field of view when the head is stationary, and also the possibility and extent of binocular vision. When the eyes are on either side of the head, the view is almost panoramic, but there is a loss of stereoscopic depth perception. Hunting animals tend to have a broader field of binocular vision. Hunted animals tend to have a far broader field of view. Hunters tend to have a much larger 'blind area' behind the head than hunted animals do. Humans have a total field of view of somewhere between 160-208 degrees, about 140 degrees or so for each eye and a binocular field of 120-180 degrees. A dog has a total field of view of about 280 degrees, 180-190 degrees for each eye and 90 degrees of binocular field. A hare has a total field of view of 360 degrees, 220 degrees for each eye, with only 30 degrees of binocular field in front and 10 degrees behind the head. Some humans can distinguish 250 colours. Whilst some mammals are colour-blind, birds probably see more colours than we do. The desert ant has the most refined colour system amongst insects and can discriminate between colours we can't see. As we age our lenses grow more yellow and filter out some of the violet. Many insects are sensitive to ultraviolet light; vertebrates are not. We know that the colour vision of bees is different from ours, bees being highly sensitive to ultraviolet light and insensitive to red light. Many insects, fish and birds can see beyond violet into ultraviolet radiation. Ultraviolet light gives flowers such as the yellow daisy a bright glowing core for honey-bees. At the other end of the spectrum of electromagnetic energy, some snakes are sensitive to infra-red which they use to detect the presence of warm-blooded animals. Some freshwater fish can see far further into the red or longer wavelength part of the spectrum than we can. If our eyes were as sensitive as those of goldfish we'd see the infra-red beams that control our TVs and videos. Whilst we are not sensitive to polarized light, many other animals are, and must therefore see the sky as having a far more intricate pattern than we are aware of. Of course, we can use tools to temporarily extend the visibility of the spectrum. No creature sees fine detail in darkness, but some other creatures have far better 'night sight' than we do (e.g. foxes, cats and owls). Creatures with good night sight typically have the reflective 'eye-shine' that we often notice. It is this which allows them to make the most of whatever light there is. Owls have a sensitivity to low light intensities 50-100 times greater than that of unaided human night vision. Cats' eyes catch 50% more light than ours and are eight times more sensitive than ours at night. But such sight is typically supplemented by other senses. And even within vision, movement is the key for some creatures: the eyes of such creatures as the bee and the frog are very sensitive to movement. Different creatures vary in the amount of the brain which is devoted to vision. Over half of the brain of the octopus and the squid is devoted to vision. But we still don't know how other creatures make sense of what their eyes detect. No single creature can see all that others can. We often forget that the human world of sight is only one such world. Homo significans It has been emphasized that the world is 'seen' in different ways by different creatures, and that human beings in the modern world have come to give primacy to the visual. We do not always 'believe our own eyes' - we know that a pencil in a glass only appears to be bent, that the moon only appears to be larger when it is near the horizon and that there are such things as optical illusions. Now we would like to emphasize that we seem as a species to be driven by a desire to make meanings: we suggest that we are, above all, Homo significans - meaning-makers. This fundamental concern underlies the process of human visual perception. Faced even by 'meaningless' patterns the mind restlessly strives to make them meaningful. Look at this image for a few moments... It is hard not to start 'seeing things' in this abstract geometrical arrangement. The spacing is even, but we may start to see rows, or columns, or small groupings - such as of 4 black squares. We restlessly shift from one way of patterning to another - in this case none is likely to seem much more meaningful than another so we quickly tire of looking at such a frustrating image. (Yes, and you can see grey areas at the intersections - a point to which I will refer in a later lecture). Here is another repetitive arrangement... This time, you are more likely to impose a particular grouping on what you see. People tend to refer to five pairs of lines which are close together with fairly broad gaps between them. You are less likely to group together the lines which are further apart, perhaps partly because this would leave lonely lines on each side of the image, but also (as we will see in a later lecture) because we seem to have a predisposition to associate things which are close together. At this stage, it is useful to note that theories about perception tend to emphasize the role of either sensory data or knowledge in the process. Some theorists adopt a data-driven or 'bottom-up' stance, according to which perception is 'direct': visual data is immediately structured in the optical array prior to any selectivity on the part of the perceiver (James J Gibson is the key proponent of 'direct perception'). Others (e.g. Richard L Gregory) adopt a 'constructivist' or 'top-down' stance emphasizing the importance of prior knowledge and hypotheses. Both processes are important: if we were purely data-driven we would be mindless automatons; if we were purely theory-driven we would be disembodied dreamers. We have all heard of the psychoanalyst's 'Rorshach Inkblots'. These were of course intended to be very much open to interpretation. The idea was that what people reported seeing in these images involved some projection of their own deep concerns. Here is one such blot... We all seem to 'see things' in inkblots, flames, stains, clouds and so on. Some of us may, of course, be more 'suggestible' than others... Some images are more open to interpretation than others. Most of us would see no 'intended reading' in such natural phenomena as flames and clouds (though this wouldn't stop us seeing meaningful patterns in them). We would generally accept that there is typically less openness to interpretation when it comes to images deliberately designed by human beings. The declaration that a road sign is 'open to interpretation' is not likely to be much of a defence for ignoring its intended meaning in the eyes of the law! On the other hand, we would usually feel free to be fairly free-ranging in our interpretation of an image which we knew to be intended as a work of art. Here is another black and white image. For some people it will be immediately obvious - others may not instantly recognize it. Familiar as this image is, whilst we may recognize it as a map, we may not immediately recognize it as representing the world (upside down, according to the way we're used to seeing it). However, once we 'know what to look for', we have no difficulty seeing it as a map of the world which happens to be upside down. The illustration below is well-known from psychology textbooks, so most students will already know what to look for in it. Those who haven't seen it before shouldn't have too much difficulty if they are told that there is a dalmation dog nosing around on a path near a tree. The dog is in the centre of the picture, facing the top-left corner. Often, significant details seem to suddenly lead to the 'click' of recognition, at which point it is hard to understand why we hadn't seen the 'hidden' image in the first place. On subsequent occasions we see the image without any of our initial difficulty. Sometimes images are neither open to almost any interpretation nor constrained to a single 'preferred interpretation'. Some of the images used in the study of visual perception have been carefully designed to be interpreted in two different but specific ways. Look at the following example, for instance. At first sight, this may seem to be either a seal or a donkey (alternatives which we would be unlikely to confuse in real life). Here, you will initially see either a seal or a donkey, but not both at once. You bring your own preferred interpretation to the image - a phenomenon known to psychologists as perceptual set (this will be discussed in a later lecture). In cases where one alternative interpretation repeatedly elicits far more support than the other, it might be said that the image itself has a preferred interpretation (though this might be culturally-specific). Here is another example, though this may be more well-known from psychology textbooks... Here the intended alternatives are a duck and a hare. What do you see first? Such examples demonstrate that your own preferred interpretation is part of what you bring to making sense of an image. In the context of media theory, the relative openness of images to interpretation can serve as a reminder that the 'meaning' of an image cannot be simply equated with a universal, unitary, fixed and objective 'content' - meaning is not 'extracted' but is constructed in the process of interpretation. But such constructed meanings are not unconstrained: if you reported in all seriousness that your interpretation of the image shown above was an elephant, you would be in danger of being regarded as either mentally deficient or insane. Visual Perception 2 The Third Dimension As part of our imposition of meaning on what we see we seem to seek to turn images into objects where possible. Look at the following image... Although it does not strictly follow the rules of linear perspective, we tend to interpret what we see here in terms of three recurrent black circular shapes (at the bottom of the image) repeated into depth, as if printed on a cylinder. Strictly speaking, this would necessitate the 'further' shapes being depicted closer together but that doesn't seem to stop us from reinterpreting the shapes as the same shapes but at different angles. Such impositions of depth can be seen as trying to make the shapes more like tangible 3D objects. Where an image seems to lend itself to a possible interpretation in 3D we seem to prefer this interpretation. Here is an image which is familiar in psychology textbooks in one form or another... We all know that the figures in this kind of image seem to get larger as they near the top right-hand corner, although we also know from previous encounters with such images that the three figures are in fact all the same size. We find it hard to avoid interpreting the converging lines as indicating linear perspective, which requires us to accept that the figure is breaking the rules by seeming to be larger rather than smaller as it gets further away. The desire to interpret in depth seems to be very strong in us if we are familiar (however unconsciously) with linear perspective. For reference, it may be useful to know that the simplest version of such illusions deriving from linear perspective is called the 'Ponzo illusion'. In this basic version, there are two lines converging towards the top of the image, together with two horizontal lines. The horizontal line (a) at the top is seen as larger than the horizontal line (b) at the bottom (even though both are the same size). Linear perspective is only one kind of depth cue in a static two-dimensional image such as a painting, drawing or photograph. Relative size is another depth cue. Where an image features several objects of similar shape, the tendency is to assume that the smaller objects are further away. This is especially so with familiar objects (the 'familiar size' of which is known). Texture gradient (or detail perspective) can be seen as a combination of linear perspective and relative size. Where an image is full of similar shapes which are fairly evenly-spaced (such as pebbles on a beach), the shapes that seem more densely packed together are seen as being more distant. Height in field (or plane) (also called relative height) is another cue to judging depth. The usual assumption is that where the base of a shape is higher than that of a similar shape, then the one with the higher base is further away. This cue relates objects to the horizon. Another important depth cue is interposition (also called occlusion, superimposition or overlay) (see illustration below). When one object is interpreted as obscuring part of another one, the one which seems to be obscured is seen as being further away. This cue is stronger with familiar shapes, where a familiar outline is broken by the other shape which is seen as in front of it. We have already alluded briefly to familiar size. Familiar size is itself a distance cue. Our previous experience with objects leads us to assume that where some appear smaller than others those which appear to be smaller are likely to be further away. In a well-known experiment on 'Size as a cue to distance' published in the American Journal of Psychology in 1951, W H Ittelson presented observers with three playing cards in a darkened room with all other depth cues removed. Unknown to the observes only one of the cards was of the conventional size; the others were respectively half and twice the normal size. The observers tended to judge the larger cards as being closer than the others. Shadow is also an important cue for depth. Look at the illustration below. It consists of several rows and columns of shadowed circular shapes which appear to be either bumps or hollows. The only cue to whether each shape is a bump or a hollow is the shadow. Some of the circular shapes are shadowed towards the lower portion and others are shadowed towards the upper portion. Those which are shadowed in the lower portion seem to be bumps, whilst those which are shadowed at the top seem to be hollows. Turning the whole image upside down (see the following illustration) seems to turn the bumps into hollows and the hollows into bumps. It seems that the 'default' assumption is that the light comes from the top. Photographs in which both near and distant details are in focus can offer dramatic illustrations of how objects which are very close can sometimes seem unnaturally large. For instance, a photograph of someone lying down with their feet towards can make their feet appear so large that the effect is humorous. Where the medium is a drawing or a painting we may even feel that the effect is 'unrealistic'. What is interesting is that were we to be there in person looking from the same perspective at the person who is lying down we would be very unlikely to notice anything odd at all. Someone who is used to doing life-drawing with a pencil held at arm's length as a measuring-stick may be more conscious of this phenomenon - at least when they are drawing. Visual Perception 3 Selectivity and Perceptual Constancy Categorization is a key 'top-down' process which is involved in perception. Categories simplify. Categorization has a number of functions: it makes complexity manageable; it speeds up recognition; it reduces effort and learning; it makes the most of past experience; it enables the inferences about further attributes (going beyond what is 'given'); it makes events predictable; it supports systematization; it bonds social behaviour (providing shared frameworks); it tailors the world to our purposes; it makes the world seem more meaningful. The cost of these advantages is a loss of particularity and uniqueness in perception and recall. For Romantics, it is also regarded as inducing a sense of distance from the world. The way we categorize phenomena seems to be a 'natural' 'reflection of reality', leading us to forget the role of categorization in constructing the world. Probably the most well-known example of the cultural diversity of categories is that Eskimos have dozens of words for 'snow' - an assertion which is frequently attributed to Benjamin Lee Whorf. Actually, Whorf seems never to have claimed that Eskimos had more than five words for snow (Whorf 1956, 216). However, a more recent study - not of the Inuit but of the Koyukon Indians of the subarctic forest - does list 16 terms for snow, representing these distinctions: snow deep snow falling snow blowing snow snow on the ground granular snow beneath the surface hard drifted snow snow thawed previously and then frozen earliest crusted snow in spring thinly crusted snow snow drifted over a steep bank, making it steeper snow cornice on a mountain heavy drifting snow slushy snow on the ground snow caught on tree branches fluffy or powder snow (Nelson 1983, 262-3) I do not intend to discuss the controversial issue of the extent to which the way we perceive the world may be influenced by the categories which are embedded in the language available to us. I have discussed the so-called Sapir-Whorf hypothesis elsewhere. Suffice it to say that words can be found in English, as above, to refer to distinctions which we may not habitually make, but that this does not rule out the possibility that the categories which we employ may not only reflect our view of the world but may also sometimes exercise subtle influences upon it. There is research evidence that verbal labels may influence the recall of visual images. In a well-known experiment by Carmichael, Hogan and Walter (1932), observers were shown simple line drawings each of which was associated with either of two verbal captions - e.g. a drawing of two circles linked by a straight line bore either the caption 'eye-glasses' or the caption 'dumb-bells'. The observers were then asked to reproduce the drawings. Their reproductions showed a strong tendency to distort the original image to make it closer to the verbal label which had been attached to it. The Stroop Colour-Word Test can be used to illustrate the difficulties which we can experience in separating labels from what they refer to (see below). Try counting the number of green words, for instance. red green blue green red yellow blue yellow red blue yellow green red blue blue yellow yellow blue red blue yellow red green green red green green green green blue blue yellow yellow yellow yellow red green yellow blue green red blue green red red green red green blue red yellow yellow red blue yellow blue yellow blue red blue green green yellow green red yellow blue yellow blue red blue red blue green red yellow blue green green red yellow blue yellow blue A well-known study demonstrating the influence of language on recall is that of Elizabeth Loftus (1974 & 1979). She showed observers a short film of a traffic accident and asked how fast the cars had been going. However, the wording of the question differed between the two groups asked. Those in one group were asked 'About how fast were the cars going when they hit each other?' whilst those in the second group were asked 'About how fast were the cars going when they smashed into each other?' Those who had been asked the question with the term smashed gave higher estimates of the cars' speeds than the others did. A week later, the same observers were asked whether they had seen any broken glass (there had been none). More than twice as many of those questioned with the word 'smashed' reported seeing the nonexistent glass as those questioned with the word 'hit'. It is not only with respect to categorization thay perception is described as 'selective'. Recovering his sight after 30 years of blindness, one man reported: When I could see again, objects literally hurled themselves at me. One of the things a normal person knows from long habit is what not to look at. Things that don't matter, or that confuse, are simply shut out of their seeing minds. I had forgotten this, and tried to see everything at once; consequently I saw almost nothing. (Muenzinger 1942) Perception is unavoidably selective: we can't see all there is to see. There are of course physiological limits (both for the human species and for individuals); some argue that there are limits to cognitive capacity. And then there are the constraints of our locational viewpoint: we can't see things from every angle at once. But in addition to such physical limits we focus on salient features and ignore details which are irrelevant to our current purposes or interests. Selectivity thus involves omission. Some commentators use the 'filter' metaphor - we 'filter out' data, but this suggests a certain passivity: we may also 'seek out' data of a certain kind. Selective attention is assisted by redundancy: we don't always need much data in order to recognize something. Often we can manage with minimal visual data, making use of what is called 'redundancy'. You may know those 'blocky' pictures of famous people in which you can just about recognize who it is. Our schemata allow us to 'fill in gaps' because we know what should be there. So selectivity also involves addition. Selectivity also involves organization: foregrounding, backgrounding and rearranging features. Objects, events or situations are 'sized up' in relation to our frames of reference, and these influence how perception is structured (Newcomb 1952, 88-96). Gordon Allport and Leo Postman (1945; Newcomb 1952, 88-96) offered a classic account of the selectivity of perception in their study of rumour. Whenever an event is open to divergent interpretations, reporting it involves transforming it. The selection, retention, reporting and retelling of events routinely involves several kinds of transformations. All of these involve simplifying events to make them more meaningful in terms of personal interests, needs and experience. The process is exaggerated where memory and retelling are involved, but it is already at work in the selectivity involved in the initial perception of an event. Contrary to the popular idea that rumours snowball? becoming more elaborate in the telling, psychological studies suggest that retelling tends to make accounts shorter, more concise, more easily grasped and told. There is an increasing tendency to use fewer words. Levelling is the selective process by which certain details are omitted. However, items of particular interest to the reporters, which confirm their expectations or help to structure their reports, do tend to persist. Sharpening is the reciprocal selective process of levelling. Alongside the loss of some details, there also tends to be a pointing-up of a limited number of details which caught the individual 抯 attention, often including attention-grabbing words. Temporal sharpening involves a tendency to describe events in the present tense. Movement is often emphasized or introduced. Items prominent because of their relative size or quantity tend to be retained. Labels tend to persist. Primacy effects may lead to the retention of items coming first in a series. Familiar symbols are also likely to be retained. Explanations may be introduced, especially to produce closure? Underlying the selective processes of levelling and sharpening, and of transpositions, importations and other transformations involved in retellings, Allport and Postman (1945) argue, is the process of assimilation. This involves the influence of habits, interests and sentiments on reporters and listeners. Aspects of a story are sharpened or levelled to make them more consistent with what is seen as the principal theme of the story, thus making the story more coherent and well-rounded? Items relevant to the theme may be imported and those irrelevant to the theme may be omitted. And some details may be changed to make them more consistent. Assimilation by condensation involves fusing several details into one. Assimilation to expectation involves transforming details into what one’s habits of thought suggest they usually are. Assimilation to linguistic habits involves fitting phenomena into the familiar frameworks of conventional verbal categories. Assimilation to interest involves retellings from the perspective of the particular occupational interests or roles of the teller (especially where these interests are shared with listeners), giving primary attention to details which reflect such interests. Assimilation to prejudice may simply involve assimilation to expectation or to linguistic categories, but it may also involve deep emotional assimilation to hostility based on racial, class or personal prejudices. Selective perception is based on what seems to 'stand out'. Much of this 'standing out' is related to our purposes, interests, expectations, past experiences and the current demands of the situation. However, some seems more widely-shared - throughout a culture or even across the human species. For instance, we seem to have a general preference for features which are large and/or bright and/or moving, for the novel, the surprising and the incongruous, and for what is meaningfully complex ('looking like things'), and our fixation tends to be on discontinuities, corners and contours. We will turn to such apparently universal features of human perception in discussing Gestalt theories. Some aspects of perception can be usefully discussed in terms of 'selectivity', but to see perception purely in terms of selectivity would be reductive. It would court the danger of implying that perception is relatively passive and would downplay the active construction of reality. This is related to what psychologists refer to as perceptual constancy. Our perception of objects is far more constant or stable than our retinal images. Retinal images change with the movement of the eyes, the head and our position, together with changing light. If we relied only on retinal images for visual perception we would always be conscious of people growing physically bigger when they came closer, objects changing their shapes whenever we moved, and colours changing with every shift in lighting conditions. Counteracting the chaos of constant change in retinal images, the visual properties of objects tend to remain constant in consciousness. We are not usually conscious of people appearing to get bigger as they approach us or of things appearing to change shape according to the angles from which we view them. In relation to visual perception, key 'constancies' are: size, shape, lightness and colour. The following illustration demonstrates how a door appears to change shape as it is opened. Shape constancy ensures that we are not typically conscious of this. With regard to shape constancy, R H Thouless published a paper entitled 'Phenomenal regression to the "real" object' in the British Journal of Psychology in 1931. He reported an experiment in which he exposed a circular disc at various angles and asked observers to judge its shape each time. The observers did so by selecting a matching disc from a series of circular and elliptical ones which they had been given. When the disc was directly in front of them and in a vertical plane the judgement was easy, of course. But when Thouless rotated the disc away from the observer so that it appeared elliptical, the task was more difficult. Judgements of shape reflected a compromise between the shape as displayed at an angle (an ellipse) and the actual shape of the object (the circle). Observers did not see the shape as it would be on the retina but instead exhibited a 'phenomenal regression' - the phenomenal or apparent shape was inbetween the tilted shape and the vertical shape. This has been called a 'perceptual compromise'. Familiarity of shape is also an explanation of the illusion generated by a special 'room' called 'the Ames Room' (students in Wales: note that there is an Ames Room at Techniquest in Cardiff). Observers peer through a single hole in a wall of this structure (thus having only monocular cues to depth, as in looking at a photograph or painting, rather than a space around which one could move). Two people of similar size within this special room would look very different in size to observers as indicated in the following illustration. The reason for this strange illusion is to do with the extraordinary construction of the room, the lefthand wall of which actually goes far further back than the righthand wall, for instance. We are so used to rooms being rectangular that we intepret everything within it on this assumption. The Ames Room represents the mind making a habitual bet, and only getting it wrong because of a careful conspiracy. Visual Perception 4 Cultural and Environmental Factors Most features of the general process of visual perception appear to be virtually universal rather than being culturally-specific. However, certain features do seem to be subject to some degree of cultural variability. Everyone is thought to be subject to certain optical illusions, such as seeing grey areas at the intersections of what is known as the Hermann Grid... Some other optical illusions seem to be culturally variable. One example is the Muler-Lyer Illusion... This illusion is well-known - most of us are aware that the vertical lines here are actually the same size but that the righthand line appears to be substantially longer. One explanation of why the righthand figure appears to be so much larger involves interpreting the images in depth. The righthand figure can be easily interpreted as representing the inside corner of a room whilst the arrowlike lefthand figure can be seen as the outside corner of a building. As an inside corner the righthand figure may appear to be nearer (and therefore larger) than the outside corner. Experiments reported in 1966 by Segall, Campbell and Herskovitz suggested that the Muler-Lyer illusion may be absent or reduced amongst people who grow up in certain environments. They tested some Zulu people in South Africa who, at the time, lived in circular huts with arched doorways and had little experience of Western rectangular buildings. The Zulus seemed less affected by the Muler-Lyer illusion. The argument is that these people lived in a 'circular culture' whereas those who are more subject to the illusion live in a 'carpentered world' of rectangles and parallel lines (Segall, Campbell & Herskovits 1966). Europeans and Americans are more likely to interpret oblique and acute angles as displaced right angles and to perceive two-dimensional drawings in terms of depth. So-called 'selective rearing' experiments have been conducted which involve rearing animals in conditions in which they are exposed only to certain kinds of perceptual experience such as only to vertical or to horizontal stripes. Whilst these experiments have been conducted with animals, Coren et al. (1994) argue that this can be seen as related to the way in which many human beings are selectively reared in rectilinear (or 'carpentered') urban environments (see Segall, Campbell & Herskovits 1996) in which the inhabitants are frequently exposed to lines in vertical and horizontal orientations. Coren et al. note that human vision shows a slight bias towards horizontal or vertical lines rather than oblique lines (Coren et al. 1994, 587). In experiments conducted by Hirsch (1972) and Blasdel et al. (1977), kittens which were reared only with vertical stripes had measurably lower visual acuity for stripes in other orientations. Another well-known illusion of size is called simply the 'horizontal-vertical illusion. It is shown below... The lines are of equal length but the vertical one seems longer. This may be because the vertical line seems to recede in depth. The illusion may be stronger for people who are familiar with straight lines receding over a considerable distance. It has been argued that people who dwell in enclosed areas such as forests who are not used to vast open spaces and who have little opportunity to see the horizon or for great distances would be less susceptible to the horizontal-vertical illusion than those with long uninterrupted views. Segall, Campbell and Herskovits (1966) found that people who lived in very open rural environments tended to be more subject to the horizontal-vertical illusion than others. In very open environments height in the plane is a key depth cue. The anthropologist Colin Turnbull described what happened in the former Congo in the 1950s when a BaMbuti pygmy, used in living in the dense Ituri forest (which had only small clearings), went with him to the plains: And then he saw the buffalo, still grazing lazily several miles away, far down below. He turned to me and said, 'What insects are those?' At first I hardly understood, then I realized that in the forest vision is so limited that there is no great need to make an automatic allowance for distance when judging size. Out here in the plains, Kenge was looking for the first time over apparently unending miles of unfamiliar grasslands, with not a tree worth the name to give him any basis for comparison... When I told Kenge that the insects were buffalo, he roared with laughter and told me not to tell such stupid lies. (Turnbull 1963, 217) Because Kenge had no experience of seeing distant objects he saw them simply as small. In a study reported in 1960, W Hudson and others investigated the influence of culture on visual perception amongst Bantu, European and Indian workers and children in South Africa and Ghana (Lloyd 1972, 61ff). Hudson used a set of picture cards, each including an elephant, an antelope and a man with a spear. In each one the spear was aligned with both the elephant and the antelope, but depth cues such as object size, superimposition and linear perspective clearly supported the interpretation that the spear was pointing towards the antelope rather than the elephant. Individuals were asked 'What do you see?', 'What is the man doing?' and 'Which is nearer the man, the elephant or antelope?'. Hudson's results showed that at the beginning of primary school all of these children had difficulty perceiving the pictures as three-dimensional and said that the hunter was pointing his spear at whatever it was aligned with, regardless of cues as to depth. By the end of the primary school, virtually all of the European children interpreted the pictures in three dimensions, but some Bantu and Ghanian children still tended to see them as two-dimensional, as also did non-literate workers, both Bantu and European. and Indian children in South Africa. Hudson concluded that 'formal schooling in the normal course is not the primary determinant in pictorial perception. Informal instruction in the home and habitual exposure to pictures play a much larger role' (cited in Cole & Scribner 1974, 68). The adequacy of Hudson's findings has been questioned, since greater success has been achieved when individuals are asked to respond by making models (ibid., 69-70). But it remains clear that pictorial conventions representing depth which literate European adults take for granted have to be learned. Look at the next image... Asked for a quick description of this image, many people tend to describe a set of stairs going up. But of course you can go both ways on stairs. This response is likely to be influenced by the Western style of reading from left to right. Arabs, for instance, would read this (right to left) as a set of stairs going down. Here is a famous 'impossible object', sometimes known as the Devil's Pitchfork... After looking at it for a few moments, turn away and try drawing it. Are there three prongs or only two? Not suprisingly, this figure is sometimes given the paradoxical name of 'the two-pronged trident'. It is an impossible object since it could not be constructed in three dimensions - it only appears to be in three dimensions at first glance. You have to look quite carefully in order to realize this. This figure confuses many Western observers. The confusion arises from trying to interpret it as a three-dimensional figure. Deregowski (1969) found that people who habitually ascribed three-dimensionality to pictures had more difficulty in reproducing this figure than people who did not seek to impose three-dimensionality on images. The shorter the prongs the less easily fooled we are, which suggests that in the illusory version we are less able to relate one part to another. The following image is an impossible object devised by L S and R Penrose... It is likely that much the same process is at work here. Whilst each of its intersections makes sense on its own, the parts could not physically be joined together. We have a powerful illusion of three-dimensionality because we don't initially notice how the parts relate to each other. Another impossible object is this one (also devised by L S and R Penrose). Only a cruel parent would suggest this as a Lego building-brick project for a child! The Dutch graphic artist Escher produced several variations on this theme. Here is a detail from one of them... The perception of depth, and especially the cultural factors touched on briefly here, suggest that visual perception is in part at least learned. There is other evidence of this which is not dealt with here at all: in particular, perceptual development in childhood. This is a standard topic in psychology textbooks. Another kind of evidence concerns adults learning to perceive differently using artificial devices. A number of experiments have explored perceptual learning by designing and using various kinds of goggles to alter the way in which things appear to those wearing them. Sometimes the goggles rotate the field of view so that, for instance, everything seems to be upside down or shifted to one side. A prism is often used. The goggles are sometimes worn for several weeks. Wearers typically report that the world at first seems very unstable. Some people can perform simple skills after only minutes of practice. After a few days it is often possible to do such things as riding a bicycle, and after a few weeks even skiing may be possible for those who could ski beforehand. After taking off such goggles, the world again seems to be unstable, though typically recovery occurs within an hour or so. You can simulate the early stages of using such spectacles by looking up at a hand-mirror slanted against your forehead and trying to do such things as pouring water into a cup. Visual Perception 5 Individual Differences, Purposes and Needs Whilst there appear to be some subtle cultural differences in some aspects of visual perception, it is also worth reminding ourselves that in terms of perception we have far more in common with the rest of the human species than with the rest of the animal kingdom. However, in addition to cultural differences, certain individual differences can affect our visual perception - quite apart from physiological differences such as impairment of sight. People differ, for instance, in spatial skills (e.g. 'mental rotation' - competence in mentally rotating 3D shapes so as to assess them from another angle). In a well-known experiment by Asch (1955), one subject was seated in a room with six other people. Unknown to the subject the other people were confederates of the experimenter. The experimenter told the group that accuracy of perception was the focus of the study. The group was then shown two cards (see illustration below). On one card was a single vertical line and on the other there were three vertical lines of markedly different lengths, one of which being the same as the one on the other card. The group was told that each individual should match the line on the first card with one of the lines on the other card. There were eighteen trials with different lengths of lines on the second card. In each trial the real subject was second from last in being asked for a response, thus hearing five other people each time offering their own answers. In the first two trials the confederates all gave the correct answer but they only did this four times in the following trials - in the other twelve trials they were all primed to give the same wrong answer. About a quarter of the subjects stuck to their own judgement and gave the correct response. The rest accepted the majority verdict at least some of the time. This would suggest that conformity may sometimes influence perception. Some factors related to personality may have an influence on perception. One such factor is 'tolerance of ambiguity' (a term employed by Else Frenkel-Brunswik). In 1951, two psychologists called Block reported an experiment in which subjects were placed in a dark room where only a point of light was visible. Since they had nothing else to go by, all of them saw the light sway in various directions. However, some reported the light as moving in a constant direction from trial to trial and to a constant number of inches. Such people have been described as having a low 'tolerance of ambiguity': they require more stability than most, and quickly tend to manufacture it in situations of ambiguity. Other people tend to take longer to establish such a norm: they have a high tolerance of ambiguity. Another experimenter, Fisher, reported in the same year comparing people classified as having high or low prejudice. He briefly showed both groups a picture of a truncated pyramid (see below) and then asked them to draw it from memory. About 40% of people tended to draw it as symmetrical, equalizing the two margins of the drawing. This is quite usual, since memory simplifies. But after a four-week interval, 62% of the prejudiced group and only 34% of the tolerant group equalized the margins. One group seemed to need a clear and simple image much more than the other group did. Those tolerant of ambiguity seemed to favour uniqueness (for both Block & Block and Fisher see Allport 1958, 377-8). Differences in cognitive style have implications for perception. Jerome Kagan outlined a difference in cognitive style which he referred to as impulsivity vs. reflectivity. When asked to find a match for a 'familiar figure' (such as a drawing of a telephone) from a choice of 6, some people seem habitually 'leap in' with a response before checking the alternative fully - these are the impulsives - whilst others seem unwilling to respond until they are sure that they have made the correct choice - these are the reflective types. Another kind of cognitive style was referred to as 'field dependence or independence' by Herman Witkin. Field independence refers to an aptitude for disembedding figures from their contexts. Someone who finds words easily in word-search grids has considerable field independence. There is a current vogue for Where's Wally? books in which one has to find a recurrent character amidst a crowd of people and a frenzy of depicted activity on a very detailed double-page spread. Those who are good at this are field independent. Similarly children's puzzles sometimes include the task of identifying faces, objects or animals 'hidden' in a relatively detailed drawing (an adult equivalent sometimes uses paintings). These are of course very artificial tasks, but field independent people would be just as quick at spotting someone in a real crowd. Gender plays a part in perception too. One gender-related influence concerns how our attention may be drawn to different aspects of a scene or image. In a study by Hess (1965) the eye-movements of a man and a woman were compared when they looked at a figurative painting by Leon Kroll called 'Morning on the Cape', featuring a bare-backed man ploughing with a horse, and two women - one in the foreground and another leaning against a tree. Both subjects began scanning the painting from almost the same point, but the location, duration and sequence of their gaze were different. Unsurprisingly, the female observer paid much more attention to the male figure in the picture than the man did, and the male observer paid more attention to the female figure in the foreground than the female observer did. The woman observer focused only on the head of the foreground woman whilst the man focused on both the head and the upper body of this female figure. The female observer did not focus on the house and field at all, whilst the man did. This direction of attention reflects conventional gender stereotypes of course. Using ambiguous doodle-like black-and-white figures (see illustration below), Coren, Porac and Ward (1978, 413) found gender differences in interpretation. A figure which was more likely to be viewed as a brush or a centipede by males was more likely to be viewed as a comb or teeth by females. Another figure viewed as a target mostly by males was more likely to be viewed by females as a dinner plate. And a third figure which was viewed mostly by men as a head was viewed mostly by females as a cup. Other roles can also influence perception. An aerial photograph of a river delta may appear obvious to a geographer or a pilot, but if the image lacked an explicit label, others might have quite different interpretations. What is Corvus corax to a professional ornithologist is simply a pest to some farmers, an ill omen to the superstitious, 'Old Grandfather' to the Koyukon Indians of the subarctic forest of North America, a crow to most of us, and a raven to the amateur naturalist. Prejudice can affect perception as Gordon Allport and Leo Postman showed in a famous study (1945). After briefly looking at a drawing of figures inside an underground train - five men, two women and a baby, with two of the men standing - a black man and a white man face-to-face in the centre of the picture. Observers were asked to describe what they had seen. Over half of the observers reported having seen a cut-throat razor in the hands of the black man. Some even claimed that he had been 'brandishing it widely' or 'threatening' the white man whereas it was actually in the left hand of the white man standing with him. This experiment was part of a study of rumour so memory as well as perception was involved. Many factors which play a part in influencing how things are perceived are relatively 'stable' or long-term individual factors. These include personality, cognitive styles, gender, occupation, age, values, attitudes, long-term motivations, religious beliefs, socio-economic status, cultural background, education, habits and past experience. But there are other factors which may contribute to individual differences in perception which are more transitory. These include current mental 'set', mood (affective/emotional state), goals, intentions, situational motivation and contextual expectancies (Warr & Knapper 1968). It is worth reminding ourselves that even photographs reflect not only the scene they depict but the purposes of the photographer. As Susan Sontag noted: 'photographs are as much an interpretation of the world as paintings and drawings are' (Sontag 1979, 7). A photograph is a particular photographer's selection from the world of something which they regarded as significant for some reason and is framed in a way which reflects certain considerations. Such purposes include: making a record of something aesthetic reasons - the subject and/or the framing seemed aesthetically interesting (e.g. 'beautiful') 'self-expression' - to express how they felt about something persuasion (social/political) e.g. to shock 'Nobody takes the same picture of the same thing', so 'photographs are evidence not only of what's there but of what an individual sees, not just a record but an evaluation of the world' (Sontag 1979, 88). Furthermore, each photograph alludes to photographic conventions: of a particular historical period for photographs of particular types (e.g. news photos, snapshots, portraits, passport photos) composition/framing, lighting, point of view of other photographs by the same photographer Returning to the perception of images, a well-known study by Yarbus (1967) showed how the eye-movements of observers of pictures varied according to the questions they were asked to consider. In relation to a figurative painting showing people in a sitting room and a figure at the open door, people were asked to estimate the material circumstances of the family in the picture, to give the ages of the people in the picture, to suggest what the family had been doing before the arrival of the 'unexpected visitor', to remember the clothes worn by the people, to remember the position of the people and objects in the room, and to estimate how long the visitor had been away from the family. The pattern of eye movement and the areas on which the gaze rested in each case were markedly different. Here is a rough idea of the painting which Yarbus's subjects were asked to look at... And here one recorded pattern of eye movements of an observer looking at the painting. We clearly do not scan pictures in either a random or robotic manner. Levine, Chein and Murphy (1942) presented people with a set of ambiguous line-drawings and asked them to describe what they saw. One group was hungry whilst the other group had just eaten. The ones who were hungry more often perceived food items in the ambiguous drawings than those who had just had a meal. Current needs can thus affect perception. In a well-known experiment conducted by Jerome Bruner and Cecile Goodman (1947), two groups of children were asked to judge the size of coins. One was a poor group from a slum area in Boston and the other was an affluent group from the same city. The poor group over-estimated the size of the coins far more than did the affluent group. Thus social values and individual needs can influence perception. Dannenmaier and Thumin (1964) asked 46 nursing students to estimate the heights of the Assistant Director, their instructor and two fellow-students. The researchers found a relationship between perceived status and estimated height. Those in authority were judged to be taller than they actually were, whilst those in lower status were judged to be shorter. Memory as well as perception may have played a part here. Perceived size was clearly related to the importance ascribed to the people perceived in this experiment. Thematic Apperception Test (TAT) cards are sometimes used in psychoanalysis as a way of exploring the thoughts and feelings of the person interpreting the ambiguous but figurative situational images depicted on the card. The scenes depicted are emotionally charged but open to interpretation in a variety of ways. The use of such images acknowledges the role of personal concerns in perception. Mood may also influence perception. Leuba and Lucas (1945) conducted an experiment involving the description of 6 pictures by 3 people when in each of 3 different moods. Each mood was induced by hypnosis and then the pictures were shown. Here are the descriptions that one person gave for a picture of 'four college men on a sunny lawn, listening to radio': Happy mood: 'Complete relaxation. Not much to do - just sit, listen and relax. Not much at all to think about.' Critical mood: 'Someone ruining a good pair of pressed pants by lying down like that. They're unsuccessfully trying to study.' Anxious mood: 'They're listening to a football game or world series. Probably a tight game. One guy looks as if his side wasn't winning.' We need to remind ourselves that it was the same picture each time. Mood can clearly play an important part in perception. Albert Hastorf and Hadley Cantril (1954) conducted what became a famous study of the reactions of opposing fans to an American football game between two university teams - the Princeton Tigers and the Dartmouth Indians (Princeton won). It was a rough and tense game. One Dartmouth player was taken off with a broken leg and a star Princeton player suffered a broken nose. Both sides were penalized. Undergraduate students from each of the universities were asked for their reactions to the game a week later. 69% of the Princeton students who had seen the game saw it as 'rough and dirty' compared to only 24% of the Dartmouth supporters, whilst 25% of the Dartmouth students invented their own category of 'rough and fair'. When shown a film of the game later, the Princeton students 'saw' the Dartmouth team make over twice as many rule infractions as were seen by Dartmouth students. Hastorf and Cantril comment that: The data here indicate that there is no such 'thing' as a 'game' existing 'out there' in its own right which people merely 'observe'. The game 'exists' for a person and is experienced by him only insofar as certain happenings have significances in terms of his purpose. For these students, the perception and recall of what might seem to be 'the same event' involved a very active construction of differing realities. Hastorf and Cantril's classic case-study emphasizes the crucial role of values in shaping perception. Visual Perception 6 Context and Expectations Someone once said that there is no meaning without context. Various kinds of context are important in shaping our interpretation of what we see. As a reminder of the importance of making clear what is meant by the importance of 'context' in perception I briefly list here several very different uses of the term. However, I would not suggest that in practice tidy distinctions can always be usefully made. The largest frame is that of the historical context of perception. Some theorists, such as Marshall McLuhan (1962), Walter Ong (1967) and Donald Lowe (1982), have argued that there have been shifts over time in the human 'sensorium' - that is, in the 'balance' of our senses or the priority which we give to some compared with others. Such argue that in western urban cultures we have come to rely more on sight than on any other sense. Another major framework is that of the socio-cultural context of perception. Just as there may be subtle differences in human perception over time there may also be differences attributable to culture. Some of these were alluded to in Visual Perception 3. Constance Classen (1993) in her book Worlds of Sense shows that different cultures accord priority to different senses - the Ongee of the Andaman Islands, for instance, live in a world ordered by smell. A native American Indian writer called Jamake Highwater, who is of Blackfeet/Cherokee heritage, draws attention in the following extract to radically different ways of seeing the world: Evidence that Indians have a different manner of looking at the world can be found in the contrast between the ways in which Indian and non-Indian artists depict the same events. That difference is not necessarily a matter of 'error' or simply a variation in imagery. It represents an entirely individual way of seeing the world. For instance, in a sixteenth-century anonymous engraving of a famous scene from the white man's history an artist depicted a sailing vessel anchored offshore with a landing party of elegantly dressed gentlemen disembarking while regal, Europeanized Indians look on - one carrying a 'peace pipe' expressly for this festive occasion. The drawing by an Indian, on the other hand, records a totally different scene: Indians gasping in amazement as a floating island, covered with tall defoliated trees and odd creatures with hairy faces, approaches. When I showed the two pictures to white people they said in effect: 'Well, of course you realize that what those Indians thought they saw was not really there. They were unfamiliar with what was happening to them and so they misunderstood their experience.' In other words, there were no defoliated trees, no floating island, but a ship with a party of explorers. Indians, looking at the same pictures, pause with perplexity, and then say, 'Well, after all, a ship is a floating island, and what really are the masts of a ship but the trunks of tall trees?' In other words, what the Indians saw was real in terms of their own experience. The Indians saw a floating island while white people saw a ship. Isn't it also possible - if we use the bounds of twentieth-century imagination - that another, more alien people with an entirely different way of seeing and thinking might see neither an island or a ship? They might for example see the complex networks of molecules that physics tells us produce the outward shapes, colours and textures that we simply see as objects. Albert Einstein showed us that objects, as well as scientific observation of them, are not experienced directly, and that common- sense thinking is a kind of shorthand that attempts to convert the fluid, sensuous animation and immediacy of the world into illusory constructs such as stones, trees, ships and stars. We see the world in terms of our cultural heritage and the capacity of our perceptual organs to deliver culturally predetermined messages to us. (Highwater 1981, 6-8) Both the historical and socio-cultural context of perception are vast themes which will not be explored further here, but such studies do help to emphasize that 'the world' is not simply indisputably 'out there' but is to some extent constructed in the process of perception. Within a given socio-cultural context, there are widely-shared interpretive conventions and practices. Whilst the basic processes of human perception are largely universal there is scope for subtle but significant variations over space and time. Several other kinds of context are commonly referred to. I have referred already, in Visual Perception 3, to the importance of individual factors which can have an influence on perception. An emphasis on the individual as a context emphasizes the role of the various long-term characteristics of individual perceivers such as values, attitudes, habits and so on. An emphasis on the situational context considers such transitory situational factors as goals, intentions, situational constraints and contextual expectancies. Finally, an emphasis on the structural context stresses structural features and relationships (such as the relationship between one line and another) 'in' what is perceived - though the extent to which there is agreement about even such low-level formal features may vary. Five main definitions of the scope of the term 'context' have been listed here in relation to their potential influence on perception: historical socio-cultural individual situational structural Whilst it may be useful to be alert to the very different meanings that the word 'context' can have, disentangling them is problematic. A very well-known study by Bugelski and Alampay (1961) can be seen as showing the importance of situational context. Their experiment is often used as an example of the influence of what psychologists call 'perceptual set': a predisposition to perceive something in relation to prior perceptual experiences. Perceptual set is broader than situational context, since it may involve either long-term (for instance, cultural) prior experience or, as in this case, short-term or situational factors (Murch 1973, 300-301). Groups of observers in the experiment were shown an ambiguous line drawing which was designed to be open to interpretation either as a rat or as a bald man wearing spectacles. Prior to seeing this image, two groups were shown from one to four drawings in a similar style. One group was shown drawings of various animals and the second group was shown drawings of human faces (see illustration below). A control group was shown no pictures beforehand. 81% of the control group reported seeing the ambiguous image as a man rather than a rat. The more pictures of animals that the 'animal' group had seen, the more likely they were to see a rat rather than a man (with 4 prior images of animals 100% then saw a rat). From 73-80% of the 'faces' group subsequently saw a man rather than a rat. The influence of perceptual set has also been explored in relation to the famous image shown below: This image was designed to be interpreted as either a young woman or an old woman. It was introduced into the psychological literature by Edwin G Boring (1930) (though it was published by the British cartoonist W E Hill in 1915, and is thought to be based on a French version of 15 years earlier). It is sometimes given the chauvinistic label of 'The Wife and the Mother-in-Law'. In order to study the role of perceptual set Robert Leeper (1935) had the image redrawn in two 'biased' forms: one which emphasized the old woman and the other which emphasized the young woman (see image below). Leeper varied the conditions of viewing for five groups. A control group was shown only the ambiguous drawing, and 65% of this group spontaneously described the image as that of a young woman. The second and third groups were first given a verbal description of the old woman and the young woman respectively. The fourth and fifth groups were first shown the 'old' version and the 'young' version respectively. Groups 2 to 5 were then shown the original ambiguous image. Leeper found that each of the primed groups was 'locked-in' to their previous interpretation. 100% of group 5, which had seen the young version first, interpreted the ambiguous image as a young woman. 94% of group 4, which had seen the old version first, reported seeing the old woman in the ambiguous image. The percentages opting for each interpretation amongst those given verbal descriptions were much the same as for the control group. Gerald Murch (1973, 305) was unable to replicate these findings (94% of his control group first saw the young woman) and suggested that the image was by then so well-known that this may have influenced the results. Particular situational contexts set up expectations in the observer. Bruner and Postman (1949) conducted an experiment in which playing-cards were used, some of which had the colour changed from red to black or vice versa. The cards were exposed in succession for a very short time. Subjects identified them as follows: some normalized the colours of the anomalous cards; some normalized the suits to make them compatible with the anomalous colours; some compromised and saw the anomalous cards as brown or purple. Interpretation here was dominated by what the situational context suggested that people ought to be seeing. A shorter time of exposure was necessary for people to name the normal cards than the anomalous ones. In one experiment, Steven Palmer (1975) first presented a situational context such as a kitchen scene and then briefly flashed on a target image. When asked to identify a loaf-like image, people who had first seen the kitchen correctly identified it as a loaf 80% of the time. Obviously, a loaf of bread is the kind of thing you 抎 expect to find in a kitchen. They were asked to identify an image like an open US mailbox and an image resembling a drum - two objects not usually associated with the kitchen. The images were a little ambiguous: the mailbox was a little like the shape of a loaf with a slice of bread lying next to it, and the drum could have been interpreted as the lid of a jar. People who had first seen the kitchen only identified these as a mailbox and a drum 40% of the time. The ability to identify objects was affected by people 抯 expectations concerning what is likely to be found in a kitchen. I have mentioned that situational contexts generate certain (short-term) expectations but it is worth noting in passing that expectations may also be set up by longer-term influences - such as by stereotypes, prejudices and past experience. To return to contexts, here is an example of structural context. This pattern of circles is known as the Ebbinghaus (or Titchener) illusion. It is an illusion of relative size (or more strictly, area). Here the formal relationship between the parts of the image leads the small white circle (which is the same size in both images) to seem larger in the structural context of the tiny black circles than amongst the large black circles. There is no shortage of examples of the role of structural context amongst the geometrical illusions which can be found in psychology textbooks so no further examples of the role of structural context will be discussed here. At this point it is useful to introduce schema theory briefly. A schema (plural 'schemata' or 'schemas') is a kind of mental template or framework which we use to make sense of things. Particular circumstances seem to activate appropriate schemata, which set up various standard expectations about such contexts. Such schemata develop from experience. They help us to 慻 o beyond the information given? (as Jerome Bruner famously put it) by making assumptions about what is usual in similar contexts. They allow us, for instance, to make inferences about things which are not currently directly visible. The application of schemata and the expectations which they set up represents 'top-down' processes in perception (whilst the activation of schemata by sensory data is a 'bottom-up' process). A good example of the role of top-down processes is where you think that you recognize someone in the street and then realize (from sensory data) that you are wrong. We are often misled in this way by situational contexts, by wishful thinking and so on, ignoring contradictory sensory data in favour of our expectations. In an experiment by Brewer and Treyens (1981), individual participants were asked to wait in an office. The experimenter said that this was his office and that they should wait there whilst he checked the laboratory to see if the previous participant had finished. After 35 seconds, he returned and took the participant to another room where they were asked to recall everything in the room in which they had been waiting. People showed a strong tendency to recall objects consistent with the typical office schema? Nearly everyone remembered the desk and the chair next to it. Only eight out of the 30 recalled the skull (!), few recalled the wine bottle or the coffee pot, and only one recalled the picnic basket. Some recalled items that had not been there at all: 9 remembered books. This shows how people may introduce new items consistent with the schema. In an experiment by Baggett (1975) participants were shown a series of simple line drawings telling a story. One story showed a long-haired man entering a barbershop, then sitting in the barber 抯 chair, and finally leaving the shop with shorter hair. In a later test they also saw a picture showing the actual haircut, which had not been present originally. People were fairly good at remembering that this picture had not been present if the test followed immediately after the initial showing. However, if the test occurred a week after the initial presentation most people claimed that they had seen the haircutting picture in the original sequence. This shows the way in which we incorporate in our memories inferences derived from our schemata. This experiment was concerned with memory rather than perception, but it is difficult to separate these processes if you take the stance that no perception is 'immediate'. Visual Perception 7 Gestalt Principles of Visual Organization In discussing the 'selectivity' of perception I have alluded to foregrounding and backgrounding. We owe the concept of 'figure' and 'ground' in perception to the Gestalt psychologists: notably Max Wertheimer (1880-1943), Wolfgang Keler (1887-1967) and Kurt Koffka (1886-1941). Confronted by a visual image, we seem to need to separate a dominant shape (a 'figure' with a definite contour) from what our current concerns relegate to 'background' (or 'ground'). An illustration of this is the famous ambiguous figure devised by the Danish psychologist Edgar Rubin. Images such as this are ambiguous concerning figure and ground. Is the figure a white vase (or goblet, or bird-bath) on a black background or silhouetted profiles on a white background? Perceptual set operates in such cases and we tend to favour one interpretation over the other (though altering the amount of black or white which is visible can create a bias towards one or the other). When we have identified a figure, the contours seem to belong to it, and it appears to be in front of the ground. In addition to introducing the terms 'figure' and 'ground', the Gestalt psychologists outlined what seemed to be several fundamental and universal principles (sometimes even called 'laws') of perceptual organization. The main ones are as follows (some of the terms vary a little): proximity, similarity, good continuation, closure, smallness, surroundedness, symmetry and pr 鋑 nanz. The principle of proximity can be demonstrated thus: What you are likely to notice fairly quickly is that this is not just a square pattern of dots but rather is a series of columns of dots. The principle of proximity is that features which are close together are associated. Below is another example. Here we are likely to group the dots together in rows. The principle also applies in the illustration below. We are more likely to associate the lines which are close together than those which are further apart. In this example we tend to see three pairs of lines which are fairly close together (and a lonely line on the far right) rather than three pairs of lines which are further apart (and a lonely line on the far left). The significance of this principle on its own is likely to seem unclear initially; it is in their interaction that the principles become more apparent. So we will turn to a second major principle of perceptual organization - that of similarity. Look at the example below. Here the little circles and squares are evenly spaced both horizontally and vertically so proximity does not come into play. However, we do tend to see alternating columns of circles and squares. This, the Gestalt psychologists would argue, is because of the principle of similarity - features which look similar are associated. Without the two different recurrent features we would see either rows or columns or both... A third principle of perceptual organization is that of good continuity. This principle is that contours based on smooth continuity are preferred to abrupt changes of direction. Here, for instance, we are more likely to identify lines a-b and c-d crossing than to identify a-d and c-b or a-c and d-b as lines. Closure is a fourth principle of perceptual organization: interpretations which produce 'closed' rather than 'open' figures are favoured. Here we tend to see three broken rectangles (and a lonely shape on the far left) rather than three 'girder' profiles (and a lonely shape on the right). In this case the principle of closure cuts across the principle of proximity, since if we remove the bracket shapes, we return to an image used earlier to illustrate proximity... A fifth principle of perceptual organization is that of smallness. Smaller areas tend to be seen as figures against a larger background. In the figure below we are more likely to see a black cross rather than a white cross within the circle because of this principle. As an illustration of this Gestalt principle, Coren, Ward and Enns (1994, 377) argue that it is easier to see Rubin's vase when the area it occupies is smaller. The lower portion of the illustration below offers negative image versions in case this may play a part. To avoid implicating the surroundedness principle I have removed the conventional broad borders from the four versions. The Gestalt principle of smallness would suggest that it should be easier to see the vase rather than the faces in the two versions on the left below. The principle of symmetry is that symmetrical areas tend to be seen as figures against asymmetrical backgrounds. Then there is the principle of surroundedness, according to which areas which can be seen as surrounded by others tend to be perceived as figures. Now we're in this frame of mind, interpreting the image shown above should not be too difficult. What tends to confuse observers initially is that they assume that the white area is the ground rather than the figure. If you couldn't before, you should now be able to discern the word 'TIE'. All of these principles of perceptual organization serve the overarching principle of practise, which is that the simplest and most stable interpretations are favoured. What the Gestalt principles of perceptual organization suggest is that we may be predisposed towards interpreting ambiguous images in one way rather than another by universal principles. We may accept such a proposition at the same time as accepting that such predispositions may also be generated by other factors. Similarly, we may accept the Gestalt principles whilst at the same time regarding other aspects of perception as being learned and culturally variable rather than innate. The Gestalt principles can be seen as reinforcing the notion that the world is not simply and objectively 'out there' but is constructed in the process of perception. PSYCHOLOGICAL TESTING Sixteen Personality Factor Questionnaire (16PF) Description The Sixteen Personality Factor Questionnaire (16PF) is an objective test of 16 multidimensional personality attributes arranged in omnibus form. In general, it provides normed references to each of these attributes (the primary scales). Conceptualized and initially developed by Raymond B. Cattell in 1949 as a broad, multipurpose measure of the "source traits" of individual personality, the 16PF is appropriate for a wide range of multifaceted populations. It provides a global representation of an individual’s coping style, the person’s reactive stance to an ever-fluid and transactional environment and that individual’s ability to perceive accurately certain specific environmental requisites for personal behavior. Scoring A subject’s raw score for each of the 16 primary factors is obtained through a weighted procedure where particular responses count as "1" or "2" summatively toward the final raw score. These weighted or unweighted sums are then compared to the desired normative score tables in the tabular supplement where a particular sten score is identified based on the magnitudinal range of the response and the individual normative demographics of the respondent. This sten score is entered on the profile form and subsequently depicted graphically for ease of interpretation. Reliability Reliability coefficients calculated by test-retest with short intervals (single or multiple day) demonstrate relatively acceptable coefficients, with only sporadic instances of a scale falling below a .70 magnitude. For stability coefficients, test-retest administrations conducted over long intervals (several weeks), magnitudes are expectedly reduced. Intercorrelations between primary factor scales generated from different test forms are seldom greater than .50 when Forms A and B are compared. Fewer coefficients of .50 or more magnitude exist for Forms C and D. Validity Forms A and B are reported to have the greatest total direct validity where each form has seven scales with validity coefficients of at least .70 magnitude. Indirect construct validities for Forms A, B, C, and D are also reported in the form of multiple correlation coefficients, representing the degree of relationship between each primary scale magnitude and the total remaining primary scale magnitudes in the 16PF. As might be anticipated, correlational coefficients fall below a .80 magnitude in only two instances: .63 for Shrewdness and .74 for Imagination. Norms The norms were constructed for high-school juniors and seniors, college students, and a general nation-wide population of age and income levels commensurate with the then current U.S. Bureau of Census figures. Suggested Uses The 16PF is recommended for use in personality assessment as part of a battery in clinical and research settings. Purpose Designed as an objective personality test. Population Ages 16 and above. Time 30-60 minutes. Author Raymond B. Cattell The 16 Primary Factors Primary Factor Ref Low A Reserved, impersonal, Warm, outgoing, attentive distant, cool, reserved, to others, kindly, impersonal, detached, easygoing, participating, formal, aloof likes people B Concrete-thinking, lower general mental capacity, less intelligent, unable to handle abstract problems C Reactive, emotionally Emotionally stable, changeable, affected by adaptive, mature, faces feelings, emotionally less reality, calm stable, easily upset E Deferential, cooperative, avoids conflict, submissive, humble, obedient, easily led, docile, accommodating Liveliness F Lively, animated, Serious, estrained, prudent, spontaneous, enthusiastic, taciturn, introspective, happy-go-lucky, cheerful, silent expressive, impulsive Rule-Consciousness G Expedient, nonconforming, Rule-conscious, dutiful, disregards rules, conscientious, conforming, Warmth Reasoning Emotional Stability Dominance High Abstract-thinking, more intelligent, bright, higher general mental capacity, fast learner Dominant, assertive, competitive, bossy forceful, aggressive, stubborn, self-indulgent Social Boldness Sensitivity Vigilance Abstractedness Privateness Apprehension Openness to Change Self-Reliance Perfectionism moralistic, rule-bound staid, H Socially bold, Shy, threat-sensitive, timid, venturesome, hesitant, intimidated thick-skinned, uninhibited, can take stress I Utilitarian, objective, unsentimental, tough-minded, self-reliant, no-nonsense, rough L Trusting, accepting, easy M Abstracted, imaginative, Grounded, practical, absent-minded, prosaic, solution-oriented, impractical, absorbed in steady, conventional ideas N Private, discreet, Forthright, genuine, artless, non-disclosing, shrewd, open, guileless, naive, polished, worldly, astute, unpretentious, involved astute, diplomatic O Self-assured, unworried, complacent, secure, free of guilt, confident, self-satisfied Q1 Open to change, Traditional, attached to experimenting, liberal, familiar, conservative, analytical, critical, respecting traditional ideas free-thinking, flexibility Q2 Self-reliant, Group-oriented, affiliative, resourceful, a joiner and follower, individualistic, dependent self-sufficient Q3 Tolerates disorder, unexacting, flexible, undisciplined, lax, self-conflict, impulsive, careless of social rules, uncontrolled Sensitive, sentimental, tender-minded, refined aesthetic, intuitive, unsuspecting, Vigilant, suspicious, unconditional, skeptical, wary, distrustful, oppositional Apprehensive, self-doubting, worried, guilt-prone, insecure, worrying, self-blaming solitary, Perfectionist, organized, compulsive, self-disciplined, socially precise, exacting will power, control, self-sentimental Tension Q4 Tense, high energy, Relaxed, placid, tranquil, impatient, driven, torpid, patient, composed, frustrated, over-wrought, low drive has high drive, time-driven Raven Standard Progressive Matrices Description The Standard Progressive Matrices (SPM) was designed to measure a person’s ability to form perceptual relations and to reason by analogy independent of language and formal schooling, and may be used with persons ranging in age from 6 years to adult. It is the first and most widely used of three instruments known as the Raven's Progressive Matrices, the other two being the Coloured Progressive Matrices (CPM) and the Advanced Progressive Matrices (APM). All three tests are measures of Spearman's g. Scoring The SPM consists of 60 items arranged in five sets (A, B, C, D, & E) of 12 items each. Each item contains a figure with a missing piece. Below the figure are either six (sets A & B) or eight (sets C through E) alternative pieces to complete the figure, only one of which is correct. Each set involves a different principle or "theme" for obtaining the missing piece, and within a set the items are roughly arranged in increasing order of difficulty. The raw score is typically converted to a percentile rank by using the appropriate norms. Reliability Internal consistency studies using either the split-half method corrected for length or KR20 estimates result in values ranging from .60 to .98, with a median of .90. Test-retest correlations range from a low of .46 for an eleven-year interval to a high of .97 for a two-day interval. The median test-retest value is approximately .82. Coefficients close to this median value have been obtained with time intervals of a week to several weeks, with longer intervals associated with smaller values. Raven provided test-retest coefficients for several age groups: .88 (13 yrs. plus), .93 (under 30 yrs.), .88 (30-39 yrs.), .87 (40-49 yrs.), .83 (50 yrs. and over). Validity Spearman considered the SPM to be the best measure of g. When evaluated by factor analytic methods which were used to define g initially, the SPM comes as close to measuring it as one might expect. The majority of studies which have factor analyzed the SPM along with other cognitive measures in Western cultures report loadings higher than .75 on a general factor. Concurrent validity coefficients between the SPM and the Stanford-Binet and Weschler scales range between .54 and .88, with the majority in the .70s and .80s. Norms Norm groups included in the manual are: British children between the ages of 6 and 16; Irish children between the ages of 6 and 12; military and civilian subjects between the ages of 20 and 65. A supplement includes norms from Canada, the United States, and Germany. Suggested Uses Recommended uses include measurement of a person’s ability to form perceptual relations and reason by analogy in research settings. Purpose Designed to measure a person’s ability to form perceptual relations. Population Ages 6 to adult. Score Percentile ranks. Time 45 minutes. Author J.C. Raven. The Eysenck Personality Questionnaire (EPQ) Description Eysenck's theory is based primarily on physiology and genetics. Although he was a behaviorist who considered learned habits of great importance, he considers personality differences as growing out of our genetic inheritance. He is, therefore, primarily interested in what is usually called temperament. Temperament is that aspect of our personalities that is genetically based, inborn, there from birth or even before. That does not mean that a temperament theory says we don't also have aspects of our personality that are learned, it's just that Eysenck focused on "nature," and left "nurture" to other theorists. Construction Eysenck initially conceptualized personality as two, biologically-based categories of temperament: 1. Extraversion/Introversion Extraversion is characterized by being outgoing, talkative, high on positive affect (feeling good), and in need of external stimulation. According to Eysenck's arousal theory of extraversion, there is an optimal level of cortical arousal, and performance deteriorates as one becomes more or less aroused than this optimal level. Arousal can be measured by skin conductance, brain waves or sweating. At very low and very high levels of arousal, performance is low, but at a more optimal mid-level of arousal, performance is maximized. Extraverts, according to Eysenck's theory, are chronically under-aroused and bored and are therefore in need of external stimulation to bring them up to an optimal level of performance. Introverts, on the other hand, are chronically over-aroused and jittery and are therefore in need of peace and quiet to bring them up to an optimal level of performance. 2. Neuroticism/Stability Neuroticism or emotionality is characterized by high levels of negative affect such as depression and anxiety. Neuroticism, according to Eysenck's theory, is based on activation thresholds in the sympathetic nervous system or visceral brain. This is the part of the brain that is responsible for the fight-or-flight response in the face of danger. Activation can be measured by heart rate, blood pressure, cold hands, sweating and muscular tension (especially in the forehead). Neurotic people, who have low activation thresholds, and unable to inhibit or control their emotional reactions, experience negative affect (fight-or-flight) in the face of very minor stressors - they are easily nervous or upset. Emotionally stable people, who have high activation thresholds and good emotional control, experience negative affect only in the face of very major stressors - they are calm and collected under pressure. This temperament corresponds with Category B (Emotional Stability) in the online test. The two dimensions or axes, extraversion-introversion and emotional stability-instability, define four quadrants. These are made up of: stable extraverts (sanguine qualities such as - outgoing, talkative, responsive, easygoing, lively, carefree, leadership) unstable extraverts (choleric qualities such as - touchy, restless, excitable, changeable, impulsive, irresponsible) stable introverts (phlegmatic qualities such as - calm, even-tempered, reliable, controlled, peaceful, thoughtful, careful, passive) unstable introverts (melancholic qualities such as - quiet, reserved, pessimistic, sober, rigid, anxious, moody). Further research demonstrated the need for a third category of temperament: 3. Psychoticism/Socialisation Psychoticism is associated not only with the liability to have a psychotic episode (or break with reality), but also with aggression. Psychotic behavior is rooted in the characteristics of toughmindedness, non-conformity, inconsideration, recklessness, hostility, anger and impulsiveness. The physiological basis suggested by Eysenck for psychoticism is testosterone, with higher levels of psychoticism associated with higher levels of testosterone. This temperament corresponds with Category C (Mastery/Sympathy) in the online test. Suggested Uses The EPQ is recommended for use in personality assessment as part of a battery in clinical and research settings. Purpose Designed as an objective personality test. Population Ages 16 and above. Time 30-60 minutes. Author Hans Eysenck Three traits The following table describes the traits that are associated with the three temperaments in Eysenck's model of personality: Psychoticism Extraversion Neuroticism Aggressive Sociable Anxious Assertive Irresponsible Depressed Egocentric Dominant Guilt Feelings Unsympathetic Lack of reflection Low self-esteem Manipulative Sensation-seeking Tense Achievement-oriented Impulsive Moody Dogmatic Risk-taking Hypochondriac Masculine Expressive Lack of autonomy Tough-minded Active Obsessive Evoked Potentials Procedure Overview Evoked potentials studies measure electrical activity in the brain in response to stimulation of sight, sound, or touch. Stimuli delivered to the brain through each of these senses evoke minute electrical signals. These signals travel along the nerves and through the spinal cord to specific regions of the brain and are picked up by electrodes, amplified, and displayed for a physician to interpret. Different types of evoked potentials studies Evoked potentials studies involve three major tests that measure response to visual, auditory, and electrical stimuli. 1. visual evoked response (VER) test - can diagnose problems with the optic nerves that affect sight. Electrodes are placed along the scalp. The patient is asked to watch a checkerboard pattern flash for several minutes on a screen, and the electrical responses in the brain are recorded. 2. brainstem auditory evoked response (BAER) test - can diagnose hearing ability and can indicate the presence of brain stem tumors and multiple sclerosis. Electrodes are placed on the scalp and earlobes. Auditory stimuli, such as clicking noises and tones, are delivered to one ear. 3. somatosensory evoked response (SSER) test - can detect problems with the spinal cord as well as numbness and weakness of the extremities. For this test, electrodes are attached to the wrist, the back of the knee, or other locations. A mild electrical stimulus is applied through the electrodes. Electrodes on the scalp then determine the amount of time it takes for the current to travel along the nerve to the brain. A related procedure that may be performed is an electroencephalogram (EEG). An EEG measures spontaneous electrical activity of the brain. Please see this procedure for additional information. Reasons for the Procedure Evoked potential studies may be used to assess hearing or sight, especially in infants and children, to diagnose disorders of the optic nerve, and to detect tumors or other problems affecting the brain and spinal cord. The tests may also be performed to assess brain function during a coma. A disadvantage of these tests is that they detect abnormalities in sensory function, but usually do not produce a specific diagnosis about what is causing the abnormality. However, the evoked potentials test can confirm a diagnosis of multiple sclerosis. There may be other reasons for your physician to recommend an evoked potentials test. Risks of the Procedure The evoked potential studies are considered safe procedures. The tests cause little discomfort. The electrodes only record activity and do not produce any sensation. There may be risks depending upon your specific medical condition. Be sure to discuss any concerns with your physician prior to the procedure. Certain factors or conditions may interfere with the results of the test. These include, but are not limited to, the following: 1. severe nearsightedness 2. presence of earwax or inflammation of the middle ear 3. severe hearing impairment 4. muscle spasms in the head or neck Before the Procedure Your physician will explain the procedure to you and offer you the opportunity to ask any questions that you might have about the procedure. You will be asked to sign a consent form that gives your permission to do the procedure. Read the form carefully and ask questions if something is not clear. Generally, no prior preparation, such as fasting or sedation, is required. Wash your hair the night before the test, but do not use conditioner or apply any hairspray or other hair products. Based upon your medical condition, your physician may request other specific preparation. During the Procedure An evoked potentials test may be performed on an outpatient basis or as part of your stay in a hospital. Procedures may vary depending on your condition and your physician's practices. Generally, the evoked potentials test follows this process: 1. You will be asked to remove any clothing, jewelry, hairpins, eyeglasses, hearing aids, or other metal objects that may interfere with the procedure. 2. If you are asked to remove clothing, you will be given a gown to wear. 3. You will be asked to relax in a reclining chair or lie on a bed. 4. A paste will be used to attach the electrodes. The electrodes will be positioned depending on which type of evoked potentials test is being performed. 5. The test will generally proceed as follows: Visual evoked response You will be seated about three feet away from a screen. Electrodes will be placed on your scalp over the areas of the brain responsible for interpreting visual stimuli. You will be asked to focus your gaze on the center of the screen. You will then be asked to close one eye at a time while the screen displays a checkerboard pattern. The squares of the checkerboard reverse color once or twice a second. Brain stem auditory evoked response: You will sit in a soundproof room and be asked to wear earphones. Electrodes will be placed on top of your head and on one earlobe and then the other. A clicking sound or another auditory stimulus will be delivered through the earphones to the ear being tested while a “masking” noise will be delivered to the other ear to shield it from the stimulus. Somatosensory evoked response Electrodes will be placed on the scalp and at one or more locations on your body, such as the wrist, back of the knee, or the lower back. Minute, painless electrical shocks will be delivered through the electrodes placed on the body. 6. For each of the tests, the electrical activity detected by the electrodes on the scalp will be fed into a recorder, which amplifies the signal and charts it so that your physician can interpret the results. After the Procedure Once the test is complete, the electrodes will be removed and the electrode paste washed off. In some cases, you may need to wash your hair again at home. Your physician will inform you as to when to resume any medications you may have stopped taking before the test. Your physician may give you additional or alternate instructions after the procedure, depending on your particular situation. Figure above shows aspects of auditory evoked response recorded in the Dm. A, Depth profile of simultaneous single sweeps of AEP recorded with a multichannel, in-line silicon probe (see Methods). Vertical lines mark the onset of the 100 ms tone pip. Arrows indicate 35-45 Hz waves that are separated by higher frequency waves and spikes. B, Averaged AEPs to 10 ms and 300 ms tone pips (thick and thin traces) recorded 100-200 µm below the surface. Traces plotted on log-log scales to emphasize early, small, far-field potentials. The baseline is arbitrarily set at 7-8 µV negative instead of the zero of the AC amplifier. The early positive wave at 4 ms (i.e. P4) has a base-to-peak amplitude of ~ 5 µV, whereas the N40 represents a negative excursion of ~ 85 µV. Plot is clipped at the beginning of a slow positive potential which lasts for hundreds of milliseconds. Note that the averaging has greatly reduced the high frequency induced waves and spikes. MEMORY Introduction Memory (psychology), processes by which people and other organisms encode, store, and retrieve information. Encoding refers to the initial perception and registration of information. Storage is the retention of encoded information over time. Retrieval refers to the processes involved in using stored information. Whenever people successfully recall a prior experience, they must have encoded, stored, and retrieved information about the experience. Conversely, memory failure—for example, forgetting an important fact—reflects a breakdown in one of these stages of memory. Memory is critical to humans and all other living organisms. Practically all of our daily activities—talking, understanding, reading, socializing—depend on our having learned and stored information about our environments. Memory allows us to retrieve events from the distant past or from moments ago. It enables us to learn new skills and to form habits. Without the ability to access past experiences or information, we would be unable to comprehend language, recognize our friends and family members, find our way home, or even tie a shoe. Life would be a series of disconnected experiences, each one new and unfamiliar. Without any sort of memory, humans would quickly perish. Philosophers, psychologists, writers, and other thinkers have long been fascinated by memory. Among their questions: How does the brain store memories? Why do people remember some bits of information but not others? Can people improve their memories? What is the capacity of memory? Memory also is frequently a subject of controversy because of questions about its accuracy. An eyewitness’s memory of a crime can play a crucial role in determining a suspect’s guilt or innocence. However, psychologists agree that people do not always recall events as they actually happened, and sometimes people mistakenly recall events that never happened. Memory and learning are closely related, and the terms often describe roughly the same processes. The term learning is often used to refer to processes involved in the initial acquisition or encoding of information, whereas the term memory more often refers to later storage and retrieval of information. However, this distinction is not hard and fast. After all, information is learned only when it can be retrieved later, and retrieval cannot occur unless information was learned. Thus, psychologists often refer to the learning/memory process as a means of incorporating all facets of encoding, storage, and retrieval. Types of Memory Although the English language uses a single word for memory, there are actually many different kinds. Most theoretical models of memory distinguish three main systems or types: sensory memory, short-term or working memory, and long-term memory. Within each of these categories are further divisions. A Sensory Memory Sensory memory refers to the initial, momentary recording of information in our sensory systems. When sensations strike our eyes, they linger briefly in the visual system. This kind of sensory memory is called iconic memory and refers to the usually brief visual persistence of information as it is being interpreted by the visual system. Echoic memory is the name applied to the same phenomenon in the auditory domain: the brief mental echo that persists after information has been heard. Similar systems are assumed to exist for other sensory systems (touch, taste, and smell), although researchers have studied these senses less thoroughly. American psychologist George Sperling demonstrated the existence of sensory memory in an experiment in 1960. Sperling asked subjects in the experiment to look at a blank screen. Then he flashed an array of 12 letters on the screen for one-twentieth of a second, arranged in the following pattern: Subjects were then asked to recall as many letters from the image as they could. Most could only recall four or five letters accurately. Subjects knew they had seen more letters, but they were unable to name them. Sperling hypothesized that the entire letter-array image registered briefly in sensory memory, but the image faded too quickly for subjects to “see” all the letters. To test this idea, he conducted another experiment in which he sounded a tone immediately after flashing the image on the screen. A high tone directed subjects to report the letters in the top row, a medium tone cued subjects to report the middle row, and a low tone directed subjects to report letters in the bottom row. Sperling found that subjects could accurately recall the letters in each row most of the time, no matter which row the tone specified. Thus, all of the letters were momentarily available in sensory memory. Sensory memory systems typically function outside of awareness and store information for only a very short time. Iconic memory seems to last less than a second. Echoic memory probably lasts a bit longer; estimates range up to three or four seconds. Usually sensory information coming in next replaces the old information. For example, when we move our eyes, new visual input masks or erases the first image. The information in sensory memory vanishes unless it captures our attention and enters working memory. B Short-Term or Working Memory Psychologists originally used the term short-term memory to refer to the ability to hold information in mind over a brief period of time. As conceptions of short-term memory expanded to include more than just the brief storage of information, psychologists created new terminology. The term working memory is now commonly used to refer to a broader system that both stores information briefly and allows manipulation and use of the stored information. We can keep information circulating in working memory by rehearsing it. For example, suppose you look up a telephone number in a directory. You can hold the number in memory almost indefinitely by saying it over and over to yourself. But if something distracts you for a moment, you may quickly lose it and have to look it up again. Forgetting can occur rapidly from working memory. For more information on the duration of working memory, see the Rate of Forgetting section of this article. Psychologists often study working memory storage by examining how well people remember a list of items. In a typical experiment, people are presented with a series of words, one every few seconds. Then they are instructed to recall as many of the words as they can, in any order. Most people remember the words at the beginning and end of the series better than those in the middle. This phenomenon is called the serial position effect because the chance of recalling an item is related to its position in the series. The results from one such experiment are shown in the accompanying chart entitled “Serial Position Effect.” In this experiment, recall was tested either immediately after presentation of the list items or after 30 seconds. Subjects in both conditions demonstrated what is known as the primacy effect, which is better recall of the first few list items. Psychologists believe this effect occurs because people tend to process the first few items more than later items. Subjects in the immediate-recall condition also showed the recency effect, or better recall of the last items on the list. The recency effect occurs because people can store recently presented information temporarily in working memory. When the recall test is delayed for 30 seconds, however, the information in working memory fades, and the recency effect disappears. Working memory has a basic limitation: It can hold only a limited amount of information at one time. Early research on short-term storage of information focused on memory span—how many items people can correctly recall in order. Researchers would show people increasingly long sequences of digits or letters and then ask them to recall as many of the items as they could. In 1956 American psychologist George Miller reviewed many experiments on memory span and concluded that people could hold an average of seven items in short-term memory. He referred to this limit as “the magical number seven, plus or minus two” because the results of the studies were so consistent. More recent studies have attempted to separate true storage capacity from processing capacity by using tests more complex than memory span. These studies have estimated a somewhat lower short-term storage capacity than did the earlier experiments. People can overcome such storage limitations by grouping information into chunks, or meaningful units. This topic is discussed in the Encoding and Recoding section of this article. Working memory is critical for mental work, or thinking. Suppose you are trying to solve the arithmetic problem 64 × 9 in your head. You probably would need to perform some intermediate calculations in your head before arriving at the final answer. The ability to carry out these kinds of calculations depends on working memory capacity, which varies individually. Studies have also shown that working memory changes with age. As children grow older, their working memory capacity increases. Working memory declines in old age and in some types of brain diseases, such as Alzheimer’s disease. Working memory capacity is correlated with intelligence (as measured by intelligence tests). This correlation has led some psychologists to argue that working memory abilities are essentially those that underlie general intelligence. The more capacity people have to hold information in mind while they think, the more intelligent they are. In addition, research suggests that there are different types of working memory. For example, the ability to hold visual images in mind seems independent from the ability to retain verbal information. Memory (psychology), processes by which people and other organisms encode, store, and retrieve information. Encoding refers to the initial perception and registration of information. Storage is the retention of encoded information over time. Retrieval refers to the processes involved in using stored information. Whenever people successfully recall a prior experience, they must have encoded, stored, and retrieved information about the experience. Conversely, memory failure—for example, forgetting an important fact—reflects a breakdown in one of these stages of memory. Forgetting Forgetting is defined as the loss of information over time. Under most conditions, people recall information better soon after learning it than after a long delay; as time passes, they forget some of the information. We have all failed to remember some bit of information when we need it, so we often see forgetting as a bother. However, forgetting can also be useful because we need to continually update our memories. When we move and receive a new telephone number, we need to forget the old one and learn the new one. If you park your car every day on a large lot, you need to remember where you parked it today and not yesterday or the day before. Thus, forgetting can have an adaptive function. Rate of forgetting The subject of forgetting is one of the oldest topics in experimental psychology. German philosopher Hermann Ebbinghaus initiated the scientific study of human memory in experiments that he began in 1879 and published in 1885 in his book, On Memory. Ebbinghaus developed an ingenious way to measure forgetting. In order to avoid the influence of familiar material, he created dozens of lists of nonsense syllables, which consisted of pronounceable but meaningless three-letter combinations such as XAK or CUV. He would learn a list by repeating the items in it over and over, until he could recite the list once without error. He would note how many trials or how long it took him to learn the list. He then tested his memory of the list after an interval ranging from 20 minutes to 31 days. He measured how much he had forgotten by the amount of time or the number of trials it took him to relearn the list. By conducting this experiment with many lists, Ebbinghaus found that the rate of forgetting was relatively consistent. Forgetting occurred relatively rapidly at first and then seemed to level off over time (see the accompanying chart entitled “Forgetting Curve”). Other psychologists have since confirmed that the general shape of the forgetting curve holds true for many different types of material. Some researchers have argued that with very well learned material, the curve eventually flattens out, showing no additional forgetting over time. Ebbinghaus’s forgetting curve illustrated the loss of information from long-term memory. Researchers have also studied rate of forgetting for short-term or working memory. In one experiment, subjects heard an experimenter speak a three-letter combination (such as CYG or FTQ). The subjects’ task was to repeat back the three letters after a delay of 3, 6, 9, 12, 15, or 18 seconds. To prevent subjects from mentally rehearsing the letters during the delay, they were instructed to count backward by threes from a random three-digit number, such as 361, until signaled to recall the letters. As shown in the accompanying chart entitled “Duration of Working Memory,” forgetting occurs very rapidly in this situation. Nevertheless, it follows the same general pattern as in long-term memory, with sharp forgetting at first and then a declining rate of forgetting. Psychologists have debated for many years whether short-term and long-term forgetting have similar or different explanations. Decay theory of forgetting The oldest idea about forgetting is that it is simply caused by decay. That is, memory traces are formed in the brain when we learn information, and they gradually disintegrate over time. Although decay theory was accepted as a general explanation of forgetting for many years, most psychologists do not lend it credence today for several reasons. First, decay theory does not really provide an explanation of forgetting, but merely a description. That is, time by itself is not a causative agent; rather, processes operating over time cause effects. Consider a bicycle left out in the rain that has rusted. If someone asked why it rusted, he or she would not be satisfied with the answer of “time out in the rain.” A more accurate explanation would refer to oxidation processes operating over time as the cause of the rusty bicycle. Likewise, memory decay merely describes the fact of forgetting, not the processes that cause it. The second problem for decay theory is the phenomenon of reminiscence, the fact that sometimes memories actually recover over time. Experiments confirm an observation experienced by most people: One can forget some information at one point in time and yet be able to retrieve it perfectly well at a later point. This feat would be impossible if memories inevitably decayed further over time. A final reason that decay theory is no longer accepted is that researchers accumulated support for a different theory—that interference processes cause forgetting. Interference theory of forgetting According to many psychologists, forgetting occurs because of interference from other information or activities over time. A now-classic experiment conducted in 1924 by two American psychologists, John Jenkins and Karl Dallenbach, provided the first evidence for the role of interference in forgetting. The experimenters enlisted two students to learn lists of nonsense syllables either late at night (just before going to bed) or the first thing in the morning (just after getting up). The researchers then tested the students’ memories of the syllables after one, two, four, or eight hours. If the students learned the material just before bed, they slept during the time between the study session and the test. If they learned the material just after waking, they were awake during the interval before testing. The researchers’ results are shown in the accompanying chart entitled, “Forgetting in Sleep and Waking.” The students forgot significantly more while they were awake than while they were asleep. Even when wakened from a sound sleep, they remembered the syllables better than when they returned to the lab for testing during the day. If decay of memories occurred automatically with the passage of time, the rate of forgetting should have been the same during sleep and waking. What seemed to cause forgetting was not time itself, but interference from activities and events occurring over time. There are two types of interference. Proactive interference occurs when prior learning or experience interferes with our ability to recall newer information. For example, suppose you studied Spanish in tenth grade and French in eleventh grade. If you then took a French vocabulary test much later, your earlier study of Spanish vocabulary might interfere with your ability to remember the correct French translations. Retroactive interference occurs when new information interferes with our ability to recall earlier information or experiences. For example, try to remember what you had for lunch five days ago. The lunches you have had for the intervening four days probably interfere with your ability to remember this event. Both proactive and retroactive interference can have devastating effects on remembering. Proactive Interference (top) and Retroactive Interference (bottom). Stroop Effect Description The Stroop Effect is a robust phenomenon with a long history of study in cognitive psychology. As described in chapter 2, the Stroop effect refers to an attentional finding that reveals how difficult it can be to focus on one thing (or alternatively, ignore something else). In the classic demonstration of the Stroop effect, words that are names of colours are presented to the participant in coloured ink, and the participant is required to ignore the word and name the ink colour. When the ink and word are consistent, (i.e. the word 'red' written in red ink), responses are generally quick. However, when the ink and word are inconsistent (the word 'red' written in green ink), responses are relatively slower. In this experiment, you will be required to indicate the colour of a computer-presented letter string by pressing a corresponding computer key as quickly as possible. There will be three conditions. In condition 1 (Neutral) the coloured letter strings will be composed of X's. In condition 2 (Inconsistent) the letter strings will consist of colour words (e.g. red, green, blue) displayed in a colour different than the colour specified by the word. In condition 3 (Consistent) the letter string will consist of colour words displayed in the same colour specified by the word. You will test whether your reaction time in identifying the colour (i.e. the dependent variable) is affected in the consistent and inconsistent conditions when compared to the neutral condition (i.e. the independent variable). The following references are recommended as review materials for completing your paper. Students are strongly encouraged to seek out additional references. Logan, G. D. (1980). Attention and automaticity in Stroop and priming tasks: Theory and data. Cognitive Psychology, 12, 523-553. MacLeod, C. M. (1991). Half a century of research on the Stroop effect: An integrative review. Psychological Bulletin, 109, 163-203. Morton, J. & Chambers, S. M. (1973). Selective attention to words and colours. Quarterly Journal of Experimental Psychology, 25, 387-397. Participant Instructions On each trial in this experiment, a plus sign will appear briefly in the center of the screen for 500 milliseconds and will be immediately followed by a string of letters printed in one of four colours. Your task is to respond to the COLOUR of the letter string by pressing the correct key as quickly as possible. The appropriate key to press for each color is as follows: red = z green = x blue = . yellow = / The computer key-colour assignments will be displayed at the top of the screen but you may also want to tape colour terms (or colour patches) to your computer keys to help you keep track of the colour-key assignments. If the response is correct, the next trial will begin in 1500 milliseconds. If the response is not made within the 1500 milliseconds, or if the response is incorrect, or if an invalid key is pressed, a short tone will be presented and the next trial will begin in 1500 milliseconds. Each of the three conditions will be presented twice in blocks of 36 trials (i.e. six blocks of 36 trials) and the order of conditions across blocks and the order of trials within a block will be determined randomly. You will have an opportunity to take a short break between blocks. In addition, there will be a set of 18 practice trials (6 trials for each condition) at the beginning of the experiment. The raw data from the experiment (216 responses) will be placed in a file called DSTROOP.DAT on your computer and can be examined by using the View Raw Data button. To summarize this data, click on the Analyze Raw Data button to compute the mean and standard deviation of the reaction times for correct responses in each of the three conditions. This button will also calculate the number of valid trials for each condition or the number of trials where a correct response was provided. The summarized data will be placed in a file called ASTROOP.ANL on your computer. To view the results, click on the View Summarized Data button. This summary data is important and will be necessary to prepare an APA style table to include with your paper. The file ASTROOP.ANL is a simple text file and can also be read and printed with any word processor. Please note that although the summary data appear in tabular form, the format is not in APA style. To view the results of previous participants, click on the Display Group Data button. This button will display the average reaction time for the three conditions. You can use this information to compare with your own performance. Interference: The Stroop Effect Don't read the words on the right--just say the colors they're printed in, and do this aloud as fast as you can. You're in for a surprise! If you're like most people, your first inclination was to read the words, 'red, yellow, green...,' rather than the colors they're printed in, 'blue, green, red...' You've just experienced interference. When you look at one of the words, you see both its color and its meaning. If those two pieces of evidence are in conflict, you have to make a choice. Because experience has taught you that word meaning is more important than ink color, interference occurs when you try to pay attention only to the ink color. The interference effect suggests you're not always in complete control of what you pay attention to. What do you think would happen: If you tried this experiment with a very small child who had not yet learned to read? If you tried this experiment with someone who was just learning to speak English? If you used the same order of ink colors but wrote non-color words? If you made up an experiment of your own. Biofeedback Introduction Biofeedback operates on the notion that we have the innate ability and potential to influence the automatic functions of our bodies through the exertion of will and mind. Biofeedback has recently been shown to give us what had previously seemed an impossible degree of control over a variety of physiologic events. For example, a person can be trained in a matter of days to cause the temperature of one hand to rise five to ten degrees higher than that of the other hand, while not contracting the hand muscles. What is amazing is that even animals can be trained. In one experiment, researchers trained a laboratory rat to produce a differential in the temperature of its two ears in order to receive a food reward. This experiment, although it appears to satisfy science fiction enthusiasts at first, nevertheless has practical applications. When people trained in biofeedback cause their hands to quickly become warmer than normal, this can effectively short-circuit a migraine attack. The blood which ordinarily engorges the blood vessels of the head in migraine is diverted to the hands and arms. This effectively removes the headache. In cases of "pure" migraine, a person can be successfully taught this technique and stop headaches in a week or less. However in 90 percent of migraine cases, there is chronic tension that must also be treated over a longer period of time by biofeedback relaxation techniques. Biofeedback can also be used to train persons to block the pain of colitis, neuritis, and other conditions. Many of these techniques have been scientifically proven. Using a special machine and sensors to record muscle contractions and skin temperature, you can learn to control normally involuntary processes such as heart rate and blood pressure that increase under stress. The machine "feeds back" the efforts and eventually you can recognize and control facets of the stress response by yourself. Once viewed with skepticism, the control of "involuntary" responses is now seen to be effective in the treatment of migraine headaches, asthma and other disorders in certain individuals. Biofeedback in Action In case of biofeedback, there are a number of techniques that can be used, but the most basic one is-to attach a GSR device to the person's fingertips. This measures the galvanic skin response, or minute amounts of perspiration on the skin. The more tense you are, the more perspiration there is on your skin. As you become calm, there is less and less. The electrodes are attached to a machine which converts the electrical information into an easily observable form, such as a light or a buzzing noise. The machine can be adjusted, so that the buzzing sound is moderately audible at the beginning of the session. As the device picks up more perspiration, meaning more tension, the noise gets louder. If the person becomes calmer and there is less perspiration, the noise becomes lower and is finally extinguished. Usually, the person hooked up to the biofeedback machine and told extinguish the buzz or the light. Since the person has no idea what to do, he or she will start experimenting to stop the annoying sound. If he tenses his muscles, for example, he will find that the noise is getting louder. Then, maybe he figures that if he relaxes, the buzz will go softer. So. he relaxes and the buzz does get softer. But it is not extinguished. The person now will start putting himself/herself in various frames of mind that he believes will do the trick. There is a delay of several seconds between the feeling and the buzz, because it takes that long for the perspiration to appear on the skin, but he will soon enough find out if the machine is doing what he wants it to do. He tries other frames of mind. He imagines different scenes, different people, maybe different colors. Then, quite suddenly, he discovers that the sound is no longer there. He will start mentally examine what he did to get to that condition. In practice, he will recall it and keeps it up. The therapist will now readjust the machine so that it has greater sensitivity. In other words, the buzz is going to sound when smaller amounts of perspiration are detected. In another session or two the person would probably learn how to counter this, and the process is continued until a satisfactory degree of relaxation is obtained. Once the person figures out how to do it with the help of machine, he can accomplish relaxation without the help of the machine by doing what he had to do as learned from the biofeedback techniques. The same technique would be used to teach someone how to warm his hands, such as when we want him to control his migraine headaches. Here, instead of measuring perspiration, skin temperature would be measured. The person would imagine whatever he found necessary to do the trick. Incredibly, some people can not only boost the temperature of one hand over the other, but also to make one part of their palm warmer than the adjacent part! galvanic skin response Descrption A change in the ability of the skin to conduct electricity, caused by an emotional stimulus, such as fright. A measure of electrical resistance as a reflection of changes in emotional arousal, taken by attaching electrodes to any part of the skin and recording changes in moment-to-moment perspiration and related activity of the autonomic nervous system. Galvanic skin response (or GSR), also known as electrodermal response (EDR) or psychogalvanic reflex (PGR), is a method of measuring the electrical resistance of the skin. There has been a long history of electrodermal activity research, most of it dealing with spontaneous fluctuations. Most investigators accept the phenomenon without understanding exactly what it means. There is a relationship between sympathetic activity and emotional arousal, although one cannot identify the specific emotion being elicited. The GSR is highly sensitive to emotions in some people. Fear, anger, startle response, orienting response and sexual feelings are all among the emotions which may produce similar GSR responces. One branch of GSR explanantion interprets GSR as an image of activity in certain parts of the body. The mapping of skin areas to internal organs is usually based on acupuncture point. Practice GSR is conducted by attaching two leads to the skin, and acquiring a base measure. Then, as the activity being studied is performed, recordings are made from the leads. There are two ways to perform a GSR - in active GSR, current is passed through the body, with the resistance measured. In passive GSR, current generated by the body itself is measured. History GSR originated in the early 1900s. It was used for a variety of types of research in the 1960s through the late 1970s, with a decline in use as more sophisticated techniques (such as EEG and MRI) replaced it in many areas of psychological research. GSR still sees limited use today, as it is possible to use with low-cost hardware (galvanometer). Uses Because the GSR is relatively simple and well documented it can be used to detect subconscious semantic knowledge. For example suppose that two subjects are suffering from prosopagnosia, however one of these subjects gets a GSR while the other does not; from this we could infer that the two subjects suffered from different (although similar) neural disfunction. Non-research uses GSR has seen, outside of the research community, usage as a lie detector, under the theory that telling of lies increases perspiration, changing the conductance of skin. However, the variety and rapidity of some responses disproves this theory, as skin would have to 'un-sweat' or dry out in remarkable ways. Its accuracy, because of its limited scope, is believed to be even less significant than that of a regular polygraph. GSR is also used by Scientologists, who call their devices E-meters, in their spiritual counseling. They claim to have developed a variety of techniques to improve the reliability and accuracy of the device.